Creating a Strong Brand Identity

As entrepreneurs, we have all begun with an idea; whether in our minds or on paper. The moment we’ve solidified our idea comes time to give it an image the audience will remember.

When creating your brand, it is important that it encompasses the business’ mission, vision, and values. These are the components that helped me create Tandem Media, which is a conversation starter every time someone enters my space. I am always asked, “how did you come up with your name?” I always knew I wanted my initials to be a part of my logo, but my business couldn’t be named after me if I had plans for longevity.

Things to consider before branding yourself: 1. Take your time; develop your idea first. 2. Research; ensure that your idea/name hasn’t been taken. 3. Register your name. 4. Brand it; design your logo by hand or simply connecting with a graphic designer. 5. Be creative; think outside of the box, never be afraid to stand out. 6. Align your brand with people and businesses within the same realm. 7. Do not be afraid to network; cold calling and face-to-face contact still works.

by TAMIKA MESSAM, OWNER of Tandem Media