THE GUIDE 2012: AD INFORMATION Mailed late March of 2012
Four sizes of ads will be available in The Guide. Special early-commitment and early-pay discounts, listed below, are available for all ad sizes. We can create your ad at no additional charge. Full Page: ................................................................$1,600 (Full Page Live Area is 6.667” x 9.5”) (Full Bleed is 8” x 10.75” with a Live Area of 6.667” x 9.5”) (Trim Size is 7.5” x 10.25”)
Half Page: ..................................................................$960 (Horizontal: 6.667” x 4.667”) (Vertical: 3.229” x 9.5”)
Quarter Page: ............................................................$576
(Traditional: 3.229” x 4.667”)
Eighth Page: ..............................................................$346 (Horizontal: 3.229” x 2.25”)
Premium positions: There are a number of premium positions available in The Guide. Back cover: Add $500 to page rate. Inside front cover: Add $400 to page rate. Inside back cover: Add $250 to page rate. Pages 3, 4, 5, 7, 9: Add $200 to page rate. Special position requests: All other position requests, full page advertisers only, add ten (10) percent to page rate. Special ad rate discounts: We reward advertisers making an early commitment to appear in The Guide, and we reward advertisers who pay for their advertising prior to publication. Early commitment discount: A special ten (10) percent early commitment discount is available for accounts that commit for space in The Guide prior to January 6, 2012. Early commitment discount does not apply to Premium Positions or Presenting Sponsorship (listed below). Early-pay discount: A special ten (10) percent early-pay discount is available for accounts that pay for their advertising prior to March 2, 2012. Presenting Sponsorship Opportunity A special promotional opportunity is available for one account to be the Presenting Sponsor of The Guide. Presenting Sponsor will have the name of their company and company logo featured at the bottom of the front cover of the pubication with the notation that their company is “presenting” the annual edition. Plus the Presenting Sponsor receives a full page, full-color, inside the publication. The interior page will appear in the first half of the publication. Presenting Sponsorship cost: $3,000 Print specifications: The Guide is printed heatset. Cover stock will be 80# Smooth Opaque Uncoated. Interior stock will be 60# Smooth Offset (92BT) Uncoated. Full page bleeds, leave1/4 inch beyond trim area. Publication trim size, 7.5 inches width by 10.25 inches depth. Completed ads must be supplied in electronic form as PDF. Ad and copy deadline, guidelines: Ad sales deadline Friday, March 2. Final copy deadline if we are creating ad, Friday, March 2. Camera-ready copy, Wednesday, March 7. All ads must be full-color. Because this is a high-quality stock annual publication that will be used all year, no coupons will be allowed in advertising. Sales contact information For space commitment or further information, contact: Advertising Manager Jill Cesarz Office phone: 248.792.6464, ext. 600 Cell phone: 248.860.8414 E-mail: JillCesarz@downtownpublications.com