Downtown
. Lights on buildings and everything that makes you wonder. And in that moment, I swear we were infinite. Stephen Chbosky
About DTSF is a 501c4 non-profit organization. We are passionate about the downtown experience, economy, and environment. We are best at attracting people to shop, dine, and discover downtown Sioux Falls.
Mission To boldly lead the downtown community through diverse experiences, economic growth, and a healthy environment.
Values To inspire passion, build community, have integrity, and embrace diversity.
PROGRAMS DTSF advances its mission by: • Marketing and promoting the downtown experience to the region, • Improving the appearance of the public realm with DTSF’s Clean & Green Team, • Coordinating promotions, networking opportunities, and micro financing for members, • Forming partnerships to advocate for the continual improvement of downtown, • Coordinating downtown events and festivals.
Completed Projects & Initiatives • • • • • • • • • • • • • • •
Record Attendance at DTSF’s Signature Events New Sidewalk Sweeper Mural at 2nd & 12th More Flowers Street Piano Conducted strategic planning efforts Implemented a new CRM system Implemented a micro finance program Composed a parking policy white paper Identified a suitable office location Researched downtown gift card program Researched feasibility for a downtown dog park Researched feasibility for a downtown playground Researched feasibility for utility box wraps Researched BID best practices
Ongoing Projects & Initiatives • Developing a new website • Refreshing DTSF’s brand and marketing efforts
Strategic Plan Overview • New mission and values • Identified core programs, desired outcomes, and key performance indicators e are focused on four goals for the next two years: • W stablish downtown as the most desirable and vibrant destination in • E 4
the region • Grow and sustain DTSF’s capacity to deliver value for our members • Facilitate robust retail growth nsure downtown is clean, safe, beautiful, and engaging • E
2017 Annual Report
DOWNTOWN AT A GLANCE Residential & Commercial Building Permit Valuation:
$39,736,386 (source: Community Development)
2,920,000 (est.) annual pedestrians
$3,454,771 Economic Impact from DTSF Events
(non-unique)
930,923
Visitors to Falls Park & Downtown (Source: Sioux Falls CVB)
17,000
Downtown Employees
(Downtown Market Study projection)
2,500
Downtown Residents
(Downtown Market Study projection)
New Mixed Use Developments: Washington Square
New Businesses: Bread & Circus Sandwich Kitchen
Announced Businesses: Sanford Clinic
Jones421
Blarney Stone
Lewis Drug
The Cascades
Nyberg’s Ace Hardware
South Dakota Public Broadcasting
Village on the River
Heritage Bank
Bella Rosa Floral
Rail Yard Redevelopment
Equity Trust
Boki Gelato
Sanford Clinic/Lewis Drug
The Source Coffee Rostery & Taproom
Lavender Skies
Swamp Daddy’s Cajun Kitchen
Mediterranean Grill
Game Chest
Parlour Ice Cream House
Design House
Electric Pulp
TH Grey Boutique
Myers Deli & More
Adaptive Reuses: Phillips Hotel Equity Square (complete) Auburn Nash Announced Arts & Culture Projects: Arc of Dreams Levitt Shell Announced Public Spaces: Rotary Plaza Metli Plaza
Palmer Lea Boutique Hydra Beer Hall Remedy Brewing Co. American Bank & Trust Carpenter Bar Conversation Piece Crowley Chiropractic
Downtown Sioux Falls
5
BUSINESS MEMBERSHIP
2017 Membership
Member Survey A majority of survey respondents rated the follow characteristics of downtown as having improved significantly: • Events • Appearance • Visitor activity • Vitality • Business growth
Total Members
New Members
46
262
A majority of survey respondents rated the follow characteristics of downtown as having improved only slightly: • Safety • Cleanliness
Top near-term improvements to downtown (within 5 years): 1 Retail anchor stores 2 Public restrooms 3 Improve Walkability 4 Playground
Top long-term improvements to downtown (<10 years): 1 Completing Phase III of the River Greenway 2 Developing a town square 3 Additional convention space 4 A four seasons public market
The greatest challenge of doing business downtown? Parking awareness.
DTSF programs that are important to the health downtown businesses:
55% Marketing downtown to locals and tourists
52%
47%
Beautification: flowers, sidewalk sweeping, banners, etc.
Festivals and events
31% Communications: public relations, newsletters, social media
DTSF programs that are exceeding expectations:
20% Marketing downtown to locals and tourists
44% Beautification: flowers, sidewalk sweeping, banners, etc.
DTSF programs that are NOT important to the health downtown businesses:
52% The Downtown Trolley
31% Business support: retail incubator, micro finance, etc. 6
2017 Annual Report
66% Festivals and events
23% Communications: public relations, newsletters, social media
DTSF programs that need more attention:
48% Retail promotions
27% Member engagement
27%
17%
17%
16%
Parking education & awareness
Retail promotions
Member engagement
Marketing downtown to locals & tourists
BUSINESS MEMBERSHIP
59%
of survey respondents said they want more networking opportunities.
The best way DTSF can improve downtown? Advocate for downtown development.
Volunteer Hours: 809 hours total Art & Wine Walk was identified as the most effective DTSF event/promotion in creating positive image for downtown AND in generating customers for downtown businesses.
Parade of Lights Rooftop Cinema East Bank Block Party Riverfest Hot Summer Nites
4 hrs. 28 hrs. 276 hrs. 307.5 hrs. 50
100
150
193.5 hrs.
200
250
300
350
BUSINESS IMPROVEMENT DISTRICT
By the Numbers 168,241
$
Aggregate Assessment Amount
248
136
Number of Properties
Number of Property Owners
17,332 Pounds of trash collected
Property Owner Survey Ranked Importance of Downtownâ&#x20AC;&#x2122;s Characteristics
Important BID services (percent of respondents) 77%
Marketing downtown
77%
Sidewalk sweeping & cleaning
Business Growth
77%
Holiday decorations
5.
Visitor activity
69%
Flowers
6.
Events
7.
Property Value
1.
Appearance
2.
Safety
3.
Economic Vitality
4.
Unimportant BID services (percent of respondents) Street pole banners Moonlight Movies & Parade of Lights Trolley Holiday decorations
62% 46% 39% 15%
Downtown Sioux Falls
7
BUSINESS IMPROVEMENT DISTRICT
Preferred Marketing Efforts TV commercials
Digital ads
54%
54%
Maps & Activity Guides
46%
Billboards
Print ads
38%
23%
Top improvements for downtown: Wayfinding
Public restrooms
Gateway landmarks, Improve walkability, Street trees, Street furniture, Parking education & awareness
BID Services & Programs - Allocation $3.69
$2.23
Street pole banners
Trolley
$4.85
Parking Education & Awareness
$6.85
$21.77
Holiday decorations
Economic Development
$21.15
How property owners would allocate $100 towards BID services & programs
$11.38
Flowers
Marketing Downtown
$11.54
Sidewalk Sweeping & Cleaning
$16.54 Events
8
2017 Annual Report
2017 EVENT ATTENDANCE
First Fridays
17,000
Burger Battle
1,200
Winter Crazy Days
1,000
May Art & Wine Walk
680
Restaurant Week
500
May Loft Tour
464
June Rooftop Cinema
300
June Downtown Block Party on the Eastbank
3,300
Moonlight Movies
3,655
Street Musicians
1,460
July Rooftop Cinema July Downtown Block Party on the Eastbank Hot Summer Nites Summer Crazy Days August Rooftop Cinema August Downtown Block Party on the Eastbank Downtown Riverfest
400 2,700 13,000 1,600 75 3,000 19,000
September Downtown Block Party on the Eastbank
600
October Art & Wine Walk
397
Parade of Lights Downtown Holidays
40,000 3,500 113,831
Economic Impact of DTSF Events:
$3,454,771
$30.35 per attendee according to the Arts & Economic Prosperity 5 Study
Downtown Sioux Falls
9
MARKETING
Holiday Shoppers Survey: 11%
Dining
16%
Coffee/Drinks
26%
47% What brings you downtown?
Santa
Shopping
When do you usually visit downtown? Weekends
71% Evenings
37%
During Events
How do you find out about things to do and places you want to go in downtown?
74%
55%
Web Search
50% DTSF.com
21% Newspaper
21% Instagram
How do you find out about things to do and places you want to go in Sioux Falls?
68%
53%
Web Search
10 2017 Annual Report
34% Word of Mouth
24%
21%
Newspaper
42%
32% 26%
First Fridays
Work days
MARKETING
33% Dawley Farms
23%
Lake Lorraine
Empire Mall
13%
Most Frequent Shopping Destinations
Top Demographics
(Once/month or more)
41st & Louise Area
41%
29%
41%
Downtown
3%
21-34 35-44 55-64
8% 8%
50%
21%
In what zip code do you reside?
11%
Of those living within Sioux Falls:
63% Within 3 miles of down-
Out of townwithin 20 miles
3%
57107
town (most popular zip codes: 57103 & 57105)
13% 57104
24% Between 3-10 miles from
26%
downtown
57103
11% Between 10-20 miles from downtown
8%
24%
5%
57110
57105
57106
8% 57108
Downtown Sioux Falls 11
2017 EARNED & SOCIAL MEDIA
Earned & Social Media 127
2017 E-mail Campaign Performance
Social Media
Earned media interviews
Instagram: 332,602 impressions 6,108 followers Twitter: 115,839 impressions 14,514 followers Facebook: 1,181,698 impressions 19,051 likes
2017 Website Analytics 891,519
65%
Where Are DTSF.com Visitors From? Sioux Falls
47%
Omaha
15%
Chicago
5%
Minneapolis
3%
2%
Brandon
New vs. Returning Visitors
12 2017 Annual Report
Delivery Rate
97.4%
Open Rate
32.5% (16,739 Opened)
Click Rate
9.4% (6,773 Clicks)
Unsubscribe Rate
.1% (76 Unsubscribed)
Bounce Rate
2.6% (1,882 Bounced)
60-Day Active Subscribers Dec 1, 2017 - Jan. 31, 2017
Active 3,578
Opt-in Rate Subscribers
10,032
Opt Ins for 2017
2,072
Highest Web Traffic: Friday & Saturdays, 10am- 7pm
35%
Events 147,380
New
73,688
Who Are DTSF.com Visitors?
Total Page Visits:
63%
Emails Sent
37%
Returning
18-24
17%
AGE: 25-34
29%
35-44
22%
45-54
15%
2017 EARNED & SOCIAL MEDIA Top Webage Views For DTSF Events
Moonlight Movies
Parade of Lights
Block Parties
Riverfest
Hot Summer Nites
Street Musicians
Burger Battle
Restaurant Week
19,386
12,539
10,047
9,897
7,582
5,390
4,191
4,101
Lifestyle Videos Episode 1, Culinary Culture Reach: 19,289 Episode 2, Loft Love Reach: 16,365 Episode 3, Family of Four Reach: 35,063
Holiday Commercials via Midco Six weeks from November 20 - December 29
Impression Total:
Something to Remember
Facebook Reach:
92,000
Facebook Reach:
19,837
9,820
Something to Say
Something to Wear
Something to Eat
Facebook Reach:
Something to Do
Facebook Reach:
17,602
Facebook Reach:
12,618
14,625 Holiday Billboards
November 6, 2017 – December 31, 2017 • I-229 between Minnesota Ave. & Western Ave., Impressions: 96,086 • I-29 south of 60th Street North, Impressions: 84,022 • I-90 East of Sioux Falls, Impressions: 53,410 Downtown Sioux Falls 13
STAFF & BOARD OF DIRECTORS
Staff Joe Batcheller, President
Brienne Maner, Vice President
Gina Rauk,
Marketing Director
Steven Dahlmeier,
Events Manager
Board of Directors Tiffany Miller, Chair
James Krueger,
Davenport, Evans, Hurwitz Past Chair Click Rain & Smith
Kyle Raph, Vice Chair Angela Avila, Co-op Architecture
Prairie Berry
Derek Ohme, Treasurer Ken Bashore, First National Bank
Vanguard Hospitality
Jessie Schmidt, Secretary
Mary Dally,
Better Business Bureau
Sarah Munce,
Dave Oswald,
Ben Gertner,
Tina Horner,
Chris Hanmer,
Scott Schoenen,
CH Patisserie
Vaney Hariri,
Resident & Property Owner
Think 3D
Terri Schuver,
Sheila Hazard,
Sticks and Steel
Southwestern Partners
Anita Wetsch,
Nancy Savage,
Lloyd Co.
Programs Coordinator Communication Coordinator
Clean & Green Team Lead Accountant
Child’s Play Toys
Thurman, Comes, Foley & Co
Past Board Chairs James Krueger ‘16
Larry Rehfeld ‘09
Jeff Danz ‘02
Susan Scott ‘95
Laurie Knutson ‘15
Bill Peterson ‘08
Scott Christensen ‘01
Greg Bierbaum ‘94
Dave Kroll ‘14
Dave Bangasser ‘07
Paul Boerboom ‘00
George Lundberg ‘93
Paula Brown ‘13
Nancy Larsen ‘06
Dan Scott ‘99
Don Dunham ‘92
Terri Schuver ‘12
Ira Frericks ‘05
Tom Simmons ‘98
Mark Meierhenry ‘91
Elizabeth Lewis ‘11
Paul Curtin ‘04
Jeff Hazard ‘97
Kip Scott ‘90
Scott Gullickson ‘10
Dave Rozenboom ‘03
Chris Schiltz ‘96
Joe Kirby ‘89
14 2017 Annual Report
FINANCIALS
Revenue 2.1%
0.8%
23.2%
18.5%
Grants Membership
$740,241
2.4%
Total Revenue
Events Contractual Trolley BID
27.1%
25.8%
Marketing & Other
Expenditures 2.2% 15.0%
2.7% 43.6%
Human Resources Economic Developm,ent Events
7.5%
$750,789
Total Expenditures
Trolley Marketing Admin, Insurance & Occupancy
6.6%
Clean & Green Team Depreciation & Other
20.3% 2.2%
Downtown Sioux Falls 15
The Heart of
16 2017 Annual Report
Sioux Falls!