January 2011
Quarterly ranking of dealership vendors & best practice guide
MARC McGURREN
2010 DEALER SATISFACTION AWARDS
of the Jerry Durrant
Auto Group
talks about staying FOCUSED in your digital
What is your vendor’s CSI?
NEW CAR LEADS • ILM • CALL MANAGEMENT • DMS • SEM/PPC • USED CAR ADVERTISING • WEBSITES CRM • SEO • CHAT • AND MORE...
marketing plan
•
In this issue: Understanding Social Media Marketing Dealer Principals Need to Inspect Their Digital Investments Selling at Every Interactive Touchpoint The Importance of Service Marketing on the Dealer Website
p.24 p.32 p.28 p.40
DrivingSales.com is a Vendor Rating
and Best Practice community for Dealers and Dealership Managers to connect and collaborate on dealership strategies.
DIG 2011 Jan.indd 1
1/18/11 1:16 PM