Style Guide
The COMTO Brand Content The COMTO Brand Introduction
COMTO Identity Standards The Logo & Tag Line The Color System Improper Uses Typography
Application Guidelines Stationery Letterhead
Introduction COMTO’s visual identity (brand) is the persona of the organization. It is designed to complement our philosophy “Moving the Nation” and facilitate attainment of our objectives. How the public perceives COMTO is affected by what they see. As such, every aspect of our identity must appear consistent in all areas of communication. The successful deployment of our brand depends to a great degree on strict adherence to the guidelines delineated in this style guide. Controls and standards are therefore essential for guaranteeing consistency and professionalism when presenting COMTO’s visual identity. This style guide provides guidelines for the proper use of the COMTO logo and the 38 COMTO Chapter logos with tagline, typography and color system. It is important that the effect of our identity not be deviated. Identifying symbols may not be altered or distorted in any way.
Business Card Envelope Fax Sheet
It is the responsibility of each member to uphold the guidelines presented in this style guide and to use the brand properly. Questions concerning the proper use of the brand or requests for usage and approval must be directed to: COMTO Marketing & Communications 818 18th Street, NW, Ste. 850 Washington, DC 20006 202-530-0551 o 202-530-0617 f comto@comto.org
The COMTO Brand Standards The Logo The Logo is the principal visual element in the identification system. The design represents the abbreviation for Conference of Minority Transportation Officials.
The COMTO Logo
The Logo should be used with two spot colors only (80% black and red). When depicted against a dark background color, the Logo should be displayed in reverse (negative form). This will maintain the Logos legibility and distinctiveness. The Logo should not be used for decorative purposes or enclosed by any form such as a border. Exact duplication of the COMTO Logo is essential. Do not redraw or modified in any way. It should not be decorated or added to and should not be used in outline form. The Logo should stand in contrast to all other elements. In order that other visual elements do not dominate our Logo and to protect the brand’s integrity, we specify clear space around the image. This clearspace is equal to the letter height of the “c” in the Logo on all sides.
The COMTO Logo in black
The Logo must be accompanied by the proper proprietary notice. The proper notice in most cases entail the use of the “0” notice of registered ownership.
Atlanta
The Tag Line Moving the Nation is the COMTO brand’s tag line. The Logo and shading of the tag line represents the movement associated with the organization and its mission.
Font - Avant Garde Demi Oblique, flush right, Size 21 pts, track 10; Color, black; Placement, above tagline.
COMTO Chapter Logo In an effort to maintain the integrity of the COMTO logo, as well as provide each of the COMTO Chapters their own identity, an individual chapter logo has been created. It is imperative that the newly created chapter logos be the only logos used by each of the chapters in all of their communications. The chapter logos can also be applied using all black, the same as the COMTO logo.
The COMTO Brand Standards The Logo Improper Uses Don’t outline the logo. Don’t alter the colors in the logo. Don’t place the logo on a relevant color or patterned background. Don’t change the proportion of the logo or re-arrange the logo elements.
Don’t outline the logo.
Don’t alter the colors in the logo.
Don’t place the logo on a relevant color or patterned background.
Don’t change the proportion of the logo or re-arrange the logo elements.
The COMTO Brand Standards
Primary Color Pallet
The Color System The primary color palette was selected to act in concert with the Logo and produce a feeling of vitality and motion. When printed together the colors are very strong and visible. They give consistency to COMTO’s brand. Spot color reproduction is recommended whenever possible for maximum color brightness and saturation. Four color process reproduction is recommended for use in newspapers, magazines and whenever spot color reproduction is not available. The COMTO colors should always print at 100% value and never diluted byprinting them as a lighter color value. Grayscale reproduction is recommended when implementation of the logo may not be acceptable in color. For example, when situations arise due to design intent or cost, the color bands may be reproduced in grayscale. Â
Spot Color: pantone 186
Spot Color pantone black 80%
RGB Mix R-213 G-43 B-30
RGB Mix R-88 - 89 B-91
Process Color Mix C-0 M-100 Y-75 K-4
Process Color Mix C-0 M-0 Y-0 K-80
The COMTO Brand Standards
Primary Typography Consistent typography enables all printed material to be presented in a clear, distinctive manner. To maintain integrity and consistency throughout the organization we have specified Garmond Roman and Garmond Roman Bold as the primary font. The Garmond Roman font is consistent with the COMTO Signage Standards typeface, Garmond Roman incorporates the same uniformity in written communication, advertising, publications, and new media. Applications of Garmond Romanare as follows: Garmond Roman for basic text. Garmond Roman Italic for captions and text emphasis. Garmond Roman Bold for titles, headings, captions and text emphasis. Garmond Roman is primarily for use in written communication. The typeface may be used in conjunction with the secondary font. Applications of Garmond Roman Narrow is recommended for use in Advertising, publications, and situations where space is limited or tight. The following applications are not effective and should be avoided: q Smaller than 7 pt. letter height. q Any variation or typeface other than Garmond Roman. q Any computer generated type distortions. A minimum of 70% character to background contrast to allow easy readability for the visually impaired is recommended.
Garmond Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Garmond Roman Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxy z 1234567890 Garmond Roman Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890 Garmond Roman Narrow
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
The COMTO Brand Standards
Secondary Typography The secondary typography is a sans serif font, Helvetica Neue Roman and Helvetica Neue Roman Condensed. Futura is primarily for use in advertising and may be used in conjunction with Garmond Roman in written communication. Applications of Helvetica Neue Roman are as follows: Helvetica Neue Roman for basic text. Helvetica Neue Roman italic for captions and text emphasis. Helvetica Neue Roman Bold for titles, headings, captions and text emphasis. Helvetica Neue Roman italic for captions and text emphasis. Helvetica Neue Roman Light and Helvetica Neue Roman Light Oblique for captions and text emphasis. The following applications are not effective when processing type and should be avoided: q Smaller than 7 pt. letter height. q Any variation or typeface other than Garmond Roman. q Any computer generated type distortions. A minimum of 70% character to background contrast to allow easy readability for the visually impaired is recommended.
Helvetica Neue Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue Light Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ a bcdefghijklmnopqrstuvwxyz 1234567890
Application Guidelines
Stationery The COMTO letterhead is for all formal correspondence. The signature and address is always in the upper right hand corner of the paper. On the envelope and business card the signature is always in the left hand corner of the card and envelope.
818 18th Street, NW, Ste. 850 Washington, DC 20006 202-530-0551
On each stationery item, letterhead, envelope, and business card, the signature is equal in size. Letterhead Specifications: Size: 8.5” x11” Color: Black; Pantone Process Blue; Pantone 123; Pantone 151 Paper stock:100% Cotton Bright White, Wove, 281b. Envelope Specifications: Size: 9.5” x 4.125” Color: Black; Pantone Process Blue; Pantone 123; Pantone 151 Paper stock:100% Cotton Bright White, Wove, 281b.
818 18th Street, NW, Ste. 850 Washington, DC 20006 202-530-0551o 202-530-0617 f emailaddress@COMTO.org comto@comto.org
First Name Last Name
Conference of Minority Transportation Officials
Business Card Specifications: Size: 3.5” x 2” Color: Black; Pantone Process Blue; Pantone 123; Pantone 151 Paper stock:100% Cotton Bright White, Wove, 801b Card Stock.
818 18th Street, NW, Ste. 850 Washington, DC 20006
Conference of Minority Transportation Officials
Conference of Minority Transportation Officials
q
q
comto@comto.org
comto@comto.org
Application Guidelines
There is one fax form for use by all COMTO departments. Each chapter will insert it’s own logo on the fax form.
818 18th Street, NW, Ste. 850 Washington, DC 20006 202-530-0551 o 202-530-0617 f comto@comto.org
Fax Form Specifications: Size: 8.5” x11” Color: Black Paper stock:White , 201b. Copy
FAX
Stationery- Fax Form
q Urgent
q Please Review
q Please Reply
Date: To:
Phone/Fax
Department
From:
Phone/Fax
Re:
Number of Pages
Comments:
Conference of Minority Transportation Officials