CAMPAIGN I THE LONG WEEKEND
GOAL: BRAND AWARENESS + WANDERLOVE RELAUNCH Focus on where to go for under $100 in the Wanderlove service area. Photos and video stories/snaps with tips on using mobile to share the journey. Interviews and tips for engagement.
CONTENT DEVELOPMENT 3 Videos - 2 locations 2 Blog Posts - 1 Influencer 2 Photo Shoots (25 images) 1 Curated Gallery (15 images) Social Media Ad Campaign Programmatic Geo-targeted Ads Lead Tracking Conversion
#wanderlove
CAMPAIGN II YOU ARE WHAT YOU EATGOAL: LEAD GENERATION + ENGAGEMENT
How to get coffee, fry-bread, camping supplies on the Wanderlove network. Recipes or must-notmiss stops on your next road trip with blog, video, and social content to be shared with all.
CONTENT DEVELOPMENT 1 Video - 2 locations 2 Blog Posts - 1 Influencer 1 Photo Shoot (25 images) 1 Style Gallery (15 images) Social Media Ad Campaign Programmatic Geo-targeted Ads Lead Tracking Conversion
#wanderlove
CAMPAIGN III SPRING BREAK SOUNDTRACK GOAL: LEAD GENERATION
The definitive playlist for Spring Break 19. Show energetic 6 -15 second video snaps of the places to inspire Wanderlove and the tunes to get you out and living life on the Super Network!
CONTENT DEVELOPMENT 3 videos - 3 locations 1 Blog Post, 1 Playlist 3 Photo Shoots (25 images) 1 Curated Gallery (15 images) Social Media Ad Campaign Programmatic Geo-targeted Ads Lead Tracking Conversion
#wanderlove
CAMPAIGN IV PROMOTIONS & CONTESTSGOAL: LEAD GENERATION + USER CONTENT
Use the influencers who already use your service to share the love! Wandelove invites people to submit their dog portraits to win a long weekend for 2. Keep the Wanderlove with you always.
CONTENT DEVELOPMENT 1 Video 2 Contests + 1 Giveaway 1 Photo Shoot (25 images) 1 Style Gallery (15 images) Social Media Ad Campaign Programmatic Geo-targeted Ads Lead Tracking Conversion
#wanderlove
WANDERLOVE 3.0
Creative Services & Ideas
GOAL: Long-term relationship with the most excellent work to show for it.
TOTAL INVESTMENT $67,000