PLAYBILL ADVERTISING Reach an audience like no other! Be a part of the Des Moines Performing Arts 2014-2015 Willis Broadway Series playbill. Theater-goers from Central Iowa and beyond will attend this world-class series of touring productions direct from Broadway.
CHANGE YOUR AD THROUGHOUT THE BROADWAY SEASON!
Estimated Attendance for the 2014-2015 Willis Broadway Series: Share your message with every single person in the theater!
T
he Willis Broadway Series playbill is the one place where your advertisement reaches this highly desirable customer demographic. You’ll reach an affluent, well-educated and culturally-aware audience. They are decision makers, community leaders and influencers. They value world-class performing arts, excellent customer service and an enriched quality of life. DES MOINES PERFORMING ARTS
APPRECIATES
ITS PLAYBILL ADVERTISERS.
YOUR LOGO HERE
200,000
GENDER Female. . . . . . 69.7%
Male. . . . . . 30.3%
AGE Under 18. . . . 0.2% 35-49. . . . 26.6% AVERAGE AGE: 18-24 . . . . . . 2.6% 50-64. . . . 47% 50.5 25-34 . . . . . . 11.9% 65+. . . . . 14.1% INCOME Less than $25,000 . . . . . 3.8% $25,000 – $49,999 . . . . 13.2% $50,000 – $74,999. . . . . 18.3%
$75,000 – $99,999 . . . . . . 19.1% $100,000 and above. . . . . . 45.6% AVERAGE HHI: $140,900
EDUCATION Some/Completed College education. . . . . 51.8% Some/Completed Graduate education . . . 40.8% Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.4% Results taken from The Audience for Touring Broadway 2011 – 2012, produced by The Broadway League®.
Your logo and web link will rotate on our website as a thank you.
FOR BROADWAY ADVERTISERS ONLY Add a half-page ad to any other series program for only $500!
PAUL TAYLOR DANCE
NOVEMBER 8, 2014
DIAVOLO
COMPLEXIONS CONTEMPORARY BALLET
JANUARY 24, 2015
APRIL 11, 2015
More than 5,000 people are expected to attend the fourth season of The Dance Series. Get a half-page, full-color ad in this playbill for only $500! Dance enthusiasts are an affluent group with a great taste for the fine arts. Your ad will be seen by audience members of all ages.
SYMPHONY FAMILY CONCERT
JANUARY 17, 2015
PEKING ACROBATS
FEBRUARY 14, 2015
SCRAP ARTS MUSIC
MARCH 7, 2015
ROBIN HOOD
MAY 23, 2015
More than 7,000 people are expected to attend the Wellmark Blue Cross and Blue Shield Family Series. Get a half-page, full color ad in these playbills for only $500! Are you trying to reach a family-oriented audience? This is the right series for you. This group is eager to get out of the house and engage with their children and grandchildren.
TEMPLE THEATER SERIES
2014-2015 TO BE ANNOUNCED
More than 13,000 people are expected to attend the Prairie Meadows Temple Theater Series. Get a half-page, full color ad in each of these playbills for only $500! These audiences are out on the town for a night full of laughs and entertainment!
2014 - 2015 BROADWAY SERIES DES MOINES PERFORMING ARTS _________________________________________________________________________________________ BUSINESS NAME _________________________________________________________________________________________ CONTACT _________________________________________________________________________________________ ADDRESS _________________________________________________________________________________________ CITY STATE ZIP
DEADLINE for Placement and Materials: Friday, August 15, 2014 ORDER FORM AND ARTWORK SUBMISSION: EMAIL order form, company logo, artwork and web link to bheston@hestonmedia.com For questions, or to mail your order form, please contact:
_________________________________________________________________________________________ PHONE FAX
Bruce Heston PHONE: 515-229-3090 EMAIL: bheston@hestonmedia.com MAIL: Heston Media 1515 Linden, Suite 210 Des Moines, IA 50309
_________________________________________________________________________________________ EMAIL _________________________________________________________________________________________ SIGNATURE DATE
1/2 PAGE V E R T I C A L
1/2 PAGE HORIZONTAL FULL PAGE
1/3 PAGE
1
1/4 PAGE - H
1/4 PAGE V
MECHANICAL SPECIFICATIONS UNIT NON BLEED Full Page 1/2 Page Horizontal 1/2 Page Vertical 1/3 Page Horizontal 1/4 Page Horizontal 1/4 Page Vertical
width x length
width x length
TRIM
BLEED - Live Safety width x length
width x length
4-3/4” x 7-1/2” 4-3/4” x 3-3/4” 2-3/8” x 7-1/2” 4-3/4” x 2-1/2” 4-3/4” x 1-7/8” 2-3/8” x 3-3/4”
5-1/2” x 8-1/2” n/a n/a n/a n/a n/a
4-3/4” x 7-1/2” n/a n/a n/a n/a n/a
5-3/4” x 8-3/4” n/a n/a n/a n/a n/a
CHECK YOUR AD SIZE: (Circle your size and color choice) SIZE COLOR B/W Full Page
$6,600
$6,000
1⁄2 Page Horizontal
$5,400
$4,800
1⁄2 Page Vertical
$5,400
$4,800
1/3 Page Horizontal
$4,150
$3,550
1⁄4 Page Horizontal
$3,400
$2,950
1⁄4 Page Vertical
$3,400
$2,950
Above prices are gross rate.
! ! !
YES! I would like to purchase a full-color, half-page ad in the Prairie Meadows Temple Theater Series playbills for $500. The artwork specs and an art submission deadline will be emailed to you. YES! I would like to purchase a full-color, half-page ad in The Dance Series playbill for $500. The artwork specs and an art submission deadline will be emailed to you. YES! I would like to purchase a full-color, half-page ad in the Wellmark Blue Cross and Blue Shield Family Series playbills for $500. The artwork specs and an art submission deadline will be emailed to you.
Get your logo and website on DesMoinesPerformingArts.org OFFICE USE ONLY
Order form with credit card option.indd 1
2
BLEED
CHOOSE YOUR METHOD OF PAYMENT:
! Please send me an invoice. Payment will ! Check is enclosed made payable to be due 30 days after invoice date. Heston Print Management.
! Charge a credit card (American Express, Discover, Visa, Mastercard)
___________________________________________________________________________ NAME ON CARD ZIP CODE ___________________________________________________________________________ CARD # AND SECURTIY # ___________________________________________________________________________ EXP. DATE
! Please contact me about easy payment plans. Late payment policy
• All late payments are assessed a 1.5% monthly late fee. • Late payments of 60-90 days will also require a 25% deposit of future advertising costs before additional advertising is accepted. • Late payments of over 90 days will require a 50% deposit of future advertising costs before additional advertising is accepted.
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! I will submit new ad materials by Friday, Aug, 15, 2014. will email my company’s logo and web link to ! I bheston@hestonmedia.com by Aug, 15, 2014. I will be changing my ad throughout the season. ! We will contact you about the production schedule. I will run the same ad throughout the season. ! contact me. I would like to have my ad designed by ! Please Heston Media's graphic designer for $75/hour. AD SPECS: (check all that apply)
5/19/14 9:40 AM