BETHANNE GARDNER, REALTOR®
I measure my career success from the enjoyment I get from guiding my clients through the process of purchasing or selling a home, and providing you with exceptional service during and after the transaction. Every day is unique, so it’s fun! It can be challenging ‌however, I thrive on challenges! Sharing the excitement with you is a thrill for me. As my client, my goal will be to ensure that you know you will always be my #1 priority. Sincerely,
WHY CLIENTS CHOOSE TO WORK WITH ME I have: y Experience; licensed Realtor since 2003 y Absolute honesty and thoughtfulness y Integrity and transparency y Relationship builder with outstanding people skills y Enthusiasm and high energy! y Expert at preparing and staging homes for sale y A solution-focused approach y Respected by the brokerage community y Intuitive, resourceful, and strong negotiating skills
DUDUM REAL ESTATE GROUP A Reputable Name in the Industry
y Founded by Julie Dudum in 2010 y Independently - owned and operated y Ranked “in the Top 10” for list to sold price, days on market and market share y In-house transaction coordinators, marketing, technology and legal departments y Nationwide relocation network y 130 Full time collaborative agents in 5 centrally located offices y Voted “Best Place to Work in East Bay” for four consecutive years
THE SALES PROCESS
1. List your home and complete the disclosure documents with you 2. Discuss important presale Inspections 3. Establish listing price and timeframe on MLS 4. Prepare your home: updatesrepairs and stage 5. Implement marketing strategy 6. Review offer(s) and negotiate on your behalf 7. Accept the best offer 8. Buyer proceeds with loan approval 9. Buyer’s inspections and appraisals are scheduled 10. Buyers inspection contingencies are removed (possible second round of negotiations) 11. Loan approval loan and contingencies are removed 12. Coordinate final closing activities 13. Review and sign closing documents at the title company 14. Finalize and close transaction
CONGRATULATIONS! Your home has been sold!
STRATEGICALLY PRICED TO SELL
y Most important component of selling your home is to choose an asking price that creates interest and stimulates buyers to write competitive offers. y The current real estate market has demonstrated that an asking price which exceeds market range will adversely affect the marketing, showings, and sale of a home. y Historically it has been proven that if overpriced, the normal market time will be prolonged. y The competing properties may look better to buyers by price comparison. y Overpricing often leads to subsequent price reductions which ultimately obtain a price below what the property would have received had it been priced properly from the outset.
Proper pricing will: F Shorten the marketing period, and strengthen initial momentum F Ensure that your home stands out against the competing inventory F Increase the buyer’s and buyer’s agent’s confidence F Generate more interest, more traffic to the house, and result in higher offers
In the end, the market and buyer’s offers—not the initial asking price— will determine the final sales price!
FACTORS TO CONSIDER WHEN PRICING
y Comparable properties: actives, pendings and solds properties y Market and seasonal timing y Your plans and expectations y Sellers’ market, a transitioning market or buyers’ market y Interest rates y Repairs, updating and staging budget y Advantages and/or challenges with the property y Obtaining pre-sale inspection reports
WHY PRE-SALE INSPECTIONS?
y Identify and resolve issues prior to listing y Minimize or avoid potential costly surprises y Improve seller’s position and buyer’s trust y Encourages cleaner offer with reduced contingencies y Opportunity to accelerate timeline y Calm buyer’s nerves during escrow
IMPORTANCE OF STAGING y Homes that are staged beautifully sell quicker on average y Personal items are a distraction to potential buyers y Well-appointed spaces can make the house look larger and more appealing y Clutter or too much furniture can be overwhelming and make the home, closets, pantries smaller
FOUR STEPS TO SOLD
1.
Pre-Sale Activities
2. Marketing Plan 3. Managing the Process 4. Acceptance of Offer
1.
Pre-Sale Activities
PRE-SALE ACTIVITIES INCLUDE: y Sign the listing agreement; thoroughly explain all forms and disclosures y Conduct an initial walkthrough to identify work to be done y Provide you with up to three reputable inspection companies and schedule the inspections. Read and discuss the reports with you. y Advise you as to which additional pre-sale reports to obtain. y Prepare the property for sale including repair/replacement with my sub- contractors and my professional stagers. y Arrange for a sign to be installed, discussing the location with you. Discuss a ‘Coming Soon” sign to build anticipation and excitement y Obtain a lock box and make duplicate keys if appropriate. y Input documentation into “Multiple Listing Service” y Hire a professional photographer to take a Photo Tour y Discuss the potential buyers to determine how to market it most effectively y Establish price. Design and print property brochure. y Order your home warranty y Prepare disclosures to be available electronically
2.
Marketing Plan
11-POINT MARKETING APPROACH:
1. Submit the advertisement to the Open House Guide, Contra Costa Times and other publications 2. Schedule the Open Houses when convenient for you 3. Hold the Broker’s Tour from 10:00am to 1:00pm serving gourmet refreshments to entice the agents to attend 4. Invite 100 neighbors to a private Twilight Party 5. Mail 200 postcards announcing the listing to sphere and/or area 6. Discuss the property every week at our Dudum sales meeting 7. Email to local brokerage firms to increase the level of exposure
BETHANNE
GARDNER
PRESENTS
DRE#01882902
JUST LISTED IN
YOUR NEIGHBOR
HOOD!
2368 WARREN ROAD, WALNUT CREEK
EK ALNUT CRE EN ROAD, W O SQ FT
2368 WARR
OM S | 3.5 BATH RO 6 BE DR OO M
| ±248
$1,275,000 OFFERED AT
BETHANNE GA
RDNER
# 01992320 REALTOR | DRE ®
925.289.8544 ardner.com ba@bethanneg ner.com bethannegard
DRE#01882902
INTERNET AND SOCIAL MEDIA
8. Place the listing of your home on multiple sites on the internet y Dudum.com y Realtor.com y MLS.com y Zillow.com y Redfin.com y Yahoo.com y Trulia.com y SFgate.com y Google.com y Craigslist.org y Luxuryrealestate.com y My personal site: www.bethannegardner.com y YourStreetAddress.com (a property- specific web site) 9. Post the property, videos of open houses, etc., on my Facebook page every week until it is sold. I will talk about the property and its strengths. (Around 800 contacts) 10. Create a video about the property to place on my web site, the property-specific web site, and YouTube 11. Post on Instagram and LinkedIn
Managing the Process
3.
AS YOUR REPRESENTATIVE, I WILL:
1. Call you several times a week, possibly daily, to discuss feedback from agents and buyers, and agents requesting the disclosure package 2. Follow up with all interested buyers met through Open Houses or other avenues 3. Respond to all inquiries from ad calls, sign calls, texts, and agents and the internet 4. Email you a weekly update on activities 5. Disclosure Packets will be available for agents to request 6. Have mortgage rate sheets printed that will remain in the house next to flyers to inform buyers of the various home loans available 7.
If for any reason the property doesn’t sell quickly or issues are raised from feedback, I will immediately discuss with you my recommendations for adjustments that we may need to make to the property, marketing or other factors including price
8. Change the working of the advertisements each week to present the home from different perspectives 9. Maintain constant vigilance, (this is my entire focus) to expose your property to as many people as possible 10. Plan a second Broker Tour and update the Marketing Plan if the price has to be adjusted
4.
Acceptance of Offer
NOW THAT OFFERS HAVE BEEN PRESENTED...
1. Negotiate for the highest possible price and most favorable terms for you 2. Request a Buyer’s pre-approval letter and call the lender to ensure the buyer’s down payment and funds are available 3. Provide you with an “Escrow Timeline” letter once escrow is opened 4. Weekly follow-up with buyer’s agent, mortgage broker, and title company 5. Be present for the appraisal and provide comparable sales as needed 6. Read all inspection reports obtained by buyer. If requested as part of the contract, arrange for the work to be completed as reasonably as possible or arrange for a credit in escrow 7. Be present with you at the “escrow signing” appointment at the title company to verify all dollar amounts charged or credited 8. Contact you immediately after the close of escrow to insure receipt of the proceeds 9. Provide you with a complete file after the close of escrow
MY COMMITMENT TO YOU: 1. Educate, advise and be the liaison between you and all other parties You will always be the decision maker! 2. Help you prepare the home for sale to position the property in its best light 3. Negotiate to obtain the highest price and desirable terms possible 4. Be present during the entire process during the transaction 5. Provide expertise when challenges arise 6. Return all your calls and emails promptly 7. Be on time for appointments 8. Communicate with you on every aspect of the sale of your home 9. Protect your interests to the best of my ability 10. Conduct our business transaction with integrity and confidentiality
MY CLIENT SERVICE PROGRAM
y Initial Walkthrough y Disclosure Packet y Weekly Email Update y Repair and Staging Checklist y Checklist for the Ultimate Open House y Escrow Timeline Letter
SOLD BETHANNE GARDNER BETHANNE GARDNER DRE#01992320
925.28 9.8 544
bethannegardner.com
DRE# 01882902 DRE#01882902
BETHANNE GARDNER Dudum Real Estate Group 925-289-8544 1910 Olympic Boulevard. Suite 100 Walnut Creek, CA 94596 ba@bethannegardner.com www.bethannegardner.com DRE#01992320 Broker DRE#01882902