Is your Packaging Strategy Proof?

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Optimize Your E-Commerce Packaging for the Modern Market

As e-commerce and consumer demands evolve, businesses are facing heightened pressure to deliver on convenience, sustainability, security, and experience. With these changing dynamics, having a forward-thinking packaging strategy is essential to keeping your business competitive.

Is your packaging strategy designed to meet the challenges and expectations of tomorrow's consumer market?

Easy Returns

Returnability Matters:

Simplifying the Consumer Return Process

E-commerce has led to a surge in returns—30% of retail packages are returned, costing businesses billions in logistics and lost sales. To thrive in this

DS Smith Solution: Tape Back

DS Smith’s Tape Back addresses the return challenge with its double-adhesive system. Customers can reseal the package securely without needing additional tape or tools. Designed for ease of use, this innovation reduces return-processing times, ensures packages are securely closed, and prevents damage during the return journey. By minimizing the e ort required on the consumer's end, Tape Back helps turn what can often be a frustrating experience into a seamless one, reinforcing customer trust and encouraging repeat business.

Security and Protection

Stop Package Theft with Smarter Packaging

In an era where package theft and damage during transit are on the rise, security is a top concern.

U.S. businesses alone lose an estimated $44 billion annually due to shipment theft. To address this, packaging must o er robust protection without compromising on design or user experience.

Smith Solution: Safe Sender

DS Smith’s Safe Sender packaging combines a tamper-evident seal with reinforced construction to ensure that your products reach customers securely. The tamper-evident feature is built into the packaging, providing immediate visual cues if the package has been compromised. In addition to security, Safe Sender's durable materials reduce the risk of damage during shipping, safeguarding your products through the entire journey from warehouse to doorstep.

Innovative Dual Security:

• Opening Zipper

• Side Tab Locking Feature

• Closing Tape

• Datamatrix

This level of protection helps to keep your products safe and mitigates losses from theft and damage, o ering peace of mind for both businesses and customers.

Premium Unboxing Experience

First Impressions Count: Perfect Your Unboxing Experience.

The unboxing experience has become a vital touchpoint for brand di erentiation. It’s not just about delivering a product—customers expect an experience that feels premium, personalized, and memorable. A well-designed unboxing experience can increase customer loyalty and lead to repeat business.

DS Smith's Apparel Box delivers on this front, combining aesthetics with functionality to create a unique unboxing moment. Our boxes are designed to open smoothly, revealing the product in an organized, visually appealing manner. The high-quality, printing capability gives customers a sense of luxury and attention to detail.

Your products come in all shapes, sizes and styles. So, we o er a range of sustainable packaging solutions to meet your needs. We also o er customizable options for branding, including embossed logos and unique color schemes that re ect your brand’s identity. This mix of presentation and protection deepens the emotional impact of receiving an order, helping convert one-time buyers into repeat customers.

Visit www.dssmith.com for more information

DS Smith Solution: Apparel Box

Sustainability

Low Impact Packaging?

It’s What Today’s Consumers Expect.

Consumers are increasingly prioritizing sustainability and accountability in their purchasing decisions. They're looking for brands that re ect their values, and sustainable packaging plays a signi cant role in communicating that commitment. In fact, over half of consumers now say they prefer to buy from companies that prioritize sustainability.

DS Smith is at the forefront of sustainability in packaging, o ering a range of circular solutions that address the entire lifecycle of the packaging process. Our approach goes beyond using recyclable materials—our end-to-end commitment ensures minimal environmental impact at every stage. Integrating:

DS Smith helps businesses minimize their carbon footprint by using packaging materials that are fully compostable or recyclable, supporting a circular economy. We also prioritize optimizing package sizes to lower shipping volume, which in turn reduces fuel emissions during transport.

Sustainable Packaging for Today, Tomorrow and Beyond

Whether you’re aiming to improve return logistics, enhance sustainability, increase package security, or create a memorable unboxing experience, DSS has the products and expertise to elevate your packaging strategy. So

DS Smith‘s packaging solutions aren’t just built for today—they’re built for the future.

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