Whatyouneedtoknowabout fruit&vegetablesconsumers, EUregulationsandtheir impactonpackagingsolutions
KeyTopicsCovered
Whyandhowthefruits&vegetables marketischanging?
Wherethemarketisgoing?
Howdothechangesimpact fruits&vegetablesproducers?
HowcanDSSmithsupport youandyourbusiness?
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Consumersarechanging theirbehavioursandchoices theymake.
EUbringsnewregulationsto foodpackaging.
Asaresult,retailerstransfer newexpectationsonfruits& vegetablesproducers, merchantsandpackers.
offruits&vegetables 3 FRUITS&VEGETABLES
Whatimpactstheworld
MacroTrends DrivingChange
Hyperconnectivity
ConnectedRealities
Theworldisbecoming“hyperconnected”,withthe day-to-dayfunctioningofsocietyincreasingly dependentonbillionsofconnecteddevices.While thisshiftpromisestounlockground-breaking innovationsinmanyfields,issuesarounddata protectionandprivacywilltakecentrestage.
TimetoZeroin
Withtheeffectsofclimatechangebecoming increasinglyvisible,businessesand consumersrecognizethattheymustmove awayfromunsustainablegrowthand towardsaneconomicmodelthatmitigates harm,promotescircularpractices,and regeneratestheenvironment.
Influenceon Packaging
GenZInfluence(rs)
Withhighexpectationsaroundsustainability,ethics, labels,politics,technologyandmore.Businesses mustadaptquicklytotheGenZmindsetorfindthat theyarenolongerrelevant.
ClimateChange RiseofGenZ
FRUITS&VEGETABLES 4
TimetoZeroin ClimateChange
Impacton Consumer
Consumers’awarenessofclimatechangeandrelated environmentalissuesishigherthanever,especiallyamong theGenZandMillennialdemographics.
Aroundtheworld,peopleincreasinglywanttohelpcombat climatechangebylivingmoresustainablyandarechoosing tobuyfromcompaniesthatareworkingtowarda circulareconomy.
Companiesthatfailtofollowsuitearenotonlybeingdropped butareincreasinglycalledoutonsocialmedia.Companiesthat aretransparentandinformativeabouttheirentirevaluechain arewell-placedtobenefitmovingforward.
UKconsumersclaimtohave stoppedpurchasingcertainbrands orproductsbecauseofethicalor sustainabilityconcerns.
FRUITS&VEGETABLES 5
GenZInfluence(rs) RiseofGenZ
GenZ (bornbetween1997-2012)
In5-10years,Generation Zwillbecomethelargest subsetofconsumers. Withhugespendingpower attheirdisposal
Evennow,over70%of surveyedGenZerssaidthey influencefamilypurchasing decisionsonfood,furniture, householdgoodsand beverages.
Theseconsumerswill driveexpectations aroundsustainability, ethics,labels,etc. Businessesmustadapt quicklytotheGenZ mindsetorfindthatthey arenolongerrelevant.
FRUITS&VEGETABLES 6
SegmentKeyTrends
SUSTAINABILITY
62%ofEuropeansarewillingtopaymoreforreducedplasticpackaging.*
GOODQUALITYANDTASTE
33%ofconsumersconsiderqualityofthefruitsandvegetablesasthemostimportant factorfortheirsatisfaction.Topdriversdeterminingqualityaretheappearanceofthe product,itstaste,itssize,shapeandfreshness.Shoppersexpectpackagingtokeepthe productfreshaslongaspossible.**
TRANSPARENCYOFTHEINFORMATION
Shopperswanttogetinformationaboutwheretheirfreshfruitsandvegetablescome from,howtheywereproducedandhowfreshtheyreallyare.Paperpackagingandhigh qualityprintcanprovideallrelevantcommunication.
CONVINIENCE
Time-pressedconsumerswouldliketopurchasefruitsandvegetablesinconvenient, ready-to-cookformatsandarelookingforon-the-go,snackingoccasions.
*Source:DSSmithandOnePoll,2020
**Source:FruitlogisticaTrendReport2019-Consumersurvey
***Source:EuromonitorInternationalVoiceoftheConsumer:LifestylesSurvey,2022
37% ofindustryprofessionals saythattheircompany planstoinvestineducation andconsumerbehavioural change***
7 FRUITS&VEGETABLES
Consumerspreferplastic-freepackaging 8 …ofconsumersperceiverecyclabilityasmainpackaging feature Source:EuromonitorInternationalVoiceoftheConsumer:LifestylesSurvey,2022 44% ofconsumersdecide tousesustainable packaging …ofconsumersdecidetoreduceplasticuse …ofconsumersdecidetousesustainablepackaging FRUITS&VEGETABLES 56% 44% 52%
Policyintelligence
Theuseofplasticsisincreasinglyrestricted sincetheEUSingleUsePlasticsDirective, whichimplementsplasticbansandrestrictions
Singleuseplasticpackagingisbannedformost fruitsandvegetablesinSpain,andsimilarbans areexpectedelsewhere
Plasticpackagingcostshaveincreasedwiththe introductionofplastictaxesintheUKandSpain
ExtendedProducerResponsibilityschemes triggerseco-modulatedfeesforpackaging across25EUcountries,penalisinghardto recyclematerials
9 FRUITS&VEGETABLES
Keychangesin producersattitude
Producersoffruitsandvegetables productsaredoublingdownontheir sustainabilityefforts,withastronger focusoneco-friendlypackaging. Meanwhile,privatelabelsareexpanding theireconomyrangesasconsumersfeel theeffectsofthecostoflivingcrisis.
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Sustainability isakeydriverin fruits&vegetables packaging
Weareconstantly innovatingforyou
AtDSSmithweareinventing, re-imaginingandredefiningpackaging tohelpyourespondtochanginglaw, buyer’srequirementsandshoppinghabits, withinnovativesolutions.
Weareanexpertinfruitsandvegetables packagingsegmentwithproventrackrecordof innovations.
DSSmith yourGatewayto Fruits&Vegetables Packaging 11 FRUITS&VEGETABLES
Reduceproductdamagetoreducecost.
Optimizepalletandtruckload tolowertransportcosts.
Producersandtradersneedto befastandflexibleinmeeting retaildemands.
Needforspeedandflexibility frompackagingsuppliers.
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DSSmithhelpscustomersto makemostoftheirbusiness
FRUITS&VEGETABLES
Plastic-basedsolution Paper-basedsolution frombottomtolid Frompasttothefutureofpackaging 13 FRUITS&VEGETABLES
DSSmithpaper-basedpunnets
Premiumpackaginghasthepowertoinfluenceaudience perceptionforsomethingmorevaluable,addingvaluetotheproduct.
Logisticstandardizationshouldcreatestrategies formovingtheproductsefficientlyandcosteffectively.
TheAlliancebetweenqualityandfoodsafety,ecologyandbalance. Boardgrade:Eflute(B/B),K90-F85-K90
Bio Retail 14 FRUITS&VEGETABLES
Premium
Ourexperts willworkwithyouto deliveryouroptimal, tailor-madesolution
Let’sdesignyourFruits&Vegetables packagingtogether
Freshfruit&vegetablesareoneofthemostdifficultinterms ofexpecteddemand,managingsupplyandstock
Withourmultipletoolsandexpertise,we supportyourspecificsupplycycle,transport& warehousingtodevelopthemostefficientsolution applyyourpreferredhighqualityprint ensureyoualwayshaveyourpackagingwhenneeded
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Protectyourgoodswith easethroughoutsupplycycle
Thankstocorrugatedboardusageand structuraldesign,ourpunnetswillhelp youbetterprotectyourproduct.
Basedonyourneeds,wedesignand developasolution,using:
CircularDesignprinciples
Optimisationsoftware
PACEprogramensuringfromdesign todeliveryanoptimizedsolutionfrom costandprotectionpointofview
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FRUITS&VEGETABLES
Thecorrectchoiceoftypeof printiskeytomeetyour customers’expectations and/orguaranteeyourbrandor companylogostandout
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Tailormade highqualityprint
Offset Digital Flexo HQFlexo FRUITS&VEGETABLES
DSSmithpunnetsexamplesofourbroaderportfolio
OpentoppunnetPunnetwithlidPunnetwithhandle 18 FRUITS&VEGETABLES
Multiplepossibilities closingandsealing
Closingand sealingwith double-sided tape
Automatic closing inline Filler (hotmelt)
Manual closing Sticker label Snaptab
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FRUITS&VEGETABLES
BenefitsofourInnovation
Product protection
Structuraldesign
Secureclosure
Specialrequirements: moisture-proof,non-slip
Brand communication
Recyclable
Supportsdifferentiatingshapes
allowingproductcustomization
Personalizedbranddesignand messagesbyprinting
Distinctlydifferentand standingoutontheshelf
User-friendly
Easy-open
Smartdesign makesvisible insidethe packaging
Madefrom recyclable cardboard
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Technicaldescription
Appropriateforfoodcontact
Biodegradable
Allowingtherightlevelsof
humidityandventilation
NATURAL SOLUTIONFOR NATURE’S PRODUCTS FITS
Assembling:automatic/manual
Punnetwithlidorhandle
Optimizedforsupplychain-transport, storageandpallets
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DIFFERENT PRODUCTION ANDSALES
BenefitsabovetheInnovativePackaging
MoresalesLowercostRiskmanaged
CircularReady
Nexttoourwiderangeofstandardpackagingsolutionsaswellasinnovationsfor fruitsandvegetablessegment,wehelpourcustomersinallkeyvaluedareas.
22 FRUITS&VEGETABLES
Getintouch
AtDSSmithweare committedtodriving innovationand sustainability inpartnershipwithour customers.
@dssmithgroup
Let’screateasustainable packagingfuture,together! StarttheCycleandgetin touchtodaytodevelopecofriendlysolutionsand understandmoreabout whatthesetrendscould meanforyourpackaging designandmessaging.
DSSmith DSSmith.Group Followus
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