HOW I WORK Buying and selling real estate is one of the most important decisions people make in their lives. My approach to my business is to treat every client with the utmost care and integrity. I believe that working with a client is collaboration. It begins by developing a strategic plan and vision of the selling process and customizing it to fit the individual needs of the client. My goal is to simplify and streamline the transaction through communication, effective negotiating, and managing all of the different components. My primary purpose is to achieve your real estate objectives. I will keep your needs and interests placed first and foremost. I will ensure that you feel informed and comfortable making the many financial decisions. If your objective is to obtain the highest price or to have a short close of escrow, I will keep that in mind. I will conduct our transaction with integrity and maintain strict confidentiality about your financial matters. We will be working closely together as we go through the home selling process. Thank you. I look forward to working with you!
Sincerely, Karen Ivankovich
DUDUM REAL ESTATE GROUP Dudum Real Estate Group is an independently-owned, thriving brokerage comprised of highly motivated, resourceful, and successful real estate professionals. Formed by Julie Dudum Del Santo—who comes from a long line of Bay Area entrepreneurs—Dudum Real Estate Group is one of the preeminent and finest real estate brokerages in the East Bay. With offices in Walnut Creek, Lamorinda, Danville, and Brentwood, Dudum Real Estate Group agents work collectively to give their clients the best possible real estate buying and selling experience in the East Bay. At the core of our business philosophy is a commitment to extraordinary service, cooperation, honesty, and communication. Our team of experts, knowledgeably and competently, cover a wide territory from the Oakland/Berkeley area, continuing east along Highway 24, throughout Lamorinda, the communities along both sides of Highway 680 up to 580, as well as East County serviced by Highway 4.
THE SALES PROCESS
1. CONSULTATION PREPARATION PRICING
2. CONVENTIONAL MARKETING ELECTRONIC MARKETING
3. MONITOR ANALYZE
4. NEGOTIATE CLOSE
5. THE EXTRA MILE
1 THE SALES PROCESS: AN OVERVIEW 1. List your home and complete the disclosure documents with you 2. Discuss pre-sale inspections 3. Establish listing price and time frame for MLS 4. Prepare your home: update, repair and stage, RE|Concierge 5. Implement marketing strategy 6. Review offer(s) and negotiate on your behalf 7. Accept the best offer 8. Buyers proceed with loan approval; buyer’s inspections and appraisal
are scheduled
9. Buyer’s inspection contingencies are removed (possible second round
of negotiation)
10. Loan is approved and loan contingency is removed 11. Coordinate final closing activities 12. Review and sign closing documents at the title company 13. Finalize and close transaction
1 CONSULTATION 1. Discuss market conditions and comparable sales 2. Assess condition of your home 3. Discuss budget for repairs and upgrades if needed 4. Determine pre-sale inspections 5. Discuss listing price and timing 6. Sign listing agreement and standard forms
1 PREPARATION 1. Create calendar of activities and timelines 2. Engage vetted inspectors 3. Schedule and oversee inspections 4. Review reports and coordinate any agreed-upon work 5. Arrange appointment with stager
1 STRATEGIC PRICING The most important factor in selling your home is pricing. It’s critical to choose a listing price that generates excitement and stimulates buyers to write offers. Any price that exceeds market range may adversely affect the visibility, showings and sale of a home. An overpriced listing may lay stagnant or simply take much longer to sell. A lower price drives interest, draws more potential buyers, and competitive offers. Aggressive pricing attracts greater interest as buyers search online.
IF THE PRICE IS RIGHT, IT WILL
· Shorten the marketing period · Strengthen initial momentum · Generate interest and elicit higher offers
1 9 FACTORS TO CONSIDER WHEN PRICING 1. Comparable properties: actives, pendings and solds 2. Market timing 3. Your motivation 4. Sellers’ market, a transitioning market or buyers’ market 5. Interest rates 6. Renovating, updating and staging budget 7. Challenges with the property 8. Pre-sale inspection reports 9. My intuition and my experience
2 CONVENTIONAL MARKETING 1. Hire a professional photographer for stills, video, aerial/drone,
Matterport and floorpans
2. Write a creative ad copy 3. Design and print full-color property brochures 4. Install ‘For Sale’ sign 5. Post your listing on MLS 6. Mail just listed invitations to neighborhood 7. Hold Broker’s Tour, serving a catered lunch 8. Hold a private Open House for the neighbors 9. Hold Open Houses and a Twilight Tour for the public Welcome to O ur
937 Quiet Plac
Twilight Tour
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Karen Robie Ivan ovich is a lifelong
00 | Offered at $1,199,0 urt, Walnut Creek 937 Quiet Place Co
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Walnut Creek resident and has sellers for over been helping buy 13 years. ers and
KAREN ROBI E IVANKOVI REALTOR® CH
925.788.7291 Karen@HomesB yKaren.net HomesByKaren .net
DRE# 01756135
DRE#01882902
©2018 The informat responsibility for ion herein was obtained its accuracy. Buyer by sources solicit other brokers’ should investigat deemed to be reliable by listings. DRE Lic. e any matters or Dudum Real Estate 01882902 items disclosed, Group. Dudum identified or about Real Estate group which they have has not independ concerns to their verified the informat own satisfactioently ion contained herein n. If your home is currently listed, and therefore, assumes please disregard no legal this notice as it is not my intention to
ANKOVICH KAREN ROBIE IV ®
REALTOR
925.788.7291 Karen.net Karen@HomesBy et HomesByKaren.n DRE# 01756135
DRE#01882902
2 DIGITAL MARKETING Syndicate your home on 100 plus websites including: · Dudum.com
· Redfin.com
· Realtor.com
· Homes.com
· Zillow.com
· Google.com
· Trulia.com
· Mywebsite.com
· Yahoo.com
·
Property-specific website
Place your listing on pertinent social media sites.
3 MONITOR 1. Monitor showings 2. Follow up with all interested buyers 3. Respond immediately to inquiries by agents 4. Respond to and track disclosure packet requests 5. Continue all marketing efforts
3 ANALYZE AND COMMUNICATE 1. Analyze showings, inquiries and feedback 2. Review Disclosure Packet requests 3. Assess buyer activity; discuss setting offer date 4. Research trends, and Actives, Pendings, and Solds 5. Communicate frequently all of the above activities and results
4 NEGOTIATE AND CLOSE ESCROW 1. Create a detailed spreadsheet to compare multiple offers 2. Review the buyer’s love letter(s) 3. Verify buyer’s ability to meet contingencies 4. Negotiate best possible price and favorable terms 5. Provide you with an escrow timeline once in contract 6. Be present for the appraisal and provide comparable sales 7. Read buyer’s inspection reports 8. Stay on top of all paperwork 9. Contact you immediately after close
CONGRATULATIONS! YOU HAVE SOLD YOUR HOME!
5 THE EXTRA MILE: DISCLOSURES Full disclosure is an important part of a real estate transaction. A lack of full disclosure places the seller at risk after the escrow closes. If you ask, “Should I disclose this?” my answer will be yes! Disclose everything that you have repaired, replaced and or updated. It helps to protect you. What to include: ·
All inspection reports that you obtained during your ownership
·
All repair invoices
·
Permits if any
·
All other disclosures from the previous seller
5 THE EXTRA MILE: PRE-INSPECTIONS Obtaining pre-inspection reports are important to determine the condition of your property before the sale. You do not want to renegotiate your sales price after the buyers review their inspection reports. We will address: 1. Smoke and CO2 alarms. 2. Wooden decks, steps and porches. 3. Gutters and down spouts. 4. Plumbing in kitchen and bathroom. 5. Broken window seals; do they open? 6. Light fixtures, electrical outlets and appliances. My entire focus is to save you time, money and energy.
5 THE EXTRA MILE: PREPARING YOUR HOME Studies have shown that preparing your home for sale including staging may result in a 5% to 20% increase in the sales price. Let’s talk about showcasing your property’s best features!
5 6
5 6
5 6
BEFORE
BEFORE
BEFORE
AFTER
AFTER
AFTER
5 ADD VALUE TO YOUR HOME
THE RE | HOME CONCIERGE PROGRAM ADDEXTRA VALUEMILE: TO YOUR By fronting the cost of structural repairs and cosmetic upgrades, our no stress RE | CONCIERGE
By fronting the cost of structural repairs and cosmetic upgrades, our no stress RE | CONCIERGE program improves home adding program improves youryour home whilewhile adding value. value.
ADD VALUE TO YOUR HOME
Services provided: • Services Paintingprovided: • Flooring Services provided: • Landscaping • Painting • New countertops •• • Kitchen improvements Flooring Painting •• • Window treatments Flooring Landscaping Power •• • Landscaping New washing countertops Professional staging •• • New countertops Kitchen improvements •• Decluttering Kitchen improvements
• • • • •• •• •• •• ••
Design consultation services Bath improvements Roofs, electrical, and plumbing • Design consultation services Pre-sale home inspections Moving • Bath improvements Design consultation services Packing Bath • improvements Roofs, electrical, and plumbing Cleaning Roofs, electrical, home and plumbing • Pre-sale inspections Relocation services Pre-sale home inspections • Moving Elderly Movingservices
• • • •• ••
• • • •
Packing • Cleaning Cleaning • Relocation Relocation servicesservices • Elderly Elderly servicesservices
•
Window treatments
Window treatments Power washing Power washing Professional staging Professional staging Decluttering Decluttering
Learn more at dudum.com/concierge
Learn more at dudum.com/concierge
•
Packing
AFTER
AFTER
AFTER
BEFORE
BEFORE
BEFORE
By fronting the cost of structural repairs and cosmetic upgrades, our no stress RE | CONCIERGE program improves your home while adding value.
5 THE EXTRA MILE: OPEN HOUSE CHECKLIST ·
Run a current market analysis in the neighborhood
·
Research schools, dining, shopping, recreation, transportation
·
Place Open House signs at strategic locations
·
Check lights, shades and temperature
·
Provide a guest registry
·
Draw attention to hidden or unusual features of the home
·
Update you on the Open House response
·
Follow up with serious prospects in a timely manner
5 THE EXTRA MILE: TRANSACTION COORDINATION ·
I introduce you to the Coordinator once we open escrow
·
The Coordinator communicates updates to clients, the lender, the agents
and other parties
·
She monitors the contingency removals, the appraisal and the loan
·
She coordinates the closing process
·
I provide this complimentary service
®
R
E
A
LT
O
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5 THE EXTRA MILE: RELOCATION SERVICES LEADING REAL ESTATE COMPANIES OF THE WORLD I am part of an organization of the top 1% of real estate brokerages around the globe. Because of this exclusive membership I can help you with any and all of the following. •
Locate a top realtor anywhere in the United States as well as internationally.
•
If you are moving somewhere new and do not know a realtor, I can assist in
interviewing top candidates and help you select the best match for your
needs. • I have access to resources that will help make your new move a painless
transition regardless of where it is.
Buying and selling real estate is a big decision. Do not leave money on the table by using the wrong realtor. If you are considering making a move out of the area I can walk you through all of your options and help you navigate through your concerns.
I’M LOCAL I’M GLOBAL
WHY HIRE ME? •
Experienced agent; licensed since 2006
•
A master negotiator
•
I am extremely loyal
•
A depth of knowledge about the community and the market
•
Proper expectations set up front
•
An extensive vetted resource list
•
Many complimentary services
•
Strategic marketing and pricing
•
Patient, calm and an excellent listener
Karen Ivankovich
925.788.7291
karen@homesbykaren.net www.homesbykaren.net moc.mudud@irek CalBRE# 01756135moc.reyrfirek
06986020 ERD
KAREN ROBIE IVANKOVICH REALTOR®
925.788.7291 karen@homesbykaren.net www.HomesbyKaren.com DRE#01756135 Dudum Real Estate Group 1910 Olympic Boulevard. Suite 100 Walnut Creek, CA 94596 Broker DRE#01882902