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MY MY KEMPINSKI EXPERIENCE
MEDIA KIT 2017 6/2018 7
THE THE KEMPINSKI KEMPINSKI GUEST GUEST MAGAZINE MAGAZINE
Spiritexperience Kempinski: individual experience of beauty and luxury Hoteliers since 1897, Kempinski has travelled the world in search of the most fascinating destinations without ever forgetting the finest traditions of its European heritage. With luxury holiday resor ts, business and Spa hotels around the world, every Kempinski Hotel is unique, designed for guests who value five star holidays and luxury getaways.
European
Vision of Luxury
Hospitality
It is our uniqueness that makes us an unmatched and incomparable hotel company.
Our origins date back to 1897, but we are not just the oldest hotel management company. We are also the only independent European hotel management company. Our individuality and our uniquely European nature set us apart from c o m p e t i n g “ t e m p l a t e” h o t e l s . We focus on Culture, Gourmet, Beauty and Savoir-Vivre as our key areas of guest experience. They epitomise our European brand positioning and our brand values that define us as naturally stylish and refined; witty and daring, and surprisingly warm. By focussing on these key areas, we set the stage for guests to experience our ‘Remarkable European Flair’. To create this distinctive guest experience, we developed new operational concepts and business areas.. ‘Resense Spa’ is a spa experience inspired by ancient European bathing traditions. ‘Kempinski The Ball’ is a revival of European heritage that also promotes local culture. The ‘Lady in Red’ acts as Kempinski’s First Lady and is a highly recognisable point of contact, while new food and beverage concepts are the cornerstone of a European identity. We believe that the combination of German love of process, Turkish wa r m t h a n d a c c e p t a n c e, Fre n c h appreciation of food and wine, British sense of humour, Italian sense of family and luxury, and Swiss love of detail, create ‘European Flair’ in our hotels.
Highest In February 2011, Kempinski received a Best Brands award in the Best Service Provider category. We are the first hospitality company to be given this honour. Our brand investments were proven successful in a recent study by KPMG and MarkenVerband, conducted on the most recognised luxury brands. Ranked with 71% awareness, Kempinski was the only hotel brand to be positioned alongside other major luxury brands. In February 2011, Kempinski received a Best Brands award in the Best Service Provider category. We are the first hospitality company to be given this honour. The award puts us among the most successful brands in Germany: in the same league as Volkswagen, Lego and Apple. What makes the Best Brands Awards special is that the winner isn’t chosen by a jury, but by the consumers themselves through GfK, a well established market and consumer research company.
Awareness
among Luxury Hotel Brands
MY
KEMPINSKI EXPERIENCE MAGAZINE W i t h ov e r 1 m i l l i o n r e a d e r s p e r year, “MY” Kempinski Experience magazine is the Kempinski way of communicating w i t h i t s c l i e n t s . I t extends the hotel experience, with a r t i c l e s o n l i fe s t y l e, ar ts, culture, shopping and travel ideas. Available twice a year in every room of 60 of the group’s most beautiful hotels, primarily in Europe and the Gulf region, the magazine is aimed at a high-income readership, made up of chief executives, senior managers and those working in the liberal professions.
THE KEMPINSKI GUEST MAGAZINE
Europe
52 000 ex
Middle East / Africa / Asia
18 000 ex
COVERAGE AREA LOCATIONS
Europe AUSTRIA
Kempinski Hotel Das Tirol Jochberg Kitzbühel Alps Jochberg
Palais Hansen Kempinski Vienna
Over 70 000 copies — Average number of readers reached
550,000 per issue —
Room & suites 17,594 Kempinski residences 743 Average occupancy 58% Days per quarter 91 Average guests per room 1,7 Average overnight stays 3,0
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Target Audience - Guests of Kempinski Hotels - Display in chauffeur-driven Sixt limousines - Display in private Avolus jets - Air Club (association Private Jets)
TURKEY
QATAR
Kempinski Hotel The Dome Belek
Kempinski Residences & Suites Doha
Hamburg
Belek
Hotel Vier Jahreszeiten Kempinski Munich
Kempinski Hotel Barbaros Bay Bodrum
Munich HUNGARY
Kempinski Hotel Corvinus Budapest
Bodrum
Çırağan Palace Kempinski Istanbul Istanbul
Budapest
Wien
LITHUANIA
AZERBAIJAN
Kempinski Hotel Cathedral Square
Kempinski Hotel Badamdar Baku
Total Circulation
Hotel Atlantic Kempinski Hamburg
Baku
MALTA
BULGARIA
Kempinski Hotel San Lawrenz Gozo
CHAD
Kempinski Hotel Grand Arena Bansko Bansko
Gozo RUSSIA
Kempinski Hotel Zografski Sofia
Kempinski Grand Hotel Gelendzhik Black Sea
Sofia
Gelendzhik
CROATIA
Hotel Baltschug Kempinski Moscow
Kempinski Hotel Adriatic Istria Savudrija GERMANY
Hotel Adlon Kempinski Berlin Berlin
Kempinski Hotel Bristol Berlin Berlin
Hotel Taschenbergpalais Kempinski Dresden Dresden
Moscow
Kempinski Hotel Moika 22 St. Petersburg St. Petersburg SLOVAKIA
Kempinski Hotel River Park Bratislava
SAUDI ARABIA
Burj Rafal Hotel Kempinski Riyadh
Kempinski Hotel N’Djamena N’Djamena DEMOCRATIC REPUBLIC OF THE CONGO
Kempinski Hotel Fleuve Congo Kinshasa Kinshasa Gombe DJIBOUTI
Djibouti Palace Kempinski Djibouti EGYPT
Kempinski Nile Hotel Cairo
SEYCHELLES
Kempinski Seychelles Resort Baie Lazare Mahé RWANDA
Mahé Island
Hôtel des Mille Collines managed by Kempinski Kiyovu Kigali UNITED ARAB EMIRATES
Emirates Palace Abu Dhabi Abu Dhabi
Kempinski Hotel Ajman Ajman
Kempinski Hotel & Residences Palm Jumeirah Dubai
Kempinski Hotel Mall of the Emirates Dubai
Cairo
Kempinski Grand Hotel High Tatras
Cairo
Dubai
Kempinski Hotel Soma Bay Red Sea
INDIA
Štrbské Pleso SLOVENIA
Frankfurt /Neu-Isenburg
Portorož
Kempinski Palace Portorož Istria
Schloss Reinhartshausen Kempinski Eltville-Frankfurt
SPAIN
Eltville / Erbach
Málaga
Kempinski Hotel Bahía Marbella Estepona
Falkenstein Grand Kempinski KönigsteinFrankfurt
SWITZERLAND
Königstein / Falkenstein im Taunus
Le Mirador Kempinski Mont-Pèlerin Lake Geneva
Königstein im Taunus
Qatar
Bratislava
Kempinski Hotel Frankfurt Gravenbruch
Villa Rothschild Kempinski KönigsteinFrankfurt
Marsa Malaz Kempinski The Pearl Doha
Riyadh
LOCATIONS
Middle East / Africa / Asia
Vilnius
Qatar
Grand Hotel Kempinski Geneva Geneva
Le Mont-Pèlerin
Kempinski Grand Hotel des Bains St. Moritz St. Moritz
Royal Maxim Palace
Egypt JORDAN
Kempinski Hotel Amman Amman
Kempinski Hotel Aqaba Red Sea Aqaba
Kempinski Hotel Ishtar Dead Sea Amman KENYA
Olare Mara Kempinski Masai Mara Masai Mara
Villa Rosa Kempinski Nairobi Nairobi
Kempinski Ambience Hotel Delhi Delhi
INDONESIA
Hotel Indonesia Kempinski Jakarta Jakarta
MONGOLIA
Kempinski Hotel Khan Palace Ulaanbaatar Ulaanbaatar MYANMAR
Kempinski Hotel Nay Pyi Taw Nay Pyi Taw THAILAND
Siam Kempinski Hotel Bangkok Bangkok
COVERAGE AREA (Europe / Middle East / Africa / Asia)
Profile of target
AUDIENCE THE READERS OF MY KEMPINSKI EXPERIENCE MAGAZINE Are highly educated and employed Enjoy high social status Have high financial flexibility Are self-employed or work in top positions Have strong brand and quality awareness
58%
19%
45/54 YEARS OLD
42%
25%
SELF-EMPLOYED, ENTREPRENEUR
45%
31%
FREELANCER
55/64 YEARS OLD
60+ YEARS OLD
GENDER
34%
35/44 YEARS OLD
AGE
11%
35%
IN EXECUTIVE POSITIONS
POSITION
Technical
INFORMATION KEY PUBLISHING DATA — FREQUENCY OF PUBLICATION: 2 issues per year LANGUAGES: English LENGTH: 80 pages average CIRCULATION: 70,000 copies per year
SPECIFICATIONS — FORMAT: 230 mm x 300 mm TYPE AREA/ PRINT SPACE: 220 mm x 290 mm MAGAZINE CIRCULATION: 52,000 copies (Europe) MAGAZINE CIRCULATION: 18,000 copies (MEA) PRINT PROCESS : Offsetprint BINDING : Adhesive binding
ADVERSING FORMATS
SINGLE PAGE —
DOUBLE PAGE SPREAD —
TRIM SIZE: 230 x 300 mm BLEED SIZE: 236 x 306 mm TYPE SAFETY AREA: 220 x 290 mm
TRIM SIZE: 460 x 300 mm BLEED SIZE: 472 x 306 mm TYPE SAFETY AREA 450 x 290 mm
TECHNICAL GUIDELINES — PRINT DATA: PDF/X-1 with embedded fonts RESOLUTION : 300 dpi COLOR SPACE : CMYK, 8 bit (also for images) COLOR PROFILE: FOGRA 27 or ISO Coated v2 TRIM : At least 3 mm bleed margin. COLOR APPLICATION: Maximum 300 % FONTS: In black set to overprint Fully embedded, or converted into paths (curves).
MY
KEMPINSKI EXPERIENCE MAGAZINE
CALENDAR / IMPORTANT DATES ISSUE
RELEASE DATE
CLOSING DATE FOR ADVERTISEMENTS
PRINT DATA DEADLINE
Summer 2017
June 2017
May 9, 2017
May 22, 2017
Winter 2017
Nov./Dec. 2017
October 24, 2017
Nov. 14, 2017
Summer 2018
June 2018
May 9, 2018
May 22, 2018
Winter 2018
Nov./Dec. 2018
October 24, 2018
Nov. 14 , 2018
DATA DELIVERY — ARTO-HMI HOSPITALITY MARKETING INTERNATIONAL
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Dominique Dray 7 avenue Villebois-Mareuil 06000 NICE - FRANCE Mobile: +33 (0)6 40 62 48 16 E-mail: dominique@hmi-monaco.com
PRICES 2017/2018 SITUATION
Back cover Inside back cover
PRICE
OTHER ADVERTISING AND SPONSORING OPTIONS
/ + VAT
13 230 € 9 400 €
Inside back cover + facing page
15 900 €
1st DPS (inside front cover + facing page)
16 400 €
2sd DPS
15 900 €
3rd DPS
14 900 €
Page
8 470 €
Right-hand page
9 100 €
Summary facing page
9 300 €
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We are happy to discuss other advertising and sponsoring specials upon request.
— - SUPPLEMENTS - INSERTS - TIP-ON CARDS - PROMOTIONS - ADVERTORIALS
REPETITIVE BOOKING 2 ISSUES
E-MAGAZINE Video Link
1 200 €
1
4 ISSUES
10%
800 € 1
Slide show photos (10 max)
5%
2
2
3
4
1 500 €
6 ISSUES 1
2
3
4
5
6
15%
ACCELERATOR OF VISIBILITY ! —
E-Magazine available for free download in the app.store, kempinski’s website and social activities. The issue’s complete contents are able to reach many additional readers - anytime, anywhere mobile access is available.
lifestyle travel
shopping arts & culture culinary
MY KEMPINSKI EXPERIENCE
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D o m i n i q u e D r a y 7 avenue Villebois-Mareuil 0 6 0 0 0 N i c e - Fr a n c e Mobile: +33 (0)6 40 62 48 16 dominique@hmi-monaco.com