WITH LOVE FROM DTLA
Spreading joy on Valentine’s Day
On February 14, the DTLA Alliance continued its tradition of spreading joy on Valentine’s Day with our second annual flower giveaway. Dubbed “With Love from DTLA,” the event was designed to create a welcoming atmosphere, by distributing 1,500 free roses to office workers, residents, and visitors across the District. Sourced from the California Flower Mall, roses were handed out by the DTLA Alliance Team with help from our friends at Bank of America Plaza, The Bloc, City National Plaza, FourFortyFour South Flower, Maguire Gardens, and US Bank Tower.
New this year, live jazz from The Pepper Moons set the mood at the newly opened Settecento restaurant in Maguire Gardens, alongside a special Valentine’s Day photo op in the park,
inviting Downtown workers and visitors alike to capture the moment. Keep your eyes open for more events like With Love from DTLA designed to surprise and delight Downtowners.
THE DTLA STORY
As Downtowners, it’s frustrating that the good things happening in DTLA don’t get the coverage they deserve. To right that wrong, we’re introducing The DTLA Story - a monthly spotlight on all that’s great about Downtown and a platform for sharing it far and wide. For the first edition we’re connecting the dots on key trends shaping DTLA: arts & culture’s influence, our vibrant culinary scene, retail innovations, and the growth of the residential community. Sign up to follow the story! More at DowntownLA.com/DTLAstory
The variety of stories include trends in our vibrant culinary scene.
EXECUTIVE OFFICERS
Adam Daneshgar, Chair
Langdon Street Capital
Dan Cote, Treasurer (Past Chair)
The Bloc
Cari Wolk, Secretary
Athena Parking, Inc.
Robert Cushman, Executive Vice Chair
Brookfield Properties, operated by CBRE
Stacy Lieberman, Executive Vice Chair
Library Foundation of Los Angeles
Suzanne Holley, President & CEO
DTLA Alliance
BOARD MEMBERS
Alexander Arroyo, Related Companies
Nejdeh Avedian, Los Angeles United Investment Co.
Christopher Cawley, InterContinental Los Angeles Downtown
William Dacunto, Silverstein Properties
Evan Grobecker, CommonWealth Partners
Simon Ha, Steinberg Hart
Robert Hanasab, Robhana Group, Inc.
Jenni Harris, Atlas Capital Group
Jeff Herrera, Rising Realty Partners
Jennifer Kallend, The Colburn School
Bonny Kirin-Perez, The Westin Bonaventure Hotel and Suites
Joan McLane, USC Institute of Urology
Elyse Mallouk, The Broad
Mark Messana, Downtown Properties
Carol Pfannkuche, YMCA of Greater Los Angeles
Mark Spector, Onni Group
Joe Suzuki, LBA Realty
Dulce Vasquez, Arizona State University ALTERNATES
Travis Addison, CommonWealth Partners
Andrew Daneshgar, Langdon Street Capital
Elizabeth Diaz, LBA Realty
Kira Perez, Rising Realty Partners
Susan Perlas, Silverstein Properties
Peklar Pilavjian, Los Angeles United Investment Co.
Brittny Sovich, The Bloc
Peter Zen, The Westin Bonaventure Hotel and Suites
DTLA ALLIANCE STAFF
Suzanne Holley, President & CEO
Nick Griffin, Executive Vice President
Bree von Faith,SeniorVPofMarketing& Communications
Michael Ashkenasi, Vice President, Administration and Finance
Kevin Begovich, Design Director
Jorge Castro,VicePresidentofOperations
Maria Elena Hewett, Program&Communications Manager
Johnna Hughes,ContentMarketingManager
Gerald Pierce,DirectorofMaintenance
Elan Shore,DirectorofEconomicDevelopment
Kevin Thomas, Executive Assistant
Gabriel Yeager,DirectorofPlacemaking&Events
TRENDS + OUTLOOK BREAKFAST
In March, we hosted the Second Annual DTLA Alliance Trends & Outlook Breakfast at the Central Library’s beautiful Mark Taper Auditorium. Anchored by our newly released DTLA 2025 Outlook & Insights Report, the event was designed to connect with Downtown professionals and covered a range of topics including market trends, new restaurants and businesses, survey results, and opportunities to engage with the next phase of DTLA’s revitalization. The audience of over 130 attendees provided overwhelmingly positive feedback, with 96% expressing increased optimism about DTLA’s future.
HOSPITALITY
BREAKFAST
The hospitality sector is vital to the success of Downtown LA and has faced significant challenges over the past few years. We’re at a moment of great opportunity leading up to the FIFA World Cup, LA28, and other major events. Recognizing the sector’s importance, we hosted representatives of all the hotels in our District for breakfast at Settecento to discuss their priorities, ensure that we are responsive to their needs, and facilitate greater collaboration and coordination.
OPERATIONS STAFF OF THE QUARTER
Eric Huerta, Safety Team
Eric joined the team in July 2024 and has quickly become a standout member of the Safety Team. Known for his professionalism, strong work ethic, and commitment to growth, Eric is always eager to learn and lead by example. His dedication was most notably recognized when he received a Hero Award for saving a life with CPR. We’re proud to recognize Eric’s outstanding contributions to the team and the community.
Eddie Brock, Clean Team
Eddie’s positive attitude and teamwork make a big impact every day. Always arriving with a smile, he goes out of his way to support his teammates and assist community members whenever needed. His willingness to lend a hand and his pride in his work set a great example for all. We’re grateful for Eddie’s hard work and are happy to recognize him this quarter.
REPORTS & RESEARCH
DTLA 2025 Outlook & Insights Report
The DTLA Alliance’s 2025 Outlook & Insights Report is our annual update on the state of Downtown Los Angeles, combining our signature survey of residents, workers, and visitors with detailed economic and demographic data to present a comprehensive picture of DTLA as a market – and a community. This year’s report demonstrates both the continued enthusiasm for DTLA and frustration about progress on critical concerns.
2024 Year End Market Report
Our Quarterly Market Report provides a comprehensive overview of the DTLA office, residential, retail, and hospitality markets, with key statistics, transactions, market trends, insights, and the pipeline of projects in development. Our Year End report was highlighted by the opening of Alloy, the Arts District megaproject, along with Hiro House, a condo project in Little Tokyo, and The Weingart Tower, a permanent supportive housing development in the Industrial District.
Download reports at: DowntownLA.com/Reports
