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WHISKY

Glenfiddich teams up with actress Michelle Dockery for brand new campaign Glenfiddich has launched a new initiative as part of its global Where Next? campaign with actress Michelle Dockery to progress the perception of whisky to new audiences to encourage greater gender inclusivity in the industry. The campaign features Glenfiddich Grand Cru 23-Year-Old and Michelle, who played Lady Mary in Downton Abbey and Rosalind Pearson in The Gentlemen at the forefront, who together with photographer Misan Harriman, have aimed to reimagine whisky imagery. Each facet of the creative was chosen to reflect a modern woman making her own choices. Said Michelle, “I am thrilled to be a part of Glenfiddich’s new campaign which celebrates maverick. That’s what drove me to be a part of this latest campaign. The shoot is authentic, it reflects a modern woman making her own choices: being both feminine and strong, while enjoying whisky.”

EDEN MILL LAUNCH 2020 SINGLE MALT SCOTCH WHISKY

Eden Mill has unveiled an exclusive limited edition 800 bottles of its 2020 Release Single Malt Scotch. The 2020 release is the fourth single malt whisky by Eden Mill in three years, since the unveiling of the first bottling in 2017 from their distillery just outside St Andrews. Paul Miller, co-founder of Eden Mill said, “This limited release is a real reflection of the team, our passion and Eden Mill’s pioneering spirit which has stayed strong throughout 2020. We can’t wait for people to enjoy a dram of our 2020 Single Malt Scotch safely at home this festive season. “We anticipate the new year with excitement and hope as we look forward to the relief a vaccine will bring and also the completion of our new carbon-neutral single malt distillery in St Andrews, which will be the first of its kind in Scotland and a significant step in our Eden Mill journey.” For more information on Eden Mill’s 2020 Release Single Malt 70cl, 46.5% ABV visit www.edenmill.com/2020release Highland Rye Whisky launches its 1794 Signature Whisky Highland Rye whisky, the world’s only Rye Scotch Whisky has launched its 2020 release as 1794 celebrating the Arbikie Distillery’s heritage back two hundred years on the east coast of Scotland. Following the successful Photo © Angus Mcdonald launch of limited editions of Highland Rye in 2018 and 2019, the distillery is now launching its 1794 Highland Rye, its signature five-year-old rye that combines the unique use of rye with charred American oak. Unlike the previous limited-editions, 1794 was not finished in a further cask, but matured in lively, virgin oak casks. As with any whisky, barrel type has a major influence on taste, and the new charred American oak imparts a rich colour and flavour to complement the selection of rye, wheat and malted barley grains When Arbikie launched their first, limited-edition Highland Rye in 2018 it saw the revival of rye whisky in Scotland, the first rye scotch for nearly two hundred years. Having won ‘Newcomer Whisky Distillery of the Year’ in 2019, Arbikie Distillery recently won the coveted ‘Excellence in Sustainability’ at the Scottish Whisky Awards against fantastic competition in Diageo and Tomatin Distillery. This was a very significant award for the Stirling brothers who launched the family distillery business in 2014 with the aims of becoming one of the world’s most sustainable distilleries, and to distil one of the world’s best whiskies.

GIN

Crieff Hydro relaunch gin

Crieff Hydro Family of Hotels has re-launched its 1881 gin brand to coincide with Charlie Leckie, a sixth-generation member of the Leckie family, taking the helm of the gin distillery in Peebles. The family-run business has made significant £500,000 investment in upgrading the distillery to ensure supply can meet demand. Said Charlie, “The UK’s love of gin shows no sign of cooling off so this is an exciting time to be taking the product to market. We’ve carefully rebranded every element of our gin bottles and 1881 brand. Everything from the Label to the capsule, but the same multi-award-winning product remains inside.

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