Carol Nassar Listing Presentation 2023

ELEVATING THE ART OF REAL ESTATE

CAROL NASSAR REALTOR ®, M.B.A.

INTRODUCING CAROL NASSAR

Carol started working for Wells Fargo at the age of 18 and went on to Bank of the West, where she acquired extensive experience in management, training, IT, compliance, retail analysis, and more. This broad background in the banking industry served her well, allowing her to deftly transition into real estate after having her daughter. Her prior expertise in such a highly audited industry cultivated broad-ranging skills and the discipline to cross the t’s and dot the i’s in all her transactions.

Clients love Carol for her dedication, patience, availability, and responsiveness. She enjoys negotiating on behalf of her clients, whether they are upgrading or downsizing through marriage, relocation, divorce, or other major life transition. Her experience allows her to guide sellers easily through the pre listing activities while providing astute recommendations that add value and attract buyers. She is equally adept at helping homebuyers find “The Home” and enjoys educating them on the process, especially first time homebuyers. Helping someone achieve their homeownership goals truly brings Carol joy.

Carol grew up in Walnut Creek and now lives in Martinez with her husband and children. She received both a B.A. in Business Administration and MBA from St. Mary’s College and speaks Arabic. She endeavors to build strong relationships with colleagues and clients alike and takes a “We’re all in this together!” approach.

• 925-788-9847

• 1910 Olympic Blvd, Walnut Creek

• Carol@NassarRealtyGroup.com

• NassarRealtyGroup.com

• DRE 02042940

EDUCATION

GRADUATE DEGREE

St. Mary’s College

2009-2011

UNDERGRADUATE DEGREE

Bachelor’s of Science

St. Mary’s College

2004-2009

WORK HISTORY

Dudum Real Estate Group REALTOR®

December 2022 - current Windermere Diablo Realty REALTOR®

September 2017 - December 2022

Northside Cafe Bookkeeper

July 2016 - December 2022

Bank of the West Retail Analyst

December 2013 - April 2016

Wells Fargo Bank

Teller, Lead Teller, Banker, Assistant Manager and Manager

June 2005 - December 2013

PROVEN TRACK RECORD OF SUCCESS

1216 Oak Knoll Dr., Concord

2774 Tumwater Dr., Walnut Creek

3112 Mt. Diablo St., Concord

1100 Danforth Ln., Walnut Creek

1749 Ruth Dr., Pleasant Hill

389 Basswood Cmn., Livermore

959 Duar Dr., Concord

380 Holiday Hills Dr., Martinez

379 Longridge Dr., Vallejo

750 Parkway Dr., Martinez

2087 Clark St., Hercules

1286 Mokelumne, Antioch

311 Saybrook Way, Vallejo

202 East E St., Benicia

915 Granite Ct., Martinez

5335 Potter Valley Ln., Antioch

34 Bottlebrush Ct., Danville

314 Burbank Rd., Antioch

117 Tidewater Dr., Hercules

256 Agata Way, Oakley

2717 Fountainhead, San Ramon

377 Holiday Hills Dr., Martinez

2239 Lake Villa Ct., Martinez

103 Overlook Ct., Hercules

4501 Appaloosa Way, Antioch

1170 Dartmouth Cir., Dixon

450 Holiday Hills Dr., Martinez

207 Devonshire Ct., Pleasant Hill

3713 Edmonton Way, Concord

1680 Laguna #F, Concord

1812 McKinley Ct., Concord

3641 Clayton Rd., Concord

1526 Flagship Dr., Vallejo

930 Madrone Ave., Vallejo

7 Pinnacle Ct., Hercules

4004 Providence Dr., Martinez

433 Southport Way, Vallejo

2206 Forsythia Way, Martinez

2015 Olivera Rd. #A., Concord

1840 Pomar Way, Walnut Creek

4636 Melody Dr., Concord

55 7th St., Pittsburg

5063 Hiller Ln., Martinez

3828 Rockford Dr., Antioch

5050 Valley Crest Dr., Concord

1846 Lynvale Ln., Walnut Creek

99 Hall Ln., Walnut Creek

220 Aria Dr., Pacheco

470 Sutcliff Pl., Walnut Creek

5085 Valley Crest Dr., Concord

101 Galen Dr.,Walnut Creek

2117 Valente Cir., Martinez

2906 Cascade Ln., Fairfield

140 Alhambra Hills Dr., Martinez

3105 Pine St., Martinez

1218 Maywood Ln., Martinez

315 Eastgate Ln., Martinez

5065 Valley Crest Dr., Concord

2562 Walnut Blvd., Walnut Creek

2209 Watermill Rd., San Ramon

1700 Noia Ave., Antioch

1950 Redwood Dr., Martinez

CAROL’S CLIENTS SAY IT BEST...

SINGLE FAMILY HOME SOLD IN CONCORD

Even just making the decision to sell your home is not an easy one to make, not to mention everything that comes following that decision. Carol helped me through all of my questions and kept me on a timeline to make it all happen. She was there at all times, even if to just help me put my mind at ease. Certainly couldn’t have done it without her. Thank you so much for everything! If you’re looking for some one who dots all the i’s and crosses all the t’s, you won’t be unsatisfied with Carol Nassar. She was great!

~ Justin Pratt

SINGLE FAMILY HOME SOLD IN VALLEJO

Carol was a delight to work with. She assisted my husband and I in selling our little house which was our first home and a beloved place with many, many years of celebration and memories made. Having never sold a home before Carol guided us through the process with professionalism and care for us as we moved through the process and a successful sale. We are celebrating the success of that sale and Carol’s assistance. We will always recommend her if anyone we know needs to buy or sell a home.

~ Denise Cassidy

TOWNHOME SOLD IN MARTINEZ

Carol Nassar is a great real estate agent. She covers all bases and is available to answer all questions when needed. She is very quick to respond and truly understands the business. The house was beautifully staged and I think that made a huge difference in getting interested buyers to look at the home. Due to having a contingency purchase for my new home build, we needed to get the Martinez home sold and closed by November 30, 2021. After being on the market for three plus weeks we closed earlier than anticipated on November 3rd which eliminated a lot of stress. I highly recommend Carol Nassar who is as awesome agent.

~ Linda Gunter Richardson

TOWNHOME SOLD IN MARTINEZ

Carol was absolutely great to work with. She was accessible, knowledgeable, very helpful throughout the process and an excellent communicator. She knew her stuff, gave great advice and was a great negotiator. She helped us through some tricky negotiations and ended up coming up with a great suggestion and way that our deal could go through. We really enjoyed working with her. We highly recommend working with her. If you like someone who knows their stuff, communicates effectively and is very enjoyable to work with, hire her! I will be recommending her to my friends and professional colleagues.

~ Diana Attia

SINGLE FAMILY HOME SOLD IN PLEASANT HILL

Carol is absolutely hands down the greatest! Our home was a complicated sale. Carol had so much knowledge in the process of completing the large task all the while protecting us. Carol is professional, knowledgeable and ever so generous with her time. She was always available for any questions we had. We have never worked with any real estate agent like Carol. We spent a lot of hours together purchasing one home then selling ours. I am now proud to say we built a great friendship with Carol, she is simply the best!

~ Phyllis Adcock

SINGLE FAMILY HOME SOLD IN MARTINEZ

When my deceased sister’s house was put on the market, Carol priced the house based on current market trends and shortly thereafter I got an offer that I accepted. But the house required a lot of work and Carol had all the right contractors to complete the closing of the house in a timely manner. Carol was always available, via phone because I live 3 hrs away. I highly recommend her; for buying/purchasing a home.

~ Bill Keane

CONDO SOLD IN CONCORD

With her excellent marketing approach and strategy, Carol got me six offers, all above asking price, in just few days. I was extremely happy and consider my self lucky to have her as my listing agent. She explained to me upfront her marketing strategy and tools to get top $$ for my property. At escrow, we ran into a title related issue due to past recording error 15 years ago and she was very instrumental in resolving this issue in a timely manner. I will definitely use her services for any future real estate transaction and strongly recommend her services to my friends and family. In short, she is the best.

~ Salem Attiga

SINGLE FAMILY HOME SOLD IN DANVILLE

Carol recently represented me in the listing and ultimate sale of a property in Danville, CA and it is fair to say she did an absolutely incredible job. This listing was months in the making and involved many moving pieces, all of which Carol managed excellently from start to finish. We ended up listing weeks early and received very strong interest in the property and I could not be happier with both the process to get there and the ultimate outcome. Carol exceeded my expectations across the board and is true professional who is knowledgeable, honest, organized, straightforward, and highly effective (and on top of all of that, a great person to work with). Needless to say, I would highly recommend Carol for anyone looking to buy or sell!

~ Jared Edy

CONDO SOLD IN CONCORD

SINGLE FAMILY HOME SOLD IN WALNUT CREEK

When we first met Carol we were immediately impressed by her poise, very pleasant personality, and her enthusiasm to represent us in the sale of our longtime home in Walnut Creek. We mentioned that before listing our house for sale we would be moving to another state and we asked if she could oversee the work of contractors to refinish the hardwood floors, install carpeting, as well as arranging for the staging of furniture throughout the house. She was very knowledgeable in her marketing presentation to us and provided her recommendation for a reasonable listing price. Unfortunately the market had cooled in our area during this period and Carol maintained frequent contact with us to discuss our options regarding lowering the price. We were in almost daily contact and whenever we had a question she replied very promptly . She held a number of open houses and always called afterward to convey the feedback from other realtors. She made suggestions regarding improvements we might consider which could increase interest from potential buyers. Carol is the consummate professional. She is very intelligent, diligent and well organized. We highly recommend her to anyone seeking the services of a realtor in Walnut Creek and the surrounding area.

~ Janet and Pierre Fournier

Working with Carol was an exceptional experience. She arrived at our initial meeting with absolutely top notch preparation, and she patiently and articulately walked me through my litany of newbie questions. Throughout the process of selling my property, she was always readily available, and I could always take comfort in the fact that she was on top of everything. She’s an expert negotiator, and is really an advocate you can trust!

~ Mark Arellano

DUDUM REAL ESTATE GROUP

Dudum Real Estate Group is an independently owned, thriving brokerage comprised of highly motivated, resourceful, and successful real estate professionals. Formed by Julie Dudum Del Santo — who comes from a long line of Bay Area entrepreneurs — Dudum Real Estate Group is one of the preeminent and finest real estate brokerages in the East Bay. With offices in Walnut Creek, Lamorinda, Danville, Brentwood, and Sierra Tahoe, Dudum Real Estate Group agents work collectively to give their clients the best possible real estate buying and selling experience in the East Bay. At the core of our business philosophy is a commitment to extraordinary service, cooperation, honesty, and communication.

Our team of experts, knowledgeably and competently, cover a wide territory from the Oakland/Berkeley area, continuing east along Highway 24, throughout Lamorinda, the communities along both sides of Highway 680 down to 580, as well as East Contra Costa County and West Contra Costa County serviced by Highway 4.

“A client is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

MAHATMA GANDHI

INTRODUCING OUR EXECUTIVE TEAM

Our experienced executive team provides the strategic direction for the firm and combined with their acute real estate and financial acumen, they offer sound guidance and innovative solutions to our clients. They also inspire our agents to achieve their full potential by giving them the tools they need to be successful.

LORI LEGLER Regional Vice President

TRACEY CASELLA Director of Operations and Relocation

JANA CATANIA Director of Agent Services

J OHN SEFTON Director of Compliance

JULIE DEL SANTO Broker/Owner

OUR ADMINISTRATIVE MANAGEMENT TEAM

Each member of our administrative management team performs a vital role within our organization. Each of them was hand selected for their amazing expertise and qualities. Cooperating as a team, their support of our agents and our clients is unequaled in the industry.

MARKETING

TERESA RAMIREZ Administrative Director Lafayette

GINA HERTING Office Administrator/ Commission Demands

DENISE WALKER Office Manager Walnut Creek

ANEEL SHARMA Office Manager Danville

CARESSA MENDEZ Office Manager Brentwood

TINA FRECHMAN Associate Manager Lafayette

JAMIE CONNORS Associate Manager Brentwood

SABRINA KYHN Sr. Graphic Designer

TRISH HEANEY Graphic Designer

VALERIA MEJIA Social Media Manager

ANDI BOTTO Graphic Designer

KRIS PRENDERGAST Risk Management Specialist

JERRY KIDD Technology Support/Training Coach

MARTY HENDREN Sweet 16 New Agent Training Manager

LUCY CASELLA Technology Support RISK MANAGEMENT TRAINING/AGENT SUPPORT

SCOTT HUMPHRIES Associate Manager Danville

JOHN FONDNAZIO Associate Manager Sierra Tahoe

OLIVER BROWN Associate Manager Walnut Creek

ADMINISTRATION ASSOCIATE MANAGEMENT

JILL MONTAQUILA Executive Transaction Coordinator

WE’RE DIFFERENT

Unlike typical brokerages, we cooperate, instead of competing with each other. We strive for company success as a whole. Ours is an environment that leverages the best of everyone’s skills and knowledge for the ultimate benefit of our clients. We all have a service-focused work ethic, top negotiating skills, and have established similar highly successful track records of excellence. Each agent is independent, yet the energy created by the cooperative spirit results in beyond satisfied clients and smooth transactions for all.

30% TOP OF BROKERAGES NATIONWIDE

RIS MEDIA: 2023 Power Broker Survey, By Sales Volume

5 TOP BROKERAGES IN CONTRA COSTA COUNTY*

When ranked by Units Sold per agent 2020-2023

$808M

SALES VOLUME 2023

748 UNITS SOLD 2023

BEST PLACE TO WORK 2015-2023

Voted Best by San Francisco Chronicle

TOP 10 BROKERAGES IN CONTRA COSTA COUNTY*

Ranked top 10% out of 1152 Brokerages; Total Sales Volume; Ranking by Market Share

RANKED #2 IN LAFAYETTE*

Total Sales Volume; Ranking by Market Share

RANKED #5 IN WALNUT CREEK*

Total Sales Volume; Ranking by Market Share

TOP 10% IN BRENTWOOD & DANVILLE*

Total Sales Volume; Ranking by Market Share

*Source:

Our agents sell more homes at higher sales prices in a shorter time than the competition.

12%

35%

FEWER DAYS ON MARKET

71%

MORE PER AGENT $ PRODUCTIVITY * Than the brokerage

21%

MORE UNITS SOLD * Than the next closest competitor

2015-2023

GET TO KNOW DUDUM REAL ESTATE GROUP

This dynamic group equips and educates themselves regularly so that you can always rely on the accuracy of the information given. From continuing education to real estate seminars, legal updates, and negotiation strategy training, this group continuously stays ahead of the industry standard. This allows them the ability to provide their clientele with the latest market insight, information, and quality service in every aspect of a transaction.

Our agents are geographically situated throughout the communities they serve. They utilize their networks, modern real estate tools, and resources to guarantee maximum marketing and exposure of a property, as well as ensuring that their clients gain reliable access to property information throughout the greater East Bay.

AREAS OF EXPERTISE:

• Single-family homes

• Condo and townhomes

• Luxury and estate homes

Worldwide relocation

Lots and land

Probate transactions

Foreclosures

Historic properties

Commercial real estate

• Leasing

YOUR BAY AREA REAL ESTATE TEAM

Opening Doors of Opportunity

OUR KNOWLEDGE BENEFITS OUR CLIENTS

Collectively, our agents have hundreds of years of real estate experience and have successfully closed thousands of transactions. The uniqueness of our agents uniting and working together simply gives our clients a better experience, and has set a peerless standard of practice not often seen in the real estate industry. In the spirit of reciprocity, our agents love to share their knowledge, skills, and talents with each other, all with the paramount goal of providing the highest level of professional service. We take pride in the way we handle a transaction from start to finish, including our skilled and service oriented staff, who are attentive to the details and treat clients with exceptional care.

RELOCATION: CONNECTED LOCALLY AND BEYOND

Years of combined work in real estate has connected us to professional agents all over the world and allows us to assist clients in buying or selling a home anywhere in the United States, or across the globe. Our established international relocation network, Leading Real Estate Companies of the World®, ensures that clients can find or sell a home anywhere and still experience the same standard of care we would give locally. It is through our relocation services that each referred agent is hand selected and prescreened to ensure the best match to fit the needs of each client.

RESOURCEFUL AND RELIABLE

Buying or selling a home usually involves a crew of different people, from plumbers, painters, and roofers to fence menders, house cleaners, and pet sitters. Whatever the need is, we have a full list of trusted service providers that we can refer so the buying or selling process goes that much smoother. This golden list of dependable providers continuously improves as Dudum Real Estate Group agents discover new and extraordinary businesses, all to make your transition as seamless as possible.

REPRESENTING THE EAST BAY’S HOME BUYERS & SELLERS

Dudum Real Estate Group represents a wide variety of clients in the East Bay who work in many fields including banking, finance, healthcare, government offices, professional athletics, higher education and technology. We view our clients as our partners and we work both diligently and intelligently with them to ensure that their real estate needs come first and are met — effectively and with results.

MY SERVICES

As your REALTOR®, I will handle the complexities of the transaction documents, inspections, escrow, marketing, and the important art of skilled negotiation so you enjoy the peace of mind that the sale of your home will be smooth, efficient, and satisfying. Here is a look at the professional duties I may perform on your behalf.

PRESALE ACTIVITIES

Initial consultation to determine your needs, priorities, and timeline

• Research and determine market value

• Request Title to provide an estimated net sheet to determine possible proceeds

Prepare initial timeline calendar for important presale activities

Prepare all documentation for signatures

• Review agency relationships

• Discuss and create pricing and marketing strategies unique to your property Sign listing agreement

Open a pre escrow with TItle and if applicable order HOA docs.

Schedule consultation with home stager

• Schedule pre-sale inspections

• Prepare pre-sale disclosure packages

• Refer attorney and/or CPA for legal and/or tax advice, if needed

MARKETING PLAN/PREPARATION

• Obtain bids on repairs, if needed

• Coordinate home repairs as needed

• Coordinate updates & improvements, if needed Stage property, if applicable

Schedule housekeeping, window washing, carpet cleaning, and landscaping, if needed

Have property professionally photographed

• Order “For Sale” sign and appropriate riders

• Install lockbox at home

• Determine showing availability and communicate with other agents

Input listing on Multiple Listing Service which syndicates to over 25,000 websites

Host broker’s open house*

• Host public open house(s)*

• Offer twilight tour*

ADVERTISING, COLLATERAL MATERIALS, AND SOCIAL MEDIA

• Create custom color property brochure customized and tailored to your property* • Create

• Single property website, i.e. www.yourhome.com

Enter property listing on websites including Dudum.com, listing agent’s website, Zillow.com, Trulia.com, Realtor.com, and more

Create just listed post cards and mail to surrounding neighborhood

• Create Open House E-Postcard to send to agent’s SOI, and to other prospective buyers

Create e-blast and send to 4,000+ local agents and brokerages

Create social media designs; post to Facebook, Instagram, and other social media channels

NETWORKING

Promote to agent network and announce at all office meetings

Promote to listing agent’s SOI including prospective buyers and agent’s networking groups

• Promote at weekly marketing meetings

ONGOING

Schedule showings and show property to potential buyers

Communicate updates to sellers on a regular basis and share activity feedback and comments

• Continuous tracking of market conditions, sharing results, and discussing competition, if any

• Respond quickly to all buyer inquiries

Revise marketing plan and pricing strategy, as necessary and if needed

Give updates on activity

*Some of these services may be impacted by CAR rules due to COVID-19 pandemic

NEGOTIATE OFFERS/ACCEPTANCE

Schedule offer presentation with seller

Present offer(s)

• Explain ramifications and/or benefits relating to terms and conditions of contract(s)

• Negotiate terms on behalf of the seller(s)

Negotiate actual occupancy

Coordinate actual close date

Complete necessary paperwork in order to execute chosen agreement

• Organize and facilitate copies of offer, counter offer, and addendums to appropriate parties for ratification

Coordinate opening of escrow

FACILITATE AN ESCROW

• Deliver completed contract to both parties involved inthe contract as well as to the title company, and lender

Confirm title company is in receipt of buyer’s earnest money as specified in the contract

Identify and disclose any new or additional information or details concerning property to the buyers through any additional disclosure paperwork beyond that in original disclosure package

Coordinate and confirm all inspection appointments with sellers

Receive and review updated title report

• Negotiate any post inspection concessions

• Strive to resolve problems and challenges relating to property condition or buyer’s concerns

Coordinate appraisal appointment

Meet appraiser with applicable comparables if appraiser allows

Negotiate any negative impact relating to appraisal should discrepancy arise

• Order home warranty policy for buyer’s coverage when applicable

• Complete ongoing necessary transaction paperwork

Facilitate contingency removal

Coordinate final signing

Work to resolve any problems or challenges that may come up

• Confirm loan funds and remaining buyer money has been deposited into escrow, if applicable

• Call sellers with Congratulations! Deed has been transferred and recorded and escrow is closed

AFTER CLOSING

• Provide final HUD and a link to all the docs that were signed in the home sale.

• Possibly help you find your next home or direct you to out-of-area agents, or assist you with possible relocation services, if needed Work with seller to ensure the transition to new residence is smooth

• Provide a list of trade professionals and resources who can help with repairs or upgrades needed on your new home

Serve as a community resource and great REALTOR® to your friends and family for all of their real estate needs

• Check in periodically

• Add client to gift and mailing campaign

• Invite to client parties such as Shredfest, Sundae Sunday, Client Appreciation, and Santa Party Follow up with market updates!

INTEGRATED MARKETING

Online, Print Publication, PR, and Collateral Services

The more exposure your home receives, the more opportunity you will have to achieve your financial goals. Dudum Real Estate Group’s in-house, full service marketing team goes into action when we list a property to ensure all online and offline essentials are handled.

With our finger on the pulse of the market, we utilize an integrated marketing approach which couples traditional advertising and visibility campaigns with extensive social media outreach leading to an immediate impact on the visibility of your home.

Our marketing team consists of a Marketing Director, Graphic Designer, Social Media and Public Relations Strategist, Advertising Coordinator, and IT Consultant.

WE OFFER:

• Dudum.com

• Property syndication

• Multiple Listing Service

• Realtor.com

• Enhanced property listings

• Exclusive property website

• Social media/e-blasts

• Adwerx Advertising

• Public relations

• Property flyers

• Direct mailers (postcards)

• Professional photography

• Broker network caravan

• Open houses

• Relocation connections Referral network

HOW BUYERS BEGIN THEIR SEARCH

FRIEND: 6%

OTHER: 9%

YARD SIGN: 11%

BUILDER: 10%

ONLINE: 44%

REALTOR®: 20%

Understanding where buyers come from allows Dudum Real Estate Group professionals to market your home more effectively. While buyers use a variety of information sources to learn about homes for sale in their target neighborhood, we know that the vast majority will discover your home with the assistance of a real estate professional and the Internet.That is why it is so important for Dudum Real Estate Group to offer a powerful combination of expert real estate reputation and a dominant web presence.

• The average online consumer spends 15 minutes looking to acquire more information

• Online consumers make an average 5-6 additional inquiries

50% of all internet inquiries/leads go completely unanswered

• Our agents are committed to joint success; they do not leave these calls unanswered

• Our agents are equipped with the latest in mobile technology and are ready to respond

DUDUM.COM

We maintain a strong online presence through Dudum.com which has powerful searching tools, community reviews, marketing resources, and listing alert capabilities. Our website and blog attract over 20,000 unique visitors annually.

SOCIAL MEDIA

Social media is a powerful way for us to reach savvy buyers and sellers throughout the East Bay. From placing listings on Facebook to posting virtual tours on YouTube, social media is a great way to reach a designated group of loyal followers and instantly expose your property to a multitude of target prospects. By implementing a comprehensive social media campaign using Facebook, Twitter, Pinterest, YouTube and more, our goal is to increase the impact and visibility of your home to garner the widest exposure from the start.

TRADITIONAL ADVERTISING

While most real estate advertising has moved online, we still believe in advertising in traditional media outlets such as Just Listed postcards to your neighborhood.

PROPERTY FLYERS & BROCHURES

Professionally designed and meticulously crafted, our property marketing collateral is designed by our in-house marketing department who have decades of real estate marketing experience.

Our company standard is to always use professional photography and printing. The quality of these photographs, print, and layout enhance a buyer’s perception of value and help create a strong impression for your property.

OPEN HOUSES

In addition to Saturday and Sunday open houses, we also hold brokers tours, twilight tours, and occasionally special receptions, showings, and invitation only events.

Dudumliving.com is our innovative blog which provides clients and prospects with cutting-edge trends, information, and statistics on the local real estate market and beyond. Clients can sign up to learn about off-market and coming soon listings, open houses, invitation-only events, research, market updates, and more.

PRESS & PUBLIC RELATIONS

Dudum Real Estate Group and its agents have been featured in Diablo Magazine, East Bay Times, The San Francisco Chronicle, Realtor Magazine, Walnut Creek Magazine and more throughout the years. We work with our clients to design and implement a tailored, fullservice marketing approach utilizing our relationships with traditional and new media outlets to ensure maximum exposure for every property.

BRINGING YOU THE POWER OF OUR NETWORK

As a member of Leading Real Estate Companies of the World,® our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best services. Our invitation-only network was responsible for $405 billion in annual home sales volume among the top 500 U.S. real estate firms in 2021.

LARGE GLOBAL NETWORK

Dudum’s by-invitation-only membership with Leading Real Estate Companies of the World® offers our agents the ability to join with the leading real estate organization that has affiliates in over 70 countries around the world.

Throughout the Leading Real Estate Companies of the World® network, Dudum Real Estate Group has an office in London as well as high-quality agencies from Hong Kong, Paris, and Johannesburg to Buenos Aires, Christchurch, and Nassau, bringing you a truly global perspective.

POWERFUL LEAD GENERATION

Additionally, agents have privileged access to the industry’s strongest broker-to-broker referral network, Leading Real Estate Companies of the World®, generating 30,000-40,000 referrals a year with an impressive 50% conversion rate.

LeadingRE also owns a growing relocation management company, RELO Direct®, Inc., another lead generation source that provides corporate relocation referrals as well as national and global website traffic.

HIGH TECH & HIGH TOUCH

Dudum Real Estate Group agents leverage the latest technology to reach the widest audience of homebuyers. We are committed to keeping pace with how customers are searching for homes and to making your listing highly visible and accessible to buyers.

REALSCOUT

RealScout is an award-winning listing alert platform utilizing computer-vision powered home search and revolutionary buyer data driven listings tools. Our agents can look at real buyers for your listing and contact agents with quality buyers!

MYTHEO

myTheo provides the most accurate and up-to-date property information at the touch of a screen! Access important property information including price, features, photos, and more! Search and share listings in a neighborhood instantly.

LISTHUB SYNDICATION

ListHub provides a platform for real estate brokers to manage their most important asset, your listing, in today’s most important marketplace, the internet. We syndicate your listing worldwide on over 25,000 websites to achieve maximum exposure.

HIGHLY VISIBLE

At a time when most real estate companies were unwilling or unable to reinvest in their brands, Dudum Real Estate Group saw an opportunity to further improve their client experience. We introduced new logos, colors, upscale design, luxury collateral, video, social media, and high touch technology to increase the visibility of our company and the homes we represent. In addition, our agents draw from an expansive library of professionally designed marketing materials as well as have a fully staffed marketing and creative department for any custom materials.

THE DUDUM REAL ESTATE GROUP EXPERIENCE...

Social Media & Blogs

Website & SEO Brand Identity

Prospective Client Interest

Business Collateral

Public Relations

Print

Location Branding Listings

Successful Real Estate Transaction

Community Outreach

Online Newsletters & Announcements

CONCIERGE SERVICES

RE | CONCIERGE

Our full-service RE | CONCIERGE program facilitates ROI-driven, designer-curated home improvements with 100% of the cost deferred until the close of escrow.

Our proprietary platform of professional vendors, including contractors and stagers, undergo our vetting process to ensure they are licensed as required by law and carry prudent insurance coverage(s), including traceable workers’ compensation insurance if the vendor has employees who may enter your home.

FORWARD

THE EASIEST WAY TO SELL

ZOOM FORWARD

Unlock your equity today. Buy before you sell with conventional financing. No credit application, no interest, no hidden fees, no hassle.

THE BEST WAY TO BUY BEFORE YOU SELL.

• Buy your dream home with a non-contingent offer without rushing to sell first

• We handle preparing your old house for sale while you enjoy your new home

• Our listings sell for 5.3% more and twice as fast as the broader market

• Avoid the cost and complexity of moving twice and paying two mortgages

• Qualify for conventional financing on your new home

STAGING

PUTTING YOUR HOME’S BEST FACE FORWARD

According to the National Association of REALTORS®, staged homes sell 80% quicker and for up to 11% more money than non-staged properties. At Dudum Real Estate Group, we believe buyers tend to gravitate toward a home based on curb appeal and its first impression. That’s why we’ll work closely with professional stagers to ensure that your home is best prepared and ready for sale before potential buyers see it. From creating an appealing walkway to the removal of furniture, or even renovating a room, staging will help transform your home, as needed, in order to give you the best advantage for a quick sale at the highest possible price.

SHORTER RECEIVE

PROFESSIONAL PHOTOGRAPHY

More than 90% of today’s home buyers use the Internet to search for properties, making professional photographs more important than ever.

At Dudum Real Estate Group, we know that great photography can draw in a buyer. A talented photographer always shows a property at its very best. Working with distinguished photographers throughout the East Bay, we create a look that showcases your home to ensure it comes across as beautiful online and in print as it is in real life.

PRICING YOUR PROPERTY

IT IS IMPORTANT THAT WE PRICE YOUR HOME PROPERLY FROM THE START, WHILE BUYER INTEREST IS AT ITS HIGHEST.

Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following:

• If the listing price is set outside of the proper parameters, potential buyers may be deterred from considering your home

Arriving at the optimal price requires evaluation and understanding of current marketing conditions, the marketable features of your home, and recent trends in the real estate market

• The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price

• The higher your home is priced above market value, the smaller the number of available buyers

Your Dudum Real Estate Group agent will advise you of the following factors when assisting you to determine a listing price for your home:

• What have buyers recently paid for similar properties?

• Will this price attract enough attention from buyers to generate showings and acceptable offers?

Which properties are competing for the attention of your buyers right now?

• Which properties have not sold, indicating what prices buyers are unwilling to pay under current market conditions?

BUYER INTEREST OVER TIME

A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore it has the highest chance of selling for the highest possible price when it is new to the market.

EFFECTS OF OVERPRICING

“ You never get a second chance to make a first impression. It’s extremely important not to miss the mark from the get-go. Once the gates open, all systems and marketing should be accurate and ready to go.”

— Julie Del Santo, Broker/Owner

Overpricing your home will attract fewer potential buyers and may cause it to sit on the market for longer than desired. To the buyer, too much time on the market indicates an overpriced property and often is perceived as an opportunity to negotiate a lower price than the market might typically bear.

Pricing your home competitively at the start will create more activity among brokers and buyers, decrease the time it takes to sell, and ultimately yield the highest possible price.

MARKET VALUE STRATEGIES

STATISTICS HAVE SHOWN

Pricing is extremely important in the real estate market. The diagram on the opposite page illustrates the importance of placing your property on the market at a competitive price from the very beginning.

• 95% of buyers will want to see your home if priced at fair market value

• 50% of buyers will try to view your home if priced at 5% over market value

• 30% of buyers will make an effort to see your home if priced only 10% over market value

• 20% of buyers will be interested in your home if priced at 15% over market value

PRICE MATTERS

You want to price your home to allow for the most exposure possible, in order to get the most buyers in the door, and get your property the highest possible price!

ESCROW TIMELINE

It is essential to understand that selling a home is a step-by-step process that should begin with the selection of an agent who will skillfully guide you through the entire transaction. Below is a sample of the typical buyer/seller transaction, and what to expect.

DOCUMENTATION

It is essential that the seller prepare all paperwork required before a buyer can put together their best offer. This can include the following:

DISCLOSURES

We will provide the Transfer Disclosure Statement to you and be there as you fill it out, should you have any questions. Please note: it is required that you fill out this document yourself, to the best of your knowledge. We will assist in gathering additional information, if necessary.

CONDOMINIUM OR CO-OP DOCUMENTS

If your property is a condominium, loft, or co-op, it will be necessary to provide the CC&Rs, By-Laws, Articles of Incorporation, budget, homeowners’ association meeting minutes for the previous 12 months, and any other information relevant to the homeowners’ association. (This is typically coordinated with the escrow company once the property has gone under contract).

TENANT-OCCUPIED PROPERTIES

If your property is tenant-occupied, all information relevant to the tenancy such as rental agreement(s), notice(s) of change in tenancy, notice(s) of rent increases, and recent correspondence with tenants should be gathered as well.

CLOSING COSTS: WHO PAYS WHAT?

Closing costs are the various fees charged by the lender, title company, real estate agents, and other service providers in order to complete a real estate transaction and are paid through escrow. Which party pays for specific closing costs can be negotiated between the buyer and seller.

Broker compensation (per agreement)

• Title insurance premiums

Escrow fee

THE BUYER CUSTOMARILY PAYS

Document preparation, if applicable

• Notary fees

Recording charges for all documents in buyers’ names

• Tax proration (from date of acquisition)

All new loan charges (except those required by lender for seller to pay)

• Appraisal fee

Interest on new loan from date of funding to 30 days prior to first payment date

Assumption/change of record fees

• Beneficiary statement fee

Pro-rated HOA dues, if applicable

• Inspection fees (roof, pool, property inspection, pest, geological, etc.)

Home warranty (according to contract)

• City transfer tax (half of city transfer tax, if applicable)

Fire insurance premium for first year

Broker compensation (per agreement)

Document preparation for deed

• Documentary transfer tax (half of city transfer tax, if applicable)

THE SELLER CUSTOMARILY PAYS

Payoff of all loans against property

• Interest accrued on loans being paid off, reconveyance fees, and repayment penalties

Home warranty (if specified in contract)

• Any judgment or tax liens against seller

Property tax proration

Prorated HOA dues, if applicable

HOA fee for providing all updated homeowner’s documents, if applicable

Bonds or assessments

• Delinquent taxes

Notary and recording fees

• Third party Natural Hazard Disclosure Statement & California Tax Disclosure Report

Pre-sale inspection fees

• Negotiated credits to buyer, if any

Negotiated repairs, if any

RISK MANAGEMENT & LEGAL SUPPORT

Research shows that 1 out of every 100 transactions in California results in litigation.

At Dudum Real Estate Group we are committed to avoiding such an outcome and to providing the highest level of risk management by working to ensure that all sales are handled appropriately from beginning to end. You can be confident that the sale of your home will take place in full compliance with California real estate law and with a level of integrity consistent with the National Association of Realtors’ strict code of ethics.

To this end we provide regular legal updates and training to our agents to help them stay current on the latest legal developments and the most current versions of the standard paperwork used in the process of buying and selling real estate. Further, our management team supervises our agents’ work and, if problems are noted, works with those agents to ensure that best practices are followed.

A major part of any real estate transaction is the paperwork. At Dudum Real Estate Group we work hard to be sure all files are complete and accurate. From listing to closing, transaction files are regularly audited by our file review team. Our file reviewers work to ensure that each file is in compliance with strict state and brokerage requirements.

We also have the legal support of two well-known and highly-respected local real estate law firms. One of these is the Shannon B. Jones Law Group. Ms. Jones, along with her associates, has a long and successful history of risk management in the Bay Area. Shannon was even selected by the California Association of Realtors as a member of its Strategic Defense Panel. We have also retained the firm Broker Risk Management, whose principals Vickie Naidorf and Bill Jansen have many years of combined Bay Area real estate law experience.

With this expertise on the part of our agents, management, and legal team we do everything we can to make each transaction as problem-free as possible.

COMMUNITY INVOLVEMENT

COMMITTED TO THE COMMUNITIES IN WHICH WE SERVE

Dudum Real Estate Group is grounded deeply in the core values of the communities in which we serve. We are committed to giving back and lending a helping hand wherever possible. Whether property or philanthropy, we strive to improve upon these relationships and give back to the community that has given us so much.

Several of the organizations we support appear here.

THE POWER OF COMMITMENT

Commitment is what transforms a promise into reality. It is the words that speak boldly of your intentions. And the actions which speak louder than words. It is making the time when there is none. Coming through time after time, year after year. Commitment is the stuff character is made of, the power to change in the face of things. It is the daily triumph of integrity over skepticism. Once one commits, providence happens, and things are able to fall into place. Here at Dudum Real Estate Group, we are committed to you!

OPENING DOORS OF OPPORTUNITY

It’s what we do.

We look forward to opening doors for you!