Why Style was formed in Rome in 1996 when the members of the graffiti crew The Riot Vandals joined forces with the Italian urban artist Sc. They shared a common background in the street. Both participants and observers they played a role in the show of urban capitalism. Their work demonstrates a creative understanding of the multi-colored aspects of our society which drives them to tell their story like reports in a war zone. “Dirt Don’t Hurt” presents their experience in the world of 2007 from a critical distance.