Communication Management | Graduate Program

MASTER’S DEGREE & GRADUATE CERTIFICATES | ONLINE OR EVENINGS

COMMUNICATION

MANAGEMENT

Learn the art and science of powerful communication that persuades your audience to take desired actions.

From the nuance required to handle interpersonal conversations or lead organizational change, to the strategy behind impactful digital communication or training, our curriculum develops your expertise in meaningful, data-driven storytelling.

COMMUNICATION MANAGEMENT COURSES CORE COURSES -Applied Critical Thinking in Communication -Experiential Learning in Communication Mgmt.

-Storytelling through Research and Measurement -Capstone Project or Portfolio

ELECTIVE COURSES Electives may be chosen from among all courses in the Communication Management program. You may also select courses from other University College graduate programs in collaboration with your academic advisor.

LEARNING AND DEVELOPMENT

LEARNING &

DEVELOPMENT

Gain insight to the strategies needed to effectively facilitate and manage adult learning. Leverage your technology, facilitation, and evaluation skills while leading learning and development efforts.

CONCENTRATION COURSES

-Effective Facilitation and Presentation -Managing Learning in Organizations -Instructional Design -Adult Learning Strategies and Theories -Integrating Learning and Development Technologies

MARKETING COMMUNICATION Learn to create integrated marketing campaigns that are driven by strategic objectives, reach clearly defined audiences, and deliver desired results.

MARKETING

COMMUNICATION

CONCENTRATION COURSES

-Business Fundamentals for Communicators -Marketing Strategy and Process -Brand Management Strategies -Digital Marketing Communication -Marketing Analytics

ORGANIZATIONAL COMMUNICATION You’ve already mastered your area of expertise, but now you need to harness the potential of your team, manage change initiatives, and meet needs by persuading stakeholders.

ORGANIZATIONAL COMMUNICATION

CONCENTRATION COURSES

-Effective Facilitation and Presentation -Building High-Performing Teams -Business Fundamentals for Communicators -Persuasion and Influence -Managing Organizational Change -Conflict Resolution Strategies and Process

STACK YOUR CREDENTIALS

SKILLS YOU’LL LEARN

Master’s Degree: 12 Courses (48 Credits) Graduate Certificate: 6 Courses (24 Credits) Specialized Certificate: 4 Courses (16 Credits)

Craft, maintain, and assess communication plan; solve communication challenges by leveraging data, theory, and critical thinking; shape and implement inclusive communication practices.

Use the credits you earn in a certificate and stack those credits into your next credential!

ORGANIZATIONAL DEVELOPMENT

ORGANIZATIONAL

DEVELOPMENT

Learn to improve individual and organizational performance using the tenets of organizational development. Be better prepared to facilitate communication between and among leadership and stakeholders.

CONCENTRATION COURSES

-Business Fundamentals for Communicators -Fundamentals of Organizational Development -Organizational Culture and OD Impacts -Team Interventions -Evaluate and Sustain Change

PUBLIC RELATIONS

PUBLIC RELATIONS

Expertly reach stakeholders, manage your organization’s identity, and maximize the impact of its reputation. You’ll learn strategies to connect with influencers, utilize mass media, and leverage social media, all while employing principles of persuasion and quality content creation.

CONCENTRATION COURSES

-Persuasion and Influence -Public Relations Strategies and Process -Public Relations Writing and Tactics -Ethics in Public Relations -Dimensions of Reputation Management -Media Channels and Technology

USER EXPERIENCE STRATEGY

USER EXPERIENCE

STRATEGY

Learn to think critically and strategically about the user experience in a way that enables greater innovative agility across all communication platforms. Gain skills to defend technology, marketing, and communication decisions using data generated from deep user experience analysis.

CONCENTRATION COURSES

-UX Strategies and Methods -Developing Content for UX -UX Team Management -Service Design -Marketing Analytics

CAREER OUTLOOK

The outlook for communication professionals continues to evolve and grow! The projected employment growth within the communications and marketing industry is expected to increase by 8% (faster than average) through 2028 for manager level, according to the Bureau of Labor Statistics. A report done by University College and the Business Marketing Association of Colorado found that 46% of hiring managers say that their hiring pools are smaller than they like. The report also found that hiring managers are looking for candidates with a comprehensive skillset, including content marketing, marketing automation, data analysis, and digital marketing.

Our graduates hold positions such as Digital Marketing Specialist, Leadership Development Trainer, Mediator, Account Manager, Corporate Recruiter, Internal Communications Director, Marketing Communications Specialist, Talent Acquisition Manager, and Marketing Director.

THE UNIVERSITY COLLEGE ADVANTAGE

As the University of Denver’s college of professional and continuing studies, University College delivers a personalized education from a top 100 university, as ranked by U.S. News & World Report. Nearly 25 years ago, we launched online programming at the University of Denver. Since then, technology and education have evolved. What remains the same is our commitment to delivering a personalized student experience through small class sizes and dedicated academic advisors. At DU’s University College, you’re not just a number and we’re not just another online program. Discover what more than two decades of leading in online education gets you at universitycollege.du.edu.

2020/2021 TUITION

APPLICATION MATERIALS

Master’s Degree $35,040 Graduate Certificate $17,520 Specialized Certificate $11,680

• Application • Official Transcripts

ADMISSION • A regionally accredited baccalaureate • 2.5 GPA (or equivalent) No GRE or GMAT required for admission because we believe test scores don’t tell the whole story.

• Personal Statement (master’s only) • Resume (master’s only)

No application fee! University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.

DEADLINES FALL 2020

SPRING 2021

Application Deadline July 31 Classes Start September 14

Application Deadline February 12 We allow our students to take up to Classes Start March 29 three classes before they have to submit their completed application.

SUMMER 2021 Ask about starting as a non-degree Application Deadline April 30 student!

Classes Start June 14

WINTER 2021 Application Deadline November 6 Classes Start January 4

ENROLLMENT MANAGER CONTACT INFORMATION

MELANIE WATSON Enrollment Manager 303.871.4054 melanie.watson@du.edu

MISSED THE DEADLINE?

Learn more and apply at universitycollege.du.edu.

COMMUNICATION MANAGEMENT universitycollege.du.edu/comm