Our Musical
Roots DMI has deep relationships across the major record labels, independents, artists, producers and other industry resources due to our long standing presence. DMI’s founder, Chief Creative Officer and CEO is a GRAMMYnominated songwriter and producer.
z Composed milestone commercial campaigns such as McDonald’s “Have You Had Your Break Today?”
z Wrote for film and TV: My Best Friend’s Wedding, Where The Heart Is, Hope Floats, French Kiss, CBS This Morning, Entertainment Tonight, and Desperate Housewives
z Executive Producer: 2-time GRAMMY award-winning album Still Unforgettable by Natalie Cole
z Produced Aretha Franklin’s first Christmas album This Christmas Aretha, negotiated exclusive deal with Borders, and was voted “Best of” in O Magazine
Will Transform The Sound of Your
Brand
We are an award-winning, full service agency that offers a comprehensive range of expertise and innovative marketing solutions that leverage the power of sound, music and entertainment. DMI’s comprehensive and entertainment capabilities support all aspects of your branding process.
LEVERAGE THE POWER OF SOUND AND MUSIC TAP INTO THE GENIUS OF DMI’S: Entertainment & Music Experts Marketing & Branding Guardians Interactive & Technology Gurus
At The Heart of A Brand Is A Unique Sound –
The soundDNA
®
To uncover a brand’s soundDNA, DMI’s music marketing programs all start with a customized sound strategy. Any sound component can and should align with the visual and verbal elements of a brand to complete the overall brand essence.
As a creative marketing team, DMI provides our clients with a selection of sound, music and entertainment activations that develop the sound of the brand while building awareness, enhancing loyalty, generating revenue, or achieving any other strategic goals. We bring your brand to your consumers with customized audio logos, technical sound, engaging events and experiences with activations such as concert tours, music downloads, websites, branded games, mobile promotions and more! DMI also develops original content that is completely ownable, unique and creative. From full-length compositions with lyrics, to webisodes, we create powerful intellectual properties that musically trigger instant brand recognition. DMI’s music team is ready to craft music solutions of any scale.
In-Venue Music
Programming Strategic planning for using sound as a core branding element and all music branding activation from music downloads to customized music experiences. DMI has an unmatched combination of innovative technologies and experienced creative talent, allowing us to provide custom music and video programming, messaging, and advertiser solutions. For over 10 years, our strategic programming supports our clients’ brand objectives while enhancing environments and consumer experience. We reach a captive audience of over 22 million consumers each week through our network of leading national brands including Build-a-Bear Workshop, Kohl’s,Lucky Brand, National CineMedia and Delta Air Lines. At the heart of DMI’s award-winning music programming is the experience of our music industry experts. Our team of Los Angeles-based music programmers and musicologists have a deep understanding of current and classic music genres, allowing us to customize specific programs to meet your needs. Our ground-breaking radio DJs, artist development gurus, and nationally-known network programmers know how to find the best music to enhance the in-storeexperience. DMI has extensive, long-term relationships with major and independent record labels. We get you exactly – and only – what creates your unique music branding.
Multi-Cultural and Female Entertainment
Marketing Authentic and relevant entertainment solutions across AA, Hispanic and LGBT segments.
Multicultural marketing is at the core of DMI’s DNA. From our diverse staff to our distinguished CEO’s roots, DMI has carved a niche providing authentic and relevant entertainment solutions that reach the hearts of the many cultures of America including Hispanic, African Americans and LGBT. Diversity of ethnicity, demographics and psychographics is the key to the new marketplace. The traditional definition of “general market” no longer exists. To break through today’s cluttered media environment, you must reach the hearts of consumers through compelling campaigns. DMI harnesses the emotional power of music and entertainment to reach the multicultural consumer through various touch points including live events, websites, websiodes, music download programs, and branded content such as nationally syndicated radio shows.
Multi-Cultural and Female Entertainment
Marketing
Authentic and relevant entertainment solutions across AA, Hispanic and LGBT segments.
Multicultural marketing is at the core of DMI’s DNA. From our diverse staff to our distinguished CEO’s roots, DMI has carved a niche providing authentic and relevant entertainment solutions that reach the hearts of the many cultures of America including Hispanic, African Americans and LGBT. Diversity of ethnicity, demographics and psychographics is the key to the new marketplace. The traditional definition of “general market” no longer exists. To break through today’s cluttered media environment, you must reach the hearts of consumers through compelling campaigns. DMI harnesses the emotional power of music and entertainment to reach the multicultural consumer through various touch points including live events, websites, websiodes, music download programs, and branded content such as nationally syndicated radio shows.
The Studio Firehouse State-of-the-art digital recording studios for original composition and artist recording.
DMI’s award-winning composers, producers and musicians record in our state-of-the-art studio, one of North America’s largest. We enjoy an established reputation as a unique, creative environment with a highly trained technical team, amazing service, and the latest and most time-tested technologies and instruments. So when we compose that perfect song for your brand, record voice-over for your campaign, or master the tracks for your promotional CD, we can do it all right on our campus. 5.1 surround sound Audio/Film/TV Full ISDN and Source Connect capabilities Bösendorfer 7’4” Grand Piano Mastering by Bernie Becker