July 31, 2014
Island Moon
Love the Locals: Halia Mia Swimwear
By Erica Rose Bertero beachgalbare@gmail.com “Love the Locals” is a page featured on my website to highlight truly local individuals and businesses of Corpus Christi. Visit my blog “Beach Gal Bare” at www.ericaroseb.com and click on “Love the Locals” to learn more. Halia Mia Swimwear and its founder, Jennifer Vyvlecka, are on the cusp of revolutionizing the local beach scene and beyond. Whether you frequent the beaches or your neighborhood pools, or even lay out back on the patio to sunbathe, Halia Mia Swimwear will ensure that you look your absolute best!
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The revolution comes in ALL sizes and shapes, because at the heart of HMS – the pearl of the oyster – is the featured customizable swimwear. As a client, you build your own swimsuit, from choosing the fabrics and colors, to the cut and style of the suit. If you live here in Corpus Christi, ordering Halia Mia swimwear includes an in-person consultation with Jennifer – in which your measurements will be recorded, resulting in a gorgeous swimsuit made to fit your body precisely. If you live out of the area, her online shop is available is available on the Etsy website, http://www.etsy.com/shop/ HaliaMiaSwimwear.
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and active beach goers could also benefit from a customized fit. She began to sew swimwear for her friends and began to meet new clients as the word began to spread.
With that, Halia Mia was born! In 2012, Jennifer purchased and began doing business with the company name, not knowing exactly what she had on her hands, but staying open to the possibilities. She established an internet presence in 2013, building an Etsy shop, Facebook page and Instagram account. In October 2013, Halia Mia Swimwear went public at a local music and arts show/fundraiser, benefitting the American Diabetes Association. Halia Mia’s presence extended beyond its humble beginnings, much to the pleasure of brand new clients who were enthusiastic about a customized swimsuit!
Brand
Nichole Jayson
The Halia Mia line of swimwear is a brand that is noted for its attention to detail in any customized creation. Every swimsuit, from start to finish, is tailor made in such a manner that cannot be found anywhere else in our local area. No two creations are alike. And just when you thought that a swimsuit made to fit your body couldn’t get any better, guess what? Owning a Halia Mia swimsuit means that you are a friend of the environment too! Jennifer actively finds ways to be environmentally conscious through shopping for recycled and earth-friendly fabrics. She considers her own carbon footprint from the beginning step of choosing fabrics to the ending steps of packaging the product, down to the paper and tags! Halia Mia is “made locally,” “green,” and “sustainable.” If it’s good for the earth, it can be good for the body as well!
njayson.myitworks.com
Mission
210-846-7482
Herstory In partnering with this Corpus Christi “Love the Local” business, I have had the honor of sitting down with Jennifer to learn of the Halia Mia story and mission. Upon moving to CC in 2002, Jennifer bought herself a sewing machine to assist in modifying her store-bought swimsuits. With the general sizes, there were always a few details she needed to change to get a better fit. She began the practice of creating patterns, experimenting and created her very first bikini top out of her favorite pair of blue jeans! In 2011, a life experience provided the muse she needed to take the moment in life to pause and allow her creativity to begin flowing, as she found herself thinking about swimwear more and more. Surfing was at the core of her personal discovery – in sewing for herself, she knew she needed an athletic suit that would stay put and look great at the same time. She also recognized that other surfers
As the founder of Halia Mia Swimwear, it is Jennifer’s mission is to bring out the romantic, light-hearted and artistic feel in every swimsuit, so that any client will feel good in what she is wearing. In addition to her beginnings of sewing for women, she has expanded to creating suits for toddlers and children as well! The “Bitty Babe” line features swimwear for infants and toddlers, while the HMS line can be created for girls and juniors alike.
You will also find Jennifer spreading the HMS mission into the Corpus Christi community, as she does her part to “Love the Locals.” Upon going public, she immediately teamed with local causes to show her support. She donated a portion of her proceeds to the American Diabetes Association at her first public showing, donated her services for a silent fundraiser benefitting Corpus Christi Montessori School, and donated to an annual fundraiser/banquet held by the local chapter of the Surfrider Foundation. Keep your eyes on the lookout, as this gal continues to do great things in our community!
Buying a swimsuit can often be a daunting task; so, instead of shopping for your next swimsuit from a department store rack, consider a Halia Mia creation made especially for your body. A wise woman once said “Shopping for the perfect swimsuit is like finding a husband……you need one that is sturdy, reliable, good-looking, and definitely one that can withstand the changing tides!” I couldn’t have said it better myself!
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Book a consultation with Halia Mia Swimwear, and let her know the Beach Gal sent you! Mention the code “BEACHGAL 2014” for a special offer from HMS!!
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