Giving strategy HOW DONORS CAN MAKE A DIFFERENCE
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s the country recovers and gets back on its feet, more people are giving to charity. What makes giving gratifying is knowing that our donation has made a difference. With a little research and a few smart giving strategies, all prospective donors can make sure their donations and gifts ultimately end up doing the most good.
CONSIDER IMPACTS
The first step in charitable giving is to determine where you want to see change in the world. What would you ideally like to be different after you give money? If you’re not sure where to begin, start by taking a look at your values, passions and interests. Chances are
BY CONNIE SUTTON
you’ll find a charity to support that aligns with your own personal values.
DO THE RESEARCH
There are millions of charities to support worldwide, and hundreds right here in the Four Corners. The best way to choose among them is to do the research. When selecting a charity, take the time to make an informed decision. Websites like The Better Business Bureau, www.charitywatch.org and www.givewell.org compile data and help you select a reputable charity. Local government regulators also may be able to provide information about charities to help donors avoid fraud.
FULL-TIME FUNDRAISING
Nonprofit organizations often hold a single
fundraising event that is responsible for raising the bulk of their annual budgets, which can leave the budget in the air until that event is held. One of the best ways to help a charity that is close to your heart is to divide your giving budget by twelve and schedule monthly payments. This can also be helpful for donors that have a giving goal for the year.
TIME IS MONEY
For many local charities, the gift of time can be the greatest benefit they receive all year. According to the Nonprofit Times, the current estimated value of a volunteer hour is $28.54 for 2020. Some nonprofit organizations need help with raising awareness or funds, while others need help with answering phones, stuffing envelopes, feeding or walking animals, tutoring children, trail work and much more.
DONATING GOODS
Without time or money, people can still make an impact at local charities. Most nonprofits will accept new, unused or nearly new items. In the case of some nonprofit organizations with retail stores, proceeds from sales of donated items can make an impact. In the case of area food banks and shelters, donated goods are given directly to families in need.
AVOID SCAMS
It’s sad to say, but along with all the reputable organizations seeking money, there are also bad apples looking to take advantage. Be wary of solicitors who are evasive or refuse to provide EIN numbers. If you’re called by a third party on behalf of a charity, use caution. These companies aren’t required to tell you how much they’re keeping versus how much will go to the charity. Lastly, be extra cautious during holidays or natural disasters, as needs increase so do scams.
36 • 2021 Nonprofit & Volunteer Guide
