“Leslie was my agent for a purchase and subsequent sale of my home in Walnut Creek, CA and she is outstanding. My home purchase was during a tight market with limited inventory. Leslie patiently showed me everything available and was very helpful in giving good market/location guidance. It was during the sale the next year that Leslie really delivered. She executed a marketing and positioning strategy that delivered 4 excellent offers in only two days on market. Sold within a week at 9.5% over asking price with great terms.
Bottom line: great person to work with, strong market knowledge, and a savvy marketer.”
BIG DECISION
Hi. We’re Leslie Shafton and Kellie Kuykendall, and we are thrilled that you are considering working with us! Choosing a real estate agent is an important decision not to be taken lightly.
For many, our home is both a place of refuge and our largest asset. Because of this, buying and selling can be emotional, stressful, time consuming, and overwhelming. As your agents, it’s our job to provide you concierge-style service, seamlessly guiding you through the process, so that you are best able to achieve your goals.
Whether your goal is to find the best house for your family or to sell at top dollar, our team is dedicated to understanding your needs, implementing innovative solutions and achieving excellent results. We do this through strong communication, positive relationships with other agents, robust marketing campaigns, use of top notch vendors, extensive research and strategic planning/vision.
We are excited to get to know your needs and exceed your expectations. Please let us know if you have further questions and how we can make your next transaction a good one.
Sincerely,
Leslie Shafton, REALTOR® DRE 01944775
Kellie Kuykendall REALTOR® DRE 01488960
THE LESLIE SHAFTON TEAM Going Places Together
925.360.9192
LESLIESHAFTON1@GMAIL.COM
DRE 01944775
925.268.8152
KELLIE@KELLIEKUYKENDALL.COM
DRE 01488960
Together, Leslie and Kellie bring over a decade of combined real estate experience to their clients. They are market experts, tough negotiators and take their business very seriously (well, most of the time).
PROFESSIONAL
HISTORY - LESLIE
PROFESSIONAL
• Top 4% of Contra Costa Realtors
• Top 2% of Walnut Creek Realtors
• Over $95M in closed sales volume
ORGANIZATIONS & AWARDS
• Contra Costa Association of Realtors
• Contra Costa Realtors In Motion
• California Bureau of Real Estate
• National Association of Realtors
• 2014 Rising Star award, Keller Williams Realty
• 2015-20 President’s Club, Dudum Real Estate Group
• 2021 President’s Club ELITE
• Community Action Organizer
• PTA Member Walnut Creek Intermediate
• Walnut Creek Education Foundation (WCEF) Sponsor
TOP
TOP 1%
3% OF REALTORS® IN CONTRA COSTA COUNTY
OF REALTORS® IN WALNUT CREEK
PROFESSIONAL HISTORY - KELLIE
PROFESSIONAL
• Top 8% of Contra Costa Realtors
• Top 2% of Walnut Creek Realtors
• Over $50M in closed sales volume
ORGANIZATIONS & AWARDS
• Contra Costa Association of Realtors
• California Association of Realtors
• National Association of Realtors
• Senior Real Estate Specialist (SRES)
• Past Rising Star award, Keller Williams Realty
• Walnut Creek Education Foundation (WCEF) Boardmember and Sponsor
• Buena Vista Elementary PTA Member
• Walnut Creek Intermediate PTA Member
• First Tee of Contra Costa, Volunteer
GETTING TO KNOW LESLIE SHAFTON
Leslie Shafton is a third generation real estate professional, recognized last year as “Top Producer” in Walnut Creek, CA. Leslie is thrilled to be a part of Dudum Real Estate Group, a brokerage committed to providing the highest level of service. Leslie’s favorite part of real estate is finding the perfect home for clients and exceeding their expectations in regard to professionalism, integrity, and selling homes at top dollar. Leslie utilizes her past experience as a Clinical Psychologist by listening to client needs to better understand goals and motivations. As an active member of the local community, Leslie enjoys showing clients what the East Bay has to offer, including schools, recreation, culture, and dining.
Leslie Shafton joined Dudum Real Estate Group in August of 2015, making a positive addition and welcome impact. Along with her amazing business as a Realtor, Leslie and her team have added their friendly, fun, and genuinely kind dispositions to each day here at Dudum Real Estate Group.
If you were to ask any one of their agents or staff, they would tell you that they are fortunate to count Leslie and her team as a coworkers and friends. When Leslie was interviewed recently for RE|Source Magazine she gave the following answers...
MY NAME:
Leslie Shafton and my amazing team, including Kellie Kuykendall (colleague and Buyer’s Agent) and Chialo Stiefvater (Transaction Coordinator). I also have Dudum’s incredible marketing team behind me, working on all aspects of my business.
I AM:
I am extremely grateful to be part of an incredible team, who allow me to provide exceptional service. I am also so lucky to be a part of Dudum Real Estate Group, the best brokerage around.
WHAT ARE YOU PROUDEST OF?
I am most proud of my family and friends. My husband, David, and sons, Ben and Leo, have taught me the importance of loving fiercely, patience, acceptance and kindness. I am also lucky to have incredible friends who provide me unconditional love and support.
LITTLE KNOWN FACTS ABOUT ME...
Prior to being a real estate agent, I was a Clinical Psychologist, and during college I worked as a peanut vendor at Wrigley Field and Comiskey Park, and have lived in both Nigeria and Italy.
FAVORITE PART OF BEING A REALTOR?
Favorite things about being an agent: making the call when someone gets the perfect house and transforming houses, prior to sale, to look their best so that they sell for absolute top dollar.
“One of my favorite parts of real estate is to help clients find fixers and help them with home renovation projects. My own family bought a fixer in which we lifted
GETTING TO KNOW KELLIE KUYKENDALL
Kellie Kuykendall is an East Bay native and has been in residential real estate since 2005. She grew up in both Danville and Walnut Creek, and her early local experiences helped to shape her love of neighborhoods. Memories of climbing trees, delivering newspapers and frequenting the local ice cream shop (Loards) were her first forays into learning her surroundings. She loves assisting clients in discovering the local gems that can be found all over, and educating clients on the homes, communities and outdoor landscapes that the East Bay offers.
While negotiation and market knowledge are important, it’s relationships that drive everything Kellie does. She believes that a home is the most important place to ‘reset’, and the best feeling in the world is to help her clients find the place where their daily rituals play out, personal time is spent, and memories are made.
Kellie and her family live in Walnut Creek, and when she’s not practicing real estate you might find her hiking the local trails, attempting her golf swing, and seeking out new adventures around the Bay. Kellie is actively involved in local charities such as ‘First Tee of Contra Costa’, ‘Boys Team Charity’ and the ‘National Charity League’ as well as being a huge advocate for WCEF, Walnut Creek’s non-profit education foundation... although she no longer climbs trees.
MORE ABOUT KELLIE:
Kellie Kuykendall joined Dudum Real Estate Group after considering many East Bay brokerages. She knew that Dudum Real Estate Group was a highly respected local company and is honored to be part of such a well-regarded family of agents.
I AM:
I am thrilled to be living and working in the East Bay, one of the best places to live on earth.
WHAT ARE YOU PROUDEST OF?
I am most proud of my relationships. I have lived in 11 cities since graduating high school, and I have ‘pods’ of great friendships in each city. I feel blessed to have so many creative, fun, and talented people in my life.
LITTLE KNOWN FACTS ABOUT ME...
Prior to being a real estate agent, I was an editor and copywriter, like Elaine’s character on Seinfeld. In my spare time, I love to sew natural flax linen homegoods it’s my form of therapy. I’m also obsessed with any sport containing a net (tennis, ping pong, badminton.) Pickleball is next!
FAVORITE PART OF BEING A REALTOR?
Everything. Relationships with clients who become friends, a family of local colleagues and vendors, driving around different neighborhoods, learning something new every day. And the fabulous homes, of course!
OUR TEAM IS COMMITTED TO PROVIDING YOU WITH UNFORGETTABLE SERVICE
Broker/Owner
TRACEY
VP of Operations
Marketing & Creative Direction
JULIE DEL SANTO
ALISON OVERELL Transaction Coordinator
CASELLA
CHIALO STIEFVATER Transaction Coordinator
JANA CATANIA
GET TO KNOW DUDUM REAL ESTATE GROUP
Dudum is a local, boutique real estate brokerage with a commitment to extraordinary service, cooperation, honesty, and communication. With over 160 agents, serving a wide territory from the Oakland/Berkeley area, continuing east along Highway 24, throughout Lamorinda, as well as the communities along both sides of 680, Dudum is recognized with the highest per-agent productivity in the area, and is in the top 10% of local brokerages in closed sales.
HONORS IN THE PRESS
BEST PLACE TO WORK 2015-2023
Voted Best by Bay Area News Group
RANKED #3 BROKERAGE IN CONTRA COSTA COUNTY
When ranked by market share
January-December 2021
RANKED #2 IN WALNUT CREEK Market Share, January-December 2021
RANKED #1 IN DANVILLE Market Share, January-December 2021
DUDUM
REAL
ESTATE GROUP BY THE NUMBERS
OF BROKERAGES NATIONWIDE
RIS MEDIA: 2023 Power Broker Survey, By Sales Volume
5 TOP BROKERAGES IN CONTRA COSTA COUNTY*
When ranked by Units Sold per agent 2020-2023
*Source: TrendGraphix, January 1, 2020 - December 31, 2023
Our agents sell more homes at higher sales prices in a shorter time than the competition.
AVG. SALES PRICE * Than the brokerage average in Contra Costa County
SALES VOLUME 2023
748 UNITS SOLD 2023
BEST PLACE TO WORK 2015-2023
Voted Best by San Francisco Chronicle
TOP 10 BROKERAGES IN CONTRA COSTA COUNTY*
Ranked top 10% out of 1152 Brokerages;
Total Sales Volume; Ranking by Market Share
RANKED #2 IN LAFAYETTE*
Total Sales Volume; Ranking by Market Share
RANKED #5 IN WALNUT CREEK*
Total Sales Volume; Ranking by Market Share
TOP 10% IN BRENTWOOD & DANVILLE*
Total Sales Volume; Ranking by Market Share
*Source: Trendgraphix, January 1, 2023 - December 31, 2023
DAYS ON MARKET * Than the brokerage average in Contra Costa County *Source: TrendGraphix, January 1, 2020 - December 31, 2023
SOLD * Than the next closest competitor
LOCAL EXPERTISE FOR A PERSONALIZED BUYING EXPERIENCE
As active members of the local community, Leslie and Kellie are uniquely prepared to find, negotiate, and close on your ideal home. They pride themselves in being experts on local market conditions and in conjunction with their knowledge of neighborhoods, amenities, schools, and activities. Leslie and Kellie enjoy offering unparalleled service in the search for your next home.
PERSONALIZED EXPERIENCE
• Consultation on market conditions, wants & needs, and ideal neighborhoods
• Handpicked listings and private showings
• RealScout Home Search portal with personalized, real-time notifications
• In-depth offer consultation and negotiation
• Extensive network of lenders, inspectors, contractors and consultants
• Personal, concierge-level service throughout the transaction
WHY CHOOSE LESLIE SHAFTON TO SELL YOUR HOME?
Our team is dedicated to providing you with the highest level of care in order to achieve the best results possible. We go the extra mile to understand your needs and provide you concierge-style service to give your house the perfect debut on the market. We partner with you throughout the sale process and provide ongoing communication, education, and advocacy.
Our team works together to provide exemplary service, making this the easiest home sale you have ever experienced.
“Leslie went above and beyond to make easy as possible as we made trips up California. I would absolutely recommend and would definitely work with her again!”
We hope to earn the opportunity to exceed your expectations!
“Leslie is very personable, an AMAZING listener, and in truth, understood our vision to precision. She thinks out of the box, is willing to stand by her clients even when the market is really tough...”
The Smith Family
WHAT’S INCLUDED IN YOUR LISTING COMMISSION
• Full housecleaning service
• Pest inspection
• Concierge service to set appointments and meet vendors to prepare home for sale
• Staging consultation to help your home shine
• Professional photography and virtual tour
• High quality print materials and property brochure
• Dedicated website
• Internet Marketing Campaign
• Including MLS, Redfin, Zillow, Trulia, Realtor.com, Movoto, Facebook, and Craigslist
• Local neighborhood campaign with listing advertisement and open house invitation
• E-blast to all local agents and brokerages
• Promotion to agent network
• Ads in appropriate publications
• Catered Broker’s Tour
• Weekend Open Houses
• Local neighborhood and market expertise
• Consultation to price your home to sell for top dollar, fast
PRICING YOUR HOUSE TO SELL
It is CRITICAL that we price your home properly from the start, while buyer interest is at its highest. If the listing price is set too high, potential buyers may be deterred from considering your home, which will limit available buyers.
HOW TO DETERMINE PRICE
1. Know current market conditions in your area
2. Look at comparable active, sold, and pending listings in a Comparative Market Analysis (CMA)
3. Examine the special features of your home and how they compare to other listings
4. Explore what buyers have recently paid for similar properties (list price vs. sales price)
5. Look at the houses on the market right now
6. Consider properties that have not sold or have had price reductions: these indicate what prices buyers are unwilling to pay under current market conditions
MARKET VALUE STRATEGIES
• There is a 95% chance of sale if a home is priced at market value.
• There is a 50% chance of sale if priced at 5% over market value.
• There is a 30% chance of sale if priced at 10% over market value.
• There is a 20% chance of sale if priced at 15% over market value.
The seller can only set the asking price. The buyers and the market will set the sale price.
STAGING TO MAKE YOUR HOUSE SHINE
PUTTING YOUR HOME’S BEST FACE FORWARD
According to the National Association of Realtors, staged homes sell 80% quicker and for up to 11% more money than non-staged properties. Staging also shortens the length of time a property is on the market. At Dudum Real Estate Group, we believe buyers tend to gravitate towards a home based on curb appeal and the first impression. That’s why we’ll work closely with you to ensure that your home is prepped and ready for sale before potential buyers see it. From creating an appealing walkway, to the removal of furniture to make a room appear larger, our agents will help transform your home into a viable product giving you the best advantage for a quick sale at your asking price.
STAGING’S IMPACT ON SALES PRICE
On average, staging a home increased the final sales price by $54,382 in the East Bay.
RETURN ON INVESTMENT
While the average cost of staging a property was $3,305, the return on investment yielded $16.45 for every dollar spent on staging.
OFFERS RECEIVED BY HOMEOWNERS
Professionally staged homes received an average of 4.7 offers, while unstaged properties received an average of only 3.7 offers.
DAYS ON THE MARKET
Staging also shortens the length of time a property remains on the market. On average, in the Bay Area professionally staged properties in our sample were on the market 19 days, while their unstaged counterparts remained on the market an average of 23 days. In other words, unstaged homes stay on the market 4 days, or 26%, longer than professionally staged homes.
PRESENTATION
We believe you never get a second chance to make a first impression. Before buyers enter a home they may potentially make an offer on, the agent will work with you to ensure that all has been done to present your home in the best possible way to appeal to potential buyers.
STAGING: BEFORE & AFTER
STAGING: BEFORE & AFTER
STAGING: BEFORE & AFTER
STAGING: BEFORE & AFTER
STAGING: BEFORE & AFTER
PROFESSIONAL PHOTOGRAPHY
Photography is an essential element of real estate marketing. Great pictures draw buyers to your property and showcase your home at its highest potential. Our photographers are the best in the industry and will make your home look even more amazing. More than 90% of today’s home buyers use the Internet to search for properties, making the photos integral to your marketing campaign. Our team spares no expense to get the very best professional photography, beautifully depicting your house both online and in print.
MARKETING TIMELINE TO SELL YOUR HOME FAST
1. Sign listing agreement and determine list date
2. Set up appointments to prepare home for sale (including possible inspections)
3. Complete disclosure package and documentation
4. Place branded signage and advertise property as Coming Soon
5. Complete necessary preparations to home, including staging
6. Professional photos
7. Create marketing campaign and materials
8. Launch on MLS and websites as New Listing
9. Catered Broker Tour, Weekend Open Houses, and offer deadline
“Leslie went above and beyond to make everything as easy as possible as we made trips up from Southern California. I would absolutely recommend her as an agent and would definitely work with her again!”
• High quality print materials and property brochure
• Virtual tour
• Designated property website
• Robust internet campaign on all social media venues (MLS, Redfin, Zillow, Realtor.com, Trulia, Movoto, Facebook, and Craigslist)
• Widely distributed open house invitation and advertisement
• Branded signage
• E-blast to all local agents and brokerages
• Promoted to agent network
• Canvas neighborhood to invite people to open house & alert buyers
• Submit ads to appropriate publications
• Individual property listing on MLS and Dudum.com
• Catered Broker Tour as well as weekend Open Houses
“My experience has been absolutely wonderful from the moment Leslie came onboard to help me and my family. This has been my first experience selling a home and together they have led me beautifully through a challenging time. I have greatly appreciated their professional expertise and have been deeply grateful for their clarity, patience and understanding. It has been a journey we have travelled together and so far, they have made a big transitional time in our lives comfortable and easy going.”
“Leslie and Kellie went above and beyond to make everything as easy as possible as we made trips up from Southern California. I would absolutely recommend both as agents, and would definitely work with them again!”
