SAN MANUEL
McCarran Rent A Car Center Advertising Proposal
No One Does Media The Way We Do
About Social Butterfly World
S
ocial Butterfly World, LLC (SBW) is a group of marketing, advertising and savvy business professionals skilled in developing and implementing state-of-the-art marketing and media campaigns that empower consumers to interact and engage with businesses and brands. This highly talented team has completed a wide range of innovative projects. SBW integrates marketing, branding, PR and design with traditional and Out-Of-Home media, and advanced digital networks to create a massive market presence that extends the reach of our clients. Each project is custom designed and tailored to fit each client’s precise needs. SBW currently publishes Drive + Fly, which is the only approved publication that can be placed in cars rented at McCarran International Airport. SBW is also involved in other custom publishing ventures throughout the city. SBW has created Wrap It Up, Hang It Up and H2O – a proprietary line of media products created specifically for our car rental partners and McCarran International Airport. These programs provide additional advertising and revenue sharing opportunities for our partners. Our Vegas Anywhere App is now available for all smart phones and tablets, running on any platform, in any country.
For the first time ever, ALL of Las Vegas is at your fingertips in one comprehensive, user-friendly app. Vegas Anywhere showcases everything Las Vegas has to offer. Consumers can find reviews and information on shows, restaurants and attractions. They can schedule tee times, make restaurant reservations, buy show tickets, rent cars, check bus schedules, check arriving and departing flights, and a whole lot more. And they can even interact socially and post their comments, pictures and “likes.” SBW’s SMS text messaging partner, TXTWIRE, extends interactive capability to all of our media channels. This enables consumers to engage with brands and receive special offers and discounts. It also enables marketers to gather valuable data and communicate new offers and incentives anytime, anywhere. SBW is also proud to be partnered with: McCarran International Airport, Reno Tahoe Airport, Metropolitan Police Department, The Regional Transportation Commission, Latin Chamber of Commerce, Asian Chamber of Commerce, Las Vegas Territory, LVHA, and our car rental partners: Enterprise, National, Alamo, Avis, Budget, Payless, Fox, SIXT, E-Z Rent-a-Car, ZipCar and Enterprise Exotics.
Social Butterfly World delivers results through traditional media, niche innovative proprietary platforms and state of the art technology
Andrea M. Collier, CEO Managing Member/ACDBE/DBE c 702.219.4335 | f 702.614.1291 | andrea@sbwlv.com 10620 Southern Highlands Pkwy. | Suite 110-431 | Las Vegas, NV 89141 sbwlv.com PDAA Master Certified, SGIA member and UASG 3M Certified. | Certificate # NV01413UCPC TM
Vegas Anywhere One App... One Tap D R I V E + F L Y
How the McCarran Rent A Car Center is zoned
ZONE 4
ZONE 3 ENTERPRISE US ADVANTAGE
THRIFTY
PAYLESS SAV-MOR
AVIS
DOLLAR
ZONE 4
BUDGET
ZONE 3
ZONE 3
HERTZ
ALAMO/NATIONAL
ZONE 2 ZONE 1
ZONE 1 - Bus and passenger pickup/drop off area ZONE 2 - Area immediately outside the entrance to the RAC ZONE 3 - Space immediately inside the RAC ZONE 4 - Portals visitors pass through to pick up their car ZONE 5 - Garages and cars within
ZONE 4
ZONE 1: Buses/Exterior
Visibility and Impact – 40 buses in fleet – Each travels an average of 120 miles daily – Recall rate of mobile advertising is 97% – 91% of target audiences notice both text and graphics – A wrapped vehicle generates 30,000 – 70,000 daily impressions Calls to Action – SMS technology that provides coupons and offers instantly Great Brand Publicity – Connects consumer with your brand – Pricing varies depending on quantity, creative, production and installation/removal fees
Production and install not included. All creative must be approved by McCarran International Airport.
Ask us about our innovative production printing platform
ZONE 1: Shuttle Bus Interior
The Duratrans ads inside the McCarran buses reach 7 million viewers annually for approximately 15-22 minutes each trip. l Social Butterfly World shoots the art, creates the ad, prints the ad, installs and maintains the placed ad. l Interior shuttle bus signage is not available seperately. Signs only included with shuttle bus wrap package. l
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Interact with consumers through our interactive media platform
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Dimensions 36� x 11.06�
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20 interior signs
Production and install not included. All creative must be approved by McCarran International Airport.
ZONE 1: Taxi Stand
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McCarran International Airport off site car rental and taxi pick up lane Sign is visible to travelers waiting for shuttle buses outside the McCarran Rent A Car Center Travelers exiting and boarding buses see this space
ZONE 2: RAC Exterior
AFTER
BEFORE
In 2015, according to the LVCVA
42,312,216 visitors arrived in Las Vegas
6,941,313
of whom used the McCarran Rent A Car Center
Production and install not included. All creative must be approved by McCarran International Airport.
ZONE 3: Inside the RAC Entrance
Two video screens advertising the venue placed on the floor with the intention to make the presentation a more immersive experience. The video will be provided by client.
7ft*
4ft* Production and install not included. All creative concepts and designs contingent upon McCarran International Airport approval. *Approximate
4ft*
ZONE 3: Facility Portals x3 and Signage
Approximately 7 million people utilize the McCarran Rent-A-Car center, 10% of whom are locals l
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Average time spent at the facility is between 20 and 25 minutes.
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Located in 3 premium spots inside the McCarran Rent-A-Car center.
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Dimensions 246� x 136�
Production and install not included. All creative must be approved by McCarran International Airport.
ZONE 3: Facility Portals x3 and Signage
AFTER
Doors/Entry to parking garage The doors leading to the rental car garage offer Las Vegas strip attractions that the visitor may not be aware of. l
BEFORE
USES: l
Directional
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Promotional
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Seasonal
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Offers
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Welcome conventions
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Advertising
Production and install not included. All creative must be approved by McCarran International Airport.
ZONE 3: Facility Portals x3 and Signage
AFTER Wraps and DAMOC displays give visitors something to think about as they go to their cars. l
Wraps can be utilized as directional, seasonal welcoming or promotional signage l
BEFORE
USE: l Promotional l Brand awareness l Increase sales l Customer engagement
Production and install not included. All creative must be approved by McCarran International Airport.
CONTENT: l Promotional Video l Social Media l Static images l Rolling video l RSS feeds l Custom messages
ALL ZONES: DAMOC & Augmented Reality
DIGITAL AT THE MOMENT OF CHOICE New digital innovation allows eye-catching content to be displayed using glass doors. These displays become a talking point among customers when encountered. THE BENEFITS FROM USING AUGMENTED REALITY
USE: l Onboard Video Displays l
OOH/Wraps
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SMS Text
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Vegas Anywhere App
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Augmented Reality
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DAMOC
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Promotional purposes
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Raise brand awareness
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Increase overall sales
Augmented Reality is changing the way we interact with the world. Turn everyday objects, images, and places into new opportunities for engagement through striking augmented reality experiences.
Increase customer engagement
Disney Hollywood Studios used Aurasma to bring the park to life with digital content surrounding their Star Wars Weekends and boost merchandise sales by 25% whilst engaging visitors.
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CONTENT: l Promotional videos l
Social media updates
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Static images
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Rolling video
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Web pages
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RSS feeds
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Custom messages
PLUS ALL PLATFORMS provide analytics and data for remarketing
HIGHLAND | CALIFORNIA
TEXT THRILL TO 88588 FOR OFFERS
Ask to see a demo of DAMOC Production and install not included. All creative must be approved by McCarran International Airport.
Budweiser has used Aurasma for a number of successful campaigns. Their Rise as One promotion brought product packaging to life and offered fans a chance to win tickets to the World Cup. After generating more than 40K downloads by adding augmented reality to the Best Western Alive app, the hotel chain continues to embrace AR and engage their guests with interactive lobby stands.
ZONE 4: Parking Garage Opportunities
Enhance your reach with 220 posts l
l Extension of ads throughout parking garages
Additional opportunities for car renters to interact with brand l
Posts can be used to promote the Skywalk, Hualapai Ranch, Hualapai River Runners, Guano Point and zipline l
Continual brand and message delivery while on their way to the Las Vegas strip l
AFTER BEFORE
Production and install not included. All creative must be approved by McCarran International Airport.
ZONE 4: DRIVE + FLY
y | Dish | Shop Destinations | Pla irport Offers A | s p | a Explore M
TM TM
The essential guide to Las Vegas and the surrounding area l
R I D E D R I V E + F L Y +
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Found in 1.2 million rental cars every year.
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Assisting with increasing FIT traffic since 2011
People that fly to Las Vegas and rent cars have
more expendable income to spend on: l l l
A PIECE OF VEGAS ON YOUR WAY TO LOS ANGELES JA N | F E B 2 017
Attractions/Tourism Dining Shows
McCarran Rent A Car Center Shuttle Bus Riders
6.9 million
visitors to Las Vegas in 2015 rode the shuttle bus between McCarran International Airport and the McCarran Rent A Car Center
Total Passengers - McCarran Rent a Car Shuttle System 2007
2008
209
2010
2011
2012
2013
2014
2015
Variance
January
–
343,741
360,837
396,362
423,061
445,169
434,599
475,886
478,327
0.51%
February
–
383,381
403,786
400,551
397,888
452,041
446,545
454,718
481,716
5.94%
429,843
474,780
494,011
509,830
563,663
568,719
572,152
611,620
6.90%
April
March
480,234
–
384,690
473,163
471,379
499,126
542,739
538,995
546,507
604,769
10.66%
May
552,422
371,572
452,264
454,967
491,644
527,579
546,219
538,806
603,827
12.07%
June
545,648
318,801
447,682
443,334
486,389
515,423
516,744
523,813
577,454
10.24%
July
537,928
347,419
469,277
440,971
517,519
516,566
523,076
546,826
606,346
10.88%
August
488,390
375,189
472,705
444,653
493,765
509,716
497,184
523,052
585,891
12.01%
September
469,968
356,134
457,411
450,800
499,442
512,961
504,050
517,925
570,689
10.19%
October
508,333
416,202
501,110
518,262
549,083
579,073
565,294
578,536
653,256
12.92%
November
439,241
351,409
443,729
462,012
491,187
482,232
503,236
525,565
593,938
13.01%
December
376,476
343,454
398,383
429,028
461,951
448,516
470,365
493,650
573,580
16.19%
5,864,853*
4,421,835
5,355,127
5,406,330
5,820,885
6,095,678
6,115,026
6,297,109
6,941,313
488,738
368,486
446,261
450,528
485,074
507,973
509,585
524,759
578,442
Totals Monthly Average YTD
*estimated
Year Average 10.13%
McCarran Rent A Car Center Demographics/Info
STATS:
42,312,216 annual Visitors to Las Vegas in 2015 42% arrived in Las Vegas by Plane 18% of those that flew, rented cars - 6,941,313 10% of locals rented cars - 700,000 at McCarran International Airport/RAC 88% of those that visited Las Vegas were here on LEISURE (SOURCE: LV Visitor Profile Report Pg. 17 Figure 6) 12% of Visitors attended a CONVENTION - 5,169,054 (SOURCE: LV Visitor Profile Report Pg. 17 Figure 6) 41% of convention delegates, bring someone with them not attending the convention (SOURCE: Airline Visitor Version Report Pg 17 Figure 1) - One could conclude that LEISURE activities would ensue.
FACT:
33% More Expendable Income - People that fly to Las Vegas and rent cars have 33% more expendable income to spend on: DINING, SHOPPING and ENTERTAINMENT/TOURS. 100% Qualified Lead - Must be 25 years old to rent a car 100% Qualified Lead - Must possess a major credit card to rent a car 100% Qualified Lead - Can go anywhere and do anything because they have their own transportation 600,000+ Passengers transported monthly - The McCarran Rent A Car Center transports over 600,000 passengers in the Shuttle buses, delivers them to the facility and transports them back to the Airport. 86% of visitors do NOT know what they are going to do and or see while visiting Las Vegas. 1. This Innovative Media Platform at McCarran Rent A Car Center communicates with travelers during the 60 minute period of peace, while riding the shuttle, inside the facility obtaining their vehicle, inside the parking garages, inside the vehicles and interactively throughout their stay. 2. We are able to provide information on what shows to see, where to dine, and shop while visiting Las Vegas 3. Social Butterfly World touches the consumer prior to entering the ‘Over-Stimuli’ - the confusing messages along Las Vegas Boulevard
Free Independent Traveler Survey - Grand Canyon West
On June 18, 2015, a survey of 300 vehicles entering Grand Canyon West was made. The purpose of the survey was to evaluate where these cars were coming from and who they belonged to.
Whose cars? Of the 300 cars surveyed, 244 were rental cars with the remainder being personal vehicles. this chart breaks down the rental car ownership.
43
Alamo
31
Dollar
29
24
Hertz
Enterprise
21
13
Avis
Budget
6
6
5
National
Thrifty
Fox
5
4
3
Advantage Payless
Sixt
1 Firefly
Other*
*Car rental companies not listed
Where they came from Top 7 origin points for travelers entering Grand Canyon West
46
31 18
California
Nevada*
Texas
15
Florida
13
Germany
7
United Kingdom
6
Colombia
*27 came from Las Vegas, 4 from other areas in Nevada
FACT: Social Butterfly World’s niche media network at McCarran International Airport ‘DRIVES’ over 50% of FIT to Grand Canyon West
NOTES
Andrea Collier Managing Member ACDBE/DBE www.sbwlv.com
702.219.4335 andrea@sbwlv.com