JJanuary anuaryy 7, 7, 2010 2010
MEDICAL COMMUNICATION
2
3
DTR (Desktop Reference)
Do’s and Don’ts Myths and facts Tear off pads Posters / Charts Calendars Flip Charts Digital patient education (Animation)
Interactive Knowledge modules Community websites / ePortals
4
Witnessing Shift in Healthcare Information
Earlier - Attend lectures timely
Now - Know at convenience
January 7, 2010 -
7 January 7, 2010 -
Digital CDs
Flexibility
Ease of use
Interactive
Ability to detail surgical procedures
Active involvement of user
Attracts tech savvy clinicians
Time-saving educational solutions
Fastest growing
Cost-effective educational medium
Wide geographical reach
How Digital CDs Can be Made? Brief from Client on case study interactive /surgical
procedures/audio cassettes
Making a script/story board – get it approved from KOL
Shooting – audio and video
Inputs in form of content, figures, graphs, etc
Editing
Integration
Finalization by KOL
Surgery Specials
It includes the surgeries/procedures performed by the faculty/KOLs with: — Detailed Explanations — Limitations/Complications
— Techniques
January 7, 2010 – India
10
January 7, 2010 -
11
Target Areas
Surgery Series: — Cosmetology — Trichology — Laser Medicine — Dermato Surgery — Laparoscopy — ENT — Ophthalmology
Procedures Series: — Interventional Procedures — Endoscopic Diagnostic Procedures — Bedside Procedures — ICU procedures
January 7, 2010 – India
12
Interactive Case Study (ICS) It includes a full length discussion of challenging cases presented by a senior physician. It can be:
Digital Plus Text format
All cases are interactive in nature
Virtual Lecture Series It is a presentation prepared by the KOL himself, either on a diagnostic or therapeutic topic It Could be:
Digital OR Digital Plus Text OR Online Webcast
January 7, 2010 -
15
Interactive Case Study (ICS) with Surgery Special It includes a full length discussion of challenging cases presented by a senior physician along with surgeries. It can be:
Digital Plus Text format All cases are interactive in nature
January 7, 2010 -
17
3D and 2D animations
January 7, 2010 -
18
Audio Podcasts
Podcasts provide portable audio content. The English language offerings are comprised of topics pulled from each issue and discussed with experts in various fields.
http://journals.lww.com/neurosurgery/Pages/podcasts.aspx
CharlesandDrA.mp3
January 7, 2010 -
19
Websites and Portals
January 7, 2010 -
20
- For rational drug
use and disease management
- 16-24 pages A4 booklet.
size
- Content customized from LWW & ADIS database.
-
21
- A 24-32 page 6.75 x 9.5 inches contains relevant information about the drug in question. - Scientific document that describes the properties, claims, indications and conditions of use for a drug.
January 7, 2010 -
22
- A 24-32 page 6.75 x 9.5 inches contains relevant information about the drug in question. - Scientific document that describes the properties, claims, indications and conditions of use for a drug.
January 7, 2010 -
23
– Today & Tomorrow
Four page A4 size highlighting latest findings related to the subject area and future trends in the world of medicine. Focus Areas: •Transplantation •Rheumatology •Clinical Immunology/Allergy •Infertility •Critical Care •Neuropsychiatry •Neurology January 7, 2010 -
24
Content Planning for Newsletter
Summary of Recently International Published articles — peer reviewed by group of KOLs in related specialty — along with KOLs view point
Editorial/Expert Opinion
News and Views
Conference updates
Clinical Controversies
January 7, 2010 – India
25
Selected trials of a specific molecule compiled in 16 page A4 size booklet depicting clinical relevance along with the Adis score
January 7, 2010 -
26
Single trial selected from the ADIS database presented in a 4 page 8.75 x 8.75 inches selected from the ADIS database.
January 7, 2010 -
27
A quick review of the disease right from brief description, epidemiology, signs and symptoms, tests, differential diagnosis, 1st line medication and follow up.
January 7, 2010 -
28
Text based
Synopsis
Single module Booklet (A5 size 48 pages) for Primary Physicians — For example Typhoid , or any other Disease OR
3 modules Booklets (A5 size 36 pages es each)
Single Module
3 Module Booklets
Similarly, the topic can be prepared as: — Booklet 1: Introduction, Epidemiology, Pathogenesis and Risk factors, Clinical presentation. — Booklet 2: Diagnosis and Complications — Booklet 3: Management
January 7, 2010 – India
31
Three Module
6 Module Booklets For
Specialists
— Module 1: Pediatric Dermatology — Module 2: Pediatric Hematology — Module 3: Pediatric Neurology — Module 4: Pediatric Nephrology — Module 5: Pediatric Orthopedics — Module 6: Pediatric Cardiology
January 7, 2010 – India
33
Six Module
•
Articles based on presentations made at the various sessions.
•
Articles will highlight key findings relevant to physicians.
•
Compiled in 8-10 page with editorial preface of KOL.
January 7, 2010 -
35
Case Study Brochure / Case Compendiums
January 7, 2010 -
36
Use of 3D models to explain detailed medical concepts.
January 7, 2010 -
37
A 10-12 page module of variable size as patient education input based on a disease or organ.It has one introductory page followed by explanation of the disease with the images in the following pages.
January 7, 2010 -
38
Piano fold or small booklet educating patients about the disease in the do’s and don’t format which is more acceptable to the patients.
January 7, 2010 -
39
Common beliefs of the patients and giving factual answers to these myths in piano fold format.
January 7, 2010 -
40
Each leaflet would contain images and text pertaining to the specific area of medicine which doctor gives to the patient along with the prescription.
January 7, 2010 -
41
Customized for educating patients regarding aspects of the disease such as symptoms diagnosis and preventive measures.
January 7, 2010 -
42
- 6/12 +1 leaves calendar with images and text pertaining to a specific disease.
January 7, 2010 -
43
January 7, 2010 -
44
Mini Booklet Series/KOL Series
A5 size 24 pager: Journal Review/scan, Disease Fact File, Clinical Rounds
A6 size 16 pager: Disease Scanner, View point, Close encounter,
Journal Reviews/Scans
Summary of recent articles obtained from standard journals.
3-4 recent articles are compiled
Articles usually contain brief information on recent clinical trials on management trends, new drugs and treatment algorithms
Disease Fact File „
Established facts in medicine, pertaining to disease or disorders
„
Consist of : 1. Introduction 2. Epidemiology 3. Pathophysiology 4. Clinical presentation 5. Diagnosis and Complications 6. Management
Clinical Rounds
A compilation of 2 to 3 classical cases
The case studies practicing doctors
Each case consist of a brief description followed by questions and answers
are
provided
by
senior
Disease Scanner Consists of: — Complete detailed description of a particular disease/disorder
— Effective guidelines for diagnosis and treatment — Recent concepts in disease development and progression and advances in diagnostic and therapeutic modalities — Highlights the difficult steps in disease evaluation and management
Close Encounter
„
Includes a single emergency case study
medical
„
Helps the physicians to perform immediate appropriate diagnostic and therapeutic actions in life threatening cases
Wolters Kluwer India 501- A, Devika Tower 6, Nehru Place New Delhi – 19
www.wolterskluwer.com
January 7, 2010 -
51