2019 portfolio by Shou-Hsi, Feng

Product Design 2019

PORTFOLIO

Shou-Hsi, Feng

C O NT ENT S DESIGN PROJECT

01

VORTEX

Vinyl turntable

02

03

04

Speaker

Lamp

Ear buds

BOOMBOX

ZAMP

DK

馮 劭熙

Shou-Hsi, Feng

I graduated from the Tatung University of industrial design in Taiwan. During these year, I always pursue a innovative approach to the design, and manufacture of functionally viable products, while maintaining a focus on aesthetics. My goal as a designer is to be in control of whole process from the first sketch to a finished product. Regarding the product, I’m not only interesting in the design but also in the process of production.

Phone number: 0983-536-130

I would love to bring my newly develop skills

E-mail: ssss88188@gmail.com

into practice and broaden my horizon. I like

Line ID: fengsh

to get out of my comfort zone and I am

Birth: 19 August 1997

eager to learn new things.

Education 2012 - 2015

Ne-Hu senior high school

2015 - 2019

Tatung University of Industrial Design

Experience 2019

Participate in Visual Team of Graduation Exhibition Assisting in Typographic design of graduation special issue

2018

Intern in 擬模 “NEMOR” Digital Creative CO., LTD As a design assistant

2018

Visit to 京都工藝纖維大學 “Kyoto Institute of Technology” in Japan Participating in an academic exchange program

2018

Participate in Visual Team of Final Exhibition Assist in creating key vision and related graphic designs

2017

Serving as Public Relations Organize class reunion and social activities

Proficiency Skill Adobe illustrator

Rhino 3D

Adobe Photoshop

Keyshot

Adobe InDesign

Grasshoper

Adobe Premiere

Product 01 vinyl turntable

CREATIVE BACKGROUD W HY A R E V IN YL B A CK IN T H E G RO O VE

Most people listen to the most convenient devices at hand，such as mobile phones and digital Walkmans. Music is omnipresent nowadays. However, behind the trend of “ fast fashion ” ， people start to cherish the value of classics and timelessness.

CO M M E RCI A L O P P O RTU N IT Y In 2013, the U.S. sold 4.6 million vinyl records, nearly five times more than five years ago. According to statistics, global vinyl record sales totaled $ 171 million, compared to only $ 55 million five years ago. The entire Taiwan market has grown since 8 years ago.

ABOUT If you listen to songs on your computer, a lot of information will make you dizzy. But, when you have a record in your hand, you need to take it slowly: put it on the record player and listen to music. In other wordsďźŒ when you buy a vinyl record, you just buy yourself leisure.

Th e cha rm of tra ditiona l vinyl

The British Phonographic Industry said: “Respondents consider playing albums, sound quality, and cover images as the main reasons to like vinyl records". However, after interviewing some vinyl collectors, we found several reason why they love vinyl ...

authentic pure sound experience physical format collectible album design

CONCEPT The core of the product is a technique that incorporates automatic optical inspection with pattern recognition algorithms. That is, using an optical lens to detect the surface of the vinyl, then using a numerical algorithm to translate the engravings on the surface into digital music.

HOW TO USE

Step 1

Step 2

Step 3

STAR T

A O I S TA R T

AOI FINISH

Press the button and the indicator light will ash red.

The lens scans the surface of the vinyl, and then uses an algorithm to convert it into digital audio.

When the automatic optical detection lens is scanned, the light will change to light blue.

Step 4

Step 5

Step 6

MUS I C S T AR T

O P E R A TE

VO LU M E

When the music starts playing, the laser light spot will illuminate the vinyl surface and move as the song progresses.

Use your ďŹ ngers to block the laser light source (music pause), and move to the position of the song you want to play.

Control the volume by sliding your ďŹ nger.

PROCESS

Control Panel

Movement

Turntable

Monomer

Grille

Sensor

Vinyl Records

Assemble

Sand Blast

Electroplate

Textile

FINAL

“

One Finger Mastery, Endless Wonders Intuitive Control, Unprecedented Experience

”

Graduate Exhibition

Product 02 portable stereo

Target Group Demand & Concept

Concept

Target Group value-added

For men live alone from 25 to 35

products combined with modern

years old, hope that this product

design ”. Because of its portabil-

not only becomes a symbol of user

ity, and excellent sound effects,

status, but also remind users to

The BOOMBOX once became a

keep a young heart.

“

The

emotional

synonym for urban youth entertainment culture in 1980’s

Persona Mike is 30 years old, single and living a solitary life. When he comes home from work and face an empty room, he feels lonely often, so he usually turns on the sound or the TV to make the sound ood the space.

Culture The BOOMBOX not only opens up the way that musicis taken out of the house from the room, from personal appreciation

to

become

group an

sharing.

important

Has

initiation

hip-pop, and street culture.

also of

1980 Retro

Modern Style

The combination of modern design elements and vintage. Finding inspiration in boutique or modern architecture.

Modern Achitecture Rhombus

surface

elements

in

modern architecture are added to give a strong visual impression.

Industrial Style The industrial style doesn’t intentionally hide various hydropower lines. Instead, it transforms it into one of the indoor visual elements through the arrangement of locations and the cooporation of colors.

Product 03 bluetooth earbuds

Student OďŹƒceworker

Student stress source Examination / Human relation / Expectations of parents

OďŹƒce worker stress source Economic pressure / Workplace competition / Family pressure

TARGET GROUP DEMAND

Requirement?

The rhythm of life can be on the right track, looking for a medium that can adjust the body and mind. Find an outlet in this chaotic world.

2000~2008 InďŹ nite communications sprout to maturity

2011~2012 Car owners using Bluetooth sharply

2013 Wireless Acoustics Great Forword

Ericsson/motorola

Sony Ericsson/Samsung

Dash Pro/Apple

2010 Unlimited stereo music convenience

2013 Wireless Sports Specialization

Sony Ericsson

Beats/Jabra Rox

One step to facilitate easy to carry 360 rotation open, use portable

Charging the battery magnet adsorption, easier to storage

HOW TO USE Duke Voice Service is a intelligent cloud

The sensors in the earplugs.

servive that allow you to voice-enable

Automatically adjust the earplugs

connected earbuds. Duke Voice Service

while wearing earbuds.

allow users to interact with products in the natural way with their voice.

No need to contact the earbuds, but still can under control. Follow the direction, ← →(changing music)↑↓ (adjusting volume).

Product 04 lamp

ZAMP

Demonstrates the beauty and lines of Phoenix's rebirth

Lightly press the neck of the lamp. on/o

The wing means that supporting my base also brings me freedom.

Made of steel, Besides, the edges are stitched with silver arc. To achieve the goal of combining the dierent materials.

Red represents willpower and courage. I hope that through this product, it can convey to consumers with a attitude to face life. If it fails, it can also be reborn like a phoenix.

Phone number: 0983-536-130

THANK YOU !

E-mail: ssss88188@gmail.com Line ID: fengsh Birth: 19 August 1997