BRAND NEWS

Harviestoun Celebrate 40th Anniversary

One of Scotland’s most awarded independent craft breweries has just launched a nationwide campaign to celebrate forty years in the business.

Harviestoun, which is based in Alva, near Stirling, has been brewing in the shadow of the Ochil Hills since 1983, so have been making craft beer in Scotland long before it became a popular trend.

Pernod Ricard to distribute Sovereign Brands’ super premium portfolio

Pernod Ricard UK began distributing Sovereign Brands’ super premium portfolio of wine and spirits, including Luc Belaire, Bumbu Rum, McQueen & The Violet Fog and Villon, at the beginning of this month. It takes over the distribution from Amber Beverage as part of a long-term partnership between Sovereign Brands and Pernod Ricard which began in September 2021. The developing partnership sees Pernod Ricard leverage its distributio network and market knowledge, to establish new growth opportunities for Sovereign’s wine and spirits brands in the UK including the launch of a new premium blended Scotch Whisky this July. Called, The Deacon, it is crafted from the Islay and Speyside regions, and is the first developed brand between the two partners.

Lagg release first core range

Lagg Distillery on the Isle of Arran have officially launched their first ever core range Single Malt, the LAGG Single Malt Kilmory Edition, following the successful launch of their Inaugural Batch Releases in Autumn 2022. The expression will become the flagship Single Malt from the island distiller, whose focus is on producing a peated Single Malt reminiscent of the style of whisky originally produced in illicit stills on the island.

The Kilmory Edition is matured in 100% First Fill Bourbon Barrels and bottled at 46% Vol, without chill filtration and with no added colouring. The taste profile is vibrant and fresh and is the cornerstone of what LAGG Single Malt will have to offer in the future. The second core range expression, due at the end of July, is the LAGG Sin gle Malt Corriecravie Edition.

It is now rolling out a national campaign, including two new product launches, competitions and pop-up beer tasting events across Scotland and in London.

Harviestoun’s new lager is due to hit the shelves this summer and its limited edition 40-year-old expression of Ola Dubh will be launched as a collector’s piece later in the year. Both new products will be available to buy directly from Harviestoun’s online shop, as well as selected stores across Scotland.

The multi award winning Ola Dubh is a premium stout aged in Highland Park casks and is prized throughout the world.

Limited edition supplies of both products will also be available at selected pubs, bars and hotels around Scotland, including Bridge of Orchy Hotel in Argyll, Edinburgh, Glasgow, Dundee and Aberdeen, as well as Brompton Cross in Chelsea, London.

Harviestoun’s Master Brewer, Amy Cockburn and her all-female brew team have been tasked with creating the two new beers as part of this year’s celebrations to mark four decades of craft brewing excellence.

Commenting on Harviestoun’s 40th anniversary and new product development, Amy Cockburn said,“This is a significant milestone in the evolution of Harviestoun as a pioneering producer and modern craft classic. We’ve been brewing since the early 1980s and have been crafting beer long before it became a popular trend, but we’re continuing to innovate and develop our product range.

“We’re now planning to pay tribute to Harviestoun’s legacy and brewing history in the best way we know, with the launch of two exciting new products for 2023. Our new lager will go on sale this summer and our limited edition 40-year-old expression of Ola Dubh will be launched as a collector’s piece later in the year.

“We want to encourage craft beer lovers from far and wide to join our 40th anniversary celebrations, but they’ll need to wait just a few more weeks to get their hands on our new lager, which is now being perfected in time for its official launch in August.”

For trade orders, call Harviestoun on 01259 769100 or Email orders@harviestoun.com