MASTER’S DEGREE & GRADUATE CERTIFICATES | ONLINE OR EVENINGS
ARTS & CULTURE MANAGEMENT
Do you have a passion for artistic and cultural expression and aim to strengthen your community? The Arts and Culture Management program cultivates the creative and critical thinking needed in the arts and culture sector—from advocacy and community outreach to marketing, organizational development, and fundraising. Whether you’re aiming to work in a nonprofit arts and culture organization or in a for-profit business such as an art gallery or a music venue this program provides the essential knowledge and skills you’ll need to succeed.
ELECTIVE COURSES • 12 QTR. HRS (CHOOSE 3)
CORE COURSES • 20 QTR. HRS
-Organizational Vibrancy and Measurement -Best Practices and Practical Skills -Legal Landscape of Arts and Culture -Graduate Social Research Methods -Capstone Seminar or Project
Popular elective courses include: -Event Planning -Cultural Participation and Program Planning -Arts and Culture Entrepreneurship -World Visual and Performance Art
ARTS & CULTURE OUTREACH & ADVOCACY Develop skills needed to cultivate connections and advocate for arts and culture in communities of all kinds. You’ll learn to design engaging events and targeted programs, apply entrepreneurial thinking to help both nonprofit and for-profit organizations develop a strong community presence, and develop effective approaches to secure grant support. CONCENTRATION COURSES -Event Planning -Arts & Culture Entrepreneurship -Arts & Culture: History, Context, and Trends -Cultural Participation and Program Planning
ARTS & CULTURE MARKETING Cultivate audiences for arts and culture programming through the use of strategic marketing. Learn to plan, sustain, and develop marketing initiatives on behalf of arts and culture organizations, helping to build awareness and loyalty to organizations. From digital communication to traditional promotional efforts, learn to launch and assess marketing campaigns. CONCENTRATION COURSES -Strategic Marketing Planning for Arts and Culture -Basics of Arts and Culture Marketing -Social Media and Digital Marketing for Arts and Culture -Managing Demand and Pricing for Arts and Culture 2019/2020 TUITION
APPLICATION MATERIALS
Master’s Degree $34,224 Graduate Certificate $17,112 Specialized Certificate $11,408
• Application • Official Transcripts • Personal Statement (master’s only)
ADMISSION • A regionally accredited baccalaureate • 2.5 GPA (or equivalent)
• Resume (master’s only) • Two References (master’s only)
No GRE or GMAT required for admission because we believe test scores don’t tell the whole story.
DEADLINES WINTER 2020
SUMMER 2020
Application Deadline November 8 Classes Start January 6
Application Deadline April 24 Classes Start June 15
SPRING 2020
FALL 2020
Application Deadline February 7 Classes Start March 30
Application Deadline July 24 Classes Start September 14
Chris Heriza Enrollment Manager 303.871.4785 | chris.heriza@du.edu
MISSED THE DEADLINE? We allow our students to take up to three classes before they have to submit their completed application. Ask about starting as a non-degree student.
ARTS & CULTURE MANAGEMENT universitycollege.du.edu/mals