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Fins
Masks and Snorkels
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COMPANY. profile Would Ludovico Mares ever have imagined that over the course of 60 years his small factory in Rapallo would become the worldwide leader in the production and distribution of diving equipment? Mares was founded in 1949 by former Istrian diver Ludovico Mares, who served in the Austrian Navy during World War I. Mares quickly became a small industrial company with a continuous increase in sales and never an absence of ideas for new and improved products. As the passion for diving grew around the world in the late ‘60s, the company expanded into the European diving and snorkeling market. Between 1978 and 1982, Mares earned an undisputed place as the global market leader in fins: today nearly all diving and snorkeling fins are produced using plastic materials, according to the manufacturing process invented by Mares. The company also rose quickly to the top of the regulator market, becoming an uncontested leader as well. Today, Mares has a presence in over 80 countries around the world and is internationally recognized as the leading company in the manufacturing of diving products
featuring only the best in cutting egde technology. Every solution Mares offers represents the forefront of today’s technology and is the result of the best in Italian design. A complete passion for the sea and an all-encompassing vocation implanted in the history of its legendary founder is felt at a continuous powerful level by everyone on the Mares staff. Mares has always been the best the diving industry has to offer. We will continue our strive towards greater design and innovative technology. Mares has proven its superior excellence in all waters with the 2012 collection. Over the past 60 years Mares has developed a total of four different brands to meet the needs for every person with a passion for watersports. Our well known line for enthusiastic scuba divers, the Pure Instinct line for demanding freedivers and spearfishermen, the Mares rental line for Dive Centers, and our Aquazone line for those who enjoy swimming and snorkeling. As we progress towards the future, we will continue our research and design for new products to meet the needs and desires of all those who have a passion for the sea.
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