THE STYLE GUIDE.
PAGE 2
KEY FEATURES
Our brand identity is key to our future success. As our business grows and becomes more diverse (for example with the addition of new stations), and as digital becomes a more and more important channel, it is important that we present the brand in a recognisable and consistent way. This page summarises the key elements of our identity system (and also any changes, where elements have evolved).
Names The name of the master brand is Absolute Radio and should never be shortened to Absolute. • It’s important as we extend our brand to new audiences and new channels that people understand what we do. We’re proud to be a radio brand – but we’re a modern radio brand, that understands radio is content, not channel. Discovery Icon Absolute Radio has one central icon, the ‘Discovery Icon’. • Having an icon is important to help people navigate app stores (which they do with pattern recognition). • We need to use our icon consistently and persistently to make sure it becomes indelibly associated with our brand.
Colour To the extent that visual content features colour other than black and white, the primary colour shall be purple. TEXTURES Across the Absolute Radio channel portfolio, we have introduced a number of textures to help signpost and reflect each channel’s content. NO Angled type We have removed angled type from our previous identity toolkit. • Angled type has problems in digital media – because of limited space, or because HTML text can’t currently be rendered at an angle. • Removal of angled type as an element of the brand identity helps to maintain consistency across all channels.
Navigational logos Our brand icons set must allow for easy navigation between the channels in the Absolute Radio portfolio. • Moving our audience around within Absolute Radio channels is central to our strategy. • The ‘portfolio’ versions of the logo have been introduced for use within strongly Absolute Radio branded environments to make navigation easy and fun. • They are secondary elements and must not stand alone. Digital icons A system for branding our mobile and web apps is essential given the importance of app distribution to our digital strategy. • Digital icons have been created to feel part of the same family, while distinguishing between channel apps and content apps. • Visual distinction between app icons and web link icons is essential.
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Principles
One brand • One brand with one attitudinal audience (‘reluctant adults’), one attitude and one visual style.
Portfolio • A choice of channels available on many different platforms. • We need to strike the right balance of ‘similar difference’ when communicating the portfolio offering.
Content Modernity • Absolute Radio provides a branded • Absolute Radio is a modern, platform for a variety of content. digital audio brand. Some of that content is branded • Our Absolute 80s, Absolute Radio 90s, in its own right. So it is important Absolute Radio 00s and Absolute to understand, and keep separate, Classic Rock channels are not retro or the channel brand and the content. ‘gold’ stations. They play classic music, • To facilitate this separation, the identity but with a thoroughly modern system provides a strong way of ‘holding’ attitude, and in a thoroughly modern any content. context. Those channels are as innovative as the main channel, and recontextualise their themes and content from a modern point-of-view.
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bASIc ELEmENTS
AN ovERvIEW The basic elements of the Absolute Radio brand identity create the ‘DNA’ of how we present ourselves. Although they may be used in different combinations and with different emphases, they build a unique, distinctive and recognisable look and feel in our marketplace. The basic elements consist of our logo, our colour palette, typeface, Discovery icon, text box, photographic style and texture. Our tone of voice principles and the way we write and talk to people are also covered later in this guide.
Logotype
Colour palette
ABCDEFGHIJKLMN OPQRSTUVWXYZ 01234567890£&!? Typography – Gotham typeface
Brand photography
Texture
Discovery icon
Text Box
‘Living’ photography
PAGE 5
DISCOVERY ICON
We have created a graphic device, known as our ‘Discovery Icon’.
It can be used to highlight key facts or messaging (therefore reinforcing our brand proposition theme of discovery) and to generally add energy within design work.
Use to highlight business URL.
Use as an interactive/navigational device.
Use as a functional interactive button.
Our icon can be used in a flexible way, from very small sizes, up to large and impactful usage to ‘shout’ key messages. When used small, the icon can highlight important information (such as drawing attention to the website address in our logotype lockup). Use within body text as bullet points. Using the icon large as an impactful illustrative element is also possible. In this case they can interact with brand photography and even contain text or simple messaging. The Discovery Icon should not be positioned at an angle. Use as a bold illustrative element, also containing simple messaging.
Use with headline to add impact.
Use with headline and ‘top line’ detail.
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Master brand logo
INTRODUCTION Our logotype is bold and confident. The logotype lock-up shown opposite consists of two parts: the Absolute Radio logotype and the Discovery Icon as a graphic device. EXCLUSION ZONE To ensure that the logotype is always clear and consistent, an area of clear space (exclusion zone) should surround the logotype. No other text or graphics should appear in this exclusion zone. The exclusion zone is the height of the ‘l’ in Absolute Radio, as illustrated opposite. This exclusion zone should be applied to all the Absolute master brand and channel logo lock-up variations. Please note there may be exceptions to this rule where space is very limited and in some digital or web scenarios. Always use the master logotype artwork files. Never try to recreate or alter the master logotype artwork. A full logo suite of master artwork versions of the Absolute Radio logo and all the Absolute channel logos in a variety of different formats can be obtained from: marketing@absoluteradio.co.uk Logo On a navigation bar The only element we allow to sit within the exclusion zone are navigational headers. For example the header bar on a homepage or PPT template.
Exclusion zone
Logo On a navigation bar
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Master brand logo usage
We have created logotype artworks for print and digital usage in a variety of formats. Please ensure you use the relevant artwork formats (Pantone, CMYK, RGB etc.).
DIGITAL
Preferred A3 size – 100 mm wide. Preferred A4 size – 55 mm wide.
Preferred size –� 125 pixels wide or greater.
Always use the master logotype artwork files. Never try to recreate or alter the master logotype artwork. A full logo suite of master artwork versions of the Absolute Radio logo and all the Absolute channel logos in a variety of different formats can be obtained from: marketing@absoluteradio.co.uk
MASTER BRAND LOGOS WITH CALL TO ACTION AND PROPOSITIONS
We have created logo lock-up variations with call to action and propositions. These can be used in advertising and promotional marketing scenarios. Preferred A3 size – 100 mm wide. Preferred A4 size – 55 mm wide.
PAGE 8
Master brand logo usage
NON PHOTOGRAPHIC BACKGROUNDS
STANDARD LOGOTYPE
REVERSE LOGOTYPE
PHOTOGRAPHIC BACKGROUNDS When producing the logotype on a photographic background ensure the logotype sits on an area of the photograph with a consistent tonal value, so the logotype remains clearly legible. The decision to choose a standard or reverse logotype is dependent on the background that it is being applied to. Light photographic and white or light grey backgrounds require a standard logotype. Dark photographic and black backgrounds require a reverse logotype.
Always use the standard logotype on a white background.
Always use a reverse logotype on black or dark backgrounds.
DO’S
Use the reverse logotype on dark photographic backgrounds.
Use the standard logotype on light photographic backgrounds.
DONT’S
Do not use the standard logotype on dark photographic backgrounds.
Do not use the reverse logotype on light photographic backgrounds.
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mASTER bRAND LoGo USAGE
poSITIoNING The Absolute Radio logotype preferred positioning is in the corners of design work and layouts. Care should be taken to ensure the exclusion zone is applied wherever possible. The logotype should be placed in the top right or top left corner for stationery applications. For advertising and comms scenarios the logotype should be placed in the bottom right corner. There may be special exceptions to this rule due to legibility or where space is limited.
Bottom right positioning for items including press advertising, comms and PowerPoint.
YOU KNOW THAT SONG ‘YOU’RE SO VAIN’… THAT’S ABOUT US.
Top right positioning for stationery items including letterhead, memos, PR releases and faxes.
PAGE 10
CHANNEL LOGOS
We have created logotype lock-ups for the Absolute 80s, Absolute Radio 90s, Absolute Radio 00s, Absolute Classic Rock and Absolute Radio extra radio stations.
CHANNEL LOGOS WITH PROPOSITIONS We have created logo lock-up variations with channel propositions. These can be used in advertising and promotional marketing scenarios. Preferred A3 size – minimum 100 mm wide. Preferred A4 size – minimum 65 mm wide.
STACKED CHANNEL LOGOS
We have created stacked logotype lock-ups for the Absolute 80s, Absolute Radio 90s, Absolute Radio 00s and Absolute Classic Rock radio stations. These are most suited for use in scenarios where (horizontal) space is restricted.
MASTERBRAND LOGOS WITH PROPOSITIONS We have created logo lock-up variations with channel propositions. These can be used in advertising and promotional marketing scenarios. Preferred A3 size – minimum 100 mm wide. Preferred A4 size – minimum 55 mm wide.
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NAVIGATIONAL LOGOS
PAGE 12
Navigational Logos are for use on web banners and general links across the Absolute Radio website. These should never be used instead of the main channel logos, nor should they appear without the primary channel logo.
16 px
MINIMUM SIZE The Discovery Icon in each lock up must not appear below 16 pixels in height.
Under no circumstances should the Navigation Logos appear without the primary Channel Logo. Here is an example of the Navigation Logos being used on a website header.
EXCLUSION ZONE No graphic element should interfere with the Navigation Logos within one Discovery Icon length.
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DIGITAL ICONS
CHANNEL APPS These are the icons that denote apps downloaded from the Apple ‘app store’ for example. These must be made white on top of purple. Web link icons/favicons iPhones (along with other smartphones) contain a function where you can set quick link icons to websites, rather than going through the phone’s Safari web browser and typing the URL. To avoid confusion when placed next to the Channel Apps, these must be created with purple on white. Content apps Content Apps are related to specific Absolute Radio shows or games like Fantasy Football. Here we introduce illustrations, which must always display the Discovery Icon. They should be bold and consistent with each other, and the illustration should always be white on purple.
CHANNEL APPS
WEB LINK ICONS
CONTENT APPS
PAGE 14
Names and abbreviations
Absolute Radio and its channels provide content through a number of different technologies. Each technology has its own unique naming convention and technical constraints in naming. This page shows how Absolute Radio and its channels are displayed across all current distribution technologies.
FM LONDON Absolute DAB NAMES 8 characters – subset in order of Long Name Absl OR AbslRad Abs R80s Abs R90s Abs R00s Abs Rock Abs RExt
Long Name 16 characters Absolute Radio Absolute R 80s Absolute Rad 90s Absolute Rad 00s Absolute C Rock Absolute R Extra
SKY NAMES 14 characters – although kerning is an issue meaning some 14 character variations don’t fit Short Name Channel Number Absolute 0107 Absolute 80s 0200 Abs Rad 90s 0203 Absolute CR 0201 FREEVIEW 727 Absolute Radio FREESAT 724 Absolute Radio VIRGIN MEDIA 915 Absolute Radio
FACEBOOK Full name Vanity URL Absolute Radio http://www.facebook.com/AbsoluteRadio Absolute 80s http://www.facebook.com/Absolute80s Absolute Radio 90s http://www.facebook.com/AbsoluteRadio90s Absolute Radio 00s http://www.facebook.com/AbsoluteRadio00s Absolute Classic Rock http://www.facebook.com/AbsoluteClassicRock TWITTER Full name Absolute Radio Absolute 80s Absolute Radio 90s Absolute Radio 00s Absolute Classic Rock
15 character username AbsoluteRadio Absolute80s AbsoluteRadio90 AbsoluteRadio00 AbsoluteClassic
APPS Brand favicon as per the style guidelines All listen apps to have the word Absolute underneath All product apps e.g clock radios to have specific brand name e.g. OC clock
PAGE 15
COLOUR Primary palette
Secondary palette
White C0 M0 Y0 K0 R225 G225 B225 HEX ffffff
White C0 M0 Y0 K0 R225 G225 B225 HEX ffffff
PMS 254C C52 M96 Y0 K0 R149 G45 B152 HEX 952d98
Grey C0 M0 Y0 K20 R210 G210 B210 HEX d1d3d4
PMS 2617C C80 M100 Y0 K0 R97 G45 B142 HEX 612d8f
Black C0 M0 Y0 K100 R0 G0 B0 HEX 000000
We have a palette of 4 colours (plus white) which are divided into 4 pairs – one primary pair and 3 secondary pairs.
Primary Palette The primary colour palette contains two purples which complement the Discovery Icon in our master brand logotype lockup. The primary colour pair is used more than the secondary colour pairs – especially in our corporate comms and design work. The pair comprises a bright ‘highlight’ purple and a dark, ‘detail’ purple colour which should be used together to complement each other. Irrespective of the above, we are an open, engaging and fresh brand so using white space is key.
Secondary Palette The secondary palette provides a neutral background. This allows areas and features highlighted using purple to stand out. It also helps to avoid using too much purple across web and press executions.
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TYPography
OUR FONT – GOTHAM
ABCDEFGHIJKLMN OPQRSTUVWXYZ 01234567890£&!?
HEADLINES
GOTHAM BOLD – USE FOR HEADLINES IN UPPERCASE ONLY
BODY TEXT
Quip eum aciliquipis aut pratie consequ ipsusci liquat lutet, quatum duis esse dunt praesequisit lute dion essed dignisi blam illa commodolorer acin eugiatum nisi blaore delit prat. Ut lortie exerili quatum. Gotham book – use for body copy in sentence case
ABCDEFGHIJKLMN OPQRSTUVWXYZ 01234567890£&!? Arial – use for electronic/system/PowerPoint font
Headlines are set in Gotham Bold, uppercase, ranged left. The leading is calculated at minus 10% of the heading point size, see the example opposite. Therefore when the point size of the text is 40pt the leading becomes 40 minus 10% (4pt) which equals 36pt, as shown. Headlines are always set with minus 20 tracking (Adobe packages).
Set in Gotham Book, upper and lowercase, ranged left. The leading for body copy should be increased in increments of 2pts. Gotham can be purchased from http://www.typography.com
ELECTRONIC/SYSTEM FONT Outside of printed applications we use Arial on a day-to-day basis. It resembles Gotham, having the same readability and openness, and comes as a standard system font in Microsoft Office. Arial is the standard system typeface in Microsoft templates, emails, web and other digital applications. We use Arial in bold, regular and regular italic in these applications. Arial should not be set below 6pt. When used in PowerPoint it should not be set below 10pt.
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TYPography
TOP LINE USAGE Headlines can sit below a ‘top line’ and Discovery Icon detail to create additional styling, impact and dynamism. The relationship between the ‘top line’ and the headline must remain consistent. It should be a certain height, width and distance away, relative to the type size of the underlying headline. The diagram opposite illustrates this relationship.
The length of the top-line should span the length of the longest line of the headline.
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PHOTOGRAPHY
There is no particular style, as our brand elements are designed to hold any content. However, photography for our Absolute 80s, Absolute Radio 90s, Absolute Radio 00s and Absolute Classic Rock channels should relate to the content theme as shown right. Where photography is under control of Absolute Radio, the preference is for images set against white/grey/black backgrounds, to avoid excessive busyness. 80s
90s
00s
Brand photography / style preference
CLASSIC ROCK
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PHOTOGRAPHY
‘LIVING’ PHOTOGRAPHY Our living photography is full-bleed colour photography and should also be memorable and striking. Living imagery is primarily used in scenarios where it is impossible to use our brand (cutout on white) photography. Most commonly this will be online in news stories and articles, or where it is too time consuming or costly to find, create or cutout brand imagery. The content of our living imagery should, wherever possible, have the same principles as our brand photography: eccentric yet approachable, intriguing and quirky.
Living photography should portray core artists in a dynamic and engaging style – live events can help add such dynamism.
Living imagery should also reflect our core proposition of discovering real music. This can be achieved by showing music related imagery with a new, imaginative or surprising angle.
Living photography can reflect intriguing and quirky areas of the world of music and entertainment.
Living photography can include images from live and intimate sessions at Absolute Radio which reflect our proposition of ‘Discover Real Music’.
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TEXTURE – AbSoLUTE RADIo
Across the Absolute Radio channel portfolio, we have introduced a number of textures to help signpost and reflect each channel’s content. The Absolute Radio masterbrand channel uses a purple gradient texture. This texture is used in content and text boxes. It adds depth to a broad range of channel content and messaging from competitions to football.
THE CHRISTIAN O’CONNELL BREAKFAST SHOW
EVERY WEEKDAY FROM 6AM
Master artwork assets of the Absolute Radio texture are available in a variety of different formats and can be obtained from: marketing@absoluteradio.co.uk
JOIN FRANK SKINNER AND DAVID BADDIEL THIS SUMMER FOR PODCASTS AND LIVE SHOWS FROM SOUTH AFRICA.
On the right is an example of text boxes using the gradient texture. It is important that the gradient direction on the top box is the opposite to the box beneath, so they don’t appear to merge together.
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TEXTURE – 80s
For the Absolute 80s channel, we use a checkerboard graphic to add an 80s feel to promotional material. Gradients are included to create contrasting patterns when shapes overlap each other. Master artwork assets of the Absolute 80s texture are available in a variety of different formats and can be obtained from: marketing@absoluteradio.co.uk
BLONDIE INTERVIEW
DURAN DURAN SPECIAL
The example on the right highlights what happens when two opposite gradients overlap each other. The checkerboard graphic can also be transformed to add a different perspective.
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TEXTURE – 90s
To add a bit of a 90s theme for the Absolute Radio 90s channel, we add a spray paint flourish to the text boxes. 3 to 4 flourishes per box are enough.
DAVE GROHL CLASSIC 90s INTERVIEWS ON ABSOLUTE RADIO 90s
Master artwork assets of the Absolute Radio 90s texture are available in a variety of different formats and can be obtained from: marketing@absoluteradio.co.uk
CLASSIC CONCERTS OASIS LIVE AT KNEBWORTH
Where possible, the text boxes for our Absolute Radio 90s channel should be connected to one of the edges of the main image box. This also applies to individual spray flourishes.
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TEXTURE – 00s
For the Absolute Radio 00s channel, we introduce a two tone sound wave graphic. Both Absolute Radio purples are overlayed to create contrasting patterns. The graphic can be attributed to live music and technology inspired marketing which dominated the decade. Master artwork assets of the Absolute Radio 00s texture are available in a variety of different formats and can be obtained from: marketing@absoluteradio.co.uk
The Absolute Radio 00s graphic can flow in and out of bounding boxes and interact with photography. The graphic can also be desaturated and used in mastheads and to highlight important information as per the example on the right.
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TEXTURE – cLASSIc RocK
To differentiate the Absolute Classic Rock channel from the main Absolute Radio channel, we have introduced a texture to help reflect the Absolute Classic Rock content. It can be used to highlight headers and add depth to backgrounds. It should be used imaginatively, and not overused. It should only be used as a framing device for the main image.
CLASSIC ROCK ARCHIVES
LED ZEPPELIN ON ABSOLUTE CLASSIC ROCK
Master artwork assets of the Absolute Classic Rock texture are available in a variety of different formats and can be obtained from: marketing@absoluteradio.co.uk
CLASSIC ROCK ARCHIVES
LED ZEPPELIN ON ABSOLUTE CLASSIC ROCK
On the right is a typical holding frame for text using the texture in the purple box. With the Absolute Classic Rock channel, boxes can be re-sized accordingly with bold compositions to create nice tensions with copy and photography.
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TEXTURE – AbSoLUTE RADIo EXTRA
Absolute Radio extra uses the same gradient texture style as the Absolute Radio masterbrand channel, but uses areas of black along side the gradient texture to help differentiate between the two channels. Master artwork assets of the Absolute Radio extra texture are available in a variety of different formats and can be obtained from: marketing@absoluteradio.co.uk
GEOFF LLOYD UNKNOWN PLEASURES JOIN GEOFF FOR HIS SUNDAY NIGHT MUSIC SHOW AS HE UNVEILS A SMÖRGÅSBORD OF THE BEST NEW ALTERNATIVE RELEASES AND SOME OF HIS PERSONAL FAVOURITES.
ASTON VILLA VS WEST HAM HEAR NEWS AND VIEWS FROM THE LATEST ACTION IN THE BARCLAYS PREMIER LEAGUE.
The bottom text box should only ever be changed to black, and the top text box remains in the purple gradient texture.
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pRINcIpLES FoR HoLDING coNTENT
TEXT boXES Text boxes are designed to be flexible, and allow key messaging to be placed on top of photography. On the right is a recommended guide for housing copy comfortably, but we do encourage an imaginative approach for how these are used going forward for the likes of our Absolute 80s, Absolute Radio 90s, Absolute Radio 00s and Absolute Classic Rock channels. Please see page 30 to see how we have experimented with text boxes in our ‘dialed-up’ homepages.
REcommENDED mARGINS Depending on the typesize you choose, leave a distance of the cap height to the edge of the text box. JOIN FRANK SKINNER AND DAVID BADDIEL THIS SUMMER FOR PODCASTS AND LIVE SHOWS FROM SOUTH AFRICA.
For the Classic Rock, 80s, 90s and 00s channels, we encourage more tension, so half the cap height works best.
Thought into where these text boxes are placed is key. They should be placed sensitively around photography and should not obscure someone’s face.
JOIN FRANK SKINNER AND DAVID BADDIEL THIS SUMMER FOR PODCASTS AND LIVE SHOWS FROM SOUTH AFRICA.
JOIN FRANK SKINNER AND DAVID BADDIEL THIS SUMMER FOR PODCASTS AND LIVE SHOWS FROM SOUTH AFRICA.
PAGE 27
ToNE oF voIcE
Key words describing the brand are ‘irreverent’, ‘un-inhibited’, ‘spontaneous’ and ‘upbeat’. Alternatively, here we are in a sentence: a brand that speaks simply, tells it as it is with charm, and enjoys the occasional diversion into mischief and absurdity. A few examples are shown opposite.
EVERY LITTLE ING SHE DOES IS MAGIC, EXCETH PT WHEN THE BATHROOM DOOR IS CLOSED.
YOU KNOW THAT SONG ‘YOU’RE SO VAIN’. THAT’S ABOUT US.
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pUTTING IT ALL ToGETHER
WEb HomEpAGE Our website re-skin shows all of our brand elements working in harmony together. The main panel should be used to display great imagery and smart, engaging headlines that keep the user inspired or intrigued. Discovery Icons are used to highlight key points of interaction or navigation.
MUSIC FOOTBALL COMEDY
JOIN FRANK SKINNER AND DAVID BADDIEL THIS SUMMER FOR PODCASTS AND LIVE SHOWS FROM SOUTH AFRICA.
Football kit app
Baddiel & Skinner
One Last Dream
Win Isle of Wight tickets
The Rolling Stones
PAGE 29
pUTTING IT ALL ToGETHER
cHANNEL HomEpAGES Here is the same homepage example but for the individual channels. There is a well balanced use of purple and textures on web buttons and text boxes, which help differentiate the channels but also keep them within the same family. Striking the right balance of ‘similar difference’. It is important that the Gotham bold typeface is used for headers throughout.
MUSIC
MUSIC
INTERVIEW ARCHIVE
CLASSIC INTERVIEWS OUR PLAYLISTS
QUIZ
CLASSIC CONCERTS
Football kit app
Baddiel & Skinner
MUSIC
CLASSIC CONCERTS
INTERVIEWS OUR PLAYLISTS
INTERVIEW ARCHIVE
One Last Dream
Win Isle of Wight tickets
The Rolling Stones
Baddiel & Skinner
Win Isle of Wight tickets
Win Isle of Wight tickets
The Rolling Stones
COMEDY
GEOFF LLOYD UNKNOWN PLEASURES
DISCOVER LIVE MUSIC
One Last Dream
One Last Dream
FOOTBALL
MARSHALL MATHERS Baddiel & Skinner
Football kit app
MUSIC
QUIZ
HIP HOP’S FINEST
Football kit app
OASIS LIVE AT KNEBWORTH
BLONDIE INTERVIEW
HIGH VOLTAGE FESTIVAL The Rolling Stones
Football kit app
Baddiel & Skinner
One Last Dream
Win Isle of Wight tickets
The Rolling Stones
Football kit app
Baddiel & Skinner
One Last Dream
Win Isle of Wight tickets
The Rolling Stones
PAGE 30
pUTTING IT ALL ToGETHER
cHANNEL HomEpAGES – ‘DIALED-Up’ The individual channel homepages can be ‘dialed-up’ to add more flexibility. Text can sit outside of boxes so it can be increased in size to highlight key messaging and textures can interact with photography more.
MUSIC
MUSIC
CLASSIC INTERVIEWS
INTERVIEW ARCHIVE
OUR PLAYLISTS
QUIZ
CLASSIC 90s MOVIES QUENTIN TARANTINO’S PULP FICTION
UB40 SIGNING OFF TOUR Football kit app
MUSIC
INTERVIEWS OUR PLAYLISTS
21
ST
Baddiel & Skinner
One Last Dream
Baddiel & Skinner
Win Isle of Wight tickets
The Rolling Stones
Football kit app
CLASSIC CONCERTS
MUSIC FOOTBALL
QUIZ
COMEDY
CENTURY ROCK
One Last Dream
The Rolling Stones
INTERVIEW ARCHIVE
Baddiel & Skinner
One Last Dream
RONNIE WOOD Football kit app
Baddiel & Skinner
One Last Dream
Win Isle of Wight tickets
The Rolling Stones
Win Isle of Wight tickets
The Rolling Stones
GEOFF LLOYD UNKNOWN PLEASURES
LEGENDS OF ROCK
THE FOO FIGHTERS LIVE Football kit app
Win Isle of Wight tickets
JOIN GEOFF FOR HIS SUNDAY NIGHT MUSIC SHOW AS HE UNVEILS A SMÖRGÅSBORD OF THE BEST NEW ALTERNATIVE RELEASES AND SOME OF HIS PERSONAL FAVOURITES.
Football kit app
Baddiel & Skinner
One Last Dream
Win Isle of Wight tickets
The Rolling Stones
PUTTING IT ALL TOGETHER
MOBILE Following the brand guidelines for the iPhone app and other smartphone iconography creates the desired ‘similar difference’ across the Absolute Radio channel and content portfolio.
PAGE 31
PAGE 32
pUTTING IT ALL ToGETHER
poWERpoINT A simple clean template for our PowerPoint presentations. Remember the old term ‘death by PowerPoint?’ – avoid this by keeping content succinct, injecting some attitude into headlines and adding some striking imagery.
OUR PLAYLISTS.
WE ARE ABSOLUTE RADIO SUBTITLE TITLE BOX ABSOLUTE RADIO
Tastiu in Itam intruderis? Hui sen adhuit, erricas temquem co condamquitem tantia Scio, vis. Es! Simoenit, ven tum am. Gravern umerita, fir perei popullego verestrum lic fortursum audam re ni se fuidernic furnita con sensupi cerenature id sendeesimus, essulin peris aus? Is conditus cono. Ludessediem dicae, quos nox murbem ne con si publii patiam publici testiae, nitanum n deatin.
PAGE 33
pUTTING IT ALL ToGETHER
STATIoNERY Bringing to life our love for real music and showing off our core artists. Business cards and comp slips use brand relevant statements/messages in a witty and relevant way to bring warmth and attitude to our stationery range.
EV IS ERY BATMAGI LITTL HROC, EX E TH OM CEP ING DO T W SHE OR HE ’S C N TDOES LOS HE ED. I AC ON TUALLY HA YELLO VE B IT WA EEN W COULAS USELE SUBMAR D SEE SS – T IN US FO HE EN E R MIL EMY ES.
AT SONG YOU KNOW TH ’. THAT’S ‘YOU’RE SO VAIN ABOUT US.
ARE YOU GONNA GO MY WAY? NO WORRIES, I CAN TAKE THE BUS.
I AM THE MAN WHO SOLD THE WORLD. GOT SIX QUID FIFTY FOR IT.
YOU CAN CALL ME AL, BUT I WON’T ANSWER.
THANK YOU. Master artwork assets of all logos, channel assets and textures can be obtained from the address below: marketing@absoluteradio.co.uk