It is no longer just your CV, it is your profile
Dina Vyortkina, PhD Nazarbayev University February 2016 1
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Overview • Online image: what, who , and how • Why is it important? • What can you do while at NU? • Practical tips and tricks • Resources available
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Online Image • AKA • • • • • • •
Profile Online identity Digital footprint/fingerprint Digital life Personal branding Online presence Online persona
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Do not have one?—it’s a problem!
less likely to interview job candidates who didn't have a digital footprint. 35% percent of employers said they were
http://www.cleveland.com/business/index.ssf/2015/05/more_than_half_of_employers_no_1.html
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What can form it?
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What can form it? • Your photos • Videos • Comments • Social media
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Who can form it?
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Who can form it? • You • Your friends (and not so good friends) • Your family • Your school • Your employer
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Why is it important? 2013: 39 % of employers 2014: 43 % 2015: 52%
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What are they looking for?
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You are hired! • Candidate’s background information supported job qualifications –42% • Candidate’s personality came across as good fit with company culture – 38% • Candidate’s site conveyed a professional image – 38% • Candidate had great communication skills – 37% • Candidate was creative – 36% • Other • Volunteering • Donations • Cultural fit 13
Turn-offs • Provocative or inappropriate photographs – 46% • Information about candidate drinking or using drugs – 40% • Candidate bad-mouthed previous company or fellow employee – 34 % • Poor communication skills – 30% • Discriminatory comments related to race, religion, gender, etc. – 29% • Other: • Poor spelling and grammar • Political affiliation
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College admissions • 27% of admissions officers Googled prospective students. • 26% said they look up applicants on Facebook. • 35% said that when checking up on a student's online presence, they found something that negatively impacted an applicant's chances of getting in, nearly tripling from 12% last year. http://www.ivywise.com/newsletter_oct12_social_media_admissions.html
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Do a self-check • Do a websearch for yourself • Use Google, Yahoo!, and Bing • Diversify your search (if you have a common name) • Check 2-5 pages deep
• Show your social networking sites to your relatives
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What do you see? • Nothing? • Anything negative? • Anything neutral? • Anything positive?
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What to do? • Monitor! • Set up alerts on your name (google.com/alerts)
• Clean Up content you don’t want the world to see • Your own • • • •
Edit Delete Cancel accounts history.google.com
• Others • If they posted anything negative about you
• Reset privacy settings
• Create professional public image with favorable content 18
Create professional public image • Set up Linkedin • Keep online portfolio • Open a blog • Build a website • Be smart about your social media posts and photos
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Remember! • Be online • Be positive • Be professional
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• Started in 2003 • 400 mln users • Professional networking • Basic (free); pro ($) • Join professional groups • Update your profile regularly • Resources on Diigo
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Online portfolios • Collection of your work • Evidence of your skills and competences • “Portable” • NU Digication (free) • Resources on Diigo
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Open a blog • Useful for academic and professional careers • Shows you are • • • • •
Resourceful Professional Analytical Current in your field IT literate
• Easy to demonstrate • Resources on Diigo 23
Be smart on social networks • What are objectives for your social media accounts? • Keep at least one for professional purposes • Check privacy settings • Set aside time for regular updates • Will you pass a social media grandparents test?
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hmmmmmm
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Your homework • Have your values consistent online and offline • Examine your current profile online • Clean up, if needed • Start building it asap • Update your resume and add appropriate links • Use resources • How?
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Why? • Your personal life and relationships • Your graduate school admission • Your marketability • Your career success
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It is no longer just your CV, it is your profile
Dina Vyortkina, PhD Nazarbayev University February 2016 28