Shazam Identity Guidelines 2017. 11.04.17 | v2.1 Lite
Š Copyright Shazam Entertainment Limited 2002 to present. All rights reserved.
Shazam Identity Guidelines
Welcome.
Introduction—Welcome
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Shazam is the home of music discovery. Inside our identity guide you’ll find the images we use, the colors we choose, our logos, words and best practices. Each has a specific role to play, but the real magic happens when they’re all used together. The following pages will help you understand our brand, what it stands for and how to express it in the best possible way.
Shazam Identity Guidelines
Introduction—Contents
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Take a look inside... Introduction
Partners
How We Look
Contents
Logo Relationships
Products
Logos
Typography
Contacts
Masterbrand Logo
Introduction
Design & Marketing Contacts
Logo Clearspace
Cuts
Vertical Logo
Headlines
Vertical Logo Clearspace
Caps
Masterbrand Icon
Examples
Icon Clearspace Mono
Color
In-App
Shazam Blues Secondary Palette
Shazam Identity Guidelines
Logos.
Logos
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Shazam Identity Guidelines
Logos—Masterbrand Logo
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Masterbrand Logo. The primary logo is our frontman. · First way to signify our presence in the world · Used in consumer and business facing materials whenever possible as the first port of call · Our clearest visual signpost in the app scene and tech universe · Works on dark and light backgrounds for print and digital both digital formats · Do not reproduce the Shazam logo · Use the official assets provided at brandfolder.com/shazam
Pretty please with Shazams on top.
Shazam Identity Guidelines
Logos—Logo Clearspace
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Logo Clearspace. Minimum clearspace: ½ of the logo’s height. ½y
y
½y
DIGITAL
40px height minimum
0.4 inches height minimum
Shazam Identity Guidelines
Logos—Vertical Logo
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Vertical Logo. Having width issues with the Masterbrand Logo? Vertical Logo to the rescue. But use it sparingly. There can only be one hero.
Shazam Identity Guidelines
Logos—Vertical Lockup Clearspace
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Vertical Logo Clearspace. Minimum clearspace: ¼ of the logo’s width.
¼×
×
¼×
DIGITAL
100px height minimum
1 inch height minimum
Shazam Identity Guidelines
Logos—Masterbrand Icon
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Masterbrand Icon. · The Shazam icon is only for use in instances where our brand has already been established or as a signatory mark or avatar. Always use the Masterbrand Logo in any uncertainty · It must always be accompanied by the word 'Shazam' in hero statements or copy · Elements of the icon are fixed and must not be re-proportioned, redrawn, or modified
Shazam Identity Guidelines
¼×
Logos—Icon Clearspace
×
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¼×
Icon Clearspace. · Keep the area around the icon relatively clear · Minimum clearspace: ¼ of the icon’s width · No other logos, icons, type, or other graphic element should infringe on its space
SIZING
Scale and proportion are determined by the available space, aesthetics, function, and visibility. There is no maximum size for the Shazam icon.
DIGITAL
40px height minimum
0.4 inches height minimum
Shazam Identity Guidelines
DIGITAL
Logos—Mono
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Mono. Use the Mono Logos and Icons when you need to go old-school because full color versions can’t be used. DIGITAL
Don’t apply a solid background color to the Masterbrand PRINT
icon. Switch it out for a 30% white fill.
It’s hard to print transparencies. So go ahead and knock that icon out.
Shazam Identity Guidelines
Logos—In App
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In App. Please do not recreate the listening screen visual. Refer to brandfolder.com/shazam for all the usable assets you could possibly imagine.
Shazam Identity Guidelines
Partners.
Partners
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Shazam Identity Guidelines
Partners—Logos
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Logo Relationships. ½y
y
Shazam bands together with lots of companies. Use your best judgment when selecting which format to implement. HORIZONTAL
For horizontal or type-based partner logos use the Masterbrand Logo, match heights and separate with a y
½y
clearspace equal to half the height of the logo.
VERTICAL
For vertical or graphic-based partner logos use the Vertical Logo, match heights and separate with a clearspace equal to a third of the height of the logo.
Shazam Identity Guidelines
Typography
Typography.
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Shazam Identity Guidelines
Typography—Introduction
Say hello to LL Circular - the typeface we use to make Shazam beautiful.
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An Introduction. Here comes the jargon... Circular strikes a balance between conceptual rigour, skilled workmanship and measured idiosyncrasy, resulting in a no-nonsense sans-serif text font with unmistakable character yet universal appeal.
So there.
USAGE
These guides are to be followed when using Circular internally. When the font isn’t licensed by a partner, fallbacks should be used.
Shazam Identity Guidelines
Typography—Cuts
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We use 3 weights. Circular Book
Circular Bold
Circular Black
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Shazam Identity Guidelines
Typography—Headlines
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Headlines should be Circular Black, sentence case, ranged left with leading (pt) equal to font size (pt). Tracking is -40.
Shazam Identity Guidelines
Typography—Body
Body copy should be Circular Book, sentence case, ranged left with leading (pt) equal to font size (pt) × 1.3 Use Bold or Black to intersperse sub-headlines, highlights & links.
Yo, I’m an example paragraph. My body copy is 12pt, so my leading is 12pt × 1.3 = 16pt. I’m gonna put something really important here. Quick tip - if you ever land on a decimal point, then round me up to the nearest whole number. Don’t worry, we hate counting too.
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Shazam Identity Guidelines
Typography—Caps
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EVER FEEL THE NEED TO SHOUT? US TOO. BUT TRY & CHILL LIKE DAVE. USE CAPS VERY SPARINGLY FOR THE OCCASIONAL TITLE OR LINK. OH, AND MAKE SURE TO TURN THAT TRACKING ALL THE WAY UP TO 20.
Shazam Identity Guidelines
Typography—Example
‘Hello’ by Adele: 3 million Shazams in just 34 days. BY DUNCAN RILEY
Adele’s 2015 return has been an overwhelming success. Records have been broken across the world and she recently hit 3 million Shazams in just 34 days for her single, ‘Hello’. The track has also been in the Top 20 of every Shazam chart across the world, from Uruguay to China, America to South Africa.
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Shazam Identity Guidelines
Color.
Color
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Shazam Identity Guidelines
Color—Shazam Blues
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Shazam Blues. · Use our Hero Blue for all primary statements · Contrast it with plenty white space
Remember the code... Double Zero, Double Eight, Double F. You’ll need it.
SECONDARY PALETTE
Music tastes are varied and so is our palette. Say hello to our backing band on the next page...
Hero Blue. 0088FF R0 G136 B255 C100 M47 Y0 K0 PMS 3005 C
Sky Blue.
Royal Blue.
00CCFF
2255FF
R0 G204 B255
R34 G85 B255
Teal.
Sunset.
Indigo.
Peel.
Hot Coral.
00CCCC
FFBB00
6655CC
FF8800
FF2255
R204 G204 B100
R255 G187 B0
R102 G85 B204
R255 G136 B0
R255 G34 B85
Burnt Orange.
Mulberry.
Green.
Hot Pink.
Yellow.
FF5511
A33AAA
00CC55
DD1166
FFDD22
R255 G85 B17
R163 G58 B170
R0 G204 B85
R221 G17 B102
R255 G221 B34
Shazam Identity Guidelines
How We Look.
How We Look
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Shazam Identity Guidelines
Products.
How We Look—Products
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Marketing Shazam. If you’re looking to promote the Shazam apps, we have several resources available. Always use the latest product screenshots available at brandfolder.com/shazam like so:
· As a single shot · In multi-device lockups · In-situ
Do not to overlay logos, text, or other elements that detract focus. Take a look at the following pages for a simple visual guide.
Shazam Identity Guidelines
Contacts.
Contacts
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Shazam Identity Guidelines
Contacts—Design & Marketing
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Design & Marketing Contacts Duncan Riley Global Head of Design duncan.riley@shazam.com
Jonathan Ruiz (US) Senior Visual Designer jonathan.ruiz@shazam.com