“In all that we do, we are devoted to the same principle of creating an uplifting experience for our guests, no matter what their journey may be.� Thanpuying Chanut Piyaoui, founder of Dusit International
The new Dusit Thani Bangkok hotel will open as part of a landmark mixed-use project in 2023
The Path of a Legend Dusit International is a legendary Thai hospitality brand with over 65 years of experience in the hospitality and education sectors. Today, it is one of the fastest growing Thai brands. From being the country’s very first homegrown hotel chain, Dusit has established a presence in key destinations across Asia, Africa, the Middle East and the United States of America.
(from left to right) Kenya, Thailand, Singapore, Bhutan, Guam, Maldives
Enlivening the Individual Spirit No matter where our properties are located, our service is rooted in Thai culture and tradition. Dusit endeavours to create a personalized welcome for all guests, fulfilling our brand promise of “delivering an experience that enlivens the individual spirit, no matter the journey.�
Dusit Thani Maldives, Mudhdhoo Island, Baa Atoll the Maldives' first ever UNESCO Biosphere Reserve
Vision Proud of our Thai heritage, uniquely delivering gracious hospitality to the world
Mission We empower our people to exceed expectations. Always
Brand Promise Delivering an experience that enlivens the individual spirit, no matter what the journey
HOTEL BRANDS
Dusit Hotels & Resorts comprises four distinct hotel brands created to serve to a diverse range of business and leisure travellers. Catering to the needs of different market segments, Dusit’s brands encompass intimate boutique hideaways, full-service upmarket resorts, casual-yet-chic hotels, and efficient accommodations for the value conscious. Every property represented by Dusit Hotels & Resorts offers the iconic hospitality and unique service artistry of Thailand, the hallmark of the Dusit brand.
COSMOPOLITAN ELEGANT RELIABLE AND TRUE HOSPITALITY
Dusit Thani is a renowned, upmarket, full-service brand which embodies the richness and tradition of Thai culture in environments that are calm, fragrant and colourful. With every detail crafted to lift the spirit and engage the senses, the guest experience is further enriched by the genuine warmth, respectfulness, and commitment of our people. Located within central business districts and near major attractions, our hotels provide exceptional infrastructure and services for all occasions, including special celebrations and major business and social events.
Niche Discerning Secluded Privacy Dusit Devarana is a luxury, full-service brand that leverages Dusit’s rich hospitality heritage to provide a sanctuary of cultured refinement for the exacting, well-travelled individual. Located in key leisure and urban destinations, each premium property reflects the ultimate in sophistication, providing a truly personalised experience for those who seek a balance of tranquillity, convenience and excellence. A significant niche offering, Dusit Devarana presents gracious hospitality at its finest.
VIBRANT EFFICIENT
SMART ENGAGING
dusitD2 is a contemporary hotel and resort brand whose distinctive combination of cutting-edge design and modern conveniences reflects and anticipates the needs and desires of today’s hyper-connected travellers. Designed to inspire and energise, and strategically located in key destinations worldwide, our upscale mid-market hotels and resorts are not only smart and happening places to stay, but also stylish and comfortable places to meet and interact.
Value • Friendly • Genuine Simplicity
Dusit Princess is a mid-market brand designed to appeal to the no-nonsense traveller who appreciates simplicity, value and practicality. Friendly and uncomplicated, each hotel has a distinctive personality inspired by the culture and character of its local community. Strategically located for convenient access, the hotels are efficient, affordable and dynamic, with comfortable and functional rooms, essential business facilities, and modern amenities designed to meet the needs of business and leisure travellers alike.
DUSIT HALLMARKS
Sight
Palms pressed together in prayer-like fashion, knees slightly bent, the traditional Thai greeting known as the wai is world-renowned for its graciousness. Upon arrival at a Dusit hotel, it’s generally the first thing a guest experiences.
Sound
The bright and expressive sounds of the khim, a traditional wooden Thai instrument with brass strings, creates a beguiling atmosphere in our hotel lobbies, where guests can watch our talented performers play their instruments with impressive precision.
Ta s t e
From traditional fare to cutting-edge cuisine, taste the world from within our award-winning restaurants.
Scent
The garden-fresh scents of tropical flowers are synonymous with the Dusit experience; these are the fragrances of Thailand, and each of our hotels is redolent with their calming, exotic aromas.
Care
In Thailand, caring for others is very much part of the national fabric. The phrase Kreng Jai, in just two words, sums up the Thai attitude well. It means considering the feelings of others before one’s own. At Dusit, this inherent kindness translates into a hospitality experience unlike any other – unique care and quality in one impressive package.
Helping develop attractive, operationally functional and cost-effective properties that deliver lasting quality
TECHNICAL SERVICES & DESIGN SUPPORT Concept Design Advisory Design Standards and Guidelines Space Allocation Programming Design Review Services Property Improvement Programmes
OPERATIONS SUPPORT Brand Standards Operations Manuals Preopening Services Training & People Development Talent Management Supervision of Operations Quality Assurance
GLOBAL SALES & MARKETING Global Marketing and Public Relations Corporate Advertising and Partnerships Corporate Social Responsibility Dedicated Sales Centres Global Distribution Revenue Management Global Sales Offices Local Marketing Support Loyalty Programme E-Commerce
Guest Loyalty Programme
Introducing the Dusit Gold, our frequent guest programme designed to reward our valued guests with enriching experiences on every stay at Dusit's finest participating hotels and resorts worldwide. Pinnacle, the most exclusive membership tier, is reserved solely for owners of Dusit Hotels & Resorts – providing a wealth of premium privileges that go far beyond the regular programme benefits.
DUSIT MANAGEMENT MODEL
Results-centric management philosophy using owner-minded approach to build lasting relationships and maximize asset potential
Brands
Service Standards
Our four differentiated brands range from personalized luxury to cutting-edge cool, helping create a preferred choice for travellers in each destination.
A comprehensive set of service manuals ensure continuous transfer of know-how, and application of the latest industry practices.
Development Services
Training Programmes
Dusit’s development services deliver proven technical support, helping develop attractive, yet functional and cost-effective properties.
Dusit’s training programmes enable properties to benefit from the latest hospitality practices and Dusit’s knowledge base.
Performance Management
Distribution System
Supervision of entire operation, ensuring maximized revenue generation and efficient use of resources that lead to competitive returns and maximized profit margins.
Global platform that delivers guests while optimising distribution costs. Five branded websites together with portals for each property ensure 24/7 guest access.
In-Market Operations Expertise
Loyal Customer Base
Our intimate market knowledge informs the operational oversight, strategic guidance and day-to-day support that help make every property successful.
Dusit Gold builds a loyal customer base and provides personalized service, while properties benefit from incremental revenue and reduced costs of sale.
Talent Sourcing
Global Sales & Marketing
Dusit provides the right selection of human talent for key executive positions of managed properties, as well as the best-in-class system for managing all property-level human resources.
Across 8 offices worldwide, Dusit’s sales associates increase brand awareness and drive corporate, group and leisure demand.
DUSIT FRANCHISE MODEL
Decades of hospitality experience translated into modern know-how, providing tools and resources for designing, building, and operating hospitality properties
Brands
Operations Expertise
Our four differentiated brands range from personalized luxury to cutting-edge cool, helping create a preferred choice for travellers in each destination.
Corporate sales, marketing, revenue management and operations teams have intimate market knowledge and provide operational oversight, helping to make every franchised property successful.
Development Services
Distribution System
Dusit’s development services deliver proven technical support, helping develop attractive, yet functional and cost-effective properties.
Global platform that delivers guests while optimising distribution costs. Five branded websites together with portals for each property ensure 24/7 guest access.
Service Standards
Loyal Customer Base
A comprehensive set of service manuals ensure continuous transfer of know-how, and application of the latest industry practices.
Dusit Gold builds a loyal customer base and provides personalized service, while properties benefit from incremental revenue and reduced costs of sale.
Training Programmes
Global Sales & Marketing
Dusit’s training programmes enable properties to benefit from the latest hospitality practices and Dusit’s knowledge base.
Across 8 offices worldwide, Dusit’s sales associates increase brand awareness and drive corporate, group and leisure demand.
Points of Difference Niche, unique international player Deep Asian roots with an international perspective Strong brand equity resulting from rich history Distinctively Thai gracious hospitality Transparent, family-operated public company with solid corporate governance
Value of Dusit as a Partner Decades of experience in developing, owning and operating hotels Strong revenue culture combined with owner-minded approach to maximize asset potential Hospitality education with a pool of fresh talent and a deep knowledge base Highly personalized relationship and easy access to top executives Flexible, adaptive and responsive to our partners
Philippines
Bahrain
Cebu Davao Australia Lipa Brookwater, Queensland Lubi Island Manila Bangladesh Bhutan San Juan, La Union Dhaka Thimpu Budaiya Hidd Seef
Bhutan
China
Qatar
Doha Baoting, Hainan Fushun, Liaoning Binhu, Changzhou Hongmei, Changzhou Singapore Conghua, Guangzhou Sichuan China Dianchi Lake, Kunming Panzhihua, Qingfeng, Changzhou Anhui Dongtai, Jiangsu Sri Lanka Qingyuan, Guangdong Binhu, Changzhou Balapitiya Conghua, Guangzho Egypt Dongtai, Jiangsu Cairo Fushun, Liaoning Fuzhou, FujianIndia Hainan Gurgaon Huizhou, Guangdong New Delhi Jiangyin, Jiangsu Kenya Jingmen, Hubei Nairobi Nanjing, Jiangsu Thimpu Punakha
Qingfeng, Changzhou Maldives Qingyuan, Guangdong Maagaa Island, Ari Atoll Tengchong Yunnan Mudhdhoo Island, Baa Atoll Shanghai Shaoxing, Zhejiang Myanmar Suining, Sichuan Yangon Suzhou, Jiangsu Zhouzhuang, Jiangsu Philippines Zhozhuang, Shandong Thailand Davao Bangkok Manila Chiang Mai Egypt Cairo Singapore Chiang Rai Hua Hin Ethiopia Thailand Krabi Nakhon Ratchasima Addis Ababa Bangkok Nakhon Ratchasima Chiang Mai Pattaya Pattaya Chiang Rai Phuket Phuket Indonesia Hua Hin Bali
Kenya Nairobi
Tunisia Sousse
MaldivesUAE Abu Dhabi
Mudhdhoo Island, Baa Atoll Dubai
MyanmarUSA Yangon
Nepal Muscat
Abu Dhabi Dubai
USA Guam
Vietnam
Phu Quoc Guam Pasadena, California
Namo BuddhaVietnam
Oman
UAE
Cam Ranh
Shaoxing Suining, Sichuan Tianjin
Indonesia
Philippines
Singapore Vietnam
Myanmar
Bangladesh
Sri Lanka
Maldives
UAE
Qatar
Kenya Ethiopia
Egypt
Guam
China
Thailand
Nepal Bhutan
Bahrain Oman
DUS IT PROPERTIES
DEVELOPMENT OFFICES AND CONTACTS Global Corporate Office Dusit International 319 Chamchuri Square Building, 29th Floor, Phayathai Road, Pathumwan, Bangkok 10330, Thailand Marc Hediger marc.hediger@dusit.com Tel: +66 2200 9999 Ext. 3191 For Franchise Inquiries Ante Baric ante.baric@dusit.com Tel: +66 2200 9999 Ext. 3196
Asia Pacific & South Asia
Europe, Middle East, Africa & Russia
Dusit International 319 Chamchuri Square Building, 29th Floor, Phayathai Road, Pathumwan, Bangkok 10330, Thailand
Dusit International, Suite 17-08 World Trade Centre, P.O. Box 9458, Dubai, United Arab Emirates
Ante Baric ante.baric@dusit.com Tel: +66 2200 9999 Ext. 3196
Andrew Shaw andrew.shaw@dusit.com Tel: +66 2200 9999 Ext. 3195
China
Hong Kong (Hong Kong, Taiwan, Macau)
Dusit Fudu Hotels & Resorts Room 03, 11/F CITIC Square Bldg. 1168 Nanjing West Rd., Jing An Shanghai 200041, China
Suite 2401, 24/F, Citicorp Centre, 18 Whitfield Road, Causeway Bay, Hong Kong Tel: +852 25148200
Brian Liu brian.liu@dusit.com Tel: +86 21 6287 7108