Product Design 2019
PORTFOLIO
Shou-Hsi, Feng
C O NT ENT S DESIGN PROJECT
01
VORTEX
Vinyl turntable
02
03
04
Speaker
Lamp
Ear buds
BOOMBOX
ZAMP
DK
馮 劭熙
Shou-Hsi, Feng
I graduated from the Tatung University of industrial design in Taiwan. During these year, I always pursue a innovative approach to the design, and manufacture of functionally viable products, while maintaining a focus on aesthetics. My goal as a designer is to be in control of whole process from the first sketch to a finished product. Regarding the product, I’m not only interesting in the design but also in the process of production. Phone number: 0983-536-130
I would love to bring my newly develop skills
E-mail: ssss88188@gmail.com
into practice and broaden my horizon. I like
Line ID: fengsh
to get out of my comfort zone and I am
Birth: 19 August 1997
eager to learn new things.
Education 2012 - 2015
Ne-Hu senior high school
2015 - 2019
Tatung University of Industrial Design
Experience 2019
Participate in Visual Team of Graduation Exhibition Assisting in Typographic design of graduation special issue
2018
Intern in 擬模 “NEMOR” Digital Creative CO., LTD As a design assistant
2018
Visit to 京都工藝纖維大學 “Kyoto Institute of Technology” in Japan Participating in an academic exchange program
2018
Participate in Visual Team of Final Exhibition Assist in creating key vision and related graphic designs
2017
Serving as Public Relations Organize class reunion and social activities
Proficiency Skill Adobe illustrator
Rhino 3D
Adobe Photoshop
Keyshot
Adobe InDesign
Grasshoper
Adobe Premiere
Product 01 vinyl turntable
CREATIVE BACKGROUD W HY A R E V IN YL B A CK IN T H E G RO O VE
Most people listen to the most convenient devices at hand，such as mobile phones and digital Walkmans. Music is omnipresent nowadays. However, behind the trend of “ fast fashion ” ， people start to cherish the value of classics and timelessness.
CO M M E RCI A L O P P O RTU N IT Y In 2013, the U.S. sold 4.6 million vinyl records, nearly five times more than five years ago. According to statistics, global vinyl record sales totaled $ 171 million, compared to only $ 55 million five years ago. The entire Taiwan market has grown since 8 years ago.
ABOUT If you listen to songs on your computer, a lot of information will make you dizzy. But, when you have a record in your hand, you need to take it slowly: put it on the record player and listen to music. In other wordsďźŒ when you buy a vinyl record, you just buy yourself leisure.
Th e cha rm of tra ditiona l vinyl
The British Phonographic Industry said: “Respondents consider playing albums, sound quality, and cover images as the main reasons to like vinyl records". However, after interviewing some vinyl collectors, we found several reason why they love vinyl ...
authentic pure sound experience physical format collectible album design
CONCEPT The core of the product is a technique that incorporates automatic optical inspection with pattern recognition algorithms. That is, using an optical lens to detect the surface of the vinyl, then using a numerical algorithm to translate the engravings on the surface into digital music.
HOW TO USE
Step 1
Step 2
Step 3
STAR T
A O I S TA R T
AOI FINISH
Press the button and the indicator light will ash red.
The lens scans the surface of the vinyl, and then uses an algorithm to convert it into digital audio.
When the automatic optical detection lens is scanned, the light will change to light blue.
Step 4
Step 5
Step 6
MUS I C S T AR T
O P E R A TE
VO LU M E
When the music starts playing, the laser light spot will illuminate the vinyl surface and move as the song progresses.
Use your ďŹ ngers to block the laser light source (music pause), and move to the position of the song you want to play.
Control the volume by sliding your ďŹ nger.
PROCESS
Control Panel
Movement
Turntable
Monomer
Grille
Sensor
Vinyl Records
Assemble
Sand Blast
Electroplate
Textile
FINAL
“
One Finger Mastery, Endless Wonders Intuitive Control, Unprecedented Experience
”
Graduate Exhibition
Product 02 portable stereo
Target Group Demand & Concept
Concept
Target Group value-added
For men live alone from 25 to 35
products combined with modern
years old, hope that this product
design ”. Because of its portabil-
not only becomes a symbol of user
ity, and excellent sound effects,
status, but also remind users to
The BOOMBOX once became a
keep a young heart.
“
The
emotional
synonym for urban youth entertainment culture in 1980’s
Persona Mike is 30 years old, single and living a solitary life. When he comes home from work and face an empty room, he feels lonely often, so he usually turns on the sound or the TV to make the sound ood the space.
Culture The BOOMBOX not only opens up the way that musicis taken out of the house from the room, from personal appreciation
to
become
group an
sharing.
important
Has
initiation
hip-pop, and street culture.
also of
1980 Retro
Modern Style
The combination of modern design elements and vintage. Finding inspiration in boutique or modern architecture.
Modern Achitecture Rhombus
surface
elements
in
modern architecture are added to give a strong visual impression.
Industrial Style The industrial style doesn’t intentionally hide various hydropower lines. Instead, it transforms it into one of the indoor visual elements through the arrangement of locations and the cooporation of colors.
Product 03 bluetooth earbuds
Student OďŹƒceworker
Student stress source Examination / Human relation / Expectations of parents
OďŹƒce worker stress source Economic pressure / Workplace competition / Family pressure
TARGET GROUP DEMAND
Requirement? The rhythm of life can be on the right track, looking for a medium that can adjust the body and mind. Find an outlet in this chaotic world.
2000~2008 InďŹ nite communications sprout to maturity
2011~2012 Car owners using Bluetooth sharply
2013 Wireless Acoustics Great Forword
Ericsson/motorola
Sony Ericsson/Samsung
Dash Pro/Apple
2010 Unlimited stereo music convenience
2013 Wireless Sports Specialization
Sony Ericsson
Beats/Jabra Rox
One step to facilitate easy to carry 360 rotation open, use portable
Charging the battery magnet adsorption, easier to storage
HOW TO USE Duke Voice Service is a intelligent cloud
The sensors in the earplugs.
servive that allow you to voice-enable
Automatically adjust the earplugs
connected earbuds. Duke Voice Service
while wearing earbuds.
allow users to interact with products in the natural way with their voice.
No need to contact the earbuds, but still can under control. Follow the direction, ← →(changing music)↑↓ (adjusting volume).
Product 04 lamp
ZAMP
Demonstrates the beauty and lines of Phoenix's rebirth
Lightly press the neck of the lamp. on/o
The wing means that supporting my base also brings me freedom.
Made of steel, Besides, the edges are stitched with silver arc. To achieve the goal of combining the dierent materials.
Red represents willpower and courage. I hope that through this product, it can convey to consumers with a attitude to face life. If it fails, it can also be reborn like a phoenix.
Phone number: 0983-536-130
THANK YOU !
E-mail: ssss88188@gmail.com Line ID: fengsh Birth: 19 August 1997