THE FIELD GUIDE TO FUTURE GREEN MAP

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The FIELD

GUIDE to FUTURE GREEN MAP


Written and designed by: Azmina Alimohd Ivan Boscariol Yinman Guo Maia Kaufman Kara Isabella David Rojas

School of Visual Arts MFA Design for Social Innovation New York, NY. January - April 2015


The FIELD

GUIDE to FUTURE GREEN MAP


introduction

phase 1

phase 2

6. Introduction

16.

Personal Brand

28. Workshops

8.

Mission Statement

18.

Membership Structure

30.

Workshop Tool Kits

12.

Book guide

22.

Guide Hours

32.

Educational Kit

24.

Physical Products

34. Partnerships


phase 3

additional info

40.

48.

Green Map development

50.

Future Green Map

53.

Research and analysis

56.

Authors' bios

Website Overhaul

44. Resilience


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THE FIELD GUIDE TO FUTURE GREENMAP

intro duc tion


Green Map Systems is a mapping platform that encourages healthy, sustainable living worldwide. The potential for Green Map goes far beyond that. We see Green Map as a wealth of resources and knowledge; as an outreach program; as an educational platform. We believe that with the right direction and resources, Wendy can turn her platform into a tool for real world change. As you’ll read in the following chapters, there is a systematic way to go about turning Green Map from a financially strapped non-profit into a key player in the climate change world. Starting with the assets Green Map currently has, we have built a timeline and tiered system to show how Wendy can accomplish her goal at each step, what’s needed, why it’s needed, and how it can change Green Map.

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THE FIELD GUIDE TO FUTURE GREENMAP

working mission statement


The future Green Map needs an updated mission statement that represents and drives the network’s growth. The following sentence is a proposal connected to both current state and the new services GMS will develop.

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THE FIELD GUIDE TO FUTURE GREENMAP

Mission Statement

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Green Map System unearths local knowledge through mapmaking to foster collective action for lively and sustainable community development worldwide.


Mission Statement Elements: lively and sustainable community development

worldwide

unearths local knowledge

mapmaking

foster collective action

To discover what the

The community itself

Green Mappers encourage

Cohesive and vibrant

A global network is created

community has, Green

organizes, records and

their local community to

communities that create

by the amalgamation of

Mappers gather local

reveals knowledge in a visual

create real world change in

harmony between different

local maps.

information and shares

platform in order to envisage

pursuit of the commons, not

groups of people and the

the knowledge with other

a better future. It provides a

the individual.

world that they share, from

mappers in order to be

starting point and the path

useful for local action.

to sustainability.

generation to generation.

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This book is organized in a sequential order that begins with low cost strategies for change and leads to steps for planning longterm sustainability.

THE FIELD GUIDE TO FUTURE GREENMAP

Phase 1 will help you streamline services and product development for overhead expenses. These solutions will take care of current expenses allowing you to build more in Phase 2.

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Phase 2 will help you expand to create more value for your business and Green Map users, this will provide an opportunity to offer additional services supplemental to mapping and widen your user base. Phase 3 will help you take off Green Map as a strong leader and expert in sustainability allowing you to develop further your company relationships, brand, and purpose.


ICONS KEY FUNDING

Approximated costs to implement

COMMUNICATIONS

TECHNOLOGY

STAFF

$ 1,000 to 5,000

$$ 5,000 to 10,000

$$$ Over 10,000

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THE FIELD GUIDE TO FUTURE GREENMAP

Phase

14

1 3-6 months


The short-term solutions will help Green Map streamline services and product development for overhead expenses. These solutions will take care of current expenses allowing Green Map to continue building in Phase 2. 15


PERSONAL BRAND A re-thinking of Wendy Brawer's communication, including her own website and promoting materials. Production of samples and video snippets of talks and interviews that work as samples of topics she addresses at consultancy, talks and workshops.

audiences Agencies Climate Change Networks

why?

Green Map would benefit from revenue related to services directly connected to Wendy Brawer and her expertise. The goal is to show

the world how amazing she is and the global impact her work has. The current materials do not represent the expert she is.

The impact would be more revenue to be funneled into larger Green THE FIELD GUIDE TO FUTURE GREENMAP

Map projects, as well as a consistent brand that would allow people

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to always associate Wendy and Green Map. More consultancy in the short term would lead to an increase in members and Guide Hour

purchases through Green Map, and allow Wendy to take a step back from consulting in the long term.

who can you learn from? Bill McKibben – 350.org Jessica Hische YOU ARE HERE

SHORT TERM

MID TERM

LONG TERM


how to?

time to implement

Well Designed website, less text & more visuals Work with a designer and someone with PR experience

3-6 months

larger area

CONSULTANCY

cost to implement

Create Personal Logo Create a Video Reel Get Testimony from Clients and Par tners

what is needed? New Website platform

Personal Logo

Video Reel

Testimony from Clients and Partners

Speaking Agencies to reach out:

The Lavin Agency APBSpeakers

PR

The Speaker Agency

Audiences to focus: Climate Change Networks Conference Organizers

SPEAKING

Resources to improve professional talks:

Storytelling and speaking coaches Presentation designers

Promotional materials:

Video reel of talks and interviews Posts and articles on the topics Testimonials from past clients

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MEMBERSHIP Re-structuring Green Map membership fees and payment platform and outlining specifically what is included in a membership. A 14-day free trial model will bring in curious but un-experienced mappers. The core of your audience will be able to get more for what they would normally pay for in a yearly membership. The website will be able to recognize which country you are in and adjust the pricing according to the local economics. New paying customers would also receive a Welcome Package, either digital or physical. In order to accommodate existing members, Wendy will need to audit her records and figure out who has lapsed in payment, who has a trade agreement for membership, and who paid ahead of time for the next few months to years. For pre-paid customers and those whose work-trade you want to

THE FIELD GUIDE TO FUTURE GREENMAP

continue, Wendy can offer the next 1-2 years free, with an agreement to revisit the terms at that time.

audiences Current and Future Green Mappers

why?

Green Map’s current sign-up process is several steps long, with many different pricing options, none of which are visible on the site. Once sign up is complete, it’s unclear what is included in membership other than the log-in to Open Green Map. It also allows for many

people to become members for free, or to trade services for Green

Map without specific terms. This will help clarify what a Green Mapper is paying for, why they should value it, and help new customers D

become members much more easily.

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Squarespace Membership

YOU ARE HERE

SHORT TERM

MID TERM

LONG TERM


how to? Define what is included in each level of membership (use our pricing structure as a guide) Research existing members, figure out switch-over process Add membership page on site that details what's included in price (Green Map Value Proposition) Easy Sign up (only one page, as few questions as possible, pay on site, brief but inviting welcome email)

what is needed?

time to implement

1-2 months

larger area

WEBSITE RE-DESIGN cost to implement

who can you learn from? Squarespace Audible.com Adobe Creative Cloud

IT Web Designer Payment Systems

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AUDIENCES & BENEFITS

The mappers interviewed had something in common: they often worked for or with another institution and often more than one person is involved in the mapping. This insight lead to membership plans focused on organizations and how the whole collective mapmaking activity benefits from becoming a member. We still have the ability for an individual to join unrelated to an organization, but we believe the bulk of membership is working as part of a larger institution, and wanted to hone in on that audience. The plans were designed to offer more benefits for the members in two ways: Resources that helps them in mapmaking and next steps after the map is finished Perks that materialize the sense and community and care Green Map has for its members

Business

For profit companies executing CSR projects or other initiatives targeted at sustainability. The bigger amount of accounts are relative to a bigger amount of supervisors and partners in such projects

THE FIELD GUIDE TO FUTURE GREENMAP

Individuals & Nonprofits

Smaller project structures can share accounts and demand less expert

support since they are already connected to the issues being mapped, enabling the discounted price these organizations usually needs.

Individuals can choose this option as well, since it’s a lower cost and less geared towards bigger projects.

Educational

These institutions will have a GMS “educational license” due to the

extensive variety of applications and projects they do, which requires

more accounts. The plan includes training materials and one educational toolkits to be used in classrooms and research activities.

Since these institutions already have experts in their staff, there’s no need

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to offer guide hours, but they can purchase them at a discounted price. YOU ARE HERE

SHORT TERM

MID TERM

LONG TERM


Educational

Businesses Up to 10 accounts

Up to 5 accounts

Up to 20 accounts

Full access to Green Map site functionalities

Full access to Green Map site functionalities

Full access to Green Map site functionalities

Customizable Templates

Customizable Templates

Customizable Templates

Monthly Newsletter

Monthly Newsletter

Monthly Newsletter

Downloadable Icons

Downloadable Icons

Downloadable Icons

Communication with Global Community

Communication with Global Community

Communication with Global Community

Welcome Package*

Welcome Package*

Welcome Package*

Sustainable Community Building Tools

Sustainable Community Building Tools

Training Materials

12 GMS Guide Hours

6 GMS Guide Hours

Discounted GMS Guide Hours

“Seal of Approval”/Branding Kit

“Seal of Approval”/Branding Kit

Educational Starter Kit

20% off all Products

20% off all Products

$45/mo or $500/yr

$25/mo or $250/yr

*Welcome Package includes: Green Map Logo Sticker, T-Shirt, Mapping Our Common Ground, 2 Sample Printed Maps.

$400/yr

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GUIDE HOURS A time bank of consultancy hours. The client buys from 1 to 4 hours of Wendy's dedicated time, which includes: Knowledge gathering and brokering

Does not include Workshop facilitation, Speaking, Designing or Facilitating Green Mapping

Feedback on projects, maps, ideas and initiatives Networking with other sustainable and community-oriented organizations Can be executed in person, via skype/ phone or e-mail.

audiences THE FIELD GUIDE TO FUTURE GREENMAP

NGO Managers Legislative Offices

why?

It positions Green Map as an expert organization that is

a key player against climate

Consultancy Agencies

change. It provides a good

Project Managers in Shared Values & Sustainability

GMS can start charging for

amount of additional revenue. what it does for free. Lastly,

it will add more value to the

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membership packages

SHORT TERM

YOU ARE HERE

MID TERM

LONG TERM


how to?

time to implement

Establish pricing guide ($x per hour/session) Add to existing Green Map site

2 months

Send out email blast to let clients and users know

what is needed? Personal Branding Complete

Payment Processor (Square or Paypal)

Support from Wendy’s Network Administrative Support Customer Service Management Tool

larger area

CONSULTANCY cost to implement Should be done in tandem with Personal Brand

who can you learn from?

John Trackera miLES Clarity.fm

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PHYSICAL PRODUCTS

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Here is an example of what well designed products can do for your brand.

SHORT TERM

YOU ARE HERE

MID TERM

LONG TERM


time to implement

6-12 months

larger area

PHYSICAL PRODUCTS

cost to implement

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THE FIELD GUIDE TO FUTURE GREENMAP

Phase

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2 6-18 months


The mid-term solutions will help Green Map expand to create more value for business and users, this will provide an opportunity to offer additional services supplemental to mapping and widen the user base.

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WORKSHOPS A Green Map workshop is a place where, through hands-on sessions, participants can explore, design, prototype, and test solutions using Green Map experts and technology. There will be 2 types of workshops: Mappers Training – participants will learn how to run a complete Green Map process. From engaging the community to the map production itself. Participants will be certified by GMS and receive a Workshop Tool Kit to help them in future projects. These can be done in-company or as

Green Mapping Workshops have three possible lengths: 3 hours, 6 hours and 9 hours, or a customizable 12 hours workshop. For workshops longer than 6 hours is recommended to divide the time in more than one day. Open Workshops have a standard agenda, and lasts around 12-16 hours, divided in three days.

open paid workshops. Green Mapping Workshop – if a Green Map project needs someone to run a mapmaking or codesign session, they can hire GMS experts to do it. The organizer also receives a Workshop Tool Kit THE FIELD GUIDE TO FUTURE GREENMAP

and one hour of Guide Hours to follow up on their project.

audiences NGO Managers

exchanging experiences and knowledge. From these sessions, Green

benefit from an extended network of experienced mapmakers who

SHORT TERM

P PR HY O SIC D A U L CT S

Project Managers in Shared Values & Sustainability

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engage new audiences by meeting them during in-person sessions, Map can stay up-to-date and informed not only about community

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Green Map can reinforce its relationship with current members and

Consultancy Agencies

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Legislative Offices

why?

issues and needs, but also their approaches and solutions. GMS will will in turn create more maps in their communities.

YOU ARE HERE

MID TERM

LONG TERM


how to?

time to implement

Create a repository of content Choose most valuable and compelling themes along Green Map's theme

6 months

larger area

CONSULTANCY/ OUTREACH

cost to implement

Develop a methodology for the workshops Prototype and test Deploy

what is needed? Showcasing Platform

Personal Branding

Design software

Tools

Trained Facilitators

Workshop materials

Sales Representatives

Promotion

who can you learn from? Workshop School The Cloud Institute for Sustainability Village Earth Elos Institute

PR

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WORKSHOP TOOL KIT A Green Map Workshop Tool Kit is a set of instruments and methods based on the experiences of the global network, which can be used by local leaders who want to undertake their own initiatives in their communities. The tool kit is designed to provide meaningful mechanisms in order to foster local action and increase global knowledge. It is a mix of physical cards and prompts with guidebooks.

audiences

why?

Green Map should provide agency to its stakeholders by delivering

Mapmakers & Mapmaking leaders

useful instruments to increase and improve the actions undertaken

THE FIELD GUIDE TO FUTURE GREENMAP

Current Green Map users Educators

by engaging and educating new audiences, giving them the

Grassroots Leaders

This will tie in Green Map’s products that live both off and online and

possibility to build their own processes, and understand their impact. will bring in new members who see the power of mapmaking as a

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Environmental Organizations

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by leaders worldwide. The use of tools reinforce Green Map mission

YOU ARE HERE

MID TERM

LONG TERM


how to?

time to implement

Identify needs of audience

6-9 months

Develop and verify tools

larger area

CONSULTANCY/ OUTREACH

cost to implement

Prototype and test Implement building, purchasing, and shipping system

what is needed? Experts

Knowledge

Designers

Branding

Software

IT

Production and Distribution

who can you learn from? IDEO Human Centered Design Tool Kit MethodKit Mapbox Educational Resources

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EDUCATIONAL KITS The Educational Tool Kits will educate and engage students beyond the mapmaking. We've developed one example for you, the Beekeeping Kit. The kit will teach students about the importance of bees in the ecosystem, and how to use beekeeping to create a sustainable world. It is a physical product aimed at elementary and middle school students to engage them in environmental causes, as well as learning how to use maps to learn about their world.

audiences

The kit will help to engage a younger audience for Green Map that

K-12 students

THE FIELD GUIDE TO FUTURE GREENMAP

has currently been untapped, as well as targeting their parents, who

Teachers

are Green Map’s current demographic and may not yet be users.

SHORT TERM

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why?

MID TERM

YOU ARE HERE

LONG TERM


how to? Research topic Explore necessary materials & production needs

time to implement

18 months

larger area

PHYSICAL PRODUCTS

cost to implement

Research distribution channels Outreach/PR

what is needed? Experts in Field Production Resources (printing, supplies, design) Outreach Partnerships for selling outside of Green Map

who can you learn from? CUP Citizen Science Toolkit The Apiary Map

what is inside a bee keeping kit? A typical kit would include: 8-frame 9-5/8 inch wooden hive body super, 8 9 1/8 inch grooved top bar frames, 8 sheets plastic based foundation, bottom board, telescoping metal cover, inner cover, reversible entrance reducer, entrance feeder, all purpose hive tool, protective bee veil, sting resistant gloves, Obee smoker to calm bees, smoker fuel 1 lb., and assembly instructions.

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PARTNERSHIPS Potential website features and audiences from existing markets, paired with Green Maps current wealth of users and information, could create a more user-friendly and functional system for creating sustainability and action worldwide. Overview of types of partnerships: Limited, Joint Venture, Tenants in Common, Alliance.

audiences

why?

By working with existing companies, Green Map can focus on the

Green Mappers Present and Future

needs of its audiences, without necessarily needing the resources to

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build their own products.

MID TERM

YOU ARE HERE

LONG TERM


how to? Establish relationships with potential partners Create value proposition of Green Map

time to implement

6 months

larger area

ALLIANCES

cost to implement

Determine mutual benefits between Green Map and Potential Partners Present a proposal to Potential Partners including short and long term goals, value, and type of partnership (limited, joint venture, tenants in common, alliance)

what is needed? Potential partner Lawyers

who can you learn from? Airbnb and Vayable

PR IT

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PARTNERSHIPS - LOOMIO Creating a function within Green Map to allow users to create tangible change in their neighborhoods and businesses. Overview of types of partnerships: Limited Partnership

why?

There was a common thread among Green Map users that identified a need for Green Map to take further action. Not just to identify

problems, but to have the ability to use the information on Green

THE FIELD GUIDE TO FUTURE GREENMAP

Map to create real world effects.

By constructing a space for Green Map users of a particular area to

propose, vote on, and debate courses of actions for any problem or

idea, there would be measurable outcomes to Green Maps impact on

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the world.

MID TERM

YOU ARE HERE

LONG TERM


PARTNERSHIPS - HERE.COM Working with Here.com to develop a “Green” aspect to their site, which would link to Green Map. Overview of types of partnerships: Limited Partnership

why?

Green Map has a wealth of information and many users, but a

platform that is not user friendly or up-to-date with the current

mapping technology. Here.com is a site that allows users to make

their own maps of the places they have been or want to go and allows for a more streamlined photo-uploading service, but doesn’t have

a social component or a way to map environmental or social issues. The merging of the two would grow both businesses and create

opportunities for both user bases to explore new worlds and trends.

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THE FIELD GUIDE TO FUTURE GREENMAP

Phase

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3 18-36 months


The long-term solutions will help Green Map take off as a strong leader and expert in sustainability allowing Green Map to develop further the company relationships, brand, and purpose. 39


WEBSITE OVERHAUL By re-doing the interface and usability of Green Map's website, it will help the organization to have a more current look and feel, as well as enabling new Green Mappers to join and immediately get going on creating maps without needing long tutorials or assistance from Green Map staff.

THE FIELD GUIDE TO FUTURE GREENMAP

audiences

New members will be more encouraged to return and make

Current mapmakers

new maps the more user-friendly the website is. It will also add

Individuals working to make their communities more sustainable

new functions (a better photo uploading platform, social media

integration, etc.) that will draw in new members and help them

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understand the value of Green Map.

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why?

YOU ARE HERE

LONG TERM


how to?

Website should include: Intro to Green Map System, Mapping

Platform, Success Stories, Who is Green Map (Founder & Board), Related Products, Social Platform

what is needed? Funding Developers

time to implement

6-12 months

larger area

PHYSICAL PRODUCTS

cost to implement

who can you learn from? Mapbox.com Squarespace.com Here.com

Web & UI/UX Designers IT Maintenance

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WEBSITE WIREFRAME

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LONG TERM

Provide users with the three main services to show how they can join Green Map.

At the first sight, users will see completed projects, which will leave first impression for users about what Green Map is.

Users can jump to any services when they first come into the Green Map's website.


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Consulting Section. Give people a simple introduction of consulting. Lead people to go to the detailed page. of consulting and purchase Guide Hours.

Workshop Section. Give people a simple introduction of workshop and picture. Lead people to go to the detailed page. of workshop.

Membership Section. Different users can find their option to be a member of Green Map.


RESILIENCE Green Map can work with other organizations to turn years worth of user-generated data into a larger project around climate change and resilience. By partnering with a data analysis company and a larger climate change organization, Green Map can contribute information such as real-time information updates, resilience efforts, resources for displaced people, and tracking problem areas over time.

THE FIELD GUIDE TO FUTURE GREENMAP

audiences

Wendy has stated that she is very invested in the issue of

Community Leaders

climate change, and wants Green Map to be a contributing force

City Council

for resilience. By working with an expert in data analysis for

social change and one already positioned as a leader in global

NGO’s

sustainability, Green Map can be a huge resource for both the

organizations they're partnered with and for Green Map users,

without having to change the mapping platform or adding new

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features.

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why?

YOU ARE HERE

LONG TERM


what is needed?

time to implement

3+

larger area

RESILIENCE, PARTNERSHIPS

cost to implement

years

Funding Developers Web & UI/UX Designers IT Maintenance

Resilience Partnership Opportunities

Green Map

Existing Resilience & Climate Change Organizations/Projects Data Analysis & Technology Innovationst

Possible Partners: DataKind The GDELT Project

Possible Partners: India China Institute

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addi tional info


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track for Green Map development Sustainable and Effective Operations Integrated Services: Resources that enable

THE FIELD GUIDE TO FUTURE GREENMAP

collective action on the ground

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Presence: Partnerships and brand positioning that solidifies operations and connections Revenue: Self generated capital that assures continuity and growth Organizing Green Map’s Resources


?

FROM

TO

Confusing website information

Clear path to mapmaking

Unclear value proposition

Clear value proposition

One man Wendy band

Expert Mobilizer

Scattered Mapmakers

Professional network of Mapmakers

Unclear impact of mapmakers

Real world results, action maps

Cluttered communication

Streamlined and current communication

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future branding MOODBOARD & COLORS

This board offers a potential

refined look and feel of Green Map which would aid in an

official launch of the future

Green Map, and provide

THE FIELD GUIDE TO FUTURE GREENMAP

direction for a cohesive brand.

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C: 52 M: 32

Y: 100 K: 11

C: 52 M: 32

Y: 100 K: 11

C: 0 M: 10

Y: 69 K: 0

C: 78 M: 15

Y: 50 K: 0

C: 23 M: 14

Y: 12 K: 0

C: 68 M: 60

Y: 50 K: 30


CHARACTER & PERSONALITY

This statement offers a glimpse

into the possible tone of the

future Green Map. With this character statement, Green

Map can be envisioned and

emulate in future projects and

products as a cohesive brand.

Nickname"Compass" Location Denver, CO based Skills Spokesperson. Expert/mentor Driven by Passion Average age 30s Hobbies Hiking, biking, community garden Brands Patagonia, Airbnb, Warby Parker Education B.A. Role Influencer Tastes and Preferences Travel World Music Local Building/DIY Systems/Lateral thinking Cross-sectoral Conscientious eater/consumer

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further suggestions

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POTENTIAL RESOURCES

POTENCIAL PROJECTS

Another Limited Rebellion

Emoji Keyboard

WIBO

Eco Toursim Maps

Public Lab

Green Wiki

The Cloud Institute


RESEARCH AROUND THE WORLD 53


landscape analysis THE FIELD GUIDE TO FUTURE GREENMAP

What are the other organizations that are tackling Green Map’s mission elements? How could GMS partner with them or get inspired?

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Green Map System unearths

local knowledge through mapmaking to foster collective action for lively and sustainable community development worldwide.

Unearths Local Knowledge Community Tool Box is a free, online resource for those working to build healthier communities and bring about social change. Their guidebooks and frameworks can be useful to Green Mappers in their projects LocalWiki is a grassroots effort to collect, share and open the world's local knowledge. The wikis have extensive knowledge on the cities economy and government, but not so much on sustainability. Their open data can be inputted into Green Maps and vice versa.


Mapmaking NatGeoEd Mapmaker Interactive is a customizable map that provides global knowledge to students and eager mapmakers. This is an example of a map that allows the user to organize available information such as demographics, climate change, historical records, and cultural events to name a few.

Lively and Sustainable Community Development miLES provides entrepreneurs, creatives, brands, and neighbors with accessible space, talent, and tools to realize their visions within physical spaces. Maps could include a marketplace or showcase the underutilized physical resources in a community.

Village Earth helps reconnect communities to the resources that promote human well-being by enhancing social and political empowerment, community self-reliance and self-determination. Green Map System can be inspired by how they package their courses and the university partnerships they have.

Habitat for Humanity builds, renovates and repairs houses all over the world using volunteer labor and donations. Volunteer initiatives and campaigning for donations could use Green Map to find and coordinate local partners.

Foster Collective Action

Worldwide

Oasis Game is a community mobilization tool developed by Instituto Elos to materialize collective dreams. It was conceived to be applied at no cost and in a fully cooperative way. Green Mappers could do an Oasis Game to tackle the challenges they mapped. A larger partnership with Oasis trainer could help GMS increasing its local impact.

Open Knowledge Network provides a chance for people to connect where you live and around the world to open information and use it to empower individuals and communities. Such networks can create new ways to use Green Map’s data for global impact.

NationalField is powerful software that helps the world's biggest change-makers measure change. Green Map website could have goal and progress tracking tools for its projects, both in mapmaking and collective action.

AIESEC - Global Citizen Programme is a flagship program that sees 20,000 young people help deliver sustainable change and positive impact each year. GMS could become a global partner and offer interns to work on mapmaking process who need staff.

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authors' bios THE FIELD GUIDE TO FUTURE GREENMAP

Azmina Alimohd

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is a social designer and performance artist from Chicago. She has worked with NGOs and public offices in creating and promoting sustainable practices.

Ivan Boscariol

is a service designer and social researcher from Piracicaba, Brazil. He has worked with with public services innovation, entrepreneurship, and education.

Yinman Guo

is an industrial and interaction designer from Hunan, China. Apart from practical design work, has extensive experience in research, design processes and design knowledge.


Maia Kaufman

is a studio manager at SVA, a photographer, and a blacksmith from New York. She has had past experiences with data analysis and trend forecasting.

Kara Isabella

is a graphic designer from Cleveland, Ohio. She designed digital marketing and social content for brands such as American Greetings, Blue Mountain, Cardstore, JustWink, and Egreetings.

David Rojas

is a graphic designer from Bogota, Colombia. He has worked with big companies and public entities such as the City Hall of Bogota for the last 10 years.

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