Cherry Wade Listing Presentation 2023

A NOTE FROM CHERRY

I understand that selling your house is an important decision for you, and I recognize that it can be deeply personal and emotional. Having the right agent guiding you is crucial.

The process of selling a property can be complex and stressful if not managed properly. While each transaction is different, every homeowner wants the same thing – to get the best possible price with the least amount of hassle. My goal is to help you not only sell your property for the highest possible price within the timeframe that fits your plan but also make the selling process efficient, stress-free, and as successful as possible.

This handbook has been prepared to help you understand the sale and marketing processes, acquaint you with the current market activity in this area, and explain how Dudum Real Estate Group and I can assist you in achieving the sale of your property. My hope is that our connection will not end with the sale of your property. I intend to be a resource for you and trust that our relationship will continue long after the close of escrow.

“If you talk about it, it’s a dream. If you envision it, it’s possible. If you schedule it, it’s real.”

A LITTLE BIT ABOUT ME...

My business is based on the guiding principles of integrity, expertise, and service. I am passionate about real estate and helping my clients navigate through one of the most important decisions of their lives — the purchase or sale of their homes. I find joy in knowing that my guidance has enabled them to make this move with confidence, and my hard work has impacted their lives.

The process of buying or selling property is not simple. It requires education, application, and foresight. As a REALTOR® with over a decade of experience, I have the skills and expertise to navigate this complex business. Whether working with first-time homebuyers, buyers, and sellers looking to upgrade or downgrade, investors, I strive to ensure that the process is as stress-free as possible. I am fully involved in every step of the transaction, from the initial meeting through the close of escrow. I am my clients’ strongest advocate, and I will go above and beyond for them.

When not working, I like to spend time with my family…and that includes my four-legged “babies” Zoey and (granddog) Lulu. I also enjoy going to the theater, trips to the beach and wine country, exploring the different towns and communities, and sampling the variety of cuisines available around the bay. Having lived in the Bay Area for over 30 years, I have intimate knowledge of this beautiful and diverse area and am happy to be a resource to my clients.

License

• California Department of Real Estate – Licensed (DRE#01737491)

• Member, National Association of REALTORS® since 2006

• Member, California Association of REALTORS® since 2006

• Member, Contra Costa County Association of REALTORS® since 2006

INTEGRITY. EXPERTISE. SERVICE.

• Committed to exceptional client experience

• Places clients’ goals and interests first and foremost

• Comprehensive community and market knowledge

• Resourceful problem solver –“out of the box” thinker

• Intuitive negotiating skills

• Focused on the results

• Excellent reputation within the real estate community

• Extensive network of professional vendors and tradespeople

• Full-time real estate professional

YOUR INTERESTS COME FIRST

There are many qualities and skills that go into being an excellent real estate professional – integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills, and a high-quality professional network, all of which are the hallmark of how I work. However, one of the most important aspects is my client’s first philosophy. That means being my client’s advocate and partner who will work diligently to ensure that their goal is reached and their best interests are favored.

As my client, you can be assured that I will “have your back” and “hold your hands” throughout the sale process.

A FEW WORDS FROM MY CLIENTS

“Cherry has helped me both buy and sell a home. I was extremely happy with both experiences. Cherry is very knowledgeable and responsive. It didn’t matter what time of the day I contacted her; she made herself available. I was most happy with my selling experience. She provided helpful advice on upgrades to my house to make it more attractive, marketed and held successful open houses, and facilitated a quick selling process. I would highly recommend Cherry.

~ M. Stella

We met Cherry when we bought our last house a few years ago; she represented the seller then. We were impressed by her professionalism, relevant knowledge of the process, diligence to ensure that all parties were treated fairly, and commitment to her client’s priorities. So when it was time for us to sell our home, we had no doubt that she would be the best agent to help us. Cherry worked diligently with our timelines, was always responsive to our needs, was respectful of our time and privacy, provided helpful advice to maximize the value of our home, and was always present during private showings of other agents. She did a great job marketing our house and was professional and thorough in all phases of the transaction. Even after we moved out, she helped us transition our home to the new buyer by managing the cleaning of the property. Without any reservation, we would recommend Cherry to our family and friends.

~ Mat & Noory H.

Meeting Cherry at an open house was one of the best things that happened to me because, with her help, I bought my first home soon after that meeting. Before that, I have been “looking” at open houses for quite some time. It was hard to commit to buying because I felt uncertain and anxious. Cherry patiently explained to me the processes and guided me throughout. She was always available and a great resource. Buying a home turned out to be not as bad as I thought. Thank you!

~ David D.

“Cherry made me feel as though I were her only clients. She is professional yet friendly and warm, reliable, responsive, diligent, and collaborative. Her extensive knowledge of the industry is reassuring and makes buying and selling real estate less stressful.”

~ Andy R.

Cherry helped us prepare a winning offer on our new home in this insanely competitive Bay Area market. She is a fantastic agent to work with. She treated us as though we were her only clients. She was patient and reassuring throughout our home buying process. Her extensive real estate knowledge and a knack for explaining complex real estate laws and processes in simple terms that anyone can understand were extremely helpful to ease our stress. I strongly recommend Cherry. Her professionalism, expertise, and drive landed us the house we are enjoying today.

~ Dan & Michelle E.

CHERRY MADE THE BUYING & SELLING PROCESS EASY ON US.

Cherry has helped us sell and purchase our homes…2 times! And in all those times, she was awesome! She is knowledgeable, reliable, responsive, attentive, collaborative, patient, friendly, and easy to work with…essential skills and character traits of a real estate agent partner in a stressful situation such as buying and selling your homes. In addition, we felt that she always had our best interest in mind. She made the buying and selling processes easy on us.

~ Mark and Gina E

DUDUM REAL ESTATE GROUP

Dudum Real Estate Group is an independently owned, thriving brokerage comprised of highly motivated, resourceful, and successful real estate professionals. Formed by Julie Dudum Del Santo — who comes from a long line of Bay Area entrepreneurs — Dudum Real Estate Group is one of the preeminent and finest real estate brokerages in the East Bay. With offices in Walnut Creek, Lamorinda, Danville, Brentwood, and Sierra Tahoe, Dudum Real Estate Group agents work collectively to give their clients the best possible real estate buying and selling experience in the East Bay. At the core of our business philosophy is a commitment to extraordinary service, cooperation, honesty, and communication.

Our team of experts, knowledgeably and competently, cover a wide territory from the Oakland/Berkeley area, continuing east along Highway 24, throughout Lamorinda, the communities along both sides of Highway 680 down to 580, as well as East Contra Costa County and West Contra Costa County serviced by Highway 4.

1,045 UNITS SOLD 2022

$1.27B

SALES VOLUME 2022

12% GREATER AVG. SALES PRICE*

Than brokerage average in Contra Costa County

35% 21% FEWER DAYS ON MARKET*

Than brokerage average in Contra Costa County MORE UNITS SOLD*

Than our next closest competitor

HONORS

BEST PLACE TO WORK 2015-2023

Voted Best by Bay Area News Group

TOP 10 BROKERAGES IN CONTRA COSTA COUNTY*

Ranked #3 out of 1968 Brokerages; Ranking by Market Share

RANKED #2 IN WALNUT CREEK*

Total Sales Volume; Ranking by Market Share

RANKED #2 IN LAFAYETTE*

Total Sales Volume; Ranking by Market Share

RANKED #5 IN DANVILLE*

Total Sales Volume; Ranking by Market Share

*Source: Brokermetrics,

GET TO KNOW THE AGENTS OF DUDUM REAL ESTATE GROUP

This dynamic group equips and educates themselves regularly so that you can always rely on the accuracy of the information given. From continuing education to real estate seminars, legal updates, and negotiation strategy training, this group continuously stays ahead of the industry standard. This allows them the ability to provide their clientele with the latest market insight, information, and quality service in every aspect of a transaction.

Our agents are geographically situated throughout the communities they serve. They utilize their networks, modern real estate tools, and resources to guarantee maximum marketing and exposure of a property, as well as ensuring that their clients gain reliable access to property information throughout the greater East Bay.

AREAS OF EXPERTISE:

• Single-family homes

• Condo and townhomes

• Luxury and estate homes

• Worldwide relocation

• Lots and land

• Probate transactions

• Foreclosures

• Historic properties

• Commercial real estate

• Leasing

YOUR BAY AREA REAL ESTATE TEAM

WE’RE DIFFERENT

Unlike typical brokerages, we collabaorate, instead of compete with each other. We strive for company success as a whole. We have an environment that leverages the best of everyone’s skills and knowledge for the ultimate benefit of our clients. We all have a service-focused work ethic, top negotiating skills, and have established similar highly successful track records of excellence. Each agent is independent, yet the energy created by the cooperative spirit results in satisfied clients and smooth transactions for all.

OUR KNOWLEDGE BENEFITS OUR CLIENTS

Collectively, our agents have hundreds of years of real estate experience and have successfully closed thousands of transactions. The uniqueness of our agents uniting and working together simply gives our clients a better experience, and has set a peerless standard of practice not often seen in the real estate industry. In the spirit of reciprocity, our agents love to share their knowledge, skills, and talents with each other, all with the paramount goal of providing the highest level of professional service. We take pride in the way we handle a transaction from start to finish, including our skilled and service oriented staff, who are attentive to the details and treat clients with exceptional care.

RESOURCEFUL AND RELIABLE

Buying or selling a home usually involves a crew of different people, from plumbers, painters, and roofers to fence menders, house cleaners, and pet sitters. Whatever the need is, we have a full list of trusted service providers that we can refer so the buying or selling process goes that much smoother. This golden list of dependable providers continuously improves as Dudum Real Estate Group agents discover new and extraordinary businesses, all to make your transition as seamless as possible.

HIGHLY VISIBLE

At a time when most real estate companies were unwilling or unable to reinvest in their brands, Dudum Real Estate Group saw an opportunity to further improve their client experience. We introduced new logos, colors, upscale design, luxury collateral, video, social media, and high touch technology to increase the visibility of our company and the homes we represent. In addition, our agents draw from an expansive library of professionally designed marketing materials as well as have a fully staffed marketing and creative department for any custom materials.

THE DUDUM REAL ESTATE GROUP EXPERIENCE...

Social Media & Blogs

Website & SEO Brand Identity

Prospective Client Interest

Business Collateral

Public Relations

Print

Location Branding Listings

Successful Real Estate Transaction

Community Outreach

Online Newsletters & Announcements

RISK MANAGEMENT & LEGAL SUPPORT

Research shows that 1 out of every 100 transactions in California results in litigation.

At Dudum Real Estate Group we are committed to avoiding such an outcome and to providing the highest level of risk management by working to ensure that all sales are handled appropriately from beginning to end. You can be confident that the sale of your home will take place in full compliance with California real estate law and with a level of integrity consistent with the National Association of Realtors’ strict code of ethics.

To this end we provide regular legal updates and training to our agents to help them stay current on the latest legal developments and the most current versions of the standard paperwork used in the process of buying and selling real estate. Further, our management team supervises our agents’ work and, if problems are noted, works with those agents to ensure that best practices are followed.

A major part of any real estate transaction is the paperwork. At Dudum Real Estate Group we work hard to be sure all files are complete and accurate. From listing to closing, transaction files are regularly audited by our file review team. Headed by Kris Prendergast, our file reviewers work to ensure that each file is in compliance with strict state and brokerage requirements.

We also have the legal support of two well-known and highly-respected local real estate law firms. One of these is the Shannon B. Jones Law Group. Ms. Jones, along with her associates, has a long and successful history of risk management in the Bay Area. Shannon was even selected by the California Association of Realtors as a member of its Strategic Defense Panel. We have also retained the firm Broker Risk Management, whose principals Vickie Naidorf and Bill Jansen have many years of combined Bay Area real estate law experience.

With this expertise on the part of our agents, management, and legal team we do everything we can to make each transaction as problem-free as possible.

IT TAKES A TEAM

Dudum Real Estate Group believes that to be successful, real estate agents need a skilled team that is readily available to assist with their and their clients’ needs.

EXECUTIVE TEAM

Our experienced executive team provides the strategic direction for the firm. Combined with their acute real estate and financial acumen, they offer guidance and innovative solutions to our agents and clients. They inspire agents to achieve their full potential by giving them the tools to succeed.

ADMINISTRATIVE MANAGEMENT TEAM

Each member of our administrative management team performs a vital role within our organization. Each of them was hand-selected for their amazing expertise and qualities. Cooperating as a team, their support of our agents and our clients is unequaled in the industry.

MARKETING TEAM

With a combined 40+ years of success in their fields, our in-house marketing team is exemplary and one of the best in the industry. They work one on one with the agents to create and provide strategic writing and design media, and help them leverage corporate advertising, brand awareness campaigns, and media image assets to build personalized marketing campaigns and sales marketing materials.

TRANSACTION COORDINATORS

Our in-house transaction team is a valuable resource for all parties. They organize the files and manage the transaction, details including monitoring paperwork, tracking transaction status, and ensuring that your transaction closes smoothly and on time.

TIME TO SELL

From providing current industry data and statistics to help you decide if it’s the right time to sell to staying in touch with you after close of escrow, I will guide you every step of the way.

• Decide to sell

• Select an agent

• Prepare your home exterior and interior

• Determine list price & time frame

• Market your property

• Offer acceptance – Ratified agreement

• Open escrow

• Buyer’s investigations and inspections

• Appraisal

• Loan approval

• Remove contingencies

• Close of escrow

• Post escrow follow up

DEFINING MY ROLE

MY GUARANTEE TO YOU...

• To uphold the highest ethical and professional standards

• To be open and honest throughout your real estate transaction

• To offer my expertise in the marketplace

• To guide and assist you in preparing your home for the market

• To represent you and your interests to the best of my ability

I WILL…

• Understand your priorities and what is important to you

• Do my best to meet your goals and timelines

• Be your resource for all your real estate needs

• Give you objective advice so you can make sound decisions

• Provide suggestions to solve problems that may arise

• Keep you informed throughout the whole process

I WILL PROVIDE RELIABLE CONTACTS FOR…

• Financial, tax, and legal consultants

• Professional inspectors

• General contractors, specialty tradespeople, handymen, landscapers/gardeners

• Title, escrow officers, and notaries

• Professional organizers, packers, movers

• Relocation services

MY SERVICES TO SELLERS

YOU NEED MORE THAN A SALESPERSON…

As your REALTOR®, I will handle the complexities of the transaction, including document preparation, inspections, escrow, marketing, and negotiations so you can have the peace of mind that the sale of your home will be smooth, efficient, and as stress-free as possible. In addition, I will:

• Discuss your situation and goals to identify your needs and time frame during the initial consultation

• Provide you with Comparable Market Analysis (CMA) to determine the market value of the property

• Review with you the estimated net sheet to determine possible proceeds

• Recommend how to best present your property to the marketplace

• Help you prepare your home for sale, and if necessary, suggest repairs and updates and consultation with a stager

• Provide you with an excellent list of subcontractors and coordinate the work

• Recommend which “pre-sale” inspections are appropriate for your property

• Prepare and provide you with necessary documents, including all sellermandated disclosures and advisories.

• Develop and implement comprehensive marketing strategies tailored to your property

• Negotiate strongly on your behalf for the best offer possible

• Carefully track the escrow process and present solutions to challenges that may arise

• Address any concerns and answer any questions you may have

• Refer you to an attorney and/or CPA for legal and/or tax advice, if necessary

• Offer continued service beyond close of escrow

AS YOUR REALTOR ®

A successful sale starts with trust and collaboration. Getting your home ready to sell isn’t just a matter of putting a “For Sale” sign on your lawn. There are many preparations and specific steps to follow to bring in the best offer.

PRE-SALE ACTIVITIES

• In-depth discussion about your needs, priorities, and timeline.

• Sign listing agreement and review agency relationships

• Prepare a comprehensive market analysis of your property and provide you with comparable sales data of properties that have recently sold in your neighborhood.

• Conduct an initial walk-through to evaluate the property.

• Recommend reputable professional tradespeople, vendors, and inspectors, if necessary.

• Obtain bids from contractors, tradespeople, and other workers.

• Prepare the property for sale - deep clean, depersonalize, declutter, organize, paint, and fix/repair items that are broken or not working. Consider curb appeal by cleaning front and back yards. I can coordinate and facilitate these projects, if necessary.

• Consultation with a professional home stager.

• Discuss potential target buyers of the property to determine how to market it most effectively.

• Advise you as to which pre-sale inspection reports to obtain.

• Assemble and review with you all seller-mandated disclosures and advisories. Prepare disclosure package.

• Discuss and establish pricing and marketing strategies unique to your property.

• Hire a professional photographer and videographer to take pictures of your property.

• Develop a comprehensive marketing plan for your property.

• Create custom property flyers, brochures, and postcards in digital and print media.

• Create a single property website, i.e., www.yourhome.com

• Arrange for the “Coming Soon” and/or “For Sale” sign to be installed.

ACTIVE MARKETING PLAN

• Submit property information to the Multiple Listing Service (MLS), which syndicates to hundreds of digital media sites such as Realtor. com, Zillow.com, Trulia.com, Redfin.com, Google. com, Homes.com, just to name a few.

• Provide you with a marketing schedule that will include open houses, broker tours, and any other previews deemed necessary for thorough exposure of your property to the marketplace.

• Determine showing availability. Install the “For Sale” sign and lockbox on the property.

Create social media postings and post on Facebook, Instagram, and other social media channels.

• Mail “Just Listed” postcards to nearby neighborhoods and my sphere of influence.

• Advertise and host broker’s tours and weekend open houses. Serve refreshments.

• Distribute open house invitation flyers to neighbors.

• Promote listing to agent networking groups, including the weekly broker’s marketing and Dudum’s sales meetings

• Expose listing to out-of-area, out-of-state, and out-of-country agents through Dudum’s affiliation with Leading Real Estate Companies of the World.

MONITORING & REPORTING

• Respond immediately to all inquiries from ad calls, sign calls, emails, and telephone calls.

• Schedule and attend all private appointments.

• Send disclosure package to all who request it. Track the number of package requests.

• Follow up with all agents who inquired about the property.

• Continuously track market conditions and activities.

• Communicate updates regularly and share activity feedback and comments.

• Discuss any changes that may make the property more marketable to buyers, including price adjustments.

OFFERS RECEIVED

• Review offers with you. If negotiations are needed, I will boldly negotiate on your behalf.

• Verify buyer’s capabilities in terms of abiding by the presented terms in the contract.

• Complete necessary paperwork to execute the chosen offer.

• Once an offer is accepted, contact the buyer’s agent to let them know that their client’s offer was accepted.

• Deliver a copy of the ratified contract to the buyer’s agent

OPEN ESCROW

• Coordinate opening of escrow. Provide you with an “Escrow Timeline” once escrow is opened.

• Deliver a copy of the ratified contract to the escrow/title company, lender, and appraiser, when necessary.

• Confirm with escrow officer receipt of buyer’s earnest money as specified in the contract.

• Carefully track the escrow process and present solutions to challenges that may arise.

• Stay on top of the transaction and all escrow paperwork to ensure timelines are strictly followed and documents are fully completed.

• Confirm all inspection appointments with the buyer’s agent and seller. Review all inspection reports obtained by the buyer. If requested as part of the contract, arrange for credit in escrow or for the work to be completed reasonably.

• Coordinate appraisal appointments. Be present for the appraisal and provide comparable sales, if needed.

• Review with you the Estimated Settlement Statement provided by escrow to verify all dollar amounts charged or credited.

• Work with you to finalize your moving plans, warranty transfer, or other move-out needs.

• Confirm with the loan and escrow officer that the loan funded, and remaining buyer money has been deposited into escrow.

• Let you know as soon as the deed has been transferred, and the sale was recorded (close of escrow)

• Deliver keys to new homeowners.

AFTER CLOSING

Provide you with the final HUD Settlement Statement for tax purposes.

Provide you with the complete transaction file (digital or hardcopy) for your records.

My service to you goes beyond the close of escrow... consider me a trusted resource for everything real estate related!

SHOWCASING YOUR HOME

“You never get a second chance to make a first impression. It’s extremely important not to miss the mark from the get-go. Once the gates open, all systems and marketing should be accurate and ready to go.”

Julie Del Santo, Broker/Owner

Dudum Real Estate Group

First impression means a lot. However, it is only the beginning of showcasing your home. At Dudum Real Estate Group, we have an industry reputation for showing our listings beautifully. From staging recommendations and professional photography to beautiful brochures, we give every property superior attention by utilizing some or all of these tools.

PREPARING YOUR HOME WITH YOU:

• Initial walkthrough

• Repairs, updates, and curb-appeal recommendations

• Pre-sale inspections and reports

• Sign and lockbox installation

• Multiple Listing Service (MLS) submission and management

SHOWCASING YOUR HOME FOR SALE:

• Professional staging

• Professional photography, video, virtual tour, photo tour

• Single property website

• High-quality digital and print brochures and flyers

• Preview by local brokers/agents

• Open houses

• Syndication to major real estate websites

• Social media posts and e-blast to local agents, clients, and potential buyers

• Just Listed postcards mailed to neighbors and other contacts

• Ongoing promotion at weekly and monthly meetings agent networking events

STAGING

PUTTING YOUR HOME’S BEST FACE FORWARD

According to the National Association of REALTORS®, staged homes sell 80% quicker and for up to 11% more money than non-staged properties. At Dudum Real Estate Group, we believe buyers tend to gravitate toward a home based on curb appeal and its first impression. That’s why we’ll work closely with professional stagers to ensure that your home is best prepared and ready for sale before potential buyers see it. From creating an appealing walkway to the removal of furniture, or even renovating a room, staging will help transform your home, as needed, in order to give you the best advantage for a quick sale at the highest possible price.

PROFESSIONAL PHOTOGRAPHY

More than 90% of today’s home buyers use the Internet to search for properties, making professional photographs more important than ever.

As an experienced REALTOR®, I know that great photography can draw buyers. A talented photographer always shows a property at its very best. Working with distinguished photographers throughout the East Bay, we create a look that showcases your home to ensure it comes across as beautiful online and in print as it is in real life.

INTEGRATED MARKETING

Online, Print Publication, PR, and Collateral Services

The more exposure your home receives, the more opportunity you will have to achieve your financial goals. Dudum Real Estate Group’s in-house, full service marketing team goes into action when we list a property to ensure all online and offline essentials are handled.

With our finger on the pulse of the market, we utilize an integrated marketing approach which couples traditional advertising and visibility campaigns with extensive social media outreach leading to an immediate impact on the visibility of your home.

Our marketing team consists of a Marketing Director, Graphic Designer, Social Media and Public Relations Strategist, Advertising Coordinator, and IT Consultant.

WE OFFER:

• Dudum.com

• Property syndication

• Multiple Listing Service

• Realtor.com

• Enhanced property listings

• Exclusive property website

• Social media/e-blasts

• RE/SOURCE™ e-magazine

• Traditional media advertising

• Public relations

• Property flyers

• Direct mail and event marketing

• Professional photography

• Broker network caravan

• Open houses

• Relocation connections

• Referral network

• Market data reports

DUDUM.COM

We maintain a strong online presence through Dudum.com which has powerful searching tools, community reviews, marketing resources, and listing alert capabilities. Our website and blog attract over 20,000 unique visitors annually.

SOCIAL MEDIA

Social media is a powerful way for us to reach savvy buyers and sellers throughout the East Bay. From placing listings on Facebook to posting virtual tours on YouTube, social media is a great way to reach a designated group of loyal followers and instantly expose your property to a multitude of target prospects. By implementing a comprehensive social media campaign using Facebook, Twitter, Pinterest, YouTube and more, our goal is to increase the impact and visibility of your home to garner the widest exposure from the start.

DIABLO MAGAZINE

Covering topics ranging from travel, culture, and personalities to entertainment, recreation, and food, Diablo Magazine is the only monthly publication written specifically for the San Francisco East Bay market. With locally driven editorial, beautiful photography, and resource listings, Diablo Magazine is a unique celebration of the area we call home.

TRADITIONAL ADVERTISING

While most real estate advertising has moved online, we still believe in advertising in traditional media outlets such as newspapers and magazines including Homefolio, Homes & Land Magazine, 110° Magazine, and several others.

DUDUMLIVING.COM

Dudumliving.com is our innovative blog which provides clients and prospects with cutting-edge trends, information, and statistics on the local real estate market and beyond. Clients can sign up to learn about off-market and coming soon listings, open houses, invitation only events, research, market updates, and more.

DIRECT MAIL & EVENT MARKETING

We employ an aggressive direct mail campaign strategy to advertise your home. Resident letters are also sent to advertise your property to neighbors who may know someone looking to relocate to your area.

In addition to Saturday and Sunday open houses, we also hold brokers tours, twilight tours, and occasionally special receptions, showings, and invitation only events.

PROPERTY FLYERS & BROCHURES

Professionally designed and meticulously crafted, our property marketing collateral is designed by our in-house marketing department who have decades of real estate marketing experience.

Our company standard is to always use professional photography and printing. The quality of these photographs, print, and layout enhance a buyer’s perception of value and help create a strong impression for your property.

PRESS & PUBLIC RELATIONS

Dudum Real Estate Group and its agents have been featured in Diablo Magazine, East Bay Times, The San Francisco Chronicle, Realtor Magazine, Walnut Creek Magazine and more throughout the years. We work with our clients to design and implement a tailored, fullservice marketing approach utilizing our relationships with traditional and new media outlets to ensure maximum exposure for every property.

BRINGING YOU THE POWER OF OUR NETWORK

As a member of Leading Real Estate Companies of the World,® our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best services. Our invitation-only network was responsible for $353 billion in annual home sales volume among the top 500 U.S. real estate firms in 2022.

LARGE GLOBAL NETWORK

Dudum’s by-invitation-only membership with Leading Real Estate Companies of the World® offers our agents the ability to join with the leading real estate organization that has affiliates in over 70 countries around the world.

Throughout the Leading Real Estate Companies of the World® network, Dudum Real Estate Group has an office in London as well as high-quality agencies from Hong Kong, Paris, and Johannesburg to Buenos Aires, Christchurch, and Nassau, bringing you a truly global perspective.

POWERFUL LEAD GENERATION

Additionally, agents have privileged access to the industry’s strongest broker-to-broker referral network, Leading Real Estate Companies of the World®, generating 30,000-40,000 referrals a year with an impressive 50% conversion rate.

LeadingRE also owns a growing relocation management company, RELO Direct®, Inc., another lead generation source that provides corporate relocation referrals as well as national and global website traffic.

COMPLETE AND INNOVATIVE REAL ESTATE SOLUTIONS

We deliver value throughout the homeownership lifecycle. From buying to selling and everything in between, we make each step painless.

BUY BEFORE YOU SELL

Buy your next home before you sell your current one. Outcompete other buyers and win your dream home.

ZOOM INCOME

It’s your equity – now turn it into tax-free monthly income.

INSTANT CASH OFFER

Get an instant cash offer for your home. No showings. No hassle.

PRESALE HOME PREP & DESIGN

Prepare your home for sale and pay at closing. Work with our expert designers and proprietary vendor platform.

BRIDGE LOAN

Bridge the gap and buy your next home before you sell your current one.

BUYER SOLUTIONS

Turn any house into your dream home. Bring your vision to life with and don’t settle for less.

PRICING YOUR PROPERTY

IT IS IMPORTANT THAT THE PROPERTY IS PRICED PROPERLY FROM THE START, WHILE THE BUYER’S INTEREST IS AT ITS HIGHEST.

Pricing a property is a complex task that requires the expertise of an experienced real estate professional. Consider the following:

• If the listing price is set outside of the proper parameters, potential buyers may be deterred from considering your home

• Arriving at the optimal price requires evaluation and understanding of current marketing conditions, the marketable features of your home, and recent trends in the real estate market

• The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price

• The higher your home is priced above market value, the smaller the number of available buyers

Your Dudum Real Estate Group agent will advise you of the following factors when assisting you to determine a listing price for your home:

• What have buyers recently paid for similar properties?

• Will this price attract enough attention from buyers to generate showings and acceptable offers?

• Which properties are competing for the attention of your buyers right now?

• Which properties have not sold, indicating what prices buyers are unwilling to pay under current market conditions?

THE EFFECTS OF OVERPRICING

Overpricing your home will strongly affect the marketing, showings, and sale of the property. The longer a home stays on the market, the greater the discount will be from the listing price. Buyers and agents avoid properties they feel are overpriced. Fewer buyers are attracted to the property, therefore, fewer offers are received due to fewer showings.

If the marketing period is prolonged, the initial momentum is lost since the first two to three weeks of the marketing period is critical. Furthermore, the property helps competing properties look better by comparison.

Pricing your home competitively at the start will create more activity among brokers and buyers, decrease the time it takes to sell, and ultimately yield the highest possible price.

BUYER INTEREST OVER TIME

A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore it has the highest chance of selling for the highest possible price when it is new to the market.

MARKET VALUE STRATEGIES

STATISTICS HAVE SHOWN

Pricing is extremely important in the real estate market. The diagram below illustrates the importance of placing your property on the market at a competitive price from the very beginning.

• 95% of buyers will want to see your home if priced at fair market value

• 50% of buyers will try to view your home if priced at 5% over market value

• 30% of buyers will make an effort to see your home if priced only 10% over market value

• 20% of buyers will be interested in your home if priced at 15% over market value

PRICE MATTERS

You want to price your home to allow for the most exposure possible, in order to get the most buyers in the door, and get your property the highest possible price!

THE POWER OF THE PYRAMID

HOW I BRING BUYERS TO YOUR PROPERTY

BUILDER: 10%

FRIEND: 6%

OTHER: 9%

YARD SIGN: 11%

ONLINE: 44%

REALTOR®: 20%

Understanding where buyers come from allows Dudum Real Estate Group professionals to market your home more effectively. While buyers use a variety of information sources to learn about homes for sale in their target neighborhood, we know that the vast majority will discover your home with the assistance of a real estate professional and the Internet. That is why it is so important for Dudum Real Estate Group to offer a powerful combination of expert real estate reputation and a dominant web presence.

• The average online consumer spends 15 minutes looking to acquire more information

• Online consumers make an average 5-6 additional inquiries

• 50% of all internet inquiries/leads go completely unanswered

• Our agents are committed to joint success; they do not leave these calls unanswered

• Our agents are equipped with the latest in mobile technology and are ready to respond

HIGH TECH & HIGH TOUCH

Dudum Real Estate Group agents leverage the latest technology to reach the widest audience of homebuyers. We are committed to keeping pace with how customers are searching for homes and to making your listing highly visible and accessible to buyers.

REALSCOUT

RealScout is an award-winning listing alert platform utilizing computer-vision powered home search and revolutionary buyer data driven listings tools. Our agents can look at real buyers for your listing and contact agents with quality buyers!

MYTHEO

myTheo provides the most accurate and up-to-date property information at the touch of a screen! Access important property information including price, features, photos, and more! Search and share listings in a neighborhood instantly.

BUYSIDE

Buyside aggregates the activity buyers generate online, in real-time, from virtually any source. Our agents use Buyside to showcase a list of buyers actively working with us, who are a perfect match for your listing!

LISTHUB SYNDICATION

ListHub provides a platform for real estate brokers to manage their most important asset, your listing, in today’s most important marketplace, the internet. We syndicate your listing worldwide on over 25,000 websites to achieve maximum exposure.

MOVING: GETTING READY

• Start well in advance of the moving day and avoid the last-minute packing, rush, and strain.

• Use only boxes with lids. This allows better packing of the moving truck and greatly reduces the possibility of damage.

• If necessary, purchase boxes and packing materials from a moving company. Use linens and towels to cushion fragile items.

• Label all boxes with a list of contents, and which room they will be moved to in your new residence. If a box has fragile contents, boldly mark the outside of the box “FRAGILE”. Label both the top and the side of each box.

• Leave clothes in drawers.

• Use about four inches of crumpled paper in the bottom of every box of fragile items. Wrap each item individually and add paper cushioning around it.

• Wrap plates, saucers, and china individually, then bundle in groups of three or four. Stand them on end in the carton; never lay them flat.

• Wrap cups and glasses individually and pack them rim down in the box. If items are particularly delicate, pack one box inside another.

• Don’t use newspaper to wrap fine china and other items that can’t be easily washed. Newspaper ink smears easily.

• Box stereo and computer equipment to prevent damage.

• Pack pictures and mirrors in boxes. If you are concerned about damage, have these items professionally packed.

• Check to see that caps are secure on toiletries, medicines, laundry soap.

• As you pack small boxes, move them into a staging area such as the living room or the garage. This makes moving day progress faster.

• Make sure a few hand tools are easily accessible. You may need them right away in your new house.

• Upright file cabinets with drawers can be left full. Lateral file cabinets need to be emptied as do desks and credenzas.

• Do not pack any flammable materials or aerosol products, including hair spray, shaving cream, deodorant, insecticides, cleaning products, spray paint, nail polish remover, bleach, lighter fluid, and motor oil. The temperature inside a closed moving van can reach 150 degrees, and these combustible items can trigger an explosion.

• If you are moving your belongings into a storage unit, get a unit larger than you require. This way boxes can be stacked against each wall to leave an aisle down the middle for easier access to stored items.

• Make sure your belongings are insured for an adequate amount.

• Carry enough cash to cover emergency situations during your move.

CLOSING COSTS: WHO PAYS WHAT?

Closing costs are the various fees charged by the lender, the title company, real estate agents, and other service providers in order to complete a real estate transaction and are paid through escrow. Which party pays for specific closing costs can be negotiable between the buyer and seller.

THE BUYER CUSTOMARILY PAYS:

• Broker compensation (per agreement)

• Title insurance premiums

• Escrow fee

• Document preparation (if applicable)

• Notary fees

• Recording charges for all documents in buyers’ names

• Tax proration (from date of acquisition)

• All new loan charges (except those required by lender for seller to pay)

• Appraisal fee

• Interest on new loan from date of funding to 30 days prior to first payment date

• Assumption/change of records fees

• Beneficiary statement fee

• Prorated HOA dues (if applicable)

• Inspection fees (roof, pool, property inspection, pest, geological, etc.)

• Home warranty (according to contract)

• City transfer tax (according to contract)

• Fire insurance premium for first year

THE SELLER CUSTOMARILY PAYS:

• Broker compensation (per agreement)

• Document preparation for deed

• Documentary transfer tax

• Payoff of all loans against property

• Interest accrued on loans being paid off, reconveyance fees, and pre-payment penalties

• Home warranty (if specified in contract)

• Any judgment or tax liens against seller

• Property tax proration

• Prorated HOA dues (if applicable)

• HOA fee for providing all updated homeowner’s documents (if applicable)

• Bonds or assessments

• Delinquent taxes

• Notary and recording fees

• Third party Natural Hazard Disclosure Statement & CA Tax Disclosure Report

• Pre-sale inspection fees

• Negotiated credits/repairs to buyer, if any

THE POWER OF COMMITMENT

Commitment is what transforms a promise into reality. It is the words that speak boldly of your intentions. And the actions which speak louder than words.

It is making the time when there is none. Coming through time after time, year after year. Commitment is the stuff character is made of, the power to change in the face of things. It is the daily triumph of integrity over skepticism.

Once one commits, providence happens, and things are able to fall into place. Here at Dudum Real Estate Group, we are committed to you!

OPENING DOOR S OF OPPORTUNITY...

It’s what we do.

We look forward to opening doors for you!

CHERRY WADE REALTOR®

925.899.1311

cherry@cherrywade.com

cherrywade.com

DRE# 01737491

WWW.DUDUM.COM

WALNUT CREEK

LAMORINDA