MARKETING PLAN
4040 LOS ARABIS DRIVE LAFAYETTE
SALES COLLATERAL
PROPERTY BROCHURE
Our marketing department will design custom property brochures that will showcase your properties’ assets and unique features. The use of professional photography (traditional and drone) plus a separate features/amenities page will ensure that potential buyers are educated about all your properties have to offer.
JUST LISTED & JUST SOLD POSTCARDS
Just Listed and Just Sold postcards will be designed and mailed to 250 of your neighbors. The Just Listed postcards will also include an invitation to the first open house.
INVITATION FOR PRIVATE VIP PREVIEW
A custom designed invitation will be sent to the top 200 local agents who work in the luxury market. This private VIP preview is hosted in your home prior to going on the MLS and is staffed by your listing agent who will guide guests through the homes, and highlight their unique features and amenities.
Kaaren Brickman 925.351.5049 kaaren@dudum.com REALTOR 01932119 Lauren Woolsey 925.899.9837 laurenwoolsey@dudum.com DRE Kaaren Brickman 925.351.5049 kaaren@dudum.com REALTOR 01932119 Lauren Woolsey 925.899.9837 laurenwoolsey@dudum.com DRE01940797
PRINT MEDIA
NEWSPAPER ADVERTISING
Print ads in local and regional newspapers are targeted to potential luxury buyers. Custom designed by our in-house marketing/creative department, each ad presents your home at its absolute best in a format that’s unique to each publication. When available, your properties will be featured in the East Bay Times Real Estate Plus section. Several of the publications that we use to advertise are:
• East Bay Times / Bay Area News Group
• SFiS Homes
• San Francisco Chronicle
MAGAZINE ADVERTISING
When time permits, due to 2 to 3-month lead times, targeted ads may be placed in local real estate and lifestyle magazines. National publications may be used as well if we feel your home would benefit from national exposure. A few of the publications that we think strategically target potential buyers are:
• Luxury Home Magazine
• HomeFolio Magazine
Distinctive Properties Dudum Real Estate Group 228 South Ridge, Blackhawk, Danville | OFFERED AT $13,500,000 Majestically situated under the southwestern slopes of Mt. Diablo behind the private gates of Blackhawk Country Club, overlooking the rolling grassy hills dotted with pristine homes and exquisitely-manicured golf links, is a unique Italianinspired Villa. Completed in 2011, Villa Bellisima is now the second largest home in Blackhawk, and the fifth largest home in Contra Costa County. This remarkable home combines heritage of tradition and artistry with the latest in amenities, technology and construction design. 22,000 square foot structure with 16,720 square feet of luxurious living space, 6 bedroom suites, 7 baths, 4 powder rooms, including a private guesthouse, 12 fireplaces, 10 car underground garage, all nestled on just under one acre lot. Close proximity to Silicon Valley, San Francisco, Napa, Tahoe, and many other wonderful destination locations, yet situated in the quaint community of Danville. This fine jewel of an estate is not to be missed! Please call 925.818.5500 for a private showing of this masterpiece. For complete list of specifications and pictures, we invite you to visit: www.228southridge.com Italian Inspired Estate with Endless Views Is Proud to Present This Distinctive Property is exclusively represented by Dudum Real Estate Group 1910 Olympic Boulevard, Suite 100, Walnut Creek, CA 94596 Brokerage BRE# 01882902 www.dudum.com Distinctive Properties Dudum Real Estate Group 228 South Ridge, Blackhawk, Danville Majestically situated under the southwestern slopes of Mt. Diablo behind the private gates of Blackhawk Country Club, overlooking the rolling grassy hills dotted with pristine homes and exquisitely-manicured golf links, is a unique Italian-inspired Villa. Completed in 2011, Villa Bellisima is now the second largest home in Blackhawk, and the fifth largest home in Contra Costa County. This remarkable home combines heritage of tradition and artistry with the latest in amenities, technology and construction design. Over 16,700 square feet of luxury living. Close proximity to Silicon Valley, San Francisco, Napa, Tahoe, and many other wonderful destination locations, yet situated in the quaint community of Danville. This fine jewel of an estate is not to be missed! Please call for private showing of this masterpiece. For a complete list of specifications and pictures, we invite yo www.228southridge.com Italian Inspired Estate with Endless Views Is Proud to Present This Distinctive Property is exclusively represented by Dudum R 1910 Olympic Boulevard, Suite 100, Walnut Creek CA 94596 This Distinctive Property is exclusively represented by Dudum R 1910 Olympic Boulevard, Suite 100, Walnut Creek CA 94596 BRE License 01882902
ONLINE PRESENCE
SINGLE PROPERTY WEBSITES
Your home will have its own website (4040Los Arabis.com) which will be showcased on all advertising, promotional materials and social media. Professionally designed and hosted, the site will feature interactive floor plans as well as 3D Matterport virtual tours.
EBLASTS
eBlasts that feature your home and advertise the dates of the brokers tour and open houses will be sent out to 160 Dudum agents plus the entire CCAR membership, which is made up of 4,000+ brokers and agents.
MLS + SYNDICATION
Your home, including photos, virtual tour, and property description, will be posted to the local MLS. The listing is then syndicated via an IDX feed to 25,000+ consumer and broker websites including Realtor.com, Zillow, Trulia, and more.
Reserve Lounge.LuxuryRealEstate.com/services LUXURYREALESTATE.COM FEATURED PROPERTY Get the maximum exposure for your listings by having them featured tate.com. Featured properties are available in the jumbo and standard age, as well as on our Regional pages and Development Portal. REGIONAL FEATURED: $295/MO DEVELOPMENT HOMEPAGE JUMBO: $995/WK | STANDARD: $495/WK Jumbo Featured Standard Regional Development POTENTIAL TRAFFIC INCREASE 500 450 400 350 480
Kaaren Brickman kaaren@dudum.com Lauren Woolsey laurenwoolsey@dudum.com
SOCIAL MEDIA & NETWORKING
SOCIAL MEDIA
Since 90+% of buyers begin their home search online, exposure via all social media networking sites is a critical part of marketing your home. Strategic planning and scheduling of social media allows us to leverage all portals for maximum impact including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
SCHEDULING
We schedule your social media ahead of time and know in advance which sites will be posted to and when, allowing us to get you the best exposure for the longest amount of time.
NETWORKING
Your property will be promoted on TAN (Top Agent Network) which is a private, invitation only online community made up of the top 10% agents in our market.
Your home will be held open for Brokers Tour so brokers and potential buyers can preview the property.
LEADING REAL ESTATE COMPANIES OF THE WORLD® REFERRAL NETWORK
Through our affiliation with Leading Real Estate Companies of the World®, we are connected to the very best firms and the most talented professionals in over 70 countries.
MORE U.S. HOME SALES VOLUME
$36 BILLION MORE U.S. HOME SALES VOLUME IN 2020 THAN OUR CLOSEST COMPETITOR AMONG THE TOP 500 FIRMS
Volume shown in billions of dollars This bar chart is sourced from REAL Trends Top 500 for 2020, realtrends.com $0 $100 $150 $200 $250 $300 $296 $260 $207 $110 $152 $96 $97 $72 $37 $29 $29 $23 $20 $11 $11 $50 Leading Real Estate Companies of the World® Dudum Real Estate Group Keller Williams Coldwell Banker Compass Berkshire Hathaway HomeServices Sotheby’s International Realty RE/MAX eXp Realty Redfin Century 21 Douglas Elliman Homesmart Corcoran Better Homes and Gardens ERA
MARKETING PLAN FOR 4040 LOS ARABIS DRIVE
SALES COLLATERAL
• Professional photography including aerial/drone images
• Multi-page property brochure + amenities page
• Floor Plan and Site Map
• Just Listed property mailer
• Private VIP preview invitation for agents and neighbors
PRINT ADVERTISING
• East Bay Times / Bay Area News Group
• SFiS Homes
• San Francisco Chronicle
• Luxury Home Magazine
• HomeFolio Magazine
CALENDAR PLANNING + COORDINATION
DIGITAL MARKETING
• eBlasts to 4,000+ local Realtors
• Single property website 4040LosArabis.com
• Virtual Video Tour
• Multiple Listing Service
• Targeted Google smart ads
• YouTube video campaign
• International advertising options
• IDX syndication to Realtor.com, Zillow, Trulia, and 25,000+ more consumer websites
SOCIAL MEDIA & NETWORKING
• Open House
• Top Agent Network (TAN)
• Broker’s Tour
4040 LOS ARABIS DRIVE
925.351.5049
kaaren@dudum.com
REALTOR® DRE 01932119
Lauren Woolsey
925.899.9837
laurenwoolsey@dudum.com
REALTOR® DRE 01940797
| WALNUT CREEK | DANVILLE | BRENTWOOD | SIERRA TAHOE
LAMORINDA
Kaaren Brickman