Legacy of Excellence

NBB RECENTLY WON THE ‘BEST RETAIL BANK IN BAHRAIN 2023’ AND ‘BEST APP FOR CUSTOMER EXPERIENCE IN MENA 2023’ AWARDS. WHAT DO YOU BELIEVE CONTRIBUTED TO THE BANK’S SUCCESS?

Our achievements can be attributed to several key factors. Driven by our brand promise, ‘Closer to You’, we have always placed a strong emphasis on providing exceptional customer service and innovative banking solutions. Our commitment to understanding and meeting our customers’ needs has been instrumental in creating a positive banking experience. Our continuous investment in technology and digital transformation has driven us to deliver convenient and user-friendly banking services through our award-winning app. The combination of personalized services and advanced technology has contributed immensely to our success in the retail banking sector.

NBB WAS ALSO RANKED FIRST IN THE MENA REGION FOR ITS ESG PERFORMANCE. CAN YOU TELL US A BIT

ABOUT THE ESG INITIATIVES THAT LED TO THIS ACHIEVEMENT?

The bank has proudly positioned itself as a leading organization in the ESG realm, largely supported by our extensive 3-year sustainability framework and our vision to enrich the lives of generations. Over the years, NBB has implemented various initiatives to promote sustainability, corporate governance, and social responsibility. These include adopting environmentally friendly practices, such as implementing a comprehensive environmental conservation plan and promoting energy efficiency through our range of products and services. We have also focused on creating a diverse and inclusive work environment and supporting community development through our philanthropic activities. Our strong ESG performance is a testament to our commitment to responsible banking practices and to give back to the community in which we operate.

NBB RECENTLY WELCOMED ITS NEW GROUP CEO, USMAN AHMED. DO YOU

EXPECT ANY CHANGES UNDER THIS NEW LEADERSHIP ?

We have the utmost faith in Usman’s capabilities and expertise, and we expect a positive shift and further strategic advancements under his leadership. He brings a wealth of experience and a fresh perspective to the organization. We anticipate that he will drive innovation, enhance customer experiences, and further strengthen NBB’s position as a leading bank in the region. We look forward to witnessing the bank’s future direction under his guidance.

WHAT ARE SOME OF THE CUTTING-EDGE TECHNOLOGIES THAT NBB INTEGRATES INTO ITS OPERATIONS?

With the industry constantly evolving, integrating cutting-edge technologies has been a priority to ensure that we maintain high-quality operations at all times. We have implemented the latest innovations, including artificial intelligence, data analytics, and blockchain solutions, to enhance operational efficiency, improve risk management, and provide innovative products and services to our customers.

By leveraging these technologies, we aim to stay ahead of the curve and offer the best-in-class banking experience to our customers.

WHAT ARE SOME OF THE CHALLENGES YOU FACE IN TRYING TO GROW THE COMPANY’S PRESENCE IN THE REGION AND HOW DO YOU PLAN TO OVERCOME THEM?

Challenges are a prominent aspect when growing your organization’s presence in the region. NBB has encountered intense competition, regulatory changes, and evolving customer expectations. In order to overcome these challenges, the bank has adopted a more proactive approach by continuously innovating and improving our products and services. We invest in talent development and training to ensure our employees are equipped with the skills necessary to meet market demands. We also strive to maintain strong relationships with our customers and stakeholders, by seeking their feedback and understanding their individual needs.

HOW WOULD YOU DESCRIBE YOUR STYLE OF LEADERSHIP?

I believe that through a multi-faceted approach to leadership we can truly motivate and inspire our team to achieve excellence at all times. By fostering a collaborative and inclusive work environment, I encourage open communication, valuable teamwork, and empowerment within the organization. We lead by example and promote a culture of accountability and integrity that is rooted in our core values. A good leader guides the team by giving them the tools to grow and a clear direction to set the industry standard.

What Are Your Thoughts On The Current State Of The Bahraini

ECONOMY, AND HOW DO YOU SEE IT EVOLVING IN THE NEXT FIVE YEARS ?

The Bahraini economy has shown resilience and positive growth in recent years. As it ventures into non-oil-based activities, the Kingdom has implemented several economic reforms and diversification strategies, which have helped attract investments and stimulate various sectors. In the next five years, the Bahraini economy will maintain its upward trajectory, driven by continued diversification, innovation, and a focus on emerging sectors such as fintech and tourism. Bahrain’s strategic geographic location, business-friendly environment, and commitment to economic development will further contribute to its growth.

WHAT ADVICE WOULD YOU GIVE TO YOUNG ENTREPRENEURS WHO ARE LOOKING TO VENTURE INTO THE BANKING INDUSTRY?

To our young, ambitious entrepreneurs, I urge you to strive for innovation. In a competitive industry, you need to identify the current gaps in the market and develop unique solutions that directly address your customers’ needs. Embrace technology and digital transformation by investing in the latest cutting-edge technologies that deliver seamless customer experience.

Since its inception, NBB has integrated customer-centricity across its business. As such, I encourage you to focus on building strong relationships with your customers and providing a suite of personalized services. Additionally, a commitment to responsible banking practices can fortify your position as a sustainable business owner, which will help build trust with your future customers and industry peers.

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