(don't) stop at the traffic lights...

(DON’T) STOP AT THE TRAFFIC LIGHTS...

At Dragon Rouge, we think traffic lights are a good thing - especially for a brand like yours.

Shoppers now know at a glance whether your product is good (or bad) for them – and for many, this will make shopping healthier easier.

But why stop there?

We like to think we’re experts in the healthy eating category. We uncover proprietary food trends for retailers and their suppliers that shape the way they do business. We’ve also got a great track record for turning insight into entirely new products, or revitalised, commercially successful packaging.

We’re proud to have contributed to the success of brands that make a virtue of their healthy credentials. You’ll find their stories inside...

We see several opportunities in which strategic and well-thought-out design can contribute to the success of a healthy food brand, and would love to be able to help you improve yours. If that is of interest to you please contact: Jonathan Helm on: 020 7262 4488 or jonathan.helm@dragonrouge.co.uk Ewa Butryn on: 020 7262 4488 or ewa.butryn@dragonrouge.co.uk

CREATING A NEW CATEGORY Belvita was launched in the UK in 2010, creating and leading a new breakfast biscuit category. Dragon Rouge has been with the brand every step of the way from brand identity creation, packaging design and an ambitious NPD pipeline.

• UK’S FASTEST GROWING BISCUIT BRAND • £50M BRAND • 70% GROWTH PER YEAR

“The branding and packaging created by Dragon Rouge played a vital role in helping us to convince shoppers that a biscuit could be part of a balanced breakfast.”

Rahul Gursahani, Senior Brand Manager, Mondelez

DELIVERING A FUTURE-FIT ‘FREE FROM’ BRAND We recently worked alongside Warburtons to create and launch Newburn, a new stand-alone ‘free-from’ brand that combines Warburtons’ baking expertise with the dedicated know how of a specialist free from bakery. The naming and brand identity merges artisan bakery cues with a modern, clean look that heroes the Newburn baker whilst staying close to Warburtons’ heartland.

• SALES ON TRACK TO INCREASE BY 100% • AMBITIOUS NPD PIPELINE • PREDICTED TO BECOME THE BIGGEST FREE-FROM BAKERY BRAND IN THE UK

“The Newburn range has met with significant interest from buyers because it looks delicious, tempting and ‘normal’.

It has been a pleasure working with Dragon Rouge who are helpful, friendly, professional and above all happy to work to tight deadlines.”

Hannah Flannery, Senior Brand Manager, Warburtons

LAUNCHING A NEW GENERATION OF YOGURT In 2012, Danone saw the opportunity to enhance and strengthen its younger profile with Danio - a range of fat free and low fat yogurts, each on a layer of succulent fruit in six flavours. Against a brief to spearhead a sea change in the yogurt category by being challenging and impactful, we created a bold, young at-heart pack design, uniting a simple aesthetic with strong taste and substance cues.

• ACHIEVED LISTINGS IN ALL MAJOR MULTIPLES • AFTER 6 MONTHS ON THE MARKET SALES HAVE EXCEEDED FORECAST BY 10% • REPEAT PURCHASE RATE OVER 25%

“We have created something really different, distinctive and appealing with Danio. I believe that Dragon’s pack design is going to be one of the key drivers of our success.”

Julia Lowbridge, Innovation Marketing Manager, Danone

STANDING OUT IN A CROWDED MARKET We were delighted when Danone approached us to help create a brand of creamy Greek-style yogurts with fruit. The result is Oykos. The deliciously bold, disruptive packaging design stands out on a busy shelf, and communicates luxurious taste and premiumness.

• NUMBER ONE DRIVER OF LUXURY CATEGORY VOLUME GROWTH IN TESCO • OVER DELIVERING AGAINST INTERNATIONAL VOLUME FORECAST • REPEAT PURCHASE RATE OVER 50%

“When we researched this pack design we saw it had a very positive influence on purchase intent and also fantastic standout versus the competitive set.”

Angela McGee, Senior Brand Manager, Danone

DEVELOPING STANDOUT PACKAGING Nairn’s oat biscuits were going unnoticed on the supermarket shelves, the secret of their deliciousness undiscovered. We helped them to shout loud about the great taste inside every box. We redesigned the packs so each variety could speak up about their strong, rich, scrumptious flavours and compete with rivals in the treat stakes.

• 10% SALES INCREASE • £17.5M BRAND • RECOGNISED AS ONE OF SCOTLAND’S MOST SUCCESSFUL AND CONTEMPORARY BRANDS

“Our customers keep telling us how delicious and tasty our Oat Biscuits are, and Dragon Rouge have worked hard to ensure this comes across strongly in our packaging.

Whilst our Oat Biscuits are a healthier alternative, there is no compromise on taste or flavour.”

Martyn Gray, Marketing Director, Nairn’s

Dragon Rouge is an independent global design and innovation business using insights and creativity to deliver powerful brand performance. We are proud to work with many of the world’s best brands and businesses - from challenger brands to multinational corporations.

We’d love to find out more about your current brand challenges.

Get in touch: Jonathan Helm on: 020 7262 4488 or jonathan.helm@dragonrouge.co.uk Ewa Butryn on: 020 7262 4488 or ewa.butryn@dragonrouge.co.uk

Dragon Rouge 1 Craven Hill, London, W2 3EN T: +44 (0)20 7262 4488 W: dragonrouge.co.uk