Bulletin of Moreland Rotary
EDITION 21|25 MAY 2022
THE MORELANDER
MARKETING IN THE DIGITAL AGE
Robby Choucair shares a few facts and tips about digital marketing Pages 3 and 4
Award of Excellence for Club Bulletin 2018-2019
Moreland Rotary acknowledges the Wurundjeri people of the eastern Kulin Nations on whose unceded lands we conduct our business. Moreland Rotary respectfully acknowledges their Ancestors and Elders, past, present and emerging. Moreland Rotary also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.
Cover: https://biteandsightmarketing.com.au
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Digital Marketing, the Opportunity with Robby Choucair
With the considerable advances in digital technology in recent years and the growth of powerful digital platforms, it is no surprise that digital marketing has also grown in tandem disrupting traditional forms of marketing. This has been very evident in commerce, community activities and politics. Not for profit organisations are also challenged by this disruption but can also seize the opportunity provided and use digital marketing to great effect. Rotary, as an organisation which seeks to build a profile in the local community and beyond to market and promote our activities and attract support, should seek to effectively engage in the digital world as a key to success and even survival. We are in fact being exhorted by our leadership to do this. It was therefore a wonderful opportunity for us to hear the latest on digital marketing from Robby Choucair, a former club member and an expert in the field, who has now set up his own business in this field, Bite and Sight, specialising in digital marketing for dentists and optometrists. Robby gave us some facts and statistics on trends; he profiled the various digital platforms and their reach and gave us a few pointers on the approach to digital marketing such as keeping web sites and pages fresh and strategic promotion among other things. He also busted a few myths the perception that Facebook may be in decline. Some key points from Robby's talk: • In Australia, Facebook ads have the potential to reach over 15 million people • The average Australian clicks on 21 FB ads per month • $10 billon is spent on Facebook and Google ads • Facebook is still very prominent with 6.7 new users per second! • There are 5 steps to good marketing: 1. Target clarity, 2. Traffic, 3. Irresistible bait, 4. Landing page, 5. Sales mechanism and nurturing (see next page)
THE MORELANDER
https://biteandsightmarketing.com.au
TEXT: DAVID REDFEARN | IMAGES: DAVID REDFEARN | GRAPHICS: ROBBY CHOUCAIR
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Digital Marketing, the Opportunity with Robby Choucair
GRAPHICS: ROBBY CHOUCAIR
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About Rotary
District Governor's Newsletter
"Our District, Our Voice" is the monthly newsletter of District Governor Anne Reid in 2021-22. There is a lot of information about the many Rotary projects and events across our District. Simply click here to read the latest edition Members of Rotary are part of a diverse group of community and professional leaders working to address community and international service needs and to promote peace and understanding throughout the world.
Rotary districts are a way of grouping a number of clubs in a particular geographic area. The area covered quite often crosses state and even international boundaries.
Rotary District 9790 encompasses the northern Rotary clubs receive a charter suburbs of Melbourne and from the worldwide organisation - stretches north and north east of Rotary International. Victoria to the Murray River and up into parts of NSW. A Rotarian belongs to a particular Rotary Club often near his/her For more information about home or work or sometimes Rotary District 9790, click here because of the club meeting time. THE MORELANDER
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Rotary Leadership 2021-22 Rotary International: President: Shekha Mehta(Susanne) , Rotary Club of District Governor: Anne Reid , Rotary Club of Alexandra Assistant Governor Group 2: Emma Davis, Rotary Club of Moreland Rotary Club of Moreland President: Emma Davis Club Service Roles 2021-22
President President Elect Secretary Treasurer Community Service Vocational Services Membership, International Service and Assistant Bulletin Editor Rotary Foundation Youth and Assistant Secretary Club Administration and Governance Environment and Bulletin Editor Australian Rotary Health Public Relations Club History Valued members Honorary Members
Emma Davis TBA Rosemary Freeman John Hoffmann Rosemary Freeman Brian Bennett Trevor Moyle Rosemary Freeman Silvana De Pretto Nino Galgano and Lee Garwood David Redfearn OAM Rosemary Freeman Russell Stuckey and Brian Bennett Nino Galgano Elly Gardner, Jo Connellan The Hon. Kelvin Thomson, Helen Bailey, John Awler, Richard McCarthy
District 9790 /Multi District Roles 2021-22
Assistant Governor, Group 2 and Director, 2023 Convention Host Organising Committee District Community Service Chair and Australian Rotary Health District Legal Officer District Bulletin Editor and Peter Toomey Community Police Award Shine On Awards
Emma Davis Rosemary Freeman Nino Galgano David Redfearn OAM Brian Bennett
WHEN AND WHERE WE MEET:
Moreland Rotary Club meets most Wednesdays at 7.30 for a 7.40 am start. We meet at the Sorrento Bar, 801 Sydney Road, Brunswick, 3056 HOW TO GET A COPY OF THE MORELANDER:
If you would like to receive our bulletin via email each week, email our editor at: dredfearn@vtown.com.au WHERE TO SEND FORMAL CORRESPONDENCE:
Attention: The Secretary, Moreland Rotary Club, PO Box 219, Coburg, Victoria, 3058
Chartered 14 August 1996 - Sponsor Club Coburg Rotary Club | Incorporated 13 August 2019 Designed using Canva - www.canva.com
THE MORELANDER
Images by David Redfearn and logos from rotary.org unless otherwise specified.
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Upcoming events and meetings A standing invitation exists for all readers of The Morelander to attend Moreland Rotary Club meetings and some of our other events. Please let us know if you intend to join us by ringing David Redfearn on 0448 852 747 or emailing on dredfearn@vtown.com.au (click on email address). Upcoming speakers/events
29 May: Club changeover brunch at CERES 1 June: TBA 8 June: Monthly Board meeting 15 June: TBA
Our Guest Speakers
Moreland Rotary invites speakers to our club both from our local community and further afield. They come from a wide range of backgrounds and are invited because they hopefully inform and stimulate our members and guests. We feel that this is of value in fostering a deeper understanding of our diverse community and even providing guidance as to the types of activites and projects our club may engage in. However the opinions expressed by our speakers do not necessarily reflect any official viewpoint of Moreland Rotary nor those of individual club members. Irrespective of this we always offer a warm Rotary welcome to all of our speakers.
click here @RotaryMoreland
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During the pandemic we met via Zoom on Wednesday mornings from 7.30-8.30 am but we NOW MEET in person at our usual venue (listed on page 7). You should contact us beforehand in case restrictions are in force but you can still join us on Zoom at any time and the link is below.
We always aim to have great guest speakers whether meeting in person or virtually! Why not join us one morning? Simply ring David on 0448 852 747 the day before to RSVP or go to: https://us02web.zoom.us/j/3068589175 just before the meeting to join in.