Audiences

AUDIENCES

Our Audiences

The University serves many audiences daily—each with their own motivations, perspectives and connection to our brand. Below are just a few:

• Prospective and current students—online and in-person • Faculty and staff • Legislators and government officials • Industry thought leaders • Community members—locally, nationally and globally

In some instances, additional research has yielded insight into our key audience motivators and allowed for the development of personas. Where available, this information is available for internal audiences and can be found at: du.edu/audiencemotivators.

Here are some conceptual examples of how different tones might be applied to messaging in order to create appeal for different audiences:

Alumni/Donors (Influential Idealist)

At the University of Denver, our record of accomplishment and global impact inspires us to serve a world that looks to us for leadership. We are constantly setting goals, trusting that our deepest values and noblest ideals will guide us. We treasure diverse and empathetic viewpoints, knowing they enrich the world around us and bring us the necessary perspective to lead change in our communities..

Faculty (Innovative Visionary)

At the University of Denver, our insight begins in diligent study, grows through life-changing learning experiences in and out of the classroom, and flourishes as we discover real solutions to global challenges. Here, we strengthen students’ minds, build their confidence and stretch their sense of what’s possible until they are ready to lead with unmistakable vision.

Students (Determined Engager)

At the University of Denver, we embrace every challenge with the determination, passion and courage that unlocks new possibilities. We build a culture that celebrates risk-taking, fearless questioning and forging unlikely collaborations that reveal unexpected strength. We seek always to embody the inclusivity, persistence, and dedication that drive personal growth and social change.