TIME STAMPED with Emotion

Rolex unveils three new variants of its Oyster Perpetual Day-Date 36, full of joy and energy.

Crafted from 18 ct yellow, white or Everose gold, these watches have adopted an original face. Rather than showing the day of the week, the arc-shaped aperture at 12 o’clock displays an inspirational keyword in English – ‘Happy’, ‘Eternity’, ‘Gratitude’, ‘Peace’, ‘Faith’, ‘Love’ and ‘Hope’. The window at 3 o’clock reveals daily one of 31 exclusive emojis in place of the date.

Entirely created using champlevé enameling, the dial is striking for the depth and intensity of its gleaming colors and decoration. The motif is inspired by a jigsaw puzzle. Turquoise blue, red, fuchsia, orange, green and yellow pieces fit together on a single-color background, each representing one of the key moments in life. The hours are marked by 10 baguette-cut sapphires in six different hues set according to the main color of the dial, which is turquoise blue on the 18 ct yellow gold and 18 ct white gold versions, and orange on the watch in 18 ct Everose gold.

The new versions of the Day-Date 36 are equipped with caliber 3255, a movement at the forefront of watchmaking technology, enabling them to display a special keyword each day of the week and an individual emoji each day of the month, as well as the hours, minutes and seconds.

Like all Rolex watches, the Oyster Perpetual Day-Date 36 carries the Superlative Chronometer certification, which ensures excellent performance on the wrist.

At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time. The day of the week is available in a choice of 26 languages. Watches in the Day-Date range are made only of precious metals – 18 ct yellow, white or Everose gold, or 950 platinum.

Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognizable, in particular thanks to its emblematic

President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the ‘presidents’ watch’.

A paragon of robustness and elegance, the 36 mm Oyster case of the new versions of the DayDate 36 is guaranteed waterproof to a depth of 100 meters (330 feet). The middle case of these versions is crafted from a solid block of 18 ct yellow, white or Everose gold. Its case back, edged with fine fluting, is hermetically screwed down with a special tool that allows only Rolex watchmakers to access the movement. The Twinlock winding crown, fitted with a double waterproofness system, screws down securely against the case. The crystal, which features a Cyclops lens at 3 o’clock, is made of virtually scratchproof sapphire and benefits from an anti-reflective coating. The waterproof Oyster case provides optimal protection for the movement it houses. rolex.com