Think Forward
is a symbol often called a ‘forward slash’. It is used as a word substitute for ‘or’ - which indicates an alternative option or another way of thinking. To us it means ‘drawing the line and stepping over it’, a boundary between the old ways of doing things and the new. Let’s face the future and think forward!
We are a forward thinking creative design studio based in Adelaide, South Australia. We exist to help bring your vision to life. We share your goals and aim to make your brand stand out from the clutter of today’s marketing environment.
Your Brand
Simon Perrin
Michael Roxas
Your Brand is Our Business Once you have decided to draw the line and join us on the other side. You will experience a whole new way of doing things. Our service approach is holistic and tailored to your specific needs. We are there with you from project start-up all the way to launch. We place creative excellence and financial viability at the forefront of everything we do. Together we will drive your brand and your business into the future.
Our Business
Brand Marks
Print Brand Guidelines Digital
Your Brand
Development Brand Strategy Brand Audit
Implementation Signage
Image Making
Your Brand Your brand is one of the most important aspects of your business. Large or small, retail or B2B, an effective brand strategy gives you a major edge in today’s increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like yours? Simply put, your brand is your promise to your customers. It tells them what they can expect from your products and services, and it differentiates your offering from all your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
who you are + who you want to be + who people perceive you to be ----------------------------------------------Your Brand = Customer Promise
Your Brand Development Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. The foundation of your brand is your mark or your logo. Developing the right mark or logo that will stand the test of time is very crucial to your business success. Investing in this initial step in the process will save your business time and money in the long run. Duografik can help develop your: • Brand Mark • Brand Guidelines • Brand Strategy • Brand Audit (Audit for brands that need reviving)
Brand Marks Brand Guidelines
Development Brand Strategy Brand Audit
Defining Your Brand Defining your brand is like a journey of business selfdiscovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below: • What is your company’s mission? • What are the benefits and features of your products or services? • What do your customers and prospects already think of your company? • What qualities do you want them to associate with your company? Together we can do this research to learn the needs, habits and desires of your current and prospective customers. Don’t rely on what you think they think. Know what they think.
Your Brand Implementation Once we have developed and defined your brand, it needs to be implemented cohesively across all areas of your business. Duografik can help your business with: • Developing a tagline that enhances your brand. We can write a memorable, meaningful and concise statement that captures the essence of your brand.
• Designing templates and creating brand usage guidelines for all your marketing materials. Doing this early will save time and money later on.
• Ensuring all your employees are aware and live by your brand promise.
• Brand audits to check you business is being true to your brand promise to build loyalty and advocacy. Your customers won’t return to you or refer you to someone else if you don’t.
• Creating a distinct “voice” for your company that reflects your brand and implement it into all of your written and visual communication materials, online and offline. • Integrating every aspect of your business communications (print, digital, signage, imagery) across all mediums to cut through the clutter of today’s marketing environment. Integration is crucial for your brand to survive and thrive in today’s everchanging communication age.
• Brand guardianship, to always be consistent. Consistency is the key to the longevity and strength of your brand.
Your brand is a very valuable business asset that must be nurtured. It’s implementation must always be in-line with your brand promise.
Digital
Implementation Signage
Image Making
Our Business
Brand Development
Duografik is a full service studio specialising in working with start-up and established businesses of all shapes and sizes.
• Brand Mark / Logo Design / Identity Systems
Contact us for a FREE consultation. Michael Roxas michael@duografik.com.au 0402 630 420 Simon Perrin simon@duografik.com.au 0430 660 199
• Brand Guidelines / Logo Standards Guidelines / Logo Usage Guidelines • Brand Strategy / Creative Direction / Art Direction / Copywriting
/ Conceptualisation / Naming / Positioning
• Brand Audit (For brands that need reviving) / Existing Logo Design Audit / Existing Logo Implementation Audit
Brand Implementation • Print / Stationery / Marketing Brochures & Leaflets / Press Advertising / Annual Reports / Books & Publications / Posters / Packaging / Print Management • Digital / Digital Stationery & Forms / Marketing & Presentation Graphics / Html E-mail Marketing / Websites (Responsive) / Mobile / Content Management Systems (WordPress) / eCommerce Solutions / Google Adwords & Display Network Ads / User Interface Design / Social Media Integration & Graphics
• Signage / Environmental Signage / Way Finding Signage / Exhibition and Display Signage / Shop and Interior Graphics / Event & Presentation Graphics / Production Management • Image Making / Illustration / Storyboards / Character Design / Fine Art Commissions
* Services from Our Preferred Suppliers / Search Engine Optimisation (SEO) / Photography / Animation / TV Commercial Production
Brand Development Implementation
33 Sturt Street Adelaide SA 5000 www.duografik.com.au