Medcom Multimedia products

JJanuary anuaryy 7, 7, 2010 2010

MEDICAL COMMUNICATION

2

3

DTR (Desktop Reference)

Do’s and Don’ts Myths and facts Tear off pads Posters / Charts Calendars Flip Charts Digital patient education (Animation)

Interactive Knowledge modules Community websites / ePortals

4

Witnessing Shift in Healthcare Information

Earlier - Attend lectures timely

Now - Know at convenience

January 7, 2010 -

7 January 7, 2010 -

Digital CDs

Flexibility

Ease of use

Interactive

Ability to detail surgical procedures

Active involvement of user

Attracts tech savvy clinicians

Time-saving educational solutions

Fastest growing

Cost-effective educational medium

Wide geographical reach

How Digital CDs Can be Made?

Brief from Client on case study interactive /surgical

procedures/audio cassettes

Making a script/story board – get it approved from KOL

Shooting – audio and video

Inputs in form of content, figures, graphs, etc

Editing

Integration

Finalization by KOL

Surgery Specials

It includes the surgeries/procedures performed by the faculty/KOLs with: — Detailed Explanations — Limitations/Complications

— Techniques

January 7, 2010 – India

10

January 7, 2010 -

11

Target Areas

Surgery Series: — Cosmetology — Trichology — Laser Medicine — Dermato Surgery — Laparoscopy — ENT — Ophthalmology

Procedures Series: — Interventional Procedures — Endoscopic Diagnostic Procedures — Bedside Procedures — ICU procedures

January 7, 2010 – India

12

Interactive Case Study (ICS) It includes a full length discussion of challenging cases presented by a senior physician.

It can be:

Digital Plus Text format

All cases are interactive in nature

Virtual Lecture Series It is a presentation prepared by the KOL himself, either on a diagnostic or therapeutic topic It Could be:

Digital OR Digital Plus Text OR Online Webcast

January 7, 2010 -

15

Interactive Case Study (ICS) with Surgery Special It includes a full length discussion of challenging cases presented by a senior physician along with surgeries. It can be:

Digital Plus Text format All cases are interactive in nature

January 7, 2010 -

17

3D and 2D animations

January 7, 2010 -

18

Audio Podcasts

Podcasts provide portable audio content. The English language offerings are comprised of topics pulled from each issue and discussed with experts in various fields.

http://journals.lww.com/neurosurgery/Pages/podcasts.aspx

CharlesandDrA.mp3

January 7, 2010 -

19

Websites and Portals

January 7, 2010 -

20

- For rational drug

use and disease management

- 16-24 pages A4 booklet.

size

- Content customized from LWW & ADIS database.

-

21

- A 24-32 page 6.75 x 9.5 inches contains relevant information about the drug in question.

- Scientific document that describes the properties, claims, indications and conditions of use for a drug.

January 7, 2010 -

22

- A 24-32 page 6.75 x 9.5 inches contains relevant information about the drug in question.

- Scientific document that describes the properties, claims, indications and conditions of use for a drug.

January 7, 2010 -

23

– Today & Tomorrow

Four page A4 size highlighting latest findings related to the subject area and future trends in the world of medicine.

Focus Areas: •Transplantation •Rheumatology •Clinical Immunology/Allergy •Infertility •Critical Care •Neuropsychiatry •Neurology January 7, 2010 -

24

Content Planning for Newsletter

Summary of Recently International Published articles — peer reviewed by group of KOLs in related specialty — along with KOLs view point

Editorial/Expert Opinion

News and Views

Conference updates

Clinical Controversies

January 7, 2010 – India

25

Selected trials of a specific molecule compiled in 16 page A4 size booklet depicting clinical relevance along with the Adis score

January 7, 2010 -

26

Single trial selected from the ADIS database presented in a 4 page 8.75 x 8.75 inches selected from the ADIS database.

January 7, 2010 -

27

A quick review of the disease right from brief description, epidemiology, signs and symptoms, tests, differential diagnosis, 1st line medication and follow up.

January 7, 2010 -

28

Text based

Synopsis

Single module Booklet (A5 size 48 pages) for Primary Physicians — For example Typhoid , or any other Disease OR

3 modules Booklets (A5 size 36 pages es each)

Single Module

3 Module Booklets

Similarly, the topic can be prepared as: — Booklet 1: Introduction, Epidemiology, Pathogenesis and Risk factors, Clinical presentation.

— Booklet 2: Diagnosis and Complications — Booklet 3: Management

January 7, 2010 – India

31

Three Module

6 Module Booklets For

Specialists

— Module 1: Pediatric Dermatology — Module 2: Pediatric Hematology — Module 3: Pediatric Neurology — Module 4: Pediatric Nephrology — Module 5: Pediatric Orthopedics — Module 6: Pediatric Cardiology

January 7, 2010 – India

33

Six Module

•

Articles based on presentations made at the various sessions.

•

Articles will highlight key findings relevant to physicians.

•

Compiled in 8-10 page with editorial preface of KOL.

January 7, 2010 -

35

Case Study Brochure / Case Compendiums

January 7, 2010 -

36

Use of 3D models to explain detailed medical concepts.

January 7, 2010 -

37

A 10-12 page module of variable size as patient education input based on a disease or organ.It has one introductory page followed by explanation of the disease with the images in the following pages.

January 7, 2010 -

38

Piano fold or small booklet educating patients about the disease in the do’s and don’t format which is more acceptable to the patients.

January 7, 2010 -

39

Common beliefs of the patients and giving factual answers to these myths in piano fold format.

January 7, 2010 -

40

Each leaflet would contain images and text pertaining to the specific area of medicine which doctor gives to the patient along with the prescription.

January 7, 2010 -

41

Customized for educating patients regarding aspects of the disease such as symptoms diagnosis and preventive measures.

January 7, 2010 -

42

- 6/12 +1 leaves calendar with images and text pertaining to a specific disease.

January 7, 2010 -

43

January 7, 2010 -

44

Mini Booklet Series/KOL Series

A5 size 24 pager: Journal Review/scan, Disease Fact File, Clinical Rounds

A6 size 16 pager: Disease Scanner, View point, Close encounter,

Journal Reviews/Scans

Summary of recent articles obtained from standard journals.

3-4 recent articles are compiled

Articles usually contain brief information on recent clinical trials on management trends, new drugs and treatment algorithms

Disease Fact File „

Established facts in medicine, pertaining to disease or disorders

„

Consist of : 1. Introduction 2. Epidemiology 3. Pathophysiology 4. Clinical presentation 5. Diagnosis and Complications 6. Management

Clinical Rounds

A compilation of 2 to 3 classical cases

The case studies practicing doctors

Each case consist of a brief description followed by questions and answers

are

provided

by

senior

Disease Scanner Consists of: — Complete detailed description of a particular disease/disorder

— Effective guidelines for diagnosis and treatment — Recent concepts in disease development and progression and advances in diagnostic and therapeutic modalities — Highlights the difficult steps in disease evaluation and management

Close Encounter

„

Includes a single emergency case study

medical

„

Helps the physicians to perform immediate appropriate diagnostic and therapeutic actions in life threatening cases

Wolters Kluwer India 501- A, Devika Tower 6, Nehru Place New Delhi – 19

www.wolterskluwer.com

January 7, 2010 -

51