Keller Means Listing Book

ELEVATING THE ART OF REAL ESTATE

Meet the dynamic duo—Sarah Kellar and Wendy Means. Specializing in Lafayette, Moraga, Orinda, Alamo, Walnut Creek, Pleasant Hill, and Concord, they have been partners since 2017. Together, they have been involved in $260,117,538 in combined home sales, successfully closing deals on 104 homes in the past three years. Having joined Dudum Real Estate Group, Sarah and Wendy officially established Kellar Means Real Estate. Their commitment to providing unparalleled service and unwavering support for their clients is always a top priority. Before joining Dudum Real Estate Group, they excelled as buyer specialists and managed listings for a local #1 team. Trust Sarah and Wendy to stay top-of-mind for all your real estate needs—they’re here to make your property journey seamless and successful!

MEET WENDY MEANS

Wendy, a licensed real estate agent since 2012, joined Dudum with a “Top Performer” status, bringing expertise from a distinguished real estate team. With a childhood surrounded by interior design and construction due to her parents’ professions, Wendy developed a profound passion for homes, architecture, and design. She believes in home improvement as a key to lifelong contentment, having renovated three primary residences herself. With a background in technology and education, including a role as Director of Technology at Microsoft Education Gold Training Partner LearniT, Wendy understands the importance of a conducive home environment for families.

Her clients laud her as a “superhero” and “house angel,” grateful for her ongoing support and market knowledge long after settling into their homes. Wendy, along with her husband, has been loyal residents of Central Lafayette since 2010, enjoying the recreational lifestyle of Lamorinda. Their twins attend prestigious universities, and Wendy spends her spare time hiking with her dogs and playing tennis and pickleball. She finds real estate deeply rewarding, aiming to help clients live their best lives by connecting them with great opportunities in the market.

MEET SARAH KELLAR

Licensed since 2007, Sarah has spent nearly 20-years in the real estate industry as a “top producer” representing hundreds of Buyers and Sellers. As an East Bay native, Sarah brings with her deep-rooted ties and special knowledge of the communities of Pleasant Hill, Walnut Creek, Alamo, Lafayette, Moraga and Orinda. Her degree in Marketing and Communications from Saint Mary’s College, career experience, high level attention to detail, enthusiasm, and strong professional relationships combine to offer her clients the recipe for a successful real estate transaction. A self-proclaimed “real estate nerd”, Sarah loves every aspect of the industry – from identifying and analyzing a potential new home and neighborhood, pre-market listing preparations and improvements, negotiations, strategies, and tracking market trends and changes – she is here to help and support her clients throughout the entire listing and sales process.

When not representing “happy” clients, as a proud mother of two, Sarah can often be seen cheering her sons on from their sports sidelines, volunteering at their school events or sponsoring local organizations.

WHAT OUR CLIENTS SAY

Having Wendy and her partners, Sarah Kellar & lender, Hunter Marckwart of CCM in our corner was an amazing asset during the always stressful homebuying process. We knew we could put our full faith and trust in Wendy with her deep knowledge of the local market, nuances of each neighborhood, and sorting of priorities to fit our lifestyle. She was quickly able to discern our needs and desires and helped us move quickly when the opportunity arose to make an offer on our potential forever home. We’d enthusiastically recommend her to anyone in any point of their search! ”

MICHAEL TREZZA

“We worked with Sarah Kellar and can’t say enough good things. I’m super analytical and Sarah walked me through all of my questions and helped talk out us out of the wrong house before helping us find our perfect home. Sarah is so responsive and knowledgeable and would be a great asset for anyone looking to buy or sell their home.”

D. DELACEY

“Wendy was great. She knows the market back and forth, down to specific blocks outside of the core areas she handles. She was great with parsing through inspections to pick up items we would miss. She had a good sense for what bid would make for a competitive offer. Also, she was critical in steering us to the right lender.”

KEVIN W.

“We could not have asked for a better partner in our Realtor, Sarah Kellar. She is a fantastic listener and quickly became a trusted ally in our search for a home in Lamorinda. It was clear that she wanted us to be happy with our home vs just ‘getting it done’. We appreciated her calm and reasonable approach throughout the many months of searching for the right house. Sarah is BY FAR the favorite realtor that we’ve ever worked with, and we would recommend Sarah without hesitation. We feel so fortunate to have her on our side.”

DOUG AND JULIE EWERT

“We had the pleasure of working with Wendy to purchase our home in Lafayette and would absolutely recommend her to anyone looking in the area! We’ve worked with a few different agents over the years, and Wendy was head and shoulders above the rest for us. Wendy was extremely thorough, communicative and responsive, and was available to us whenever we had questions. Additionally, she has great relationships with people in the area and knew exactly what was needed to win the house. We highly recommend her and would love to work with her again in the future!” NOELLE AND ZAC

REALTOR ® SERVICES

As your REALTOR®, I will handle the complexities of the transaction documents, escrow, inspections, marketing and the important art of skilled negotiation so you enjoy the peace of mind that the sale of your home will be smooth, efficient and satisfying. Here is a look at the professional duties I will perform on your behalf.

PRESALE ACTIVITIES

1. Initial consultation to determine needs, priorities, and timeline.

2. Research and determine market value.

3. Determine possible net proceeds.

4. Prepare initial timeline calendar for important presale activities.

5. Prepare all documentation for signatures.

6. Review agency relationships.

7. Discuss my pricing and marketing strategies unique to your property.

8. Sign listing agreement.

9. Order pre-sale home warranty with seller’s coverage.

10. Schedule consultation with stager.

11. Schedule pre-sale inspections.

12. Prepare pre-sale disclosure packages.

13. Refer attorney and/or CPA for legal and/or tax advice, if needed.

MARKETING PLAN Preparation

1. Obtain bids on repairs, if needed.

2. Coordinate home repairs, as needed.

3. Coordinate updates and improvements.

4. Stage property (if applicable).

5. Schedule housekeeping, window washing, carpet cleaning, landscaping.

6. Have property professionally photographed; create virtual tour.

7. Order “For Sale” sign and appropriate riders.

8. Install lockbox at home.

9. Determine showing availability; communicate to other agents.

10. Input listing on Multiple Listing Service, which syndicates to over 25,000 brokerage and Realtor websites.

11. Host broker’s open house.

12. Host public open house(s).

13. Offer twilight tour.

ADVERTISING, COLLATERAL & SOCIAL MEDIA

1. Create custom color property brochure.

2. Create single property website, i.e., www.yourhome.com.

3. Enter property listing on 100+ websites: Dudum.com, Zillow. com, Realtor.com, Redfin, my site and many more.

4. Mail open house invitation to neighborhood, my SOI, and to other prospective buyers.

5. Create e-Blast and email to 4,000+ local agents and brokerages.

6. Create and post social media designs to Facebook, Instagram, and other news media avenues (Linkedin, etc.)

7. Create and submit newspaper and/or magazine ads, including open house ads.

NETWORKING

1. Promote to my agent network; announce at sales meetings.

2. Promote listing to out of area, out of state and out of country buyers via our relocation network.

3. Promote to my SOI, prospective buyers and my networking groups.

4. Promote at weekly marketing meetings.

5. Promote within neighborhood.

ONGOING

1. Schedule and show to potential buyers.

2. Communicate updates regularly; share activity and feedback.

3. Track results of market conditions, sharing results, discussing competition.

4. Respond quickly to all buyer inquiries.

5. Revise marketing plan and pricing strategy, as needed.

6. Provide social media updates: number of online views, hits, click-throughs of online and social media advertising.

NEGOTIATE OFFERS/ACCEPTANCE

1. Schedule offer presentation with you.

2. Present offer(s).

3. Explain ramifications and/or benefits relating to terms and conditions of contract(s).

4. Negotiate best terms on your behalf.

5. Negotiate actual occupancy.

6. Coordinate actual close date.

7. Complete contractual paperwork to execute chosen agreement.

8. Organize and facilitate copies of offer, counter offers and addendums to appropriate parties for ratification.

9. Coordinate opening of escrow.

FACILITATE AN ESCROW

*Much of the following is done with the assistance of a Transaction Coordinator:

1. Deliver completed contract to both parties, to title company and lender and/or appraiser, when necessary.

2. Confirm title company is in receipt of buyers’ earnest money deposit within 3 days of offer acceptance.

3. Disclose new or additional information concerning property to buyers, through proper paperwork, beyond that in original disclosure package.

4. Coordinate and confirm inspection appointments with you.

5. Receive and review title report.

6. Negotiate any post inspection findings.

7. Resolve challenges relating to property condition or buyer’s concerns.

8. Coordinate appraisal appointment.

9. Meet appraiser with applicable comparable sales.

10. Negotiate any negative impact relating to appraisal, should discrepancy arise.

11. Arrange home warranty policy for buyer’s coverage.

12. Complete ongoing necessary transaction paperwork

13. Facilitate contingency removal.

14. Coordinate and attend final signing, in preparation for the closing.

15. Work with you on organizing utility shut-off.

16. Work with you to finalize moving plans, warranty transfer, and other needs.

17. Arrange and attend buyer’s final walk through.

18. Work to resolve any challenges that arise.

19. Confirm loan funds and remaining buyer money has been deposited into escrow, if applicable.

20. Deed has been transferred and recorded; escrow is closed.

21. Call you with CONGRATULATIONS!

22. Deliver keys to new owners.

AFTER CLOSING

1. Provide final HUD and final closing flashdrive keychain with all supporting home sale documents for tax purposes.

2. Help you find your next home, or assist you with relocation services if needed.

3. Work with you to ensure the transition to new residence is seamless.

4. Provide a list of trade professionals and resources, to help with repairs or upgrades needed on your new home.

5. Serve as a community resource and great Realtor to your friends and family, for all of their real estate needs.

6. Check in periodically.

7. Add you to gift and mailing campaign.

8. Invite you to client parties such as Shredfest, Sundae Sunday, Client Appreciation Party, and Santa Party.

9. Follow up with market updates!

INTEGRATED MARKETING

Online, Print Publication, PR, and Collateral Services

The more exposure your home receives, the more opportunity you will have to achieve your financial goals. Dudum Real Estate Group’s in-house, full service marketing team goes into action when we list a property to ensure all online and offline essentials are handled.

With our finger on the pulse of the market, we utilize an integrated marketing approach which couples traditional advertising and visibility campaigns with extensive social media outreach leading to an immediate impact on the visibility of your home.

Our marketing team consists of a Marketing Director, Graphic Designer, Social Media and Public Relations Strategist, Advertising Coordinator, and IT Consultant.

WE OFFER:

• Dudum.com

• Property syndication

• Multiple Listing Service

• Realtor.com

• Enhanced property listings

• Exclusive property website

• Social media/e-blasts

• RE/SOURCE™ e-magazine Traditional media advertising

• Public relations

• Property flyers

• Direct mail and event marketing

• Professional photography

• Broker network caravan

• Open houses

• Relocation connections

Referral network

Market data reports

DIABLO MAGAZINE

Covering topics ranging from travel, culture, and personalities to entertainment, recreation, and food, Diablo Magazine is the only monthly publication written specifically for the San Francisco East Bay market. With locally driven editorial, beautiful photography, and resource listings, Diablo Magazine is a unique celebration of the area we call home.

TRADITIONAL ADVERTISING

While most real estate advertising has moved online, we still believe in advertising in traditional media outlets such as newspapers and magazines including Homefolio, Homes & Land Magazine, 110° Magazine, and several others.

DUDUMLIVING.COM

Dudumliving.com is our innovative blog which provides clients and prospects with cutting-edge trends, information, and statistics on the local real estate market and beyond. Clients can sign up to learn about off-market and coming soon listings, open houses, invitation only events, research, market updates, and more.

DIRECT MAIL & EVENT MARKETING

We employ an aggressive direct mail campaign strategy to advertise your home. Resident letters are also sent to advertise your property to neighbors who may know someone looking to relocate to your area.

In addition to Saturday and Sunday open houses, we also hold brokers tours, twilight tours, and occasionally special receptions, showings, and invitation only events.

PROPERTY FLYERS & BROCHURES

Professionally designed and meticulously crafted, our property marketing collateral is designed by our in-house marketing department who have decades of real estate marketing experience.

Our company standard is to always use professional photography and printing. The quality of these photographs, print, and layout enhance a buyer’s perception of value and help create a strong impression for your property.

PRESS & PUBLIC RELATIONS

Dudum Real Estate Group and its agents have been featured in Diablo Magazine, East Bay Times, The San Francisco Chronicle, Realtor Magazine, Walnut Creek Magazine and more throughout the years. We work with our clients to design and implement a tailored, fullservice marketing approach utilizing our relationships with traditional and new media outlets to ensure maximum exposure for every property.

HOW BUYERS BEGIN THEIR HOME SEARCH

FRIEND: 6%

YARD/OPEN SIGN: 7%

HOME BUILDER: 5%

OTHER: 3%

REALTOR®: 28%

ONLINE: 51%

Understanding where buyers come from allows Dudum Real Estate Group professionals to market your home more effectively. While the expertise of a real estate professional remains vital to the home buying process, the internet serves as a tool for all generations of home buyers. That is why it is so important for Dudum Real Estate Group to offer a powerful combination of expert real estate reputation and a dominant web presence.

• 97% of all homebuyers used the internet in their home search

• Across generations, real estate agents remain the most frequently used source of information in the home search, followed by mobile search devices

Our agents are equipped with the latest in mobile technology and are ready to respond

DUDUM.COM

We maintain a strong online presence through Dudum.com which has powerful searching tools, community reviews, marketing resources, and listing alert capabilities. Our website and blog attract over 20,000 unique visitors annually.

SOCIAL MEDIA

Social media is a powerful way for us to reach savvy buyers and sellers throughout the East Bay. From placing listings on Facebook to posting virtual tours on YouTube, social media is a great way to reach a designated group of loyal followers and instantly expose your property to a multitude of target prospects. By implementing a comprehensive social media campaign using Facebook, Twitter, Pinterest, YouTube and more, our goal is to increase the impact and visibility of your home to garner the widest exposure from the start.

BRINGING YOU THE POWER OF OUR NETWORK

As a member of Leading Real Estate Companies of the World,® our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best services. Our invitation-only network was responsible for $353 billion in annual home sales volume among the top 500 U.S. real estate firms in 2022.

LARGE GLOBAL NETWORK

Dudum’s by-invitation-only membership with Leading Real Estate Companies of the World® offers our agents the ability to join with the leading real estate organization that has affiliates in over 70 countries around the world.

Throughout the Leading Real Estate Companies of the World® network, Dudum Real Estate Group has an office in London as well as high-quality agencies from Hong Kong, Paris, and Johannesburg to Buenos Aires, Christchurch, and Nassau, bringing you a truly global perspective.

POWERFUL LEAD GENERATION

Additionally, agents have privileged access to the industry’s strongest broker-to-broker referral network, Leading Real Estate Companies of the World®, generating 30,000-40,000 referrals a year with an impressive 50% conversion rate.

LeadingRE also owns a growing relocation management company, RELO Direct®, Inc., another lead generation source that provides corporate relocation referrals as well as national and global website traffic.

HIGH TECH & HIGH TOUCH

Dudum Real Estate Group agents leverage the latest technology to reach the widest audience of homebuyers. We are committed to keeping pace with how customers are searching for homes and to making your listing highly visible and accessible to buyers.

REALSCOUT

RealScout is an award-winning listing alert platform utilizing computer-vision powered home search and revolutionary buyer data driven listings tools. Our agents can look at real buyers for your listing and contact agents with quality buyers!

MYTHEO

myTheo provides the most accurate and up-to-date property information at the touch of a screen! Access important property information including price, features, photos, and more! Search and share listings in a neighborhood instantly.

LISTHUB SYNDICATION

ListHub provides a platform for real estate brokers to manage their most important asset, your listing, in today’s most important marketplace, the internet. We syndicate your listing worldwide on over 25,000 websites to achieve maximum exposure.

HIGHLY VISIBLE

At a time when most real estate companies were unwilling or unable to reinvest in their brands, Dudum Real Estate Group saw an opportunity to further improve their client experience. We introduced new logos, colors, upscale design, luxury collateral, video, social media, and high touch technology to increase the visibility of our company and the homes we represent. In addition, our agents draw from an expansive library of professionally designed marketing materials as well as have a fully staffed marketing and creative department for any custom materials.

THE DUDUM REAL ESTATE GROUP EXPERIENCE...

Social Media & Blogs

Website & SEO Brand Identity

Prospective Client Interest

Business Collateral

Public Relations

Print

Location Branding Listings

Successful Real Estate Transaction

Community Outreach

Online Newsletters & Announcements

CONCIERGE SERVICES

RE | CONCIERGE

Our full-service RE | CONCIERGE program facilitates ROI-driven, designer-curated home improvements with 100% of the cost deferred until the close of escrow.

Our proprietary platform of professional vendors, including contractors and stagers, undergo our vetting process to ensure they are licensed as required by law and carry prudent insurance coverage(s), including traceable workers’ compensation insurance if the vendor has employees who may enter your home.

FORWARD

THE EASIEST WAY TO SELL

ZOOM FORWARD

Unlock your equity today. Buy before you sell with conventional financing. No credit application, no interest, no hidden fees, no hassle.

THE BEST WAY TO BUY BEFORE YOU SELL.

• Buy your dream home with a non-contingent offer without rushing to sell first

• We handle preparing your old house for sale while you enjoy your new home

• Our listings sell for 5.3% more and twice as fast as the broader market

• Avoid the cost and complexity of moving twice and paying two mortgages

• Qualify for conventional financing on your new home

STAGING

PUTTING YOUR HOME’S BEST FACE FORWARD

According to the National Association of REALTORS®, staged homes sell 80% quicker and for up to 11% more money than non-staged properties. At Dudum Real Estate Group, we believe buyers tend to gravitate toward a home based on curb appeal and its first impression. That’s why we’ll work closely with professional stagers to ensure that your home is best prepared and ready for sale before potential buyers see it. From creating an appealing walkway to the removal of furniture, or even renovating a room, staging will help transform your home, as needed, in order to give you the best advantage for a quick sale at the highest possible price.

SHORTER RECEIVE

PROFESSIONAL PHOTOGRAPHY

More than 90% of today’s home buyers use the Internet to search for properties, making professional photographs more important than ever.

At Dudum Real Estate Group, we know that great photography can draw in a buyer. A talented photographer always shows a property at its very best. Working with distinguished photographers throughout the East Bay, we create a look that showcases your home to ensure it comes across as beautiful online and in print as it is in real life.

PRICING YOUR PROPERTY

IT IS IMPORTANT THAT WE PRICE YOUR HOME PROPERLY FROM THE START, WHILE BUYER INTEREST IS AT ITS HIGHEST.

Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following:

• If the listing price is set outside of the proper parameters, potential buyers may be deterred from considering your home

Arriving at the optimal price requires evaluation and understanding of current marketing conditions, the marketable features of your home, and recent trends in the real estate market

• The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price

• The higher your home is priced above market value, the smaller the number of available buyers

Your Dudum Real Estate Group agent will advise you of the following factors when assisting you to determine a listing price for your home:

• What have buyers recently paid for similar properties?

• Will this price attract enough attention from buyers to generate showings and acceptable offers?

Which properties are competing for the attention of your buyers right now?

• Which properties have not sold, indicating what prices buyers are unwilling to pay under current market conditions?

BUYER INTEREST OVER TIME

A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore it has the highest chance of selling for the highest possible price when it is new to the market.

EFFECTS OF OVERPRICING

“ You never get a second chance to make a first impression. It’s extremely important not to miss the mark from the get-go. Once the gates open, all systems and marketing should be accurate and ready to go.”

— Julie Del Santo, Broker/Owner

Overpricing your home will attract fewer potential buyers and may cause it to sit on the market for longer than desired. To the buyer, too much time on the market indicates an overpriced property and often is perceived as an opportunity to negotiate a lower price than the market might typically bear.

Pricing your home competitively at the start will create more activity among brokers and buyers, decrease the time it takes to sell, and ultimately yield the highest possible price.

MARKET VALUE STRATEGIES

STATISTICS HAVE SHOWN

Pricing is extremely important in the real estate market. The diagram on the opposite page illustrates the importance of placing your property on the market at a competitive price from the very beginning.

• 95% of buyers will want to see your home if priced at fair market value

• 50% of buyers will try to view your home if priced at 5% over market value

• 30% of buyers will make an effort to see your home if priced only 10% over market value

• 20% of buyers will be interested in your home if priced at 15% over market value

PRICE MATTERS

You want to price your home to allow for the most exposure possible, in order to get the most buyers in the door, and get your property the highest possible price!

ESCROW TIMELINE

It is essential to understand that selling a home is a step-by-step process that should begin with the selection of an agent who will skillfully guide you through the entire transaction. Below is a sample of the typical buyer/seller transaction, and what to expect.

DOCUMENTATION

It is essential that the seller prepare all paperwork required before a buyer can put together their best offer. This can include the following:

DISCLOSURES

We will provide the Transfer Disclosure Statement to you and be there as you fill it out, should you have any questions. Please note: it is required that you fill out this document yourself, to the best of your knowledge. We will assist in gathering additional information, if necessary.

CONDOMINIUM OR CO-OP DOCUMENTS

If your property is a condominium, loft, or co-op, it will be necessary to provide the CC&Rs, By-Laws, Articles of Incorporation, budget, homeowners’ association meeting minutes for the previous 12 months, and any other information relevant to the homeowners’ association. (This is typically coordinated with the escrow company once the property has gone under contract).

TENANT-OCCUPIED PROPERTIES

If your property is tenant-occupied, all information relevant to the tenancy such as rental agreement(s), notice(s) of change in tenancy, notice(s) of rent increases, and recent correspondence with tenants should be gathered as well.

CLOSING COSTS: WHO PAYS WHAT?

Closing costs are the various fees charged by the lender, title company, real estate agents, and other service providers in order to complete a real estate transaction and are paid through escrow. Which party pays for specific closing costs can be negotiated between the buyer and seller.

Broker compensation (per agreement)

• Title insurance premiums

Escrow fee

THE BUYER CUSTOMARILY PAYS

Document preparation, if applicable

• Notary fees

Recording charges for all documents in buyers’ names

• Tax proration (from date of acquisition)

All new loan charges (except those required by lender for seller to pay)

• Appraisal fee

Interest on new loan from date of funding to 30 days prior to first payment date

Assumption/change of record fees

• Beneficiary statement fee

Pro-rated HOA dues, if applicable

• Inspection fees (roof, pool, property inspection, pest, geological, etc.)

Home warranty (according to contract)

• City transfer tax (half of city transfer tax, if applicable)

Fire insurance premium for first year

Broker compensation (per agreement)

Document preparation for deed

• Documentary transfer tax (half of city transfer tax, if applicable)

THE SELLER CUSTOMARILY PAYS

Payoff of all loans against property

• Interest accrued on loans being paid off, reconveyance fees, and repayment penalties

Home warranty (if specified in contract)

• Any judgment or tax liens against seller

Property tax proration

Prorated HOA dues, if applicable

HOA fee for providing all updated homeowner’s documents, if applicable

Bonds or assessments

• Delinquent taxes

Notary and recording fees

• Third party Natural Hazard Disclosure Statement & California Tax Disclosure Report

Pre-sale inspection fees

• Negotiated credits to buyer, if any

Negotiated repairs, if any

DUDUM REAL ESTATE GROUP

Dudum Real Estate Group is an independently owned, thriving brokerage comprised of highly motivated, resourceful, and successful real estate professionals. Formed by Julie Dudum Del Santo — who comes from a long line of Bay Area entrepreneurs — Dudum Real Estate Group is one of the preeminent and finest real estate brokerages in the East Bay. With offices in Walnut Creek, Lamorinda, Danville, Brentwood, and Sierra Tahoe, Dudum Real Estate Group agents work collectively to give their clients the best possible real estate buying and selling experience in the East Bay. At the core of our business philosophy is a commitment to extraordinary service, cooperation, honesty, and communication.

Our team of experts, knowledgeably and competently, cover a wide territory from the Oakland/Berkeley area, continuing east along Highway 24, throughout Lamorinda, the communities along both sides of Highway 680 down to 580, as well as East Contra Costa County and West Contra Costa County serviced by Highway 4.

“A client is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

MAHATMA GANDHI

YOUR BAY AREA REAL ESTATE TEAM

Opening Doors of Opportunity

OUR KNOWLEDGE BENEFITS OUR CLIENTS

Collectively, our agents have hundreds of years of real estate experience and have successfully closed thousands of transactions. The uniqueness of our agents uniting and working together simply gives our clients a better experience, and has set a peerless standard of practice not often seen in the real estate industry. In the spirit of reciprocity, our agents love to share their knowledge, skills, and talents with each other, all with the paramount goal of providing the highest level of professional service. We take pride in the way we handle a transaction from start to finish, including our skilled and service oriented staff, who are attentive to the details and treat clients with exceptional care.

RELOCATION: CONNECTED LOCALLY AND BEYOND

Years of combined work in real estate has connected us to professional agents all over the world and allows us to assist clients in buying or selling a home anywhere in the United States, or across the globe. Our established international relocation network, Leading Real Estate Companies of the World®, ensures that clients can find or sell a home anywhere and still experience the same standard of care we would give locally. It is through our relocation services that each referred agent is hand selected and prescreened to ensure the best match to fit the needs of each client.

RESOURCEFUL AND RELIABLE

Buying or selling a home usually involves a crew of different people, from plumbers, painters, and roofers to fence menders, house cleaners, and pet sitters. Whatever the need is, we have a full list of trusted service providers that we can refer so the buying or selling process goes that much smoother. This golden list of dependable providers continuously improves as Dudum Real Estate Group agents discover new and extraordinary businesses, all to make your transition as seamless as possible.

REPRESENTING THE EAST BAY’S HOME BUYERS & SELLERS

Dudum Real Estate Group represents a wide variety of clients in the East Bay who work in many fields including banking, finance, healthcare, government offices, professional athletics, higher education and technology. We view our clients as our partners and we work both diligently and intelligently with them to ensure that their real estate needs come first and are met — effectively and with results.

RISK MANAGEMENT & LEGAL SUPPORT

Research shows that 1 out of every 100 transactions in California results in litigation.

At Dudum Real Estate Group we are committed to avoiding such an outcome and to providing the highest level of risk management by working to ensure that all sales are handled appropriately from beginning to end. You can be confident that the sale of your home will take place in full compliance with California real estate law and with a level of integrity consistent with the National Association of Realtors’ strict code of ethics.

To this end we provide regular legal updates and training to our agents to help them stay current on the latest legal developments and the most current versions of the standard paperwork used in the process of buying and selling real estate. Further, our management team supervises our agents’ work and, if problems are noted, works with those agents to ensure that best practices are followed.

A major part of any real estate transaction is the paperwork. At Dudum Real Estate Group we work hard to be sure all files are complete and accurate. From listing to closing, transaction files are regularly audited by our file review team. Our file reviewers work to ensure that each file is in compliance with strict state and brokerage requirements.

We also have the legal support of two well-known and highly-respected local real estate law firms. One of these is the Shannon B. Jones Law Group. Ms. Jones, along with her associates, has a long and successful history of risk management in the Bay Area. Shannon was even selected by the California Association of Realtors as a member of its Strategic Defense Panel. We have also retained the firm Broker Risk Management, whose principals Vickie Naidorf and Bill Jansen have many years of combined Bay Area real estate law experience.

With this expertise on the part of our agents, management, and legal team we do everything we can to make each transaction as problem-free as possible.

COMMUNITY INVOLVEMENT

COMMITTED TO THE COMMUNITIES IN WHICH WE SERVE

Dudum Real Estate Group is grounded deeply in the core values of the communities in which we serve. We are committed to giving back and lending a helping hand wherever possible. Whether property or philanthropy, we strive to improve upon these relationships and give back to the community that has given us so much.

Several of the organizations we support appear here.

INTRODUCING OUR EXECUTIVE TEAM

Our experienced executive team provides the strategic direction for the firm and combined with their acute real estate and financial acumen, they offer sound guidance and innovative solutions to our clients. They also inspire our agents to achieve their full potential by giving them the tools they need to be successful.

LORI LEGLER Regional Vice President

TRACEY CASELLA Director of Operations and Relocation

JANA CATANIA Director of Brand Strategy

J OHN SEFTON Director of Compliance

JULIE DEL SANTO Broker/Owner

30% TOP OF BROKERAGES NATIONWIDE

RIS MEDIA: 2023 Power Broker Survey, By Sales Volume

5 TOP BROKERAGES IN CONTRA COSTA COUNTY*

When ranked by Units Sold per agent 2020-2023

$808M

SALES VOLUME 2023

748 UNITS SOLD 2023

BEST PLACE TO WORK 2015-2023

Voted Best by San Francisco Chronicle

TOP 10 BROKERAGES IN CONTRA COSTA COUNTY*

Ranked top 10% out of 1152 Brokerages; Total Sales Volume; Ranking by Market Share

RANKED #2 IN LAFAYETTE*

Total Sales Volume; Ranking by Market Share

RANKED #5 IN WALNUT CREEK*

Total Sales Volume; Ranking by Market Share

TOP 10% IN BRENTWOOD & DANVILLE*

Total Sales Volume; Ranking by Market Share

*Source:

Our agents sell more homes at higher sales prices in a shorter time than the competition.

12%

35%

FEWER DAYS ON MARKET

71%

MORE PER AGENT $ PRODUCTIVITY * Than the brokerage

21%

MORE UNITS SOLD * Than the next closest competitor

2015-2023

GET TO KNOW DUDUM REAL ESTATE GROUP

This dynamic group equips and educates themselves regularly so that you can always rely on the accuracy of the information given. From continuing education to real estate seminars, legal updates, and negotiation strategy training, this group continuously stays ahead of the industry standard. This allows them the ability to provide their clientele with the latest market insight, information, and quality service in every aspect of a transaction.

Our agents are geographically situated throughout the communities they serve. They utilize their networks, modern real estate tools, and resources to guarantee maximum marketing and exposure of a property, as well as ensuring that their clients gain reliable access to property information throughout the greater East Bay.

AREAS OF EXPERTISE:

• Single-family homes

• Condo and townhomes

• Luxury and estate homes

Worldwide relocation

Lots and land

Probate transactions

Foreclosures

Historic properties

Commercial real estate

• Leasing

THE POWER OF COMMITMENT

Commitment is what transforms a promise into reality. It is the words that speak boldly of your intentions. And the actions which speak louder than words. It is making the time when there is none. Coming through time after time, year after year. Commitment is the stuff character is made of, the power to change in the face of things. It is the daily triumph of integrity over skepticism. Once one commits, providence happens, and things are able to fall into place. Here at Dudum Real Estate Group, we are committed to you!

OPENING DOORS OF OPPORTUNITY

It’s what we do.

We look forward to opening doors for you!