MASTER’S DEGREE & GRADUATE CERTIFICATES | ONLINE OR EVENINGS
ARTS & CULTURE MANAGEMENT
Do you have a passion for artistic and cultural expression and aspire to strengthen your community? The Arts and Culture Management program cultivates the creative and critical thinking needed in the arts and culture sector—from advocacy and community outreach to marketing, organizational development, and fundraising. Whether you’re aiming to work in a nonprofit arts and culture organization or in a for-profit business, such as an art gallery or a music venue, this program provides the essential knowledge and skills you’ll need to succeed.
ELECTIVE COURSES • 12 QTR. HRS (CHOOSE 3)
CORE COURSES • 20 QTR. HRS
-Organizational Vibrancy and Measurement -Arts and Culture: Best Practices and Practical Skills -Legal Landscape of Arts and Culture -Graduate Social Research Methods -Capstone Project or Seminar
Popular elective courses include: -Grant Writing -Arts and Culture Leadership for Social Change -Arts and Culture Entrepreneurship -World Visual and Performance Art
ARTS & CULTURE OUTREACH & ADVOCACY Develop skills needed to cultivate connections and advocate for arts and culture in communities of all kinds. You’ll learn to design engaging events and targeted programs, apply entrepreneurial thinking to help both nonprofit and for-profit organizations develop a strong community presence, and develop effective approaches to secure grant support. CONCENTRATION COURSES -Event Planning -Arts & Culture Entrepreneurship -Arts & Culture: History, Context, and Trends -Cultural Participation and Program Planning
ARTS & CULTURE MARKETING Cultivate audiences for arts and culture programming through the use of strategic marketing. Learn to plan, sustain, and develop marketing initiatives on behalf of arts and culture organizations, helping to build awareness and loyalty to organizations. From digital communication to traditional promotional efforts, learn to launch and assess marketing campaigns. CONCENTRATION COURSES -Strategic Marketing Planning for Arts and Culture -Basics of Arts and Culture Marketing -Social Media and Digital Marketing for Arts and Culture -Managing Demand and Pricing for Arts and Culture 2020/2021 TUITION
APPLICATION MATERIALS
Master’s Degree $35,040 Graduate Certificate $17,520 Specialized Certificate $11,680
• Application • Official Transcripts
ADMISSION • A regionally accredited baccalaureate • 2.5 GPA (or equivalent) No GRE or GMAT required for admission because we believe test scores don’t tell the whole story.
• Personal Statement (master’s only) • Resume (master’s only)
No application fee! University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.
DEADLINES FALL 2020
SPRING 2021
Application Deadline July 31 Classes Start September 14
Application Deadline February 12 We allow our students to take up to Classes Start March 29 three classes before they have to submit their completed application. SUMMER 2021 Ask about starting as a non-degree Application Deadline April 30 student! Classes Start June 14
WINTER 2021 Application Deadline November 6 Classes Start January 4
Chris Heriza Enrollment Manager 303.871.4785 | chris.heriza@du.edu
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ARTS & CULTURE MANAGEMENT universitycollege.du.edu/mals