DESIGN WITH PURPOSE
Dzung Nguyen CV / Portfolio showcase
Dz.
DESIGN WITH PURPOSE
Dzung Nguyen / 23 / Young - Free-spirited - Introverted / The Mediator (INFP - T)
Start with an end in mind
To communicate an idea To solve a problem To drive action
In the primitive sense, graphic design is a dialogue one makes with the world, leaving a record of that dialogue for later generations. As a graphic designer, we have the power and responsibility of creating values out of every design work in communicating that message. In every project, it’s important for me to clarify the intention of the project itself – which I call “start with issues underneath the surface, digging down the visual solutions. Without a proper understanding of what I’m designing for, I would never be able to deliver any of values. I’m on the journey of pursuing a purposeful graphic design career path. And the lifelong quest for purpose in every project is just the beginning.
Design with purpose
relevant insights in order to come with up the feasible
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the end in mind”. This includes the clarification of the
Content
Curriculum Vitae / 05 - 06
Branding / 07 - 76 Sen & Gom / 07 - 38 Amor Resort / 39 - 64
Graphic Design / 65 - 82 Plastic - A Toxic Love Story
"Simplicity, carried to an extreme, can be elegance". an avid learner. an aesthetic striver. a purposeful brand builder.
Experience
I’m a purposeful graphic designer.
Freelance Graphic Designer
Turning sophisticated requests into
(Sep 2019 – now)
is my strength. As a young enthusiast on professional branding & designing career track, I always do my work with great
Worked with clients on developing brand identity/packaging/ visual communication materials. (Clients: Amor Resort, Sen & Gom, La Co La Cay,...)
passion and dedication. If you give me an opportunity, you won't regret it.
Corporate Marketing Coordinator
Education 10/2019
09/2019
Design Foundation
Redesigned & modernized the key concepts for print
Design Anthropology School
advertisements which contributed to increasing the
Graphic Design Specialization Calarts, distant learning
07/2019
Bachelor of Business English UEH / HCMc, GPA: 8.41/10
06/2016
The NAN Group (Aug 2018 – Sep 2019)
corporate brand awareness. Renovated the group’s brand identity system and marketing collaterals.
Illustrator/Photoshop ColorMe
Interests
Skills
Literature
Research
Music & Movies
Creativity
Ceramic
Adobe Illustrator
Experiential traveling
Adobe Photoshop
Top 3 books: Wonder, Hegarty On Creativity,
Adobe InDesign
Hanh Ly Hu Vo
Photography
Curriculum Vitae
simple & single-minded design solution
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About me
Branding / SEN & GOM
/ The brief Client: Sen & Gom. JTBD: Developing visual concept & brand identity. Deliverables: Logo / Key visual/ Posters / Stationery kit.
/ The brand Sen & Gom is a boutique ceramic shop located at the heart of Sai Gon, Viet Nam. Established in early 2018 by two young entrepreneurs with the passion for hand-crafted pottery, ranging from dinnerware to decor basics.
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Branding / Sen & Gom
Branding / SEN & GOM
/ The idea Aspired by the brand manifesto “Mindful living�, a blend of exposed steel & rustic wood in the store decor and the roughness in the products itself. I created an identity that captures those senses of Free-spirited, Raw and Cozy feeling with a modern take. The symbol features the connection between people with the love for hand-crafted ceramic arts.
/ Deliverables Logo
Business card
Letterhead
Key visual
Posters
Envelops Postcards Gift box
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Key Attributes
young Raw Cozy Free-spirited
Sen & Gốm 01
Sen & Gốm 02
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Sen & Gốm
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Logotype
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Secondary element
Main Colors
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Typography
HV Simplicite Aa Bb Cc Dd Ee Ff Hh Ii Kk Ll Mm Nn Oo Pp Rr Ss Tt Uu Vv Xx Yy Zz 0 1 2 3 4 56 7 8 9 0
Brand Icon
Branding / Sen & Gom
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Line-work illustration
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Branding / Sen & Gom
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Branding / Sen & Gom
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Branding / Sen & Gom
Furthermore, ceramics is an art itself, I chose organic lines in an effort to express the soul of ceramic artisans
every single product meanwhile consistently
Free-spirited, Raw and Cozy personalities o
/ Secondary element
logotype (G) to make the brand instantly stand recognizable to the customers.
c shapes and reflecting in
y deliver the
of the brand.
Branding / Sen & Gom
Therefore, I made that a mark together with the initial letter in the
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In the simplest form, ceramic is often seen in round shapes.
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Branding / Sen & Gom
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Branding / Sen & Gom
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Branding / Sen & Gom
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Branding / Sen & Gom
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Branding / Sen & Gom
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Branding / Sen & Gom
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Branding / Sen & Gom
Sen & Gom is the sum of two people learning & growing together - a cozy shelter that fuels our inner child’s imagniation & curiosity with clays and naturally gives us soothing and grounding remedies to the chaos. E
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M T
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Branding / KENSHŌ
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Branding / Sen & Gom
Branding / AMOR RESORT
/ The brief Client: Amor Resort JTBD: Developing visual concept & brand identity. Deliverables: Logo / Key visuals / Brand Guideline.
/ The brand Amor Resort is a wedding and event brand that provides worry-free, exclusive wedding solutions for individual customers and organizations based in Ho Chi Minh city.
/ The product: Nor-Mite AMOR RESORT positions themselves a business of creating The idea: The silent loss. meaningful memories & emotions for its customers. The concept: suffering, alarming, under-threaten livestock.
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Branding / Amor Resort
Branding / AMOR RESORT
/ The idea AMOR RESORT is a trustworthy & innovative brand that provides service with authenticity & care.
By focusing only on the essentials, minimal design will establish the brand as authentic & trustful brand throughout the touchpoints.
/ Deliverables Logo
Business card
Letterhead
Key visual
Posters
Envelops Gift box
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Key Attributes
EXCLUSIVE EXQUISITE REFRESHING WELCOMING
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Branding / Amor Resort
Grid System
1,2a
3/5a
w e d d i n g
Branding / Amor Resort
a
1/4a
g a r d e n &
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3a
w e d d i n g
&
g a r d e n
01
w
e
d
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n
g
02
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&
s
p a
w e d d i n g
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g a r d e n
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Logo type
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Complete logo
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Primary colors Secondary color Copper foil
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Logomark
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Pattern
Magnat Poster Regular Aa Bb Cc Dd Ee Ff Hh Ii Kk Ll Mm Nn Oo Pp Rr Ss Tt Uu Vv Xx Yy Zz 01234567890 NORD LIGHT Aa Bb Cc Dd Ee Ff Hh Ii Kk Ll Mm Nn Oo Pp Rr Ss Tt Uu Vv Xx Yy Zz 01234567890
Branding / Amor Resort
Typography
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Grid Construction
g a r d e n
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A
&
T
w e d d i n g
W E D
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Branding / Amor Resort
T
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R
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G A
&
O T R E S
n d e r g a & g n i d e d w
A
Logo Scalable System
W E
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g a r d e n
Master lockup
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w e d d i n g
D
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R E S
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Branding / Amor Resort
N
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D
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G A
Circle icon lockup
R
Logo mark
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Branding / Amor Resort
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Branding / Amor Resort
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Branding / Amor Resort
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Branding / Amor Resort
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Branding / Amor Resort
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Branding / Amor Resort
ILLUSTRATION
/ Plastic - A Toxic Love Story
Like it or not, plastic (especially single-use plastic bags) has become indispensable in our everyday life. They have become standard in grocery stores, cluster in drains, spill out of garbage cans and tangle in trees. They have become part of the city’s visual landscape, the kind of everyday objects so pervasive that they seem invisible.
Incredibly, human's love for plastic is the same, invisible but durable and capable of spreading strong and fast even without prior notice. And from this perspective, I want to capture this century's love of humanity and plastic via this illustration project - "PLASTIC - A TOXIC LOVE STORY". This project reflects my points of view and feelings towards this disputable issue we are facing all over the world.
This project was published on April 22, 2020, marking 50 years of Earth Day. I hope that this project somehow will lay an impact on your next decisions or actions towards plastic usage, to break up with "plastic" or simply say "NO, THANKS!" to single-use plastic.
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Illustration / Plastic - A Toxic Love Story
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Illustration / Plastic - A Toxic Love Story
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Illustration / Plastic - A Toxic Love Story
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Illustration / Plastic - A Toxic Love Story
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Illustration / Plastic - A Toxic Love Story
a mediator
an aesthetic striver
a soul dancer
thank you!
Dz.
quiet while active. focused while chaotic. calm while turbulent. that’s who I am. as a graphic designer. and as a person.
Interested for more? Don’t hesitate to get in touch! www.behance.net/YoungDzung www.linkedin.com/in/YoungDzung
@
bm7nguyendung@gmail.com +84 83 279 6586
Dz.
dungnguyendesign.weebly.com/
“Whether you think you can, or you think you can't - you're right.” / Henry Ford
Dz. 2019 - 2020