ADVERTISING SIZES Full (No Bleed) Full Bleed Live Area Trim Size Half (Vertical) Half (Horizontal) Quarter (Traditional) Quarter (Vertical) Quarter (Horizontal) Eighth (Vertical) Eighth (Horizontal) Sixteenth
Picas
Inches
55p X 61p 63p X 69p 55p X 61p 60p X 66p 27p X 61p 55p X 30p 27p X 30p 13p X 61p 55p X 14p6 13p X 30p 27p X 14p6 13p X 14p6
9.167” X 10.167” 10.5” X 11.5” 9.167” X 10.167” 10” X 11” 4.5” X 10.167” 9.167” X 5” 4.5” X 5” 2.167” X 10.167” 9.167” X 2.415” 2.167” X 5” 4.5” X 2.415” 2.167” X 2.415”
1/2 V
Full
1/4 V 1/4 T
1/2 H
1/4 H
PRESS
1/8 H
1/16
1/8 V
XPRESS
A Member of Downtown Publications DOWNTOWN BIRMINGHAM/BLOOMFIELD • XPRESS BLACK BOOK OF NON-PROFITS • THE GUIDE
124 West Maple Road Birmingham 48009
P: 248.792.6464 David Hohendorf/Publisher/Ext. 800 DavidHohendorf@DowntownPublications.com C: 248.736.7047
Jill Cesarz/Advertising Manager/Ext. 600 JillCesarz@DowntownPublications.com C: 248.860.8414
Leo Calhoun/Ad Representative/Ext. 601 LeoCalhoun@DowntownPublications.com C: 206.290.9106
RATE CARD XPRESSMI.COM
t
he members of the LGBt (lesbian, gay, bi-sexual and transgender) community in Oakland, Wayne and Macomb counties are an accomplished group, often-times the owners of businesses or in key decision-making positions in their careers. LGBt community members help drive the tri-county area, as they do in other metropolitan settings.
Until now, the LGBt community had no publication to help celebrate these accomplishments, while at the same time exploring what the metro area and beyond has to offer in terms of things to do and places to visit, mixed with indepth/long-form editorial coverage of the key political and lifestyle issues still facing this important “niche� population. enter Xpress, a full-color monthly newsmagazine focused on the LGBt community in southeast Michigan. Produced by a Birmingham-based publishing group (Downtown Publications) that includes some of the most experienced media professionals in the region, Xpress seeks to provide the LGBt community with a solid editorial product each month that caters to their reading interests in an upscale magazine-style publication. the print product is augmented by a companion website (xpressmi.com) that is updated each week and sometimes more frequently as breaking-news dictates. the impetus for Xpress came from the LGBt community, some members of which approached the publishing group with a request for a new publication. those initial discussions resulted in the design and development of an editorial focus for Xpress, which was further refined through a series of focus group sessions and one-on-one meetings with gay/lesbian participants from a variety of professions and businesses. We have established an editorial advisory board from the LGBt community, meeting 6-8 times annually to discuss editorial issues, bolstered by more frequent phone/electronic communication between the formal meetings. In terms of Xpress as a marketing/advertising vehicle, each month 20,000 copies of the newsmagazine will be distributed free to over 300 high foot-traffic locations in the three counties. All advertising appearing in Xpress will also be uploaded to the publication's website, plus there are added advertising opportunities on the Xpress website. As a niche market, members of the LGBt community are generally considered to have more disposable income than other members of the population, to spend on housing, autos, clothes, entertainment and travel. Current survey results show that five-ten percent of the consumer market is gay/lesbian, although the most recent federal census estimates show that some of the largest number of single same-sex households are in the metro Detroit area, and more specifically in Oakland County. Further, national surveys show that nearly half of all gay men and lesbians turn to LGBt media for news relevant to this special segment of the overall population, which makes Xpress a perfect environment for marketing to the gay/lesbian population.
ADVERTISING RATES Xpress rewards advertisers for more frequent placements of ads. Contract rates apply only to consecutive issue placement. All advertising in Xpress is presented in full color. Ad rates include normal design time and typesetting. We can provide a quote for special design or production work. Premium Positions: the inside front cover, the back cover, inside back cover and pages three, four, five and seven are considered premium positions and carry an extra charge. For back cover, add $300 to rate card rate. For all other remaining premium positions, add $125 to rate card rate.the two-page spread centerfold, if available, carries a $100/page additional charge. Only full-page ads can be considered for premium positions. Other special position requests for fullpage ads can be considered on a space available basis and will carry a special charge of $50 above the rate card rate. Longer term and larger contract advertisers are given first consideration relative to premium position requests. We give right of first refusal to advertisers that in prior years placed ads in premium positions in a given issue. Commission: recognized agencies commission on open rates only. Ad Proofs: New ads created by our graphics department will be issued a proof by e-mail. repeat ads without changes from a prior issue will not be supplied a proof. the advertiser has the responsibility to review supplied proofs for accuracy and immediately report any problems. Xpress is not responsible for errors not reported by the advertiser. We are willing to provide up to two proofs on ads at least one half page in size or larger. smaller ads are limited to one proof copy. Front cover sticky notes: A peal-off 3-inch x 3inch sticky note is available for the front cover. Inquire with ad sales representative. Inserts: We do not accept preprints or inserts in Xpress because of the magazine-format of the publication. We are able to make creative suggestions for multiple-page placement for accounts that desire to have a larger impact or stronger presence in Xpress.
XPress rAtes SIZE Full Half Quarter Eighth Sixteenth
OPEN $1,512 $907 $544 $326 $196
3X $1,391 $835 $501 $300 $180
6X 12X $1,240 $1,089 $744 $653 $446 $392 $270 $235 $162 $142
Website advertising: Ad representative can supply information for advertising on xpressmi.com. DEADLINES: see separate sheet for publishing schedule, ad deadline and copy submission deadlines. AD SUBMISSION: send PDF format of your ad to: production@downtownpublications.com MECHANICAL DATA Printing: Xpress is printed web offset. the cover is produced on a premium 50# offset stock while interior pages are premium 35#. saddle-stitched. With offset stock, there will be a general dot gain of 25 percent in the printing process so if submitting camera-ready ads, make adjustments for the gain during printing process. We also recommend that the offset printing process be kept in mind when designing ads with light screens and graduated gray screens which may not produce well even though we are printing on a higher calibre offset stock. When designing ads, avoid any reverse type that is fine and smaller than 8 points. san serif type is preferred on reverses. Black type must be 100 percent black. We only accept pdf file format. When sending a pdf of an ad, do not flatten the image prior to submission so that we can adjust dark portions of ad if absolutely necessary. On color ads, we use a CMYK four color process. We cannot accept rGB files because when converted to CMYK, color shifts will occur. Color saturation in photos should be no more than 260 percent at its darkest point. Full page ads can bleed. Allow .25� bleed from all trim edges. Payment Terms: see separate sheet.
t
he members of the LGBt (lesbian, gay, bi-sexual and transgender) community in Oakland, Wayne and Macomb counties are an accomplished group, often-times the owners of businesses or in key decision-making positions in their careers. LGBt community members help drive the tri-county area, as they do in other metropolitan settings.
Until now, the LGBt community had no publication to help celebrate these accomplishments, while at the same time exploring what the metro area and beyond has to offer in terms of things to do and places to visit, mixed with indepth/long-form editorial coverage of the key political and lifestyle issues still facing this important “niche� population. enter Xpress, a full-color monthly newsmagazine focused on the LGBt community in southeast Michigan. Produced by a Birmingham-based publishing group (Downtown Publications) that includes some of the most experienced media professionals in the region, Xpress seeks to provide the LGBt community with a solid editorial product each month that caters to their reading interests in an upscale magazine-style publication. the print product is augmented by a companion website (xpressmi.com) that is updated each week and sometimes more frequently as breaking-news dictates. the impetus for Xpress came from the LGBt community, some members of which approached the publishing group with a request for a new publication. those initial discussions resulted in the design and development of an editorial focus for Xpress, which was further refined through a series of focus group sessions and one-on-one meetings with gay/lesbian participants from a variety of professions and businesses. We have established an editorial advisory board from the LGBt community, meeting 6-8 times annually to discuss editorial issues, bolstered by more frequent phone/electronic communication between the formal meetings. In terms of Xpress as a marketing/advertising vehicle, each month 20,000 copies of the newsmagazine will be distributed free to over 300 high foot-traffic locations in the three counties. All advertising appearing in Xpress will also be uploaded to the publication's website, plus there are added advertising opportunities on the Xpress website. As a niche market, members of the LGBt community are generally considered to have more disposable income than other members of the population, to spend on housing, autos, clothes, entertainment and travel. Current survey results show that five-ten percent of the consumer market is gay/lesbian, although the most recent federal census estimates show that some of the largest number of single same-sex households are in the metro Detroit area, and more specifically in Oakland County. Further, national surveys show that nearly half of all gay men and lesbians turn to LGBt media for news relevant to this special segment of the overall population, which makes Xpress a perfect environment for marketing to the gay/lesbian population.
ADVERTISING RATES Xpress rewards advertisers for more frequent placements of ads. Contract rates apply only to consecutive issue placement. All advertising in Xpress is presented in full color. Ad rates include normal design time and typesetting. We can provide a quote for special design or production work. Premium Positions: the inside front cover, the back cover, inside back cover and pages three, four, five and seven are considered premium positions and carry an extra charge. For back cover, add $300 to rate card rate. For all other remaining premium positions, add $125 to rate card rate.the two-page spread centerfold, if available, carries a $100/page additional charge. Only full-page ads can be considered for premium positions. Other special position requests for fullpage ads can be considered on a space available basis and will carry a special charge of $50 above the rate card rate. Longer term and larger contract advertisers are given first consideration relative to premium position requests. We give right of first refusal to advertisers that in prior years placed ads in premium positions in a given issue. Commission: recognized agencies commission on open rates only. Ad Proofs: New ads created by our graphics department will be issued a proof by e-mail. repeat ads without changes from a prior issue will not be supplied a proof. the advertiser has the responsibility to review supplied proofs for accuracy and immediately report any problems. Xpress is not responsible for errors not reported by the advertiser. We are willing to provide up to two proofs on ads at least one half page in size or larger. smaller ads are limited to one proof copy. Front cover sticky notes: A peal-off 3-inch x 3inch sticky note is available for the front cover. Inquire with ad sales representative. Inserts: We do not accept preprints or inserts in Xpress because of the magazine-format of the publication. We are able to make creative suggestions for multiple-page placement for accounts that desire to have a larger impact or stronger presence in Xpress.
XPress rAtes SIZE Full Half Quarter Eighth Sixteenth
OPEN $1,512 $907 $544 $326 $196
3X $1,391 $835 $501 $300 $180
6X 12X $1,240 $1,089 $744 $653 $446 $392 $270 $235 $162 $142
Website advertising: Ad representative can supply information for advertising on xpressmi.com. DEADLINES: see separate sheet for publishing schedule, ad deadline and copy submission deadlines. AD SUBMISSION: send PDF format of your ad to: production@downtownpublications.com MECHANICAL DATA Printing: Xpress is printed web offset. the cover is produced on a premium 50# offset stock while interior pages are premium 35#. saddle-stitched. With offset stock, there will be a general dot gain of 25 percent in the printing process so if submitting camera-ready ads, make adjustments for the gain during printing process. We also recommend that the offset printing process be kept in mind when designing ads with light screens and graduated gray screens which may not produce well even though we are printing on a higher calibre offset stock. When designing ads, avoid any reverse type that is fine and smaller than 8 points. san serif type is preferred on reverses. Black type must be 100 percent black. We only accept pdf file format. When sending a pdf of an ad, do not flatten the image prior to submission so that we can adjust dark portions of ad if absolutely necessary. On color ads, we use a CMYK four color process. We cannot accept rGB files because when converted to CMYK, color shifts will occur. Color saturation in photos should be no more than 260 percent at its darkest point. Full page ads can bleed. Allow .25� bleed from all trim edges. Payment Terms: see separate sheet.
ADVERTISING SIZES Full (No Bleed) Full Bleed Live Area Trim Size Half (Vertical) Half (Horizontal) Quarter (Traditional) Quarter (Vertical) Quarter (Horizontal) Eighth (Vertical) Eighth (Horizontal) Sixteenth
Picas
Inches
55p X 61p 63p X 69p 55p X 61p 60p X 66p 27p X 61p 55p X 30p 27p X 30p 13p X 61p 55p X 14p6 13p X 30p 27p X 14p6 13p X 14p6
9.167” X 10.167” 10.5” X 11.5” 9.167” X 10.167” 10” X 11” 4.5” X 10.167” 9.167” X 5” 4.5” X 5” 2.167” X 10.167” 9.167” X 2.415” 2.167” X 5” 4.5” X 2.415” 2.167” X 2.415”
1/2 V
Full
1/4 V 1/4 T
1/2 H
1/4 H
PRESS
1/8 H
1/16
1/8 V
XPRESS
A Member of Downtown Publications DOWNTOWN BIRMINGHAM/BLOOMFIELD • XPRESS BLACK BOOK OF NON-PROFITS • THE GUIDE
124 West Maple Road Birmingham 48009
P: 248.792.6464 David Hohendorf/Publisher/Ext. 800 DavidHohendorf@DowntownPublications.com C: 248.736.7047
Jill Cesarz/Advertising Manager/Ext. 600 JillCesarz@DowntownPublications.com C: 248.860.8414
Leo Calhoun/Ad Representative/Ext. 601 LeoCalhoun@DowntownPublications.com C: 206.290.9106
RATE CARD XPRESSMI.COM