Corporate brand guidelines
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LTS Corporate brand guidelines
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LTS Corporate brand guidelines
Corporate Brand Guidelines These brand guidelines should be implemented by anyone who uses the LTS brand . It is very important that we all use the LTS identity in the same way, providing a consistent presentation to all our employees, our partners, and our suppliers. If the identity is to work then we must make sure that we are consistent in its use on everything we produce. Whether in print or online . These guidelines are designed to help us do that . They set out rules about what we can do and what we can’t do. They are fairly simple and, hopefully, fairly easy to understand. If you follow the advice contained inside then you cannot go far wrong . Always refer to these guidelines when you are using the LTS logo in any way. If you are uncertain about what is appropriate, do not hesitate to contact the team on 1300 587 000
Contact LTS Lockley Pty Ltd ABN 35 067 420 732 Suite 1 Level 1 810 Pacific Highway Gordon NSW 2072
Ph: 1300 587 000 info@ltslockley.com.au www.ltsl.com.au
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LTS Corporate brand guidelines
1.0 General Standards 1.1 The LTS Logo Our company logo is an important strategic asset. Its integrity must be protected in all applications. Follow these guidelines whenever using the LTS logo. The logotype can be reproduced in two colour, four colour process or black and white (also reversed). The logo comprises a ‘wordmark’ and an ‘undulating land lines’ icon. LTS logo
LTS land lines
LTS wordmark
LTS logo black
Colours Two colour logo Black
LTS logo black with grey land lines
Green PMS 361 Grey - 70% Black C0 | M0 | Y0 | K70 (grey) C75 | M4 | Y100 | K0 (green)
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LTS Corporate brand guidelines
1.0 General Standards 1.2 The LTS Logo reversed The logo may be reversed out of a background colour and the land lines and wordmark may have different colours other than the background colour used. Here are some examples of how the logo can be used.
Grey background, black wordmark
White wordmark
Wordmark and landlines white
Wordmark and landlines black
Wordmark and landlines white
Wordmark white, landlines green
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LTS Corporate brand guidelines
1.0 General Standards 1.3 Minimum Sizing The height of the LTS logo should never be less than 8mm. This is measured from the top of the large ‘L’ (LTS) to the base of the ‘L’ . There is no upper height limit.
LTS logo minimum height
8mm
1.4 Clear Zones The LTS logo should never be crowded or confined by other elements in the space it occupies. A minimum clear zone of not less than half of the height (X) of the wordmark should always be maintained around the logo (as shown below). Other graphic elements, images or page edges should not encroach on this clear zone. This applies even at minimum sizing and on reversed versions of the logo. LTS logo X height
1
/2 x X
1
/2 x X
X
1
/2 x X
LTS logo clear space reversed
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LTS Corporate brand guidelines
/2 x X
1
1.0 General Standards 1.4 Colours The LTS logo may only be reproduced in the two primary colours - green (PMS 361) and grey (70% Black), or the reversed version of logo. Do not use tints of these colours in the logo.
1.4.1 Process colours When four process colours are being used, the break-down is as follows: Grey
C0 | M0 | Y0 | K70
Green C75 | M4 | Y100 | K0
1.4.2 RGB colours When four process colours are being used, the break-down is as follows: Grey
C0 | M0 | Y0 | K70
Green C75 | M4 | Y100 | K0
1.4.3 Web safe colours The following is the Hexadecimal break-down for web use: Grey
666666
Green 66CC33
1.4.4 Monochrome Where reproduction is limited to black and white, the logo should be reproduced in 100% black (see section 1.1).
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LTS Corporate brand guidelines
1.0 General Standards 1.5 Incorrect usage of logo The following examples illustrate unacceptable use of the LTS logo. Do not stretch the LTS logo
Do not condense the LTS logo
Do not use the LTS logo below the recommended sizing
Do not use the LTS logo on backgrounds where the logo loses its contrast
Do not use the LTS logo on imagery where the logo loses its contrast
Ensure the clear space rules are adhered to
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LTS Corporate brand guidelines
1.0 General Standards 1.6 Logo placement Our logo is the cornerstone of our company identity. Its position should reflect the pride we feel in who we are and what our organisation stands for. The guideline for logo placement is simple: give the LTS logo dominant position taking into account clear zone. When placed on a photograph or solid colour, the logo must always be placed on a clutter-free area of the background.
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LTS Corporate brand guidelines
1.0 General Standards 1.7 Colour palette LTS Lockley’s colour palette reinforces brand recognition by creating a consistent, recognisable look for our company. It includes two primary colours, plus the use of black and/or white and additional tints.
SPOT green pms 360 grey pms 424
CMYK c:61 m:0 y:100 k:0 c:0 m:0 y:0 k:70
RGB r:11 g:190 b:68 r:109 g:110 b:113
HEXADECIMAL 66CC33 666666
While only the solid primary colours should be used for LTS Lockley logo tints or gradients of these colours can be used for other design applications.
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LTS Corporate brand guidelines
1.0 General Standards 1.8 Fonts Our primary typeface for all external communications is Interstate (light, regular and bold variants). Interstate condensed variants can also be used where required. Helvetica is the approved LTS font for internal documents using Microsoft products (Word, PowerPoint, etc.), where interstate is not available. Additionally the Arial family may be used for body copy for text intensive documents produced internally using Microsoft products. Arial and Helvetica should not be used in any external communications or officially printed material.
Interstate
abcdefghijklmnopqrstuvwxyz
Light
abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0
Interstate
abcdefghijklmnopqrstuvwxyz
Light italic
abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0
Interstate
abcdefghijklmnopqrstuvwxyz
Regular
abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0
Interstate
abcdefghijklmnopqrstuvwxyz
Italic
abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0
Interstate
abcdefghijklmnopqrstuvwxyz
Bold
abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0
Interstate
abcdefghijklmnopqrstuvwxyz
Bold italic
abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0
Interstate
abcdefghijklmnopqrstuvwxyz
Black
abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0
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LTS Corporate brand guidelines
1.0 General Standards 1.9 The LTS ‘undulating land-lines’ graphic treatments The ‘undulating land-lines’ icon from the logo can be used as a graphic device in marketing materials. The icon may be used as a repeat pattern, a watermark background, or in a singular line variant (as shown below). The standard colour palette rules apply. When placed on a photograph or solid colour, the logo must always be placed on a clutter-free area of the background.
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LTS Corporate brand guidelines
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LTS Corporate brand guidelines
LTS Corporate brand guidelines
1.0 General Standards 1.10 Tag Lines Below is a list of approved supporting tag lines for use on various marketing and advertising material.
• QUALIFIED AND EXPERIENCED TEAM • DETAIL AND LEVEL SURVEYS • SOUND ADVICE • CONSTRUCTION SURVEYS • EXEMPLARY STANDARDS • LAND TITLING AND SURVEYING • REGISTERED LAND SURVEYORS • LAND DEVELOPMENT CONSULTANTS • AN INTEGRAL PARTNER IN SUCCESSFUL LAND DEVELOPMENT • THE TOTAL LAND AND TITLE SOLUTION
These tag lines are to be used in ALL CAPS with a balance of light and bold fonts (e.g. QUALIFIED AND EXPERIENCED TEAM, THE TOTAL LAND TITLE SOLUTION, REGISTERED LAND SURVEYORS)
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LTS Corporate brand guidelines
2.0 Standard stationery 2.1 Letterhead
Colours Two colour logo Black Green PMS 361 Grey - 70% Black C0 | M0 | Y0 | K70 (grey) C75 | M4 | Y100 | K0 (green)
Stock 90gsm laser compatible stock
Typography Interstate Regular Condensed and Interstate Light Condensed
Size 297mm (d) x 210mm (w)
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LTS Corporate brand guidelines
2.0 Standard stationery 2.2 Letterhead - type specifications
Colours Two colour logo Black Green PMS 361 Grey - 70% Black C0 | M0 | Y0 | K70 (grey) C75 | M4 | Y100 | K0 (green)
Stock 90gsm laser compatible stock
Typography Interstate Regular Condensed and Interstate Light Condensed
Size 297mm (d) x 210mm (w)
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LTS Corporate brand guidelines
2.0 Standard stationery 2.3 Business cards
Michael R Lockley B.App.Sc (Surv), M.I.S (Aust) 1300 587 000 | 0400 000 000 michael@lockley.com.au | www.ltsl.com.au Suite 1 Level 1, 810 Pacific Highway Gordon NSW 2070
Land Titling and Surveying
5mm
Production notes: Front LTS logo 361pms and black Name - Interstate Light 9pt Qualifications - Interstate light 5.5pt Phone - Interstate Light 9pt Back LTS logo 361pms background 70% black Title - Interstate Regular 8pt Full bleed
Michael R Lockley B.App.Sc (Surv), M.I.S (Aust) 1300 587 000 | 0400 000 000 michael@lockley.com.au | www.ltsl.com.au Suite 1 Level 1, 810 Pacific Highway Gordon NSW 2070 5mm 5mm
300gsm white ivory board
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LTS Corporate brand guidelines
2.0 Standard stationery 2.4 Envelopes and specifications
Colours Two colour logo Black Green PMS 361 Grey - 70% Black
2.5 With compliments
C0 | M0 | Y0 | K70 (grey) C75 | M4 | Y100 | K0 (green)
Stock Envelope: standard white DL/DLE window envelopes With Comps: 90gsm laser
Typography Interstate Regular Condensed and Interstate Light Condensed
Size DL/DLE envelope With Comps: DL/ W 210mm x H 99mm
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LTS Corporate brand guidelines
3.0 Internal Documents 3.1 Tax Invoice - document specifications
Production notes Type on to electronic version of invoice template in Microsoft Word
Stock 90gsm laser compatible stock
Typography Payment details - Helvetica Regular
Size 297mm (d) x 210mm (w)
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LTS Corporate brand guidelines
Corporate Brand Guidelines
Intenal Documents 3.03 Internal Documents 3.2 Facsimile - document specifications
3.2 Facsimile - document specifications production notes:
11 mm
Facsimile
type on to eletronic version of fax cover sheet in microsoft word
810 pacific highway gordon nsw 2070
14 mm left margin
top margin 45mm
50 mm
To:
Ref:
From:
Date:
Subject:
size: 297mm (d) x 210mm (w)
typography: payment details helvetica regular
Production notes Type on to electronic version of invoice template in Microsoft Word
Stock
suite 1 level 1
LTS Lockley Pty Ltd ABN 35 067 420 732
bottom margin 20mm
land titling and surveying
90gsm laser compatible stock
Typography Payment details - Helvetica Regular www.ltslockley.com.au
Size 297mm (d) x 210mm (w)
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LTS Corporate brand guidelines
p 02 9879 6077 f 02 9879 7143 office@ltslockley.com.au www.ltslockley.com.au
17 mm right margin
PACIFIC
PACIFI
PACIFIC
3 3Internal documents Internal documents
PORTVIEW
HIGHWAY
3.0 Internal PORTVIEW
HIGHWAY
PACIFIC
3.23.2 Plan TitleTitle Block - document specifications Plan Block - document specifications
Documents ROAD ROAD
3.2 Plan Title Block - document specifications
ROAD
LOCKLE
DATUM:
18/07/12
ASSUMED
DATUM:
SITE AREA:
ASSUMED AS SHOWN
SITE AREA:
Registered Surveyors NSW
Surveyor NSW
LEVEL 3, 120 PACIFIC HIGHWAY,
ST. LEONARDS ph:(02) 9879 6077 PO BOX 400 fax:(02) 9879 7143 LGA: LANE COVE
Gladesville NSW 2111
f 02 9879 7143
PLAN SHOWING NET
ST. LEONARDS LEVEL 3, 120 PACIFIC
19 Massey Street PO BOX 400 p 02 9879 6077 Gladesville NSW 2111 Gladesville NSW 1675 PO BOX 400
PROJECT No:
-
ST. LEONARDS
A3
1: 200
PROJECT No:
35114PCA SHEET
Gladesville NSW 1675
ph:(02) 9879 6077 fax:(02) 9879 7143
CLIENT: CLEMENGER BBDO (SYDNEY) PT
BBDO CLIENT: CLEMENGER PLAN SHOWING NET LETTABLE A Registered EY Surveyors NSW3, 120 PACIFIC HIGHWAY 19 Massey Street LEVEL
ph:(02) 6077 suite 1 level 1 office@ltslockley.com.au p 029879 9879 6077 Gladesville 1675 fax:(02) 7143 NSW www.ltslockley.com.au f 029879 9879 7143 LGA: LANE COVE 810 pacific highway ph:(02) 9879 6077 office@ltslockley.com.au fax:(02) 9879 7143 LGA: LANE COVE gordon nsw 2070 www.ltslockley.com.au A3 1: 200
PLAN SHOWING NET LETTABLE AREA OF ST. LEONARDS
Gladesville NSW 2111
Registered Surveyors NSW
gordon nsw 2070
PLAN SHOWING NET LETTABLE AREA OF
1
35114PCA SHEET
LGA: LANE COVE
ROAD
PORTVIEW
1
ROAD 18/07/12
LOCKLEY
DATUM:
THIS IS THE PLAN REFERRED TO IN MY ASSUMED 18/07/12 LETTER SITE AREA: DATED: 20-07-12 DATUM: Registered
AS SHOWN
ASSUMED
SITE AREA: Registered Surveyor NSW
AS SHOWN SITE AREA:
Registered CLEMENGER BBDO (SYDNEY) PTY LTD CLIENT: AS SHOWN
BOX 400 19PO Massey Street Gladesville NSW 1675
PORTVIEW
Surveyor NSW
suite 1 level 1
CLIENT: CLEMENGER BBDO (SYDNEY) PTY LTD Y 19 MasseyRegistered Street LEVEL 3, 120 PACIFIC HIGHWAY, Surveyors Gladesville NSW 2111NSW
AS SHOWN
THIS IS THE PLAN REFERRED TO IN MY LETTER DATED: 20-07-12
ASSUMED DATUM:
LOCKL
SITE AREA: ASSUMED 810 pacific highway
Registered Surveyor NSW
LOCKLEY
18/07/12
LETTER DATED: 20-07-12
PACIFIC
ROAD
OCKLEY
PACIFIC
THIS IS THE PLAN L REFERRED TO IN MY 18/07/12 THIS IS THE PLAN LETTER REFERRED DATED: DATUM:18/07/12 20-07-12TO IN MY
AS SHOWN
Registered Surveyors NSW
CLIENT: CLEMENGER BBDO (SYDNEY) PTY LTD
PLAN SHOWING NET LETTABLE AREA OF
19 Massey Street LEVEL 3, 120 PACIFIC HIGHWAY, Gladesville NSW 2111 Registered CLIENT: CLEMENGER BBDO (SYDNEY) PTY LTD
LOCKLEY
ST. LEONARDS
PO Surveyors BOX 400 NSW
p 02 9879 6077 PLAN SHOWING NET LETTABLE AREA Gladesville NSW 1675 f 02 9879 7143 Massey ph:(02)19 9879 6077 Street LEVEL 3, 120 PACIFIC HIGHWAY, office@ltslockley.com.au Gladesville NSW 2111 fax:(02) 9879 7143 www.ltslockley.com.au LGA: LANE ST. COVE LEONARDS
suite 1 level 1 810 pacific highway gordon nsw 2070
PO BOX 400
suite 1 level 1
p 02 9879 6077 Gladesville NSW 1675 f 02 9879 7143 ph:(02) 9879 6077 office@ltslockley.com.au fax:(02) 9879 7143 www.ltslockley.com.au
810 pacific highway gordon nsw 2070
LGA: LANE COVE
www.ltslockley.com.au
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1: 200
-
A3 OF35114PCA PROJECT No:
1: 200
SHEET
-
1
35114PCA
www.ltslockley.com.au
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A3
PROJECT No:
LTS Corporate brand guidelines
SHEET
4.0 Examples of logo usage 4.1 Branded apparel - business shirt
Production notes Green and black logo Logo reversed out of green dot Embroidered Aligned above centre Edge of pocket 50mm wide
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LTS Corporate brand guidelines
4.0 Examples of logo usage 4.2 Branded apparel - safety clothing
Production notes Green and black logo Logo reversed used on orange Embroidered Aligned above centre Edge of pocket 50mm wide
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LTS Corporate brand guidelines
4.0 Examples of logo usage 4.3 Vehicle signage
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LTS Corporate brand guidelines
5.0 Staff photography 5.1 Recommended style Staff photography style guide. There are 3 levels of hierarchy in our staffing and your style should follow the following outline. All staff with be standing in front of a light grey background with their hands in front, by their sides or in a pant pocket.
Directors Single breasted suit in dark blue or black. White shirt or slight pattern with a contrasting tie with a slight pattern or plain colour. No funny gimmicky ties. Hair styles should be neat and tidy.
Senior Managers Single breasted suit in dark blue or black. White shirt or slight pattern. Hair styles should be neat and tidy.
Staff Single breasted suitin dark blue, grey or black. White shirt or slight pattern. Hair styles should be neat and tidy.
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LTS Corporate brand guidelines
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LTS Corporate brand guidelines