Rethink transportation
W
ithin this book, a unique opportunity is waiting to be unleashed, one that will positively impact the way in which the American people move and communicate on a daily basis. This is the SAVE way, a revolutionary method of transportation by means of a public bicycle borrowing system. It empowers the American commuter to easily travel through the city while helping to create a healthier, sustainable and friendlierenvironment for all.
The intention of this book is to showcase the creative possibilities of the SAVE branding campaign. The following pages will further discuss why a system like SAVE needs to be available to the American commuter, as well as display the creative process involved in the branding campaign and creation of the SAVE design Standards.
Empower the future now
Content The Delivery
The Scope Why Choose to Ride?
10
Paperwork
42
Here is The Idea
11
Riding the Web
43
The Gear
48
Follow The Signs
50
The Method
References
SWOT
22
Research Paper
61
Some Inspiration
24
Archetype
61
The Rider
26
Illustration
67
The Toolbox
32
Why Choose to ride? Abstract
T
oday, the American commuter is faced with conflict on every step of the way. Americans are suffering from a chronic dependence on foreign and domestic oil for their daily commutes. Automobile traffic is has increased to the point of over saturation, causing serious environmental hazards and recently becoming the leading cause of stress in human populations. Traffic affects the commuter’s health physically and mentally. The proliferating use of vehicles is only another cause of the rising number of obese and overweight American citizens every year. It is time to take a step forward into a smarter means of transportation. The Schwinn Bicycle Company is taking the initiative by offering Schwinn’s Alternative Vehicular Enterprise. SAVE is a different system of public urban transportation that provides Americans with the freedom to choose a sustainable, healthier method of transportation.
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Schwinn’s vision of a progressive means of transportation, free of oil dependency and capable to provide efficient transportation in urban areas, will be transmitted to the consumer through different media approaches including print, billboard, interactive and grassroots campaigns. The campaigns will benefit from both local and nationwide coverage, all in the effort to motivate the consumer into making a positive change through SAVE.
Invest in the American Commuter
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Why Choose to ride? Research
W
hen man invented the bicycle he reached the peak of his attainments. Here was a machine of precision and balance for the convenience of man. And (unlike subsequent inventions for man’s convenience) the more he used it, the fitter his body became. Here, for once, was a product of man’s brain that was entirely beneficial to those who used it, and of no harm or irritation to others. Elizabeth West Change is a compelling force that men and women are bound to encounter in daily life. Change affects everyone without preference or discrimination; its altering presence is evident on both, the individual and the community. For many, unable to reconcile and accept it, change may be catastrophic and negative, bringing about disorder and pain. However compelling and powerful, change can also be a seed of opportunity, an invitation to progress. It provides men, women and communities a chance to evaluate what is of significance in life and how to ensure that protection is being supplied to that which is of great value in life including freedom, environment and human longevity. The American commuter now faces challenges like heavy dependence on foreign and domestic gasoline, increased traffic density and the prevalent lack of fitness awareness.
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These are issues that jeopardize freedom, environmental health as well as the quality of life of American citizens. With the preservation of these assets in mind, the pressing force of change takes harbor in the area of national transportation. Progress is calling for healthy and practical initiatives, and SAVE is here to deliver. Consisting of a system of bicycle rental stations to be spread throughout urban areas with the objective of providing everyday commuters an alternative to automobile use. SAVE will serve as a means of mass transportation that complements that of public buses or subways, empowering the commuter to travel local distances without the hassles of automobile traffic, at a higher speed and coverage than a standard pedestrian. SAVE is a key factor in the emancipation from gasoline dependence. The service also presents the urban commuter an alternative to include a health and fitness activity into any routine. Furthermore SAVE increases local networking promoting closer exposure to area businesses as well as fellow commuters from any given locality. Studies made by Gallup-Healthways Well-Being Index reported that in 2009, 63.1% of adults in the U.S were
13
Why Choose to ride?
14
either overweight or obese (Hendrick, 2010). The number is likely to multiply in 2011. After all, the 2009 figure showed an increase from the 62.2% found in the 2008 study. The report also shows that “18.3 of young Americans are obese, compared to 27.6% between ages 30-44 and 30.6% among 45- to 64-year-olds” (Hendrick, 2010.) Men and women, young and old are all affected by the lack of exercise in their lives. With a strong potential to inform and provide Americans of all ages a highly accessible source of fitness, SAVE has the capability of creating a positive impact for the suffering population. Also, by reducing the number of automobiles on the road due to the implementation of SAVE stations throughout city grids, the streets will be less saturated with automobiles. Such changes will lower the stress levels on automobile drivers. The benefit of SAVE over traffic stress extends itself from drivers to the actual road. Streets are only capable of handling so much pressure from the weight of automobiles. Areas of high traffic density suffer from heavy stress, resulting on frequent road maintenance, which can prove to be quite expensive. Steve Bauer of the News Gazette informs that city officials countrywide are proposing an increase in local gas taxes, to supply for the high cost of road maintenance (Bauer 2010). The implementation of SAVE will reduce the number of
vehicles, thus increasing the durability of the roads. Additional to these benefits, the consumption of gasoline for automotive transportation will also be showing decrease. “Currently, 70 percent of the oil the US consumes goes directly into our transportation system highlighting the environmental impact America’s transportation infrastructure has, be it planes, trains or recreational vehicles” (Singh, 2010). The use of a public bicycle transportation system is just another way America can drop its voracious gas consumption habits. If properly supported SAVE could reduce the use of automobiles for local commuting. Allowing cities and people to allocate those funds for other uses. The SAVE brand will offer a service that provides Schwinn an opportunity to excel and innovate, taking the joy of bicycle riding into a platform of mass public transportation. America needs an iconic cycling company to lead the transportation industry into a future of sustainable practices with focus on human values. Change is inevitable, SAVE as well as all other international organizations of its kind, are just one of the first steps into a progressive endeavor to find efficient, responsible and ecological methods of collective and private transportation.
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here is the idea
16
The Client
Objective
Under its parent company Dorel Industries inc. the Schwinn Bicycle Company is a major manufacturer of bicycles, cycling gear and fitness equipment, reaching both national and international markets. Schwinn’s commitment to quality and innovation has been a company standard since its early beginnings.
To empower the American commuter with a legendary service committed to innovation, safety, and convenience while providing an opportunity to include a sustainable source of transportation into his/her everyday commute.
Unique Selling Point
Audience
SAVE offers a revolutionary yet simple vehicle for public transportation in congested areas. It offers Schwinn an opportunity to explore the public transportation market while maintaining its key product, the bicycle. Currently no other bicycle company offers a comparable service. The commuter concurrently benefited as well. SAVE provides cost and time economy by the way of efficient transportation without heavy traffic or parking hassles, no vehicular maintenance and of course a prime source of fitness and entertainment.
The SAVE campaign will target the American commuters of dense urban areas, such as Chicago, New York City or Miami. Appealing to both men and women, from ages 13 – 65, people who are physically capable to safely operate a bicycle. A service like SAVE is helpful to people from all backgrounds, students and professionals. Ultimately, the campaign projects to connect with people, drivers and pedestrians, in favor of environmental responsibility.
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here is the idea
18
Strategy
Delivery
Develop an imaginative campaign that will entice and attract the American commuter to use SAVE in the daily routine. This will be accomplished by the adoption of a red and blue color scheme as well as imagery and content that alludes to the everyday American user. Methods of communication include:
The systems of creative communication for SAVE campaign will include
• • • •
Print Billboards Internet Grassroots
• • • • • •
Visual Identity Collateral Website Ads online Ads printed
Tenets
Effectiveness
• • • •
The effectiveness of the SAVE campaign can be determined by the number of joining members as well as well as the sale of prepaid use cards sold online or at a point of service. Also by the sale of apparel and accessories, which would carry the SAVE brand logo and information.
Healthy Environmental Freedom Adventure
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Strengths
Improved bicycle design and technology Brand’s strong historic foundation in USA Growing reputation through sustainable projects Wide range of bicycle models Affordable products and parts
Increasing Eco-friendly trend Developing concern for health and fitness in society Increase in focus for alternative transportation Possibility to extend project to larger scale Opportunity for multi-industry collaboration Innovative public transportation project in USA
Opportunities
Weakness
Not an independent company Parent company Dorel based in Canada Imported components and bicycles Need more operational personnel
Legislative changes Environment or weather changes Impractical service for small urban areas Older and obsolete street organization National economic crisis
Threats
Some Inspiration
Impact Impact Caviar Dreams
Helvetica Helvetica Neue Neue 24
Dead Kansas
Caviar Dreams
Eurostyle
Eurostyle
Dinstik N.O. Movement
CalibriCalibri 25
The Rider
S
tanding as the iconic face of the enterprise, the SAVE logo is a vital component of the brand’s design. With its pictorial elegance, the SAVE logo is composed of the illustration of a rider with a red scarf that plays with the idea of negative and positive shape. On the lower segment of the logo SAVE is written in a set of uppercase handmade letters, followed by the explanation to the SAVE acronym.
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Schwinn Alternative Vehicular Enterprise
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The Rider Know Your logo The rider’s back can be perceived in two different ways. In the character illustration, it can be the long blue shape or the negative shape created by the encasement of the white area within the blue shapes. The bottom tittle is the explanation to the acronym SAVE. It is not used unless for situations that allow the font to be read properly, such as stationary. The lower part of the SAVE logo is the Logotype reading SAVE, the acronym for the brand. It must always go along with the blue rider on top. The red scarf is an iconic element both the SAVE Rider Character, provides a point of interest to the rider character as well as balance to the red SAVE logotype.
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Schwinn Alternative Vehicular Enterprise
Logo Elements
The rider symbolizes the American people.
The red scarf stands for freedom.
The SAVE acronym symbolizes the wheels that empower the commuter toward a better future.
Minimum Size
Typeface
The smallest size for the save logo is 25 millimeters on each side. The explanation to the SAVE will not be included for small applications since the letters will not be easy to understand in smaller scales.
Caviar Dreams (bold) 25 mm
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The Rider Alternative Logos
Colors
T
3399cc C=73 M=26 Y=5 K= 0 R= 239 G= 59 B= 57
he logo is to be used with full color over a white background or a light tone that will not interfere with the logo’s power to stand out. For less intricate applications that have limited public access, the logo may be incorporated in black over a white background. Also created as a simplified seal image, the blue and white logo was created to provide another option that is easy to read from far away. Use this one only for special cases that do not have a direct involvement with consumer products.
Schwinn Alternative Vehicular Enterprise
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3399cc C=73 M=26 Y=5 K=0 R= 53 G= 153 B= 204
Schwinn Alternative Vehicular Enterprise
Clearance
S
urrounding the area around the logo should be nothing stronger than the logo itself. Since the SAVE logo is an element that works with the play of negative and positive space, use a white background as much as possible.
ve Ve Schwinn Alternative Vehicular Enterprise
Schwinn Alternative Vehicular Enterprise
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The tool box
Sustainability
Sport
fun
Transport
Fitness
Thrill
Excitement
Commuter
32
Speed
Responsibility
Freedom
Energy
Friendship
Health
Economy
Education Ecology
Environment
Ride
Adventure
The stakeholders must perceive that SAVE is a company of positive, forward thinking. All textual information will be executed with respect to all individuals. The tone although with a upbeat and playful tone, must keep an assertive feeling.
Heritage
Time
W
henever confronted with the task of composing a set of textual information for any creative good concerning SAVE, remember to smile, stay positive and think of exiting things. This is exactly the tone needed to approach anyone who is or will be involved with the SAVE brand.
Key Words American
Voice Tone
Headline Sample
take the world By the handlebars Tag line Sample Get where you want, when you want
Body Sample Move with ease throughout the city. Use SAVE on the way to work, school or just to catch up with friends. SAVE helps you live your life free of traffic hassles and full of urban adventures. SAVE is committed to offering people a sustainable and efficient source of transportation.
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The tool box Archetype - Magician
Subtypes
M
• Catalyst/change agent: Sees opportunities for change or provides impetus for innovative transformation.
agician individuals are most fulfilled when they can see a vision realized. Naturally intuitive, insightful, and inspiring, they’re able to perceive and appreciate multiple perspectives and motivate others to believe that anything is possible. They’re usually excited and challenged in times of great transformation and turmoil. Magician organizations often are very successful serving as catalysts for change; turning problems into opportunities; reframing difficulties; empowering people, teams, and networks; and creating flexible, win/win solutions for all involved in the situation at hand. Magician types need to ensure they don’t use power manipulatively, don't expect miracles to save them when things get rough, and lose patience with those who aren’t as visionary as they are.
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• Envisioner: Sees possibilities and develops a clear vision of the future • Wizard: Has a talent for unexpected, serendipitous results. • Intuitive: Uses synchronicities/hunches/ serendipity to set a course. • Healer: Effects individual or group healing.
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The tool box Tenets
Health
Environment
Freedom 36
Typeface Dead Kansas
ABCDEFGHIJKLMNOPQRSTUVXYZ 1 2 3 4 5 6 7 8 9 0 . , / $ @ ! ?
Caviar Dreams (Regular)
ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1 2 3 4 5 6 7 8 9 0 . , / $ @ ! ?
Caviar Dreams (Bold)
ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1 2 3 4 5 6 7 8 9 0 . , / $ @ ! ?
Helvetica Neue (Regular)
ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1 2 3 4 5 6 7 8 9 0 . , / $ @ ! ?
Helvetica Neue (Bold)
ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1 2 3 4 5 6 7 8 9 0 . , / $ @ ! ?
Colors The Color schematic for the SAVE campaign has two main objectives. First it is important for the American consumer to understand that SAVE is a service with the American future in mind, hence the use of Red and Blue as the primary scheme. Also, the color red is part of the color palette used for the Schwinn Bicycle company, parent company of the SAVE brand.
3399cc C=73 M=26 Y=5 K=0 R= 53 G= 153 B= 204
FDB57 C= 0 M= 28 Y= 76 K= 0 R= 253 G= 190 B= 87
967F2F C= 55 M= 0 Y= 24 K= 0 R= 150 G= 127 B= 47
3399cc C=73 M=26 Y=5 K= 0 R= 239 G= 59 B= 57
Second the supporting colors green and yellow make part of the secondary color scheme. These are included in order to reinforce the brand’s support for the natural ecosystems and sustainable practices.
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The tool box Textures
F
or the textures used on the SAVE iterations, it is important to remember that SAVE is a brand in pursuit of a sustainable community, therefore textures should be reflective of this idea. Textures that bring the viewer the feeling of the urban terrain, bicycle parts, anything that a viewer may come in contact with while adventuring with a SAVE bike on his/her commute are encouraged.
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Photography
P
hotography should express a desire to commute in a bike. Models should include men and women primarily form ages 15 to 65, people that commute in cities of the United States. The mood should always be enthusiastic, with vivid colors that may incorporate those of the SAVE creative color scheme. These images should also promote stainability in everyday life.
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Paperwork Collateral Stationery items are decorated with some of the graphic elements found in the website as well, these are simple enough to grant the SAVE logo prominence in the composition.
Diego Rodriguez Bicycle Technician Phone 407. 733. 3140 1800 Colonial Dr. Orlando Fla. 32792
Schwinn Alternative Vehicular Enterprise
Schwinn Alternative Vehicular Enterprise
Diego Rodriguez Bicycle Technician
1800 Colonial Dr. Orlando Fla. 32792
Phone 407. 733. 3140
Schwinn Alternative Vehicular Enterprise
Schwinn Alternative Vehicular Enterprise
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Membership The membership and prepaid cards have a great value as a promotional item. For this reason they are made with a stronger range of tonal intensity, making these easy to recognize in places like purses, wallets, even in store displays.
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riding the web Social Media
S
ocial media is the ideal platform to communicate with tentative members and investigate what they know about SAVE, the service offered, the advantages of bicycle commuting, the difference a SAVE member makes in the local as well as the global communities. Not only is this a way to see the impact SAVE will have in the market, it is also a means to connect with active SAVE members and users, hear their input on concerns regarding safety, locations and service. One more benefit of social media is the ability to understand the way in which the product is being used more frequently, this way measures can be taken to provide the best service possible while protecting the SAVE brand assets.
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Where
When
You How
Site Map
T
he SAVE website is vital for the brand operations. This is the source for subscription and sales of merchandise. The website is the virtual location where members can start up and access their accounts. It is also a crucial tool for marketing research, through the site the number of users can be monitored.
Saddle up
Stations
Members
Home
Subscription
Safety
This website holds enough information to thoroughly encourage newcomers to take advantage of the services offered by SAVE. Also for active members, there is a contact area in case of emergency, safety information as well as location maps, that will be kept current as the service expands.
News
Mission
FAQ
Contact us
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riding the web Website Facade The following ipad images display samples of the SAVE website. The website is an informative platform supported by an ensemble of textual information and photographic collages. The save logo is the point of reference in all site pages.
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The decorative items found in the website will also be found on other promotional items, this will ensure uniformity in design. Likewise, all standard colors and aspects of logo placement will apply to to the site. Certain information such as location maps will be powered by Google maps.
47
The Gear Simplicity in color will highlight the American inspired palettes for the apparel design. White and grays present a pleasant atmosphere for the SAVE logo and the spot illustrations.
Follow the signs P
ffic
T E
T
fre
G
e
50
Tra
rint components for the SAVE brand are useful sources of public outreach. Posters that may be employed in printed magazines, bus stations, even digital formats, have the advantage of reaching out to the commuter and transmitting messages in both graphic and textual methods of communication. The visuals need to convey ideas of adventure, sustainable living, urban environments, speed, safety and reliance. Textual information must support the visual component while informing the public about SAVE and its advantages. Humoristic or catchy headlines are always encouraged. In the particular case of billboard design, it is important to be concise and sharp, with textual elements that are quick to read.
E H
E R
Steer away from the traffic hassles by becoming a member of the SAVE revolution. Schwinn brings you a new alternative to your everyday commuting by providing you with SAVE. An innovative bicycle rental system available 24/7, besides being environmentally friendly it saves you time and money. Become a member today and enjoy the wonders of efficient transportation without the nightmares of rush hour traffic.
Schwinn Alternative Vehicular Enterprise
GOOD DEEDS
th
e
with d
pe
ui eq By becoming a member of Schwinn’s SAVE, you will invest in a better future for you and yours, all by simply riding a SAVE bike. SAVE is an innovative bicycle share system with rental stations located throughout the city for your convenience. Join SAVE now and start enjoying your ride to health, fun and a better environment.
two wheels
now
on
Schwinn Alternative Vehicular Enterprise
Schwinn Alternative Vehicular Enterprise
THE
S O M
A G IN
VD EN
Lw L I HR ay T T
E R TU
to
w
or
k
Thanks to Schwinn, the way to work has never been as exiting. Join the SAVE program today and make your commute to work an energizing experience. SAVE is an innovative bicycle sharing program with bike rental stations located all over the city. SAVE allows you to move throughout your day in a healthy, efficient and exhilarating way. Become a member today and help promote sustainable transportation practices across America.
Schwinn Alternative Vehicular Enterprise
Schwinn Alternative Vehicular Enterprise 51
Follow the signs
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53
Follow the signs
54
55
Follow the signs
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ride today for a
better tomorrow
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Schwinn Alternative Vehicular Enterprise
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Archetype http://www.herowithin.com/magician.htm
Photography Shirts:
com/2010_12_01_archive.html
Man with white v neck shirt= my wardrove http://www.mywardrobe.com/day-birger-et-mikkelsen/white-raw-edge-v-neckt-shirt-762430
Human Rights Iran: http://www.iranhumanrights. org/2009/09/mobilebillboard/
Girl with v neck shirt = suprĂŠ.com http://www.supre.com.au/VNECK-T-SHIRT.aspx?p7392 Sack pack: http://www.altrec.com/the-north-face/logo-sack
Bus stop bench: http://walyou.com/innovative-bus-stopconcepts/
Billboards:
Posters Sideburn magazine: http://sideburnmag.blogspot. com/2010/06/bone-shaker-magazine.html
Mike and molly: http://dailybillboard.blogspot.com/2010/10/ mike-molly-tv-billboard.html
I pad image: http://gizmodo.com/5720597/magazines-doomedonce-again-as-ipad-sales-slump
Adjustment bureau: http://dailybillboard.blogspot. com/2011/02/adjustment-bureau-movie-billboards.html
I pad horizontal image: http://www.wired.com/ gadgetlab/2010/03/preview-instapaper-pro-for-ipad/
Abercrombie and Fitch: http://dailybillboard.blogspot.
I pad with hands image: http://www.cultofmac.com/which-ipad61
to-buy-get-the-32gb-ipad-with-wi-fi-3g-heres-why/33423 SWOT Schwinn logo: http://pul.se/Fifth-Avenue-shops-celebrateopenings-Chicago-Sun-Times-Avenue-6vLVzl6gVPtS
102495349.jpg http://image.gettyimageskorea.com/image_files/small_ images/201008/IMZ/ 96614923.jpg http://www.fotobank.ru/creative/2503.html?page=3
Yellow Schwinn: http://schlachet.net/2009/09/ Kid with Schwinn: http://mediacurmudgeon.com/ phoenixcycle/battle-creek/
96322546.jpg http://picasaweb.google.com/lh/photo/ TZEvhyYmWgX5SYJiaFJ2Lw
Alexandra falling, by Corvos Pro: http://www.bicycle.net/2008/ nicole-cooke-of-britain-crowned-womens-olympic-roadchampion
105658847.jpg http://www.gettyimages.cn/newsr.php%3Ffrom%3Dbig%26sea rchkey%3D16090.
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104307936.jpg http://www.gettyimages.ie/detail/104307936/Stock-Image
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103342965.jpg http://blogsugarfree.blogspot.com/2011/05/mitos-damalhacao.html
_41798970_usa416.jpg http://www.flickr.com/photos/tunasnax/3351753934/
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104378860.jpg http://www.hoysevamama.com/wp/?p=44
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88298264.jpg http://mrpalms73.blogspot.com/2010_11_01_archive.html 83356117.jpg http://www.webstockpro.com/Stock-Photos-urban+life/ 103976176.jpg http://rio.jeremy.free.fr/ 99288437.jpg http://www.aarp.org/home-garden/transportation/info-062010/TransportationSecretaryShiftsPlanningGears.html 200256428-001.jpg http://www.superstock.com/stock-photography/ cobblestone+walkway
107217597.jpg http://www.gettyimages.cn/showmid/3916389/Image-Source 87865012.jpg http://www.trochetechniki.pl/Wszystkie-twoje-programy-podreka.-Przetwarzanie-w-chmurze,t,1843.html 86065410.jpg http://www.gettyimages.com/Search/ Search.aspx?contractUrl=2&language=enUS&family=creative&p=86065410.jpg&assetType=image 200249597-001.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&assetT ype=image&p=200249597-001.jpg
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85755018.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&assetT ype=image&p=85755018.jpg 83356120.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&assetT ype=image&p=83356120.jpg 93912732.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&assetT ype=image&p=93912732.jpg 200397591-001.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&assetT ype=image&p=200397591-001.jpg 98199980.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&assetT ype=image&p=98199980.jpg
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Diego Rodriguez Corredor Photography DSC_0154.jpg Diego Rodriguez Corredor Photography Membership ace.jpg http://www.self-catering-breaks.com/blog/six-great-cardgames/ Hand-holding-yellow-empty-business-card1730.jpg http://4freephotos.com/es/Hand_holding_tarjeta_amarilla_ comerciales_vac%C3%ADos-limage-2d554c9bdfce2124bef7d 6a7482f114a.html MMR_6894.JPG Mr. Maurice photography, http://www.mrmaurice.com/ MMR_6884 copy-1.jpg Mr. Maurice photography, http://www.mrmaurice.com/ Places 87223426-bike-city_14194_470x300.jpg http://www.designandenvironment.co.uk/category/ communities/
98200007.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&ass etType=image&p=98200007.jpg 102390405.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&ass etType=image&p=102390405.jpg 79189902.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&ass etType=image&p=79189902.jpg 102874580.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&ass etType=image&p=102874580.jpg 103891011.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&ass etType=image&p=103891011.jpg
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104503449.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&assetT ype=image&p=104503449.jpg 96620970.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&assetT ype=image&p=96620970.jpg USA Mortgages.jpg http://www.allnewyorktours.com/cruise-water-tours/c925?p=2 102538865.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&assetT ype=image&p=102538865.jpg 103406230.jpg http://www.gettyimages.com/Search/Search. aspx?contractUrl=2&language=en-US&family=creative&assetT ype=image&p=103406230.jpg 104738789.jpg http://www.gettyimages.com/Search/Search.
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aspx?contractUrl=2&language=en-US&family=creative&assetT ype=image&p=104738789.jpg Travel map signs American Crafts, http://americancrafts.com/ Black Friars paper 7gipsyes, www.7gypsies.com Redlight pen pattern Diego Rodriguez Illustration, www.drodric.com Bluelight pen pattern Diego Rodriguez Illustration, www.drodric.com Redlight pen pattern Diego Rodriguez Illustration, www.drodric.com Bluelight pen pattern Diego Rodriguez Illustration, www.drodric.com
Illustration Scarf and Wheels pen Diego Rodriguez Illustration, www.drodric.com Red Hydrant pen Diego Rodriguez Illustration, www.drodric.com
Arrows and Bikes Diego Rodriguez Illustration, www.drodric.com Thanks to all who in one way or another found themselves or their work involved in the process to generate this project book.
Scarf Chicago pen, Diego Rodriguez Illustration, www.drodric.com Red scarf light pen Diego Rodriguez Illustration, www.drodric.com Red bench pen Diego Rodriguez Illustration, www.drodric.com Scarf light cables pen Diego Rodriguez Illustration, www.drodric.com Red scarf pen Diego Rodriguez Illustration, www.drodric.com City Scope Diego Rodriguez Illustration, www.drodric.com
Design & Illustration by: Diego RodrĂguez C. All images are copyright 2011. All rights reserved. www.drodric.com
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Never had a bicycle when I was younger
G
rowing up I never owned a bicycle, nor did I know how to ride one. It was in fact here, in the United States of America, the place where I would have my first try at one of these amazingly uncomplicated yet truly efficient vehicular contraptions. And for the record, I hated it. It was my brother’s old purple bike, purple! (Being color blind, he was convinced it was actually blue). I was forced to use it in order to avoid walking to school and thus being late due to my slow pace. Yet, I must admit, while I was riding that old purple bike, I started enjoying the thrills of whatever speeds I could reach; the wind in my face, the sounds of the birds and the trees, the cars passing, the girls walking. Turns out it was after all an experience that stayed with me since those early teenage days and have followed me all the way to the present. These days I rather leave my car, take my not so purple road bike for a spin and be in tune with the world around me. The world is an amazing place and its wonders better explored by the edge of a handlebar. Diego RodrĂguez C. Designer & Illustrator 68
Thank you. 69