Creating a Strong Brand Identity As entrepreneurs, we have all begun with an idea;
whether in our minds or on paper. The moment we’ve solidified our idea comes time to give it an image the audience will remember.
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hen creating your brand, it is important that it encompasses the business’ mission, vision, and values. These are the components that helped me create Tandem Media, which is a conversation starter every time someone enters my space. I am always asked, “how did you come up with your name?” I always knew I wanted my initials to be a part of my logo, but my business couldn’t be named after me if I had plans for longevity. To begin deciding on an image that identifies your business, it’s important to consider the things that you, as the creator, want people to know. Choose specific colours that represent someone/ something you love or a colour that emits happiness onto others. This makes the creation process easy to do and explain should you ever need to. Most logos have a story behind them, and if one took the time to ask they’d be very intrigued by the stories that come with them. Furthermore, turning your vision into an image may be difficult, but it’s not impossible. With much thought, one
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