Key Messages

KEY MESSAGES

The Importance Of OneDU Brand Narrative

Having clarity, peace of mind and confidence in who we are, what we offer and how we approach our work allows us to speak with focus, consistency and conviction every time we share DU’s story with others. With increased competition for students, unrest in our world and a 24/7 media cycle, it’s critical that our messaging break through the noise. This is how we share our thoughts, vision and perspectives to fulfill our mission and vision of serving the public good by helping the DU community pursue careers and lives for purpose.

As we work together to raise the visibility of our institution in communities around the nation and globe, weaving the essence of our mission, vision and values as well as the takeaway ideas and differentiators found in this section into all your communications ensures that we are consistently disseminating the DU brand as efficiently and effectively as possible.

• Remain responsible global citizens who make a difference. • Nurture a dedicated network of partners who seek to advance the public good.

Keep the following elements top of mind as the underlying heartbeat of the messaging you craft on behalf of DU.

Our Vision

The University of Denver will be a great private university dedicated to the public good.

Our Mission

To promote learning by engaging with students in advancing scholarly inquiry, cultivating critical and creative thought and generating knowledge. Our active partnerships with local and global communities contribute to a sustainable common good.

Our Values

In all that we do, we strive for excellence, innovation, engagement, integrity and inclusiveness.

Our Cause Statement

DU inspires courageous excellence that invites each of us to advance the public good through our insight and passion.

KEY MESSAGES

Our Differentiators

We have specific qualities that set us apart from our peers and resonate with our target audiences’ motivations. We call these differentiators our “unique value propositions,” or UVPs. These UVPs can speak to an individual’s needs and motivations—as well as a group’s. They also paint a singularly compelling picture of our story and institution. Our UVPs are grounded in current proof of performance, and they create space for all of the University’s entities to find their place without diminishing or diluting our message takeaways, while also providing focus as we grow into our future. Consistently using our UVPs in all messaging ensures we stay true to our brand position and convey the best of who we are.

To learn more about proof points supporting each of these differentiators or to submit your own, please visit du.edu/brand-proof-points or email brand@du.edu.

4D Experience

University of Denver students—past, present and future—benefit from a transformational experience that builds a life of purpose and develops their intellectual growth, character, well-being and careers.

Campus and Location

With both a vibrant city campus and the Kennedy Mountain Campus, located in the heart of the Rocky Mountains, the University offers multiple opportunities for networking, learning, reflection and making meaningful connections.

Collaborative Problem-Solving

Our community collaborates on research that breaks new ground, enhances knowledge, addresses inequities and channels passions to serve the public good.

Global Citizenship

At the University of Denver, we inspire communities to think and act globally, inclusively and equitably to address our planet’s most pressing problems and advance social justice.

Messages for Use in Annual Reports, Printed and Digital Materials

Equal Opportunity Statement long form

The University of Denver is an Equal Opportunity Institution. It is the policy of the University not to discriminate in the admission of students, in the provision of services or in employment on the basis of race, ethnicity, color, religion, sex, national origin, age, marital or veteran status, sexual orientation or disability. The University complies with all applicable federal, state and local laws, regulations and Executive Orders. Inquiries concerning allegations of discrimination based on any of the above factors may be referred to the University of Denver Office of Equal Opportunity & Title IX: du.edu/equalopportunity.

Equal Opportunity Statement short form

The University of Denver is an Equal Opportunity Institution.

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About the University of Denver

Founded in 1864, the University of Denver is a private university that empowers students who want to make a difference through the 4D Experience. Recognized as one of the top research universities in the country, DU has more than 300 academic programs serving about 12,000 graduate and undergraduate students. DU students benefit from a transformational experience on two campuses—in the city and in the mountains—that channel their passions to serve the public good. Visit the University’s Newsroom or follow the University on Facebook, Instagram, LinkedIn, Twitter and YouTube.

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About the University of Denver

The University of Denver is a private institution dedicated to the public good. Here, we create a better future for all.

Through the 4D Experience, our community members build skills, knowledge and perspective at our campuses nestled in the vibrant city of Denver and the Rocky Mountains. As globally minded citizens, we strive to make a difference in the world and create real, lasting change through collaborations and cutting-edge research designed to solve real-world challenges. For over 150 years, DU has offered a multitude of disciplines, majors and degrees designed to prepare students for lives and careers of purpose. Visit the University’s Newsroom or follow the University on Facebook, Instagram, LinkedIn, Twitter and YouTube to learn more.