A fully recyclable, bre-based alternative to plastic shrink-wrap for rigid bottle multi-packs
Why do we need an innovative packaging solution for multi-pack bottles?
Multipacks of water and soft drinks are often packed in shrink wrap to bundle them.
But shrink wrap has been identi ed by many as a problem plastic, and producers are looking for bre-based alternatives that can o er the same convenience to consumers - but without compromising their ability to promote their product.
Creating an alternative packaging solution is not an easy process, collations of large bottles require packaging that can withstand the weight and the demands of the supply chain.
200 tonnes
of plastic replaced in Austria lead market
How does it work?
Bottle
• Lift Up is suitable for most PET bottles for carbonated and still drinks
• Light weight bottles can be assessed and modi ed if required
Top clip
• Ergonomic carrier handle, left and right hand compatible
• Suitable to carry weights up to 12kg in a convenient way
• Designed for 4 and 6 packs, Other collations need to be assessed
Banderole
• Stabilizes the collation
• Gives additional branding opportunity
• Can cover barcodes of individual bottles.
Discover DS Smith Lift Up
The minimalistic Lift Up solution will make you stand out on the shelf and in store. It has excellent product visibility and allows 360° branding. Comfortable to carry large bottles and is easy to open, yet robust enough to withstand retail supply chains.
The materials are fully recyclable and save plastics, energy and reduces CO2 emissions.
Enhanced sustainability
DS Smith Lift Up contributes to the circular economy by embracing sustainable practices. By using a clip made from 100% recyclable material, we not only remove plastic and save energy but also reduce CO2 emissions. Additionally, the clip is e ectively recycled as well. Moreover, our bundled packs require no tertiary packaging, eliminating unnecessary waste.
Stands
out in store
Tested and validated
DS Smith Lift Up is a clean, minimalistic design with a sustainable look and feel. A visually appealing print surface also allows for higher product visibility o ering excellent branding opportunities, both when selling from a shelf and when displayed on a pallet. Furthermore, our product features the ability to mask individual bottles with barcodes, o ering convenience and e ciency in inventory management.
Superior sutomer experience
Our validated solution is designed to run seamlessly on high-speed Krones lines. We take pride in guaranteeing the stability of our packaging throughout the entire supply chain, from the moment it is lled to its arrival at the point of sale. DS Smith Lift Up is designed to withstand both manual handling and automated retailer supply chains, providing peace of mind to our customers.
DS Smith Lift Up ensures that your products are well-protected during transportation. Additionally, the soft grip provides a comfortable carrying experience. The clip has been designed for convenience and easy removal of individual bottles. The pack maintains its strength throughout the supply chain and can be e ortlessly opened at home. This easy-to- atten solution makes it hassle-free to store for recycling.
Innovative features
The key features that make the DS Smith Lift Up a market leading product.
• A validated solution that is designed to run seamlessly on high-speed Krones lines
• Robust packaging built to withstand both manual handling and automated retailer supply
• Well tested and approved in di erent climate conditions
• On the market in Austria
Superior customer experience
• Soft grip provides a comfortable carrying experience
• Innovative Top Clip design allows for easy removal of individual bottles
• Easy-to- atten feature makes it hassle-free to store for paper waste stream recycling, promoting sustainability
