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Fundamentals of Business Law

Summarized Cases, 8th Ed., and Excerpted Cases, 2nd Ed.

ROGER LeROY MILLER Institute for University Studies Arlington, Texas

GAYLORD A. JENTZ Herbert D. Kelleher Emeritus Professor in Business Law University of Texas at Austin


Learning Objectives • What are some important clauses to include when making offers to form e-contracts? • How do shrink wrap and click-on agreements differ from other contracts? How have traditional laws been applied to these agreements? • What is an electronic signature? Are electronic signatures valid? • What is a partnering agreement? What purpose does it serve? • What is the UETA? What are some of the major provisions of this act? Copyright © 2010 South-Western

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Forming Contracts Online • Online Offers should include: – Remedies for Buyer. – Statute of Limitations. – What constitutes Buyer’s acceptance. – Method of Payment. – Seller’s Refund and Return Policies. – Disclaimers of Liability. – How Seller will Use Buyer’s Information (Privacy). Copyright © 2010 South-Western

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Forming Contracts Online • Dispute Settlement Provisions. – Choice of Law. – Choice of Forum. – E-Bay uses online dispute resolution.

• Displaying the Offer (via hyperlink). – CASE 13.1 Feldman v. Google, Inc. (Pennsylvania, 2007).

• How Offer Will Be Accepted. – Amazon.com--Checkout. – “I Accept” Button to Click. Copyright © 2010 South-Western

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Online Acceptances • Click-on Agreements. – CASE 13.2 Mortgage Plus, Inc. v. DocMagic, Inc. (Kansas, 2004).

• Shrink-Wrap Agreements. – Contract terms are inside the box. – Party opening box agrees to terms by keeping merchandise.

• Enforceable Contract Terms. (UCC 2-204). • Additional Terms. Copyright © 2010 South-Western

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Online Acceptances • Click-On Agreements occur when Buyer “checks out” or clicks on “I Accept” button on Seller’s website or when software is installed. • Browse-Wrap Terms. – CASE 13.3 Specht v. Netscape Communications Company (2002).

Copyright © 2010 South-Western

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E-Signatures • E-Signature Technologies. – Asymmetric Cryptosystem. – Cyber Notary.

• State Law Governing E-Signatures. – Uniform Electronic Transactions Act (1999).

• Federal Law. – E-SIGN (2000) gives e-signatures and edocuments legal force. Copyright © 2010 South-Western

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Partnering Agreements • Sellers and Buyers agree as to protocols to create online agreements. • Useful for electronic inventory (Just In Time) ordering of parts and supplies.

Copyright © 2010 South-Western

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UETA • Purpose is to remove barriers to forming electronic commerce. • E-Signature is “electronic sound, symbol or process…associated with a record and… adopted by a person with intent to sign the record.” • UETA applies only to e-records and esignatures relating to a transaction. Copyright © 2010 South-Western

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UETA and Federal E-SIGN • E-SIGN explicitly refers to UETA. • Provides that ESIGN is pre-empted by state passing of UETA. • But state law must conform to minimum E-SIGN procedures. Copyright © 2010 South-Western

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Highlights of UETA • Parties must agree to Conduct Transactions Electronically. – A party can “opt out” of UETA terms.

• Attribution—process to ensure person sending an electronic record is in fact the real person. • Electronic Errors. • Timing: “E-Mailbox” Rules. – Dispatched when leaves control of sender. – Received when enters recipient’s processing system. Copyright © 2010 South-Western

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